She Means Fitness Business

A huge welcome back to our 2024 summer intern, Hope Ogg.  We checked in with Hope one year after her graduation from ISU to hear about her journey: New personal training for perimenopause business  Grassroots delivery method  Her no email list, no website business growth  A new opportunity on the West Coast My Guest: Hope Ogg previously worked a summer with Debra and learned amazing skills to help...

How much do you charge? How much are you? My first question is, How did you interpret that question?  Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too.  You also could be asked this about something you’ve never even considered, like …  How muc...

How much do you charge? How much are you? My first question is, How did you interpret that question?  Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too.  You also could be asked this about something you’ve never even considered, like …  How muc...

How much do you charge? How much are you? My first question is, How did you interpret that question?  Because you could think I’m going to dive into how to set your fees… and I am. You might have had this question come up with a client and wonder, how do I answer that question. I’m going to answer that too.  You also could be asked this about something you’ve never even considered, like …  How muc...

If running your health business seems so hard and you’re busy plugging holes, fixing leaks only to realize you’ve got another hole in the roof, this is for you.  The single most important question to ask… and it’s not … how much do you want to make, or do you want to coach high ticket offers vs big groups of people who pay you less…    The single most important question to ask is:  Who are you?  T...

Ready to unlock higher revenue as a fitness professional? Discover smart monetization strategies to earn more and charge your worth. Let’s dive into the secrets to higher revenue as a fitness professional and make a greater impact!   My Guest: Kelly Smith is a global yoga and meditation teacher, E-RYT 500/ YACEP, author, founder of Yoga For You. She hosts chart-topping podcasts Mindful in Minutes...

Whether you want to end this year strong or start or get a midyear kick in revenue, I’ve got 5 last-minute revenue streams for health coaches - and fitness trainers - that won’t take long to put together OR to deliver.  Are you a health coach looking for quick, effective revenue streams to boost your year-end earnings or kick off a strong start to the New Year? This episode is here to help! We’re...

Create a website you can be proud of! A website is a must! It’s also an expense. How do you know if your pages convert? What 3 messages do you need to convey immediately on your site? It's here!  What does your website really need? How do you make it easy to read? And how do you turn visitors into fans—better yet, clients? We’re talking about what you can DIY, and where it pays to invest. Learn ho...

What do you know about GLP-1 for health and fitness professionals? Maybe you name it as drugs, pharmaceuticals, medications, whatever the term or the name is that you are using and feel comfortable with, let's call it GLP-1s and that includes the entire family.    It includes doses that are pre-packaged and those that are micro doses, those that are cycled on it, off it, on it, off it. And what it...

We all think about sales to make our business thrive, but can completely miss the value of bringing human connections that make those sales happen. In this episode we’re talking about the power of video testimonials - how to make the videos and how they can transform your business by attracting new clients from the power of relating vs a simple “close the deal” approach.  In this episode I pulled...

Build your brand through the art of storytelling in fitness marketing. It doesn’t end in success stories or inspirational quotes; it’s about creating a brand identity to connect with your market and potential clients. In this episode, we explore the in-depth power of storytelling in fitness marketing and provide actionable strategies that you can use to craft compelling stories that resonate with...

If you want to gain referrals from doctors working with your demographic whether for HRT or using a GLP-1 drug, learn how to show what you do. It’s not your certifications or your website. It’s the art of communicating what you do and how you do it by demonstrating or by testimonials that will win you referrals.   My Guest: Emily Sadri is a Board Certified Women’s Health Nurse Practitioner, Certif...

You can use words for a competitive edge no matter what level of experience you have. In this world of seconds-long attention span and how do you come up with the words that attract the right audience? Those that would love to learn and follow your guidance?  My Guest:  Sam Horn is the CEO of the Intrigue Agency. Her 3 TEDx talks and 10 books have been featured in New York Times and presented to O...

Content creation mistakes most health professionals make can keep you hidden from the people you can serve!  In this episode, Debra Atkinson and intern Hope Ogg discuss the critical aspects of content creation and the common mistakes that can hinder your success as a health & fitness professional. From understanding your audience to the importance of SEO, Debra provides actionable advice to help y...

This was seriously from fear to there. I'll share how I built this online fitness business from the ground up.  Before you dive in: there were tears.  Oh, I had big dreams, and I had no fear of rolling up my sleeves. But I was a midwestern girl from an upper middle income family in a conservative small town in the middle of the midwest.  I had no parents engrossed in entrepreneurship or sales. The...

Listen to me coaching our Flipping 50 intern on how to create a killer social media strategy. If you’re a health coach, I want you to follow along. If you have a platform or channel and your engagement isn’t great, you may be tempted to blow this off. Don’t!  Just a thought, but it’s those of us that stay coachable and curious and know just because we’re doing it or delegating it doesn’t mean we d...

To grow a thriving business you need magnetic brand visibility. Everyone needs to know you and identify with you. Or at least, your ideal customers do. In fact, anyone else should be somewhat repelled.  This episode is worth the listen. Before you listen, bring to mind any pictures you may have posted on social media, any images on your website. Think about the favorite pictures you have of yourse...

Building your brand presence is a series of things that make YOU not another trainer or coach but THE recognizable one that attracts your ideal client. For many of the trainers and coaches I’ve seen just starting out, this is the missing piece in designing a life and business you love.  But there are 3 ways you might get stuck building your brand presence: .  It feels illusive, building your brand...

Have you ever thought about hiring an intern or getting free labor? Through an intern from a community college or university? If you've never thought about it, but now you're wondering should I think about it or if you Yes, I've thought about it but wondered, are you in the right position? Are you ready to hire an intern? This is your episode tune in. Ready to Grow Your Expertise as a Menopause Fi...

Hold your hat, here come 3 quick ways to boost engagement!  If it feels like you’re posting all the time but crickets all the time in response, this is for you.  These are quick and dirty ways to get more engagement, therefore grow your reach on social media and that potentially means grow your email list. When you grow your email list, you have a better chance of launching more successful program...

Diversify with 7 revenue streams for stability and growth in the fitness coaching industry, particularly for those focusing on midlife women. 1 Online Courses and Workshops  - Description: Creating and selling online courses that address specific aspects of fitness and wellness for midlife women, such as bone health, hormone balance, and managing menopause symptoms through exercise and nutrition....

“I wasn’t marketed to anymore.”  My guest today points out a glaring still-existing dilemma in our fitness industry. Even in this age where menopause and longevity being buzzwords of the year, images and marketing terms are centered around young, youthfulness, and anti-aging. Images of young, fit individuals in bra tops still prevail. If you want to reach over 50 clients, you have to know what to...

Developing relationships with medical professionals was going to be easy once Exercise is Medicine™ was announced! Trainers and gyms thought it was going to be great. Imagine it raining clients told by their physicians to exercise and start working with a trainer.  No one came.  "Exercise is Medicine was established in 2007 by the American College of Sports Medicine to inform and educate physician...

If you’re hoping to create a retreat or simply to deepen relationships and loyalty among your clients and members, (as we all should), then you’ll love this. From hosting retreats for more than a decade I learn something new every time. My retreats look very different from the first I hosted over a decade ago. And I’ve learned the most from my attendees after the retreat.  Having quiet time to jou...

What’s the connection between longevity and exercise? Are you helping clients optimize longevity? Do you know it’s like a trending topic and NYT bestselling titles all have something to say about youth, younger, living longer stronger and better.  You’ve got more time with clients than doctors with patients, and more opportunity to positively impact.  You also have more opportunity than ever to le...