She Means Fitness Business

Although the year is not quite complete and it’s true that sometimes the end of the year podcasts get the short sheet, I love compiling this episode for many reasons. First, it’s like conducting a poll on where you want and need the most help in your business…without conducting a poll.  Second, it’s a real eye opener to see whether hosting guesst or doing solo content where I’m sharing behind the...

Ask. If you want to get your first midlife coaching client (or your hundredth) you’ll have to ask. As you listen, this is a day in the week that ends in “y.” If you didn’t ask someone to become a client and you want clients, are your actions congruent with what it is you say you want?  I could give you a whole lot of platitudes here. I could share content that suggests you define a niche and creat...

In a recent episode I shared how to help clients with a flat belly. If you haven’t heard it, and this one appeals to you, you’ll want to listen. (stay with me! I’ll link to it in show notes)  Where metabolism is concerned there are two considerations:  During Exercise  Outside of Exercise  One is what happens 30-60 minutes a handful of times a week. The other is about what happens the other 23 or...

Welcome to She Means Fitness Business, the go-to podcast for female health and fitness professionals looking to supercharge their business growth this year. In this episode, we’re diving deep into the 4 Cs, a proven framework to help you take your health coaching business to new heights. Whether you’re just starting out or looking to grow and scale your business , these strategies are tailored to...

If your health business email marketing is not up to date with current delivery parameters, in tune with your community and continually cleaned up, you need to brace yourself for 2024. In this episode I’m breaking down the most common misconceptions that result in mistakes. No matter whether you’re starting or you’ve got a list, you are primed to do better. Email marketing is a puzzle for all indu...

Is it time to raise your rates? If you haven’t for a year or two and definitely since pre-pandemic I would absolutely recommend you look at this. I’m releasing this episode with a focus on end of year promotions and start of year implementation.  It’s the perfect time for a health professional to look at raising rates.  When you get started, you ask how much do I charge? There are a lot of things...

If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife:  Exercise  Every hour outside of Exercise  In the exercise itself:  Type of exercise and time it’s done Length of the exercise  Intensity of the exercise Sequence of exercises  Frequency of exercise Rest between exercise  Purpose of every exercise and every ses...

If you’re not already health coaching along with the fitness, I suggest you start. The two major areas to focus on for fitness in midlife:  Exercise  Every hour outside of Exercise  In the exercise itself:  Type of exercise and time it’s done Length of the exercise  Intensity of the exercise Sequence of exercises  Frequency of exercise Rest between exercise  Purpose of every exercise and every ses...

This list of why serving midlife women, the why to be a Menopause Fitness Specialist encompasses it all. #1 Reason to be a Menopause Fitness Specialist  Legacy. How do you think most women drawn to doing this are midlife or approaching it themselves? Or they're slightly younger and they're working with older women, but a little bit wiser maybe beyond their years and want to really leave a legacy....

In this moment of goal setting for next year or your next quarter or half year there is always - at least I hope it’s true for you, someone or something that makes you realize you have been thinking SMALL… and when you start thinking big, you start doing big things. Whatever your goals are this coming year.. Try 10xing them. What would it be like if you.. Partnered with someone every quarter this...

No doubt you too are trying to help clients combine intermittent fasting and exercise. I’m sure it’s come up. You may be attempting to do it. You may know their doctor is suggesting it.  But here’s the incongruence for midlife women. Low Energy Availability (LEA) and exercising while fasting are one and the same. If you’ve been involved in fitness or nutrition for a minute, you know of the Female...

The difference between social media success and a lot of time on social media without success is having a social media marketing strategy.  How often do you post?  How many hashtags do you use? How do you know which hashtags to use? Where do you put hashtags? Which metrics/insights are most important to you?  If you have a strategy, you know the answers to these!  My guest today provides insight a...

When you need clients, you need them now. How does 5 new clients in 7 days sound?   What would 5 NEW CLIENTS in the next 7 days do for your business? And what if you charged each of them 30% MORE than you had planned? Yes, you raised your rates AND asked for the sale.  What if getting to those 5 sales, you connected with 12 leads that are interested but may need something lower priced or want to b...

This episode may be a little tough love. The way to start making money as a health professional is to stop making excuses. It’s the same thing I’d say to a woman who wants to start getting stronger or more toned or lose weight. She’s got to stop making excuses for what she can’t do. Look, we’re all busy. Busy isn’t the problem. Busy doing the wrong things is the problem.  You have to admit, that i...

Let’s be super clear. Better productivity is about getting more done in less time. THAT last little detail is very important!   Ever finish a busy day feeling like you’ve not really gotten anything knocked off your list that was important? You’re 3 questions away from better productivity! There are plenty of reasons why this happens.  I could lose 2 hours easily on Canva creating a single elaborat...

If you’re a wellness professional or aspiring to be one, then you can take inspiration from other wellness professionals creative application of their skillset, their passions, and problem solving.  In the WellPro Mastermind (details below) we use the L.I.F.T. method to leverage your uniqueness so we can solve that problem of how you stand out when there are so many newly certified or at least cal...

I’m going to hand you the health professionals launch checklist right inside this episode. As we round the corner on the 4th quarter and enter the holiday season this is one thing on every health and fitness professional’s mind.  Having a great next year begins the last quarter of this year. You have to put things in place. And whether it’s your spring break bootcamp or your summer shape up or fal...

Who doesn’t want a million dollar wellness business? Yet, here’s the truth: few health and wellness professionals allow themselves to dream that big or are willing to do what it takes.  There is also a little magic in deciding what kind of lifestyle you want to create. A million dollar wellness business with what percent profit? How do you want your day-to-day life to be? If you’re willing to do a...

FaceBook Ad Strategies may be something you’re burying your head in the sand about, something you’re trying to do yourself or something you just have to farm out due to time restrictions, but regardless, you need to know!  My Facebook ad strategies have swung from me doing to me hiring poorly to me hiring wisely and that brings me to today’s episode. Full disclosure, I don’t share anything I don’t...

Midlife fitness pro (or health coach)? If you’re just getting started, just shifting gears, or you’ve been in it for years but feeling like you haven’t optimized your skills, talent and personal brand, then this is for you. I’m joined in this episode with IDEA World 2023 Fitness Professional of the Year, Christine Conti. Learn how she decided she was going for this prestigious award and made it ha...

Say, you’ve got it good. You’re liking your life right now. Do you need to learn the art of letting go of good to get to great? Though it might sound too much like a Jim Collin’s book, it’s literally what today’s guest has done. More than once in her life. And she’d done it in midlife.  If you want to reach a new level of influence, power, or success, that you might define as revenue or freedom of...

These 5 menopause programming tips come directly from a presentation given to Medfit Foundation during Menopause Awareness month. We need to be distinct, set ourselves apart and be not just cutting edge with variety for variety’s sake. In some cases, old and traditional wins. As I continue to update you with content here that I think you’ll love and I sprinkle rich ideas throughout that help you m...

If it’s time for you to start or start over, this episode is gold. Some of these were conducted during the pandemic. Others not so much. These 5 big health & fitness experts share their tips for starting over right now in these times.  Let me give you the TV Guide version of these episodes so you can choose which to listen to first and … the 411 in terms of the resounding theme each of them shared...

No matter how passionate you are about fitness, health coaching or nutrition, growing your health business is still growing a business. It can be scary. It can feel risky.  And the truth is, if it doesn’t, there’s probably a higher change that you’ll become one of the statistics or remain a hobby or side hustle. And if you want a side hustle, that’s great. But if you really want to be running a su...

How do you see yourself? Educator, healer, entrepreneur?  My guest founded an education company, a product development company, and while she runs them as CEO, she continues to educate on benefits and use of products. But she started without the vision of where she is today. She knew she had something and she just kept going. She did it backwards, she did it when others said you can’t do that.  So...