She Means Fitness Business

October is Menopause Awareness Month and October 20 is Osteoporosis Day, so it’s only fitting we discuss the truths about working with osteoporosis fitness clients. Questions are abundant both among women diagnosed and trainers and coaches working with them. Information once on the internet lives on the internet and it’s up to you to filter through it.  Here’s a little vetted information to help....

If you’re already coaching client nutrition, how’s it going? Are your clients compliant? Seeing results? Are you digging in beyond weight and even muscle and body fat for results? Are you lab testing? Do you know how to suggest and to read a lab and adjust coaching based on that?  If any of those questions gave you reason to pause, this is an episode you want to tune into. Juggling the scope of pr...

Coaching menopause fitness clients? They aren’t going to respond the way men or younger women do. In this 3rd episode in the series I actually pull back a bit to look at the big picture, so you can see both perimenopause and postmenopausal need for modifications. What you do in Perimenopause vs postmenopausal may be quite different  During the menopause transition (2-5 years) women are at risk for...

In postmenopause fitness clients generally things have smoothed out. Ironically, many ask questions like, “what should a women over 60 do?” And the answer is often, more. More intense, more frequency even.  How ironic given in the previous podcast episode I relayed that based on the physiology of menopause together with physiology of exercise and research featuring women in menopause specifically,...

Picture yourself teaching yoga on the beach one minute and sipping drinks with straws the next. Teaching vacation programs make this possible and have for decades now. Learn how ideas are incubated, born and nurtured into something you’re proud of. I had one more question to ask, about whether there were any success stories from FitBodies, Inc. Then she told me about her experience with assuming h...

Perimenopause fitness clients are the most likely to experience first signs and symptoms of hormonal change. It may occur anywhere from late 30s to mid 50s the majority in their 40s will find they have changes of some kind. For some perimenopause fitness clients it’s mild, they barely notice and wouldn’t associate it with menopause even. For others, hot flashes and night sweats are a dead give awa...

Fall is here! Fall fitness & health professional business growth strategies are also here. What you do now not only determines how you finish this year but how you start the next. The last quarter of your year is pivotal.  You currently have enough data for the current year to look back and determine your revenue sources. You can look at your best sellers, your time and energy drains, and best dec...

The Instagram tips you didn’t know you want are right here! Get right into this with your bio and fix that first! If you wonder what you’re doing wrong or why you’re not getting found, this could be so insightful for you!  It’s not too late. It’s time to start.  My Guest: Sue B. is an insightful, energetic, and in-demand online marketing educator, influencer speaker, and a no-BS business coach. Su...

This episode is about how to write a better job description for your personal assistant. Need help with business? Check. With personal? Check. Today’s guest is the perfect person to answer this. We dished on what drew her to the job description when she was a personal assistant.  She’s an author and business owner. She also recorded with me on Flipping 50 and if you need to organize or declutter,...

Can’t get new clients? If you don’t know how to get them or aren’t able to keep them, this is for you. And there is a really good chance you are NOT making this mistake I’m about to share. Trainers and health coaches who listen to business growth podcasts are already conscientious.  If you are making this mistake, you do now or you will fall into that category of trainers who can’t get new clients...

You’re here for a reason. You want to make a difference. To have an influence, you need to be a profitable health expert. So, if you have a relationship with money that needs fixing, fix it. If you want to give it away, you can do that, but never will you have as much voice as when you have money to vote with.  This title may be a turn off to some of you. You’re not doing it for profit. You just w...

Don’t sleep on this episode if you want better client results these client sleep tips come directly from America’s sleep expert. He gives more than 400 appearances a year and has published multiple NYTimes bestsellers. He’s also contributed to the You Still Got It, Girl! Chapter on sleep. So if you’ve read that, you’re a Flipping50 Menopause Fitness Specialist, you may recognize his name. You migh...

To be a real voice for fitness, an advocate for health and behavior change, your voice quality will matter. As AI-driven voice-overs may be able to make you sound better than you actually sound, this may be a podcast who’s time is past, yet I think if you can make your voice become something that conveys confidence, authority, and simultaneously inspires hope and action steps in your audience, I b...

No matter what’s going on with the economy you can get more sales. How are you going to get more sales during a time it may be harder or purse strings tighter? Is there or is there not going to be a recession?  It’s almost the 1st of the month as I record this and last night I was reminded that I had to get something ordered because the "special" was almost over.  Not only did I order, I ordered 2...

We all want simple sales strategies to make it easy and quick to make sales and get clients and the truth is, it can be! There are a few things clear to us here behind She Means Fitness Business that get in the way. First, not knowing exactly what you want and need to happen for success this week, this month, or this specific launch promotion… you can’t get there. Do you have a sales goal?    For...

If the distraction of a good idea is a problem you need to solve, this will resonate with you. Answer a few questions…  Do your creative juices flow when you get a good idea? So much that if you talked about it at lunch or heard it on a podcast, you want to go right home and start figuring out how to implement it?  And possibly, abandon the other 18 lose ends, open loops, projects that need comple...

In this behind-the-scenes quick episode with Dr Terri DeNeui we discuss what trainers need to know about hormone replacement therapy. We open up about how to recognize a woman is in menopause, and how you can help be a part of a collective team supporting her. You spend more time than any professional with your clients so optimizing your value is all tied up in this episode.  If you’re not yet a F...

Celebrate the small stuff! We get so caught up in comparison mode and go, go, go… do more and mission impossible… that it’s crazy we miss all we’ve done.  You’ve battled cancer and won. Hello... You know who you are! You’ve done a fitness competition at 70, you know who you are too. You’ve launched a podcast, started a new company, and donated to charity.  And then there are the other things you m...

Shocked? Employee wellness for fitness centers probably sounds like a crazy unnecessary thing at first pass!   In a recent episode, I shared how to sell more corporate wellness and this podcast is really a spin-off of that but something that may make this episode targeted at gyms and studios.    I’ve witnessed this for decades in fitness centers and studios as personal training became a full-time...

What would it do for your business if you could sell more corporate wellness packages? And if one presentation could result in dozens or hundreds of new clients?    Corporate clients generally mean higher sales within a shorter period of time. If you’re a gym owner you already have a list of corporate clients you’re trying to reach. But with more gyms competing for the same corporate clients, what...

Do this every Monday and I’m not saying Mondays won't still follow Sunday scaries, but they will get better.    There will always be something to pull you off the long view and into the short game. It feels like putting out fires sometimes. Until it doesn’t. You’ll have more and more times where you’re in flow and revenue is continuing to grow and your time demands are not.    While you’re startin...

If you haven’t wondered how to share a personal challenge with your community or clients, you probably will. Life is full of them and there’s one that’s bound to be one you keep to yourself for a while but that in fact maybe you can’t. It could be physical and impossible to hide if you’re on camera or in photos regularly. No matter what…    There’s a right time and way, so this episode dives into...

Whenever you’re looking at adding a product or service to your business or you want to know what your audience really wants so you can deliver, surveying your audience is a great way to do it.    When you post on social media you can do it to connect, to attract, to research, and to sell once you’ve earned the right and then very infrequently. A survey for your audience falls under research. When...

If you don’t define your brand voice, someone else will.    In this episode I’m going to share a fundamental of distinguishing yourself from others. This is how you stand out instead of blending in. It’s how you overcome the hurdle that one recent trainer said to me, “There are so many of us.”    Spoiler alert: There’s only one you. When you define your brand voice so that you know it, that’s when...

See it, believe it, do it.  Was that Wayne Dyer who said that?  Well, today it’s often Joe Dispenza saying it based on science.  Whether you keep replaying things you don’t want to happen, things that you wish were different, things you wish you had done differently OR you think about the future and wonder what is possible, OR you vision what you want and you act AS IF… you will be right. Based on...