She Means Fitness Business

If you want more interviews this is for you. What you really want is to give interviews and get invited back. But wait… if you’re scared to death about an interview.. This is still for you! Because girl there’s no better, faster way to increase your reach than an interview. Whether local, regional or national media or a podcast to your niche, interviews are gold.  This episode is essentially part...

Stop those boring introductions and settle into this bio makeovers episode that’s going to play like a masterclass.    Your audience is screaming, get my attention! Wake me up from this bad dream of messages that are the same from everyone!    There are trainers and coaches and podcasters that are pining for invites to speak on podcasts or appear in the news. When you get the chance, don’t blow it...

Success leaves clues and successful health & fitness entrepreneurs are no different. Some of these will surprise you though.  Get a morning routine Complete this sentence: __________ first.  You know what it is. There is something that has to happen for you to be productive. Is it meditation, exercise, or is it that you have to “eat the frog first” - in other words do the things you don’t like?  G...

Social media or other platforms hosting group communications is a reality and you’re personally either coaching or hiring coaching for these groups. Create expectations for coaches and for clients based on outcomes your coaches provide if you’re not doing the coaching.  There are three types of service to consider:  There are logistics and soft skill responses to clients questions.  Then there are...

Life happens to you while you’re coaching. Sharing personal experiences and stories can be valuable for clients. However, when and if you’re in the middle of it, you shouldn’t be “healing from the stage” (a term used by professional speakers).  Know when it’s not a coaching relationship and it’s become something else. Be ethical and willing to say goodbye.  If you’re hiring coaches, identify when...

There's more than one way to skin a cat! Heard that? Well there are multiple ways to run a successful business and to coach menopause clients that will prevent them from making mistakes that cost them energy and muscle.  This episode dives into a topic covered more in depth in an upcoming masterclass for CEUs being offered to our current Flipping50® Menopause Fitness Specialists and to other fitne...

Get booked as a speaker, you may say, me? Yes, you. If you’re talking on video, going live to connect with an audience, hopefully you’ve learned the parts of a good story. And that applies to a podcast, to a presentation that is 5 minutes, 15, or an hour in front of a small or big audience.  Doing a podcast or a training for a company, opening as the keynote for associations, or organizations is a...

First things first! Define your successful fitness retreat!  There are half a dozen goals you may have, but to host a successful fitness retreat you have to pick your top one. You can have subcategories below it. I’ll give you 6 possible ways to define success. Then I’ll walk you through how to plan and types of activities and experiences you want to offer.  6 Measures of a Successful Fitness Retr...

What do high functioning female bosses know that you need to know?  Have you got that flexible 80-hour workweek that often happens with being the boss? It may no longer be an 8-5 for someone else but if you’ve shifted to more hours of the day, your work dripping into your personal life… you want this episode.  My Guest: Dr. Laura DeCesaris is a functional medicine practitioner, specializing in wom...

Is there something you want and can’t afford? Let’s flip the script and talk about ways to generate revenue to make it happen. The question should never be, can you afford it. It should be, how can I make that happen?  Sometimes you spend money. Sometimes you invest it. Right now, I’m looking at hiring a new customer service team member, and onboarding an EA after a 90 day trial onboarding period,...

You can create content all day long but if it doesn’t reach your dream customer and have them say, I want to work with her! It’s a miss. Create content that creates clients and leave the busy work to the rest.  You just promoted for someone else. With CHAT GPT you have to be good. You have to tell stories that an AI can’t. You have to have humor and personal input no one but you can have. Brandi C...

This 5-tip list is NOT elaborate. It IS the health coaches marketing formula you can count on. It’s easier and it’s lighter. Months ago I shared this within our Flipping50 Menopause Fitness Specialist support group. It’s still a bit of a struggle for coaches who don’t have:  A clear message  That solves a customer-identified problem  That the customer is actively seeking an answer to  Sometimes it...

Let’s tackle this impressive-sounding term and science so your exercise prescriptions are on point!  Your Health Coaching certification and your Group Fitness training don’t cover it. Your personal training certification doesn’t.  The “minimum viable information a fitness or health professional needs to enter the field” is not enough for your support of women. Let alone women in menopause, the mos...

Making fitness recommendations on social media or your “newsletter”? Are you meeting with clients and giving them some tips on how to improve their health?  For fitness and health coaches working with individuals, it’s time we do them justice! These fitness recommendations need a tune up. First, let’s acknowledge this: there are all kinds of health coaches. Some are board-certified functional heal...

How would you like to reduce fitness marketing time and still continue to attract ideal clients? Yes, please, right!?  Even better, is the idea that you can potentially get better results. You’ll hear why in this episode.  Cranking out content every week takes time. I’m going to start with 5 mistakes I have made, and not going to lie, I can still default to these mistakes if I’m not careful!  Howe...

What’s the difference between coaching and advising a client? Are you using the title coach but a little unsure of what that means? You’re not alone. There are thousands more coaches of all kinds: health coaches, business coaches, life coaches, wellness coaches, divorce coaches, career coaches, and many wear the hat of an expert in their field too.  So, whether you are or you’re not a personal tra...

Wondering where your clients come from? You’ve got the cert, the degree, the lululemons and still not many clients filling your schedule or revenue filling your bank?  When you’re ready for Facebook Ads, this is your episode.   Small budget?  Start your Facebook ads by creating a leads campaign.  The Basics To Begin Using Facebook ads: You need a personal profile  To Create a business page From yo...

In this best health coaching business podcasts year-end countdown episode, I give you what you voted based on downloads as the best of 2022. This year clearly it was tips and tricks to market to train your menopause fitness clients, and featured 3 expert interviews.  In Letterman style countdown here it is. All the episode links will be included in the show notes so you can catch up on any you mis...

You may have the best heart, the best program, or be the best local trainer or health coach, but if you haven’t figured out ways to market your health & coaching business consistently, effectively, then no one knows about you.   There are dozens of ways for you to market your health coaching business here. Some are direct and others indirect. Indirectly marketing means you’re not just sharing your...

Can you talk to customers the way their friends do?  If the customers you want to attract want clarity, want to end the confusion, want confidence, they also want to sense it from you.  Two Common Incongruencies: Fitness and health coaches who are over the top on social videos, moving in a frenzy, speaking with overzealous enthusiasm … that isn’t a fit for the market they want to attract with mone...

Timeline posts that are promotional read like ads. Ads push people away. People come to social media for social awareness, laughter, to see what friends are doing, to get to know you, education -as long as it’s entertaining.  Engagement tells you everything. If you post promotions and no one likes it, comments on it, shares it, or saves it  or fewer than 10 people do any one of those, you are hurt...

Better social media posts come from 2 things. A watched post never boils….oh, that’s pot. But the same is true. If you look at a post every  hour or in 20 hours and think, it didn’t get much engagement I’ve got to post again, you’re missing the boat. #1 Post less often.  #2 Keep them more engaged on previous posts. Too often we’re confusing better social media posts with posting more. Instead, pos...

How would you like to engage more people on every social media post?  Make juicy content and then post stories to bring you TOMA of your account. But stop cannibalizing your own content. I know “they” tell you to post every day, four times a day, but that’s old news and it’s not working.  This is.  I post daily and I might get 2000 views on a video and 60 likes.  I post every 3 or 4 days and I get...

Chances are if you don’t have deep pockets you need ways to boost your PR without having to spend thousands of dollars on a PR agency.  I’ve got 6 and a list of examples both in the episode and the shown notes here.  Don’t skip the homework! Taking action is the only way to make the time you spend listening worthwhile! I love to brainstorm and conceptualize as much as any entrepreneur. But it’s in...

This episode of things profitable trainers need to know may not be what you expect. There are other practical components of building funnels, writing emails, and creating copy that makes customers buy I could talk about. But not here.  There are hundreds and thousands of trainers. Not all of them, not even many of them, are truly profitable. While you might think I’m going to talk about the need f...