She Means Fitness Business

Do you really need to be list building when you think you need to be training clients, and writing workouts? Do you really need to be learning how to write better copy on the sales pages you have (or need to create) so that you can sell the products and packages you have now? Do you know if you need list building, or more products or to raise your rates? Many fitness professionals love training. T...

If you could increase every fitness sale by 15% or 20% would that make a difference in your bottom line? Of course, it would. Have you ever gone for a massage or booked online and had the option of adding a scalp massage, or an eye treatment? The massage itself was $85 or $100 and the add-on was $10 or $20, right? That was my recent experience for a birthday massage anyway. Private coaching calls...

Shareable fitness content gets you more likes, comments, and um, shares. But more than that it gets you more exposure. When the right people (your ideal customer) shares, saves, comments, or likes (in descending order of importance), you get more love from your platform. First things first. Are you on the right platform? If you have no audience, no followers and more of your tribe are on Facebook...

Need a fitness marketing goldmine to kickstart better results? You already have it. Frequently asked customer questions are an amazing (and easy) source of content to create. You’ve probably answered the same questions dozens of times if you’ve been in business serving the same demographic for very long at all. What you’re looking for is not the generic: How does this work How much does it cost Ho...

Increase your fitness business now so that when more and more people are vaccinated, gain confidence, they have it in you. Push that re-entry up by weeks or months by being there, being transparent, and having conversations. Host Educational Zoom Classes             Active classes             Cooking classes             Q and A about the pandemic/safety/risk/rewards             Q and A about topic...

Do you need to upgrade your audio and video to do social media and zoom meetings? Is it lights, camera, audio and action or are you stalling? Your images, and video quality do matter. The right lighting makes all the difference. Here's a random collection of tips that you still have to do when you upgrade your audio and video. Start now and make whatever you're using better! Tips to  upgrade audio...

How do you show up when you’re not selling fitness services? (this is list-building) But it’s not salesy, spammy, sleazy promotion. If you wouldn’t say it in a conversation with a stranger, don’t say it. Honestly, this is likely the biggest downfall of every fitness professional and fitness center. It’s almost balls-to-the-walls during a promotion and then it’s… crickets. What's Between? So how do...

Should you collaborate more than you are? Earlier in this daily tips streak (episode 2 – it’s that important) I talked about the power of collaboration. Are you collaborating? I collaborate with people who serve the same people I do. I collaborate with people who compliment what I do. My collaborators are OBGYNs, essential oil experts, protein researchers, fitness association founders, sleep exper...

Even when you’re not selling things, you want to let them know you sell things. You’re a business, after all. Look, if you’re watching what some social media influencer does on social media and mimicking them, you may lose. An “influencer” doesn’t have the same business model as you. You have products, services, packages. No, you don’t want to sell on social media. But you sell the idea that you s...

Alienating your ideal customers? It’s easier than you might think to fall into this trap. You want to teach them and give them the clear instructions of what they should do! You mean well! But it comes across as teaching and preaching. Instead of alienating your ideal customers you of course want to be nurturing them. Here’s how. Raise them up. Lift them up. You crave it and I crave it. So does yo...

Let them see you, the real you. If you’re hiding behind perfect images, perfectly showered and made-up you, and it takes effort, and you have to be “camera-ready” all the time, you may struggle to grow. Are there accounts with hundreds of thousands of followers with that type of post? There are some I suppose, but if you look for the icons who don’t actually have celebrity and an identity already,...

My formula for social media has been shared at International Council on Active Aging, SCW, and in my private mastermind and consulting client meetings. I mentioned this yesterday. The quick 411 is this. You need content, called cornerstone content on your website. And every time you’re creating a blog, a podcast, a book or a video, you have half a dozen new pieces of content. Here it is by the num...

Social media content is a burden for many fitness pros and companies. It’s either tossed to a staff person who really has no idea how to get growth and engagement, or it’s your baby and you have limited time. It does take planning, and you know I’m a fan of creating your pillar content first. You need blogs, articles, videos (and the transcripts), or podcasts on your site. It’s from that I teach a...

Doubt that fitness marketing works, or at least what you’re doing does? I’ve grown organically from you YouTube channel (and grown that organically). But I am not always sure and neither are you that it’s still working without asking. So here’s how. In a birthday post recently… I shared some funny, odd, things about my background, not all related to fitness or being a coach or research-driven well...

If you don’t take a stand what will make your message memorable? Demand attention by having a real opinion. Are you worth listening to? In today’s social media climate, no one is going to listen to the same old same old. While you want to be likeable you might be trying so hard that you’re not sharing anything memorable. Slow down to make your point and really have one. In another post I’ll give s...

Six years ago, I started writing my third book. I got the idea (first collaboration, because this was not my idea, I have David Newman to thank for that of Do It Marketing) to ask an expert to contribute a short piece to the end of each chapter. I had my chapters written and wanted to include them because their expertise was deeper than mine. So, for sleep, for instance I asked The Sleep Doctor, D...

Think you need to do more? So, 27 certifications later, you could be tired, out of cash, and still not have anyone really paying you for all of those “credentials.” Have you gotten stuck in the certification, workshop hamster wheel? You just keep going around in circles. You’re taking training after training but then you don’t actually have the business model before you do? You don’t get that kind...

New personal training revenue streams are a welcome topic in 2021. If it was a tough year for you, there’s light ahead. But chances are with vaccines, increased feelings of safety, people are going to opt for more of a hybrid exercise style for a long time. They’ve invested in the at home equipment. They’re not just going to let that Peleton and the $49 monthly membership collect dust. Plus, they’...

Hiring a team seem too far off? This episode is about how to make your life easier, run a business better, and learn valuable lessons about communicating right from the beginning... even with one. If you struggle with delegating (hello, join my support group), this is for you. If you’re a “I can do it myself faster” kind-of-gal, I get you. And you can. Until you can’t. My Start Listen, in December...

If you’re taking the time to post but need to more social media engagement, this is for you. Wondering how you stop getting a handful of comments on a post and start getting some traction? After observing hundreds of posts and giving feedback for consulting clients about why what they’re doing isn’t working and how to get better results, I realized the majority of mistakes are just unintentional g...

If you’re a female fitness business owner, even a solo personal trainer, and I would include, one working for another business, this is for you. Because 2020 rocked all our worlds, nowhere as great as fitness face-to-face and restaurants, and hotels and airlines… you may have realized you put all your eggs in one basket. Attracting customers was easy because in fact you didn’t have to do it. Someo...

Live social media sessions are the best possible use of your marketing time for so many reasons. You can repurpose them You connect in real time with those interested in you and your topic You learn from the questions and from the topic Your platform algorithm will reward you for doing it You gain confidence every time you do it But, if you don’t plan what you’re going to talk about based on your...

You know you need an email service, often called a CRM (customer relationship management). You can’t send from your gmail or your yahoo account if you plan to have a fitness business, be a business woman, and scale a business. This episode is to help you go from “tell me more” to “how do I sign up?” Before you ever jump in to setting up what’s known as a funnel you need to know your customers insi...

Are you a medical fitness professional or want to be? On this episode I catch up with founder of the Medfit Network about the 2020 and what’s a head. My Guest Lisa Dougherty founded the MedFit Network in 2013. It is both a free online resource directory and professional membership organization. She established the MedFit Education Foundation, a nonprofit 501©(3) in 2017 to elevate the quality and...

Burnout among personal trainers is up. Are you at risk? This post shares a new study published in the Journal of Strength & Conditioning Research – ahead of print version. I’ve written for the fitness industry for over 20 years, published in places like Fitness Management, IDEA Health & Fitness Professionals, and NSCA’s Strength & Conditioning Journal. While I was still lecturing in Kinesiology at...