She Means Fitness Business

Injury risk is still a fear for many older adults. They already feel vulnerable, aches and pains due to diet or lifestyle more than aging itself. Have you ever considered injury risk could be your niche?  That there are enough adults who fear injury risk or who’ve been injured that you could develop an entire - profitable and sustainable business - on that very demographic?    About My Guest: Are...

Are you using lab tests for menopause clients to guide your exercise prescription? I hope so! If you’ve got some confusion, it’s time to get clear. Listening to this, you very likely are a woman in midlife herself and may also still be new to menopause symptoms, treatment, and lifestyle options, so this episode will serve as an overview.    Lab tests for menopause clients is something we go into m...

It happens to everyone. Sales stink sometimes. You haven’t gotten traction yet, your message isn’t resonating, or you haven’t found your deep niche. Or you have, and the economy changed, the market made what used to work ineffective (take gym memberships for the biggest example in the history of gyms). But it can also be that you took a risk and tried something and it did not work.   Good for you!...

If you’ve attended a fitness conference recently, this may or may not resonate. Online fitness conferences in the past few years have been different. Back in real person, we’re all a bit hungry for the community and excitement that bringing people together offers. But have you experienced this? A drained feeling, a definite adrenal rush potentially, but also a superficial show of persona as oppose...

We all come up against this at some point. Then, later, we’ll come up against it again as long as we keep growing. This came up as a question on a female fitness business entrepreneurs panel I was part of at a recent conference. A young woman asked a question but let’s be clear, you could ask the same question in your 50s if you were new to fitness. Let’s say you’re a fitness pro and pitching a gr...

Business partnerships and collaborations are great opportunities.  “If you want to go fast, go alone. If you want to go far, go together.” – African Proverb   Got a business partner or thinking about it? There’s less risk, there’s more minds, more eyes… and there are more opinions about everything, so getting an agreement in place regarding the business venture you’re starting before you do it, or...

Your clients may choose to use HRT or avoid HRT... But I propose they could also abuse HRT.    What to do in both cases…    I’m going to cut right to the heart of the message.  I want to get your attention.    If I have it, keep reading and I’ll explain (and so will a podcast).   Muscle is an endocrine organ – Muscle is HRT for Women 40+ It is HRT.    Still, reading? Good… let’s do this.    Hormon...

Every communication you use in marketing has two goals (and you know me, I can’t help but add an extra so at the end I tell you the one more that would make the trilogy test of “is this a successful post, email or video?”    They are:  Establish Clear Authority  Create Rapport    In this episode I will provide you with examples of good and bad, hits and misses of these in action.    It’s so easy i...

You’re human so how you handle mistakes is a need-to-know part of business. In a word, fast, is the Cliff notes here but stick around for this episode. I wish this is something I’d had to listen to and lean into when I was just starting.    Before I knew that hassles and mistakes and random website updates would happen… you know, all the stressful moments when you’re in a launch and the website go...

This Game-show-like episode I hope will be a fun way to test titles and give you insight that will strengthen your ability to create clear titles (and not confusing) for ANYTHING!    Plus, in case you didn’t know, you can go back and change your YouTube titles to get them to perform better if you created something that didn’t perform the way you thought it should. Even better than modifying the ol...

Marketing opportunities for your business and personal brand aren’t all the same. At first, you may be tempted to say yes to everything. It’s experience. It’s getting better at being interviewed or speaking. But I want to share how this quick lesson in clarity applies to how you run your business and choose to invest your time.    What’d I suggest you do is declare who you are, what you do, and wh...

Your clients need it. Can you define Metabolic Flexibility?  Metabolic flexibility refers to the ability of the body to efficiently switch between different fuel sources and adapt to changes in nutrient availability. That is, when your client eats a lot, or your client skips a meal, metabolism isn’t damaged and fat is not stored.  It is a key aspect of metabolic health and plays a role in maintain...

Zone 2 training for menopause? Is it the solution to fat loss? If so why, and if not why not?  Everyone is talking about Zone 2 training. What is it? First, it's important to understand that I use 5 training zones. Other sources and other coaches use 6 zones, still others 4 and 7 zones… so we’re already not talking about the same thing. It’s so much easier to share this in a “feels like” descripti...

The thing I didn’t say in this TEDx talk pertains to you, coach. And it’s this:  It took making the mistakes first.    I discovered the science about the serious gap in exercise and sports medicine research featuring women in 2013.    At that point I’d coached hundreds of women privately, thousands in groups, and supervised hundreds of thousands of personal training sessions in homes, parks, priva...

This episode is such an accidental marketing for health & fitness pros post! Seriously, maybe the universe is sending me a message but I keep getting sent to dating sites. And then an article popped up with dating advice. For kicks, I read it. And I felt as if I could practically have changed the title and made it a post for marketing for health coaches.    Alas, I did not! Look AI may be what you...

I have a friend and colleague who is a little more in-your-face than I am. She and I have different strengths about delivering our messages even though we have similar audiences and even services.    She and I have a very similar programming foundation. We’d have to, right? It’s the same audience, same research, you can only come up with so many variations unless you’re using opinions.    But peop...

You promote health. You promote fitness. And ultimately you do now or will want to promote your own products or services.  But if you feel salesy, or spammy, it’s going to show in your communications. Consider what’s in it for them. Tell them. Tell them why you trust it and you have proof they trust you if they’re on your email subscribers list! So they DO want to hear your recommendations! This f...

Let’s examine some fast fixes for social media and make sure you’re optimizing the time and energy you’re spending right now on social.   Maximize your stories for selling and awareness.  Optimize your posts and reels for growing your audience.  Remember that carousel posts engage your current audience but don’t help you grow a new audience.  Posting Too Frequently  This one backfires in the worst...

If you like passive income, you probably want to promote affiliate partners. But there are a few things you want to know as you get started, or get more serious about generating affiliate revenue. These 4 mistakes could prevent you from supporting your partners - and your audience from support you can provide.  Using UGLY URLS to Promote Affiliate Partners Ugly URLs in social media posts or your e...

4 Ways Health & Fitness Pros Can Create Income Right Now  What if you have a dream of a health coaching or fitness training business but the reality is you need to create income right now? As in, today?  What if… what if someone had a gun to your head or someone you love, would you find a way? Would you go ahead and take a risk and do it?  I think we’d all say yes, of course, right? And we’d lose...

Kilimanjaro with 3 artificial joints; got your attention? Feeling a little tired… after your early morning swim or your HIIT session today? This will give you a new perspective.  Even better, with adult kids. If you’re a parent you know what that would mean. If you have parents, especially if they’re gone, you may know what it would be like to have a memory like that with them.  What kind of life...

How do you evaluate business expenses to take thoughtful calculated risks? Everything that’s unpredictable is a risk, afterall. And spending money before you make money is a risk. If there are things you’ve never done before, it can be hard to decide when to say yes, when to say no, and when it’s just no, not right now.  While we’re on this topic of investing, realize we’re not just talking about...

What I wish I knew sooner that 39 years has taught me. 1) It's about them not about you.  Marketing, emails, speaking would have gone so much better so much sooner had I realized this. Heck, teaching at the university would have gone better because that too is selling from the minute they step foot in that classroom to the minute they turn in the final exam.  2) As soon as you start listening to y...

What if every workout you created for yourself or clients got even better results?  Should Trainers Suggest Supplements?  What’s your stance on that? I believe that in 2023, it’s still and has always will be food first. Yet, I find it almost impossible for even me who I’d say is incredibly conscious of what I will and refuse to put in my mouth to eat enough and enough diversity on a consistent bas...

How would you like to reach more people for free, or potentially get paid for it? Book more interviews. You have to be seen and heard across platforms, in person and digitally. Being visible is a must for growing your business.    This is about doing more of what you love.    To make these steps really valuable, start a spreadsheet.    Before you start reaching out to people, create a one-sheet fo...