She Means Fitness Business

I was sitting at my dining room table it was dark and I was still in my pajamas. From the night before. I hadn’t washed my face although I had taken the dog out – in my pajamas. Get fitness customers by learning to tell stories. Everyone loves a story. Yet, few people use storytelling for a positive impact in their marketing. Instead we broadcast information as if we’re World Health Organization o...

Can you create a quality relationship with your fitness customers? Or do you have to rely on selling to the already interested or people you know? How old are your kids? What are they doing this summer? How are things for you during this pandemic? What’s your work like? These might be logical questions and yet, if you are talking to a parent you’ve not created a bond with them. You’ve just distrac...

Your 90-Day fitness marketing plan is 30 minutes away. You’re going to have to do the work. But what it is will be clear. But knowing exactly what you need to do and who on your team or when you are going to do it is half the reason you’re not closer to your goals now. That and the pandemic. But look, we all know it changed things. But it changed things for all. So, it’s a level playing field. Do...

You can be a personal trainer every client wants to work with. Though I'd argue you only want to focus on being the one your ideal clients want to work with. Now is the time to learn the skills and spend the time taking the right steps. In this episode I share 7 tips you can use right now. If you really want to be a personal trainer every woman in menopause wants you want to look at the Flipping 5...

Want to change your fitness business? Would that change your life? I’ve got 14 questions you want to answer. As much as you’ll hear them and think this is silly, maybe even - this is something I’ve heard before, if you haven’t got answers to them that are clear for you, or it’s been a while since you’ve revisited… you need to answer them. Write your answers down! What do you want? What kind of lif...

Say no right now should be on the top of your list if you want to not just survive but thrive in the coming months and years. Yesterday I went over what you need to say yes to. If you missed it I highly recommend you go return and you’ll have the complete loop. Another thing you should take a serious look at is the last 4 spots for the Flipping 50 Fitness Specialist open right now. Say no to these...

Say yes to : Facebook, Instagram, and YouTube lives Opportunities to be a podcast or summit guest Chances to present at conferences Opportunities to interact with businesses for exercise breaks and lunch talks Creating challenges for at home exercise Collaboration with other businesses Creative ways to generate revenue Time for a makeover You absolutely should say yes to these things and more. Loo...

Look, people who very recently were in Maslow’s hierarchy of needs at legacy and influence suddenly find themselves seeking safety and security in the bottom of that pyramid. They can’t be both. Communicate to the person based on the situation they’re in. We are still in the middle of a pandemic. You still may be reaching out to people in your target market, who have medical issues they need and w...

Feel like quitting? I got up this morning feeling overwhelmed. Within 10 minutes of opening the research to complete the things that had to get done today, I’m excited. I can’t wait to share this message. It will help people. It will prevent problems associated with “natural aging.” It will help people do the things they need to do that will give them such pleasure and higher quality of life When...

What’s the worst fitness marketing mistake you can make? Let me list a few… what stands out for you? Putting your credentials and degrees up front and center Showing up shirtless or in a jog bra to appeal to overweight women Boasting about your own fitness achievements (as if that will help you teach someone else) Promoting images of yourself having had surgery to get where you are without telling...

There’s one piece of advice when you’re ready to create a fitness offer that you don’t want to ignore. If you haven’t done it, gotten results from it, yourself, you should not be teaching it. Similarly, if you want to make affiliate offers – either to sell other’s products, or to ask others to share your products and services, you want to have proof they work. What's an Affiliate? Let me back up a...

Today I'm gonna dive right in and share my best fitness marketing tools for sharing your message and saving time. When when that's what we're all.  I'm going to literally give you a meta description of what I'm doing right now. I mean, literally right now. So as I record, many of you who've been listening to this streak to help you market your fitness business journey This extremely strange and di...

Communicate During the Pandemic Been slow to communicate during the pandemic because you’re so worried about getting it right? What you already really know is that you have to get into action to get it right. Ongoing learning, listening, and growing/pivoting. How to be in charge of supporting the community. You can’t operate in a silo. Not one where your department does it’s own thing. Not one whe...

What if I told you I don’t recommend you ever become a personal trainer or health coach? Would you say, are you nuts? How does that make sense coming from a 36-year fitness professional? And on a podcast dedicated to fitness marketing ease & elevating the professionalism of the fitness industry? Well, stay with me. The truth is no one should aim to be a personal trainer. It means too many things,...

If you’re training women in menopause, you have questions. It’s not all a to b to c to d… and success. The best way to learn is to be in a group where you can go over your cases and clients because there is no one absolute path. You can find those easy ones, and yet you’re going to think you’re doing everything right and realize no, the belly bloat, the lack of fat loss, the extreme fatigue are st...

Don't waste this crisis. What on earth could I be talking about. Yes, this Debra and you’re listening to the Voice for Fitness Professionals’ podcast and I have not lost my mind but we have lost the way we've done business. It's gone. And yet now, if you are still trying to figure out a way to take your personal training business digitally… meaning, you're still meeting with one client at a time y...

If you want to build your business in 2020, in the midst of the pandemic, learn to make the smallest actions consistently. The following was transcribed by Otter.  0:31 I'm not worried about that. I'm actually worried about you sitting back and waiting, without doing anything. 0:40 So let's talk about this because the truth is today. It's a Monday. 0:45 It's not even halfway through July, and I di...

 Your emails don’t get sales because of your copy. It may be your subject line, or your content or both. Subject Lines are Only the Beginning First, they have to open it though so let’s start with the best subject lines. You can GOOGLE the “best subject lines of all time” and get a bullet point list of some. But that’s not the best way to get your customers to open. The best way is to know them. T...

You may think a fitness passion is an indicator of your fitness business success. But how are you are earning money for that fitness passion? If you even slightly had a negative reaction to that question, stay with me. Unless you merge your fitness passion with a healthy money relationship you won’t reach the success level you want. Burning Fitness Passion? Have you said any of these things? I wou...

What’s the Know, Like, and Trust Myth? The fitness business lies you’ve been told weren’t always lies. They’re often carefully hidden in a partial truth. At one time they may have been true. Right now, during corona, and in the future after the pandemic is under control, there is one specific myth I want to tackle here. It’s this: Customers need to know, like, and trust you. If you’ve been in busi...

Tempted to buy marketing templates that take care of your newsletters and social media posts? Stop. Unless you want to donate money to the seller. Here’s why it will never get you results. Especially since the world changed in March 2020. The problem is not the quotes, or the posts, it’s the lack of YOU in them. Why You Really Can't Use Other People's Templates It’s the lack of you using analytics...

What are the Best Social Media Fitness Posts? Looking for the key to fitness posts and wondering why you can’t get any traction? Well, here’s what’s getting in the way for most fitness centers and trainers. Especially if you’re an introvert! Because as far as social media and fitness posts, it’s the personal ones that do best. That’s you … a person… talking, sharing, taking someone on a tour of yo...

Fitness testimonials are still one of the best ways to connect to your next customer. If you can get your customer to create a video answering these questions I’m going to share with you – whether they do it on their phone or you record it on yours or in the social distancing Zoom or Skype recordings of the moment, video is gold. If not video, then get them to write it and ask if you can use their...

You’re going to make a fitness marketing mistake during your career. Otherwise you’re not trying hard enough. Most success comes from trial and error. With marketing something works for a while until it doesn’t and that’s how you know to change. During this particular time however there are mistakes that are easy to avoid. And 5 of them are in this episode Key Points to Help You Avoid Your Next Fi...

Do you have a true fitness community? People are social beings. There’s so much documented about longevity and health connected to social connections. This COVID19 has gone on long enough that everyone to some degree is missing the connection with their groups, attending events of like-minded people, and the health benefits that come with it. If you are in a fitness center if you’re in one, the sa...