She Means Fitness Business

Finding it impossible to do your fitness marketing? Here’s how to get it done in less time. You’re the trainer, the bookkeeper, the advertiser, the marketer… and then you’re the chef, the cleaning lady, errand runner and oh, yeah trying to stay fit to walk the talk. Have I about covered it? So, I’m no different. And I don’t want to tell you that I haven’t had times when I did wake at 3 and probabl...

If you offer a free consultation to get more clients, you may have any one of these problems: Getting people to book sessions Getting people to show up for sessions Making a sale from the consultation Then there’s what if you don’t make a sale at the consultation, if that was the purpose of it, what you do next with that lead. Stop the Anti-Sales Chatter Let’s be clear that I totally understand no...

Make money in your jammies, they said. Passive revenue, they said. Are you participating in affiliate marketing yet? or unsure of how to get started? Have you begun to do any affiliate marketing yet? Affiliate marketing for health & fitness coaches is a natural, especially now! It’s probably easier for you to list the clients who didn’t want to know what they needed for home exercise than to list...

So, imposter syndrome. First of all, let's define it, it's that feeling when you're ready to go live but you have this feeling or thought of what's everybody gonna think? what are they going to think when they see this? What if they knew that I don't know all the answers? What if I'm live and somebody asks a question that I can't answer? Those are just a few of the questions actually that came up...

Trying to get results on Instagram? The platform that's becoming a search engine, a resource for answers your clients are looking for?  My guest is the founder of Capture Social Group and the Social Butterfly course. She's become a social influencer with a message and created a proven way to do it over and over again for her clients. Theresa Depasquale is a prior fitness pro and gets you. She's be...

In this episode I share top episodes to grow your fitness business in 2021. From solving superficial problems you can handle today to identifying where you can change bigger systems and strategies for the long game, you’ll find a trove of answers. Every one of these episodes I’m sharing was released during the pandemic and relates to the “new now” in our fitness industry. It doesn’t matter if you’...

Do you pay yourself first? Meaning both do you pay yourself a wage and do you give yourself time off to recover and time you plan to workout exactly the way you’d tell your clients to? This post is just for you. Because most trainers who have started their business in 2020 don’t yet have the business side of things down. How to pay themselves, how much, when, whether that’s moving money from one a...

We’re approaching that time of year when every personal trainer who is committed to a career in fitness needs a new fitness client process. You need a system or a method. And you need to measure whether it works. After 37 years in fitness, and 33 as a one-to-one trainer or health coach I’ve definitely made my share of mistakes. But actually, thanks to my ex-husband and friend, back in 1992 I devel...

Optimize your organic reach right now for fitness business success in the coming months. No matter when you’re listening (reading) this, it’s time to do this. If you haven’t started early and aren’t already 60 days into your pre-launch for the new year (as I create this early December 2020) then put on your calendar RIGHT NOW to start October 1, 2021 preparing for Jan 1 2022. For now? Let’s roll u...

Posting feverishly without getting results? Fitness professionals social media efforts generally either fall into one of two categories: definitely work or definitely failing. If you’re spending money for someone to do your social media, or you’re spending time doing it yourself, it’s expensive to get zero results. With more ears and eyes on social media than ever, this is for you. Any one of thes...

This post explores words you use costing you customers! No one wants that from time and energy spent writing articles or doing podcasts! Create a Common Enemy For us all in 2020 it’s been COVID19. For the first time in the history of the world we all have a common enemy. No matter who you might blame or back or what you do or don’t agree with about how it’s been handled, we are just people. We’re...

A personal trainer & coach business plan is about the last thing some fitness and health professionals will want to focus on. Have you got a plan? Are you running a business or a hobbyist? And there is nothing wrong with how you answer that question. Unless… you have the income and revenue of a hobbyist and feel as if you spend the time and energy of a business. If you work with midlife women, I c...

If you are not asking how to create fitness marketing videos better, faster, and more effective at supporting your ideal clients, you’re nuts. If you already do it, you can always do it better. I don’t watch a single YouTube video without learning something. Whether it’s something to do or not to do, I am an eternal student! Organic Traffic is Not Dead I’ve grown my YouTube channel to 118,000 almo...

Interested in providing menopause coaching services? Whether you’re dreaming about having a job you love getting out of bed in the morning for, or you want to ditch your cubicle (or shall we say, kitchen) life right now? Or you love the idea of using your skills and talking to women who want, need, and deserve support… menopause coaching services may just be for you. Before you dive in though you...

Attending a fitness conference this year? Taking a continuing education course? How well do you consider your goals and what you want to accomplish from the content you consume? In the world of fitness conference content and fitness association award winners it can be hard to distinguish between smoke and mirrors. Fitness Conference Reflect Reality? Is all that glitters, or has boobs and botox, re...

To grow your personal training business in 2020 and in 2021 you’ll have to do things differently than you’ve ever done them. If you’re starting a health coaching or personal training business you may honestly be at an advantage. You’re not trying to fit into a mold that has only marginally been working in the past and that’s forever broken since COVID19 began. You can most clearly evaluate the pro...

Fitness statistics right now are a little grim for gyms. How does physical activity stack up though? Pretty well. It seems the public is discovering they don't need gyms, trainers, or at least onsite, in order to move more.  The best news is that those who were least active are getting more active. And not detrimental for immune system-sake, the most active, perhaps most reliant on gyms, are now e...

I have learned what I’m about to teach you so many times the absolute hardest way possible. I’ve proven to myself that it doesn’t work the other way. Statistics have shown me, proven it to me, and yet nothing… NOTHING… is a better lesson than a painful one. You can have 4 or 5 projects to do, but some are highest priority. Let’s say you juggle all of them for a month, doing a little and making a l...

Branding for fitness professionals right now can’t be an afterthought. How is your brand fitness? Your brand health? Are you standing up and standing out compared to the thousands of trainers, fitness instructors, health coaches and yoga teachers who have flocked online since mid-March 2020? This episode is brought to you by the Flipping 50 Specialist. Your choice for hormone balancing exercise fo...

If you can’t get fitness clients and it’s keeping you from pursuing your passion, this is for you. Whether this is post-or mid pandemic or it’s after, you’re going to have to generate sales to have customers to grow a business. On the other end of the phone, the biochemist who wants to teach others how to cook healthy said, “I’ve never been good at self-promotion or being pushy” Stop right there....

What if I told you the fitness marketing questions you were asking in January are the same questions you should be asking now. Surprised? There’s a chance you might not have been asking questions, and just assuming you knew the answers back then. You might even have gotten away with it. But you won’t anymore. Now is not the time to assume, pretend, or just plow through with the same message you’ve...

Have you spent any time learning to write your best bio? Who has right? Who learned copywriting in college? Who got real life marketing support from their certification? Answer? No one. Now is the time. Everyone is online and everyone is reading your bio... if it's good. Otherwise they're gone in 3 seconds.  Best Bio Reasons A boring bio will not help you get noticed, get hired, or get profitable....

Whether it's a Yelp review or it's your own observation, every business can experience that moment when customer support sucks. Here's 3 reasons it does and what to do about it.  #1 Cause of Customer Support Sucks There’s no “delight” factor. Do you ever surprise them? In fact, do you surprise them as soon as they buy? Do you surprise them for no special reason? Sending little gifts – even as smal...

The future of the fitness industry is changed, that’s no secret. In this episode I take a look at the past, present, and make a few predictions and express our wishes about the future with someone who has plenty of experience. My guest Rico Caveglia Chronological Age 78 Fitness Age 35 is America’s Healthy Aging Trainer and creator of The Ageless Living Lifestyle, The Vitality For Life Training Sys...

Spending your time wisely right now is more important than ever. I’m a big believer that you have to guard your personal workout time. Also that if you’re still doing the fitness plan that you had in February of 2020, and you’re experiencing any additional stress from the pandemic that you’re doing yourself a disservice and depleting your immune system. Enough on that. Let’s talk about spending yo...