She Means Fitness Business

We’ve got fitness marketing secrets for you inside this episode. Every other word is nearly a pearl, a story, or advice for you to recession-proof for this recession/depression that is ahead.  Though he’s the author of Man Up, and the title may not turn your head, it’s for you too. It's HU-Man, up. There’s never been a better time to be a woman in business. The power and the influence you have and...

Your choice of color might be hurting your business. This episode, and the sister episode on Flipping 50©, will be a big eye opener for you.  What benefit could dressing in your eye color or using your hair color for accents have for you?  If your choice of color sends the wrong message how much could you benefit from a change?  Feel a lack of confidence going on video or getting your pictures tak...

Whether you’re overworking because it’s still a side-hustle for you and you can’t let go of that “real job” with real benefits or you’re overdoing all the social media posting and getting no traction anyway, or… you’re making money and seeing profit margin grow but still working constantly .. this is for you. It’s a wake up call.  Overworking and underearning feel a little too like you? I get it. ...

To earn more you have to have a sense of your value, your distinct difference (sometimes called brand), and you have to believe the transformation you offer is worth it.  Have you cried in a meeting? Have you broken into tears asking for help? Have you been in  tears about your current job situation and yet not known what to do about it?  In this short episode, I ask Dr Sharon Melnick about two ke...

As a health entrepreneur there can be a roller-coaster of emotions. If it attracts you, it excites you. You love everything about health, wellness, fitness and you like reading it, watching it, doing it. You’re drawn to new books of all kinds - cookbooks, detox books, and you’re following influencers and educators learning as much as you can.  Then there’s the resistance. As you look around you, n...

Growing your fitness & health coaching business right now may feel overwhelming. Until that is, you realize what steps you need to start, which to stop, and which you’re already doing you need to accelerate. So let’s just dive into this interactive episode.  Free Download: First though.. go grab the download I have for you here. https://www.fitnessmarketingmastery.com/scorecard When you’re busy it...

What’s your current email frequency? How did you arrive at that? Did you test less or greater email frequency to determine what works best for your audience?  Spoiler alert. This episode dives into the real effect of a daily email frequency on the creation of a business. Now, it’s up to you. In terms of your own email frequency, do you have a limiting belief about people unsubscribing? Or do you h...

 If you’re a trainer or health coach with all the certs, and education, a desire to serve and to make a living, it doesn’t matter if you can’t find clients and students for your fitness programs. But there’s such an obvious need. So the question isn’t is there demand. It’s where are they, how do you get them (instead of letting them find another option). It’s also getting out of your head the idea...

Coaching midlife clients brings a new set of hormones, conditions, injuries, lifestyle habit challenges and stressors. You should have an equally robust toolbox expansion to go with it. Consider this one episode that will help. In our Flipping 50 Menopause Specialist course there is a module dedicated to one of the topics we discuss today. You’ll hear my guest expert on adaptogens discuss just how...

You can see fitness trainer opportunities or you can see obstacles with gyms at low capacity and so many virtual programs. How would you like to sit down with an expert at getting seen and heard when it’s not easy?  That’s just what you’ll find in this episode full of health coach and fitness trainer opportunities.  Link to the Flipping 50 5-Day Marketing to Women in Midlife Challenge.  My Guest:...

Whether it’s email, blogs, or social media posts, the number of content ideas you need is endless. Before I go further, I will say that having a strategy around your content is crucial for it to be successful. For social media posts? You don’t have to and don’t need original content in each of these places. Your original content should live at your site. That’s where your content ideas are going t...

Marketing health is no small task. It’s the biggest part of running a business. Often, a year (or less) into deciding they want to be a health or fitness pro, some of the best pros realize that the training, coaching, and movement they love doesn’t matter or take up the majority of their time. It’s the marketing that does. Marketing Health Better with Better Priorities Everyday business priorities...

Why the psychology for health & fitness professionals today? You love exercise and you crave it… and most of your clients don’t. We’re often so far from clueless or from understanding what that feels like to be awkward, uncomfortable, and feel out of place we can’t relate.  We’ve got to earn and learn our empathy.  Why I hate exercise, my summer report. It’s the truth for too many of us. Since my...

How to be and how not to be a podcast guest if you want to get booked on a podcast or podcasts and you want to be a favorite guest making those look good and love having you and you want to get asked back for use it, that podcast episode as leverage to get booked again. Stay tuned.  A podcast is one of the best ways to get your message across and relate to an audience who may expand your email lis...

Training women in menopause is an honor. They don’t trust easily. They have been around the block. It’s not their first rodeo. And it comes with an opportunity and responsibility. The opportunity is that this woman influences 3 generations.   The responsibility is, screw this up and you can change her future for the worse. Muscle, bone, brain health, and diseases made worse with blood sugar issues...

You’ve got to be able to create a fitness funnel that converts no matter who you are. This podcast is all about it. And it’s in answer to all of the scurry, the flurry, and the nonsense going on around social media. I see fitness pros and health coaches posting daily with very little growth over time. And it’s frustrating! If you’re spending more time daily creating posts on social media – or if i...

Hallelujah! Right? Clients can use health savings accounts for personal training. As long as you meet the requirements for their medical based training and maintain it, the time is finally here.  This episode is a special fitness & health coach only podcast and I’ll link to the one announcing to my Flipping 50 audience at large how they can begin using health savings accounts and flex benefits acc...

10k personal training sessions in 6 months?  Do you want to know? or Hard pass?  In my 38 years of full time fitness industry experience, I can include a 6 and a half year period of time as personal training director for a multisite fitness center with over 20 personal trainers. During that time our conservative count suggested that I’d supervised about 250,000 personal training sessions during th...

Could you fill more programs and help more people by moving from antiaging to anti ageism in fitness promotions?  What if the answer to more inclusivity and diversity isn’t focused on turning back the clock but it’s embracing the now. While it sounds good and I think most of us would agree we do that, is there anyone among us that hasn’t used words that hint at aging in reverse, or slow the aging...

Need a little boost starting or starting over?  In case you hadn’t noticed, the fitness industry is well-represented by female leaders. From IDEA, SCW, FitnessFest, Canfitpro, AFAA, and so many more internationally leading continuing education and enhancement of the fitness industry through positive messages. Here in this episode is Sara Kooperman, who’s bio is going to blow you away.  Before you...

If your fitness clients aren’t getting results, it’s alarming, right? You know that session or two, even a week or two of a plateau is normal, but it gets hard to come up with answers about why it might be true to calm your clients.  00:00 Unless of course, you start to second guess them. Are they cheating? Are they overestimating exercise they’re doing outside of sessions or underestimating calor...

YouTube strategies may not be top of mind for your marketing. But still today it acts like a search engine and ranks 2nd only to Google. So it’s worth looking at. And for those already there, but not actually using a strategy, this is for you.  Consistency is a girl’s best friend, for weight training, and for protein, and yes for content marketing… but that's not all.  Consistently creating conten...

If you have a female training client, I can almost guarantee she wants it all, AND they is overwhelmed before she starts.  00:00  You, dear trainer (or health coach) will be tempted to give them the diet changes, the hydration goals, and the exercise to do all at once. And they will start on Monday and blow it by Wednesday and come back to you next week sheepish, feeling like a failure already.  S...

If you think there are Instagram secrets that magically will gain you verified status, grow your followers by 10k or… that you even want to do that… this is not your episode!  Oh, and if you’re being asked to invest 1-2K to grow your followers by 10K on the daily, don’t! It’s so tempting right? Even though its going to ultimately hurt you when you have zero engagement… it sounds like something you...

Dreaming of 6-figure months? Willing to settle for a 6-figure year? Well, listen, I was too. I went from a very comfortable, no debt, space to move and loved it. But wanted more…. You know more, right?  Show Note: Almost 11 months ago I shared details about what it took to do this the first time. What I've learned in the process of rinse-and-repeat is here in this podcast. The first episode is lin...