She Means Fitness Business

Need a New Fitness Marketing Idea for Right Now? Feel like possibilities and leads have dried up? Even your current clients aren’t interested right now? I get it, these are unique times. But when everyone is lamenting about how hard it is, there’s an opportunity for some. You just have to focus on the changes for customers as you take action. Fitness Marketing Idea #1 Email frequently            ...

Procrastination got you? Feeling helpless? I’m not saying you don’t have reasons. We all do. And yet, there’s never been a time when health, a strong immune system is more important to every single human than now. Everyone needs to exercise. From the physical immune-boosting benefits, to the avoidance of muscle and bone loss, to the mood boosting and support for anxiety and depression, or enhanced...

Today’s episode is all about how to make better videos and stand out. Let’s face it there are a lot of people online right now. Both your customers and your competitors so you might think that’s good and bad. The truth is its good and good. Consistency Often Wins Few people are going to get in it and stick with it long enough to look at the stats and change what they’re doing to get better results...

Are you a trainer whose business is down the drain? You think that everything that you just spent your last 20 or 30 or 10 or 4.. recent college grad, I’m talking to you, is all down the drain? I call B.S. This episode is all heart… and more than a little frustration. If you think right now that your education, and all that time that you put into learning how to be a personal trainer or how to be...

How Do You Plan Your Fitness Career in These Times? “It’s a mess.” …said dear friend of mine and university lecturer describing what it’s like for kinesiology students who were to graduate or did this spring or summer 2020. “I’m at a place where I don’t have money coming in but I need to invest money in my future.” … said a participant in a recent master class. Sometime in the future this will be...

How on earth do you decide what to post today? First, of all, my process is more efficient than ever. Although I love to get random ideas and I used to take random options, the more people I help the less I can do that. So while I do jot down notes, save them on my phone while I’m riding my trainer or when I finish a walk, I don’t just start posting based on a great idea. I batch. First I plan con...

You can sell right now. You can do it without being insensitive or tone-deaf to what’s happening. You need to do it with that frame of mind. There are plenty of people who seem completely blind to the fact we’re in a pandemic and everyone is making buying decisions from a unique perspective. You don’t want to be one of them. This podcast is for trainers, coaches, and owners who are attempting to t...

Note: this episode was recorded a few weeks before things began opening up. No matter when you listen you'll hear a leader making pivots, share how to stay calm and make rational decisions. How do you stay calm during these times? Anxiety does not discriminate right now. How are you doing? I’ve brought on a friend and colleague to chat about COVID19 as a business owner and talk about opening up, r...

So you want a fitness career.  If spring of 2020 was your last semester, supposedly full of parties, plans, and optimism, you have officially been rerouted. If you just passed your certification exam or are on your way… Now what? It’s a bit of an oh-Sh*# moment. Stop! Take a bow! But first… I want to congratulate you. Stop and acknowledge it, especially if you didn’t get to officially cross the st...

Fitness Leaders are Needed More Than Ever This is Debra Atkinson and you’re listening to the VrF professional’s podcast, brought to you by the Flipping 50 Fitness Specialist. For trainers who want to make working with women in midlife their niche and want to own it with a hormone balancing exercise method that has worked for thousands of women since 2013. Right now is the time to learn, create con...

Before I begin the interview that you don’t want to miss, I want to check in with you about how you’re doing. It’s a strange time. You may be flirting back and forth with both feelings of lack and feelings of abundant opportunity. There will be changes ahead for all of us, particularly all of us in the fitness industry. For those personal trainers who have more than passion, who have tools, who ha...

Have you created a program and announced its for sale to the sound of crickets?  It happens. It's all in how to package it, price it, position it. Don't miss this next Voice for Fitness Professional's podcast interview with Stu Schaefer. Stu Schaefer is the 20-year veteran trainer that other Personal Trainers use when they want to learn how to quickly and easily get clients and build their busines...

In the next episode of the Voice for Fitness Professional's podcast I interview Stu Schaefer and you're not going to want to miss this. If you want to create a lucrative training business without going digital (once this is all over) Stu did it.  It's going to require getting over your money issues. And we talk about that on the show. Stay tuned... it's coming this weekend.  Stu Schaefer is the 20...

Marketing for personal trainers during COVID19 has changed. So many fitness businesses are simply stalled. Trainer are worrying and waiting to find out what’s going to happen. You may be worried about whether you have a job when this is over.   That’s no way to spend this time. If you’re serious about loving fitness and your fitness career, worrying and waiting will not help you. Fitness businesse...

Right now the fitness industry is full of trainers and instructors flooding the online space. No one was prepared for COVID19. And yet, becoming an online trainer was a good idea before this pandemic. It wasn’t crowded for any single niche. Note: I’ve been an almost 100% virtual personal trainer & health coach for women in perimenopause, menopause, and post menopause, focused on hormone balancing...

The future of the fitness industry is definitely changed forever. The value of health and fitness has increased. Potential fear of public places, shared spaces and equipment may carryover for a long time after. My Guest Tom Durkin, CEO of Health Fitness Management, Inc. in Central Iowa joined me for a candid talk about what it’s like to have 300 employees and 4 locations at a time like this. In 40...

What is really in the way of you having the personal training career you want? I’m unpacking it right now. I encourage you to stay with me all the way through this episode. Above all, don’t let COVID19 be an excuse to hide behind. Let it be a reason to dig in. Over 35 years ago The late summer sun felt delicious on my skin. It wasn’t warm enough for a bathing suit any more, but I’d rolled up my sl...

What are experienced fitness professionals doing to help clients and customers and their own coping with COVID19? Alex has been in the human performance industry for over two and a half decades. She is the founder of Vitalé Studio, a holistic lifestyle coaching model where she guides clients  how to amplify their healthy, become fully engaged with life and define their  practices of happiness. Ale...

3 Steps to Productivity for Personal Trainers in Times of Uncertainty I’m tackling the topic of productivity for personal trainers in this episode. The uncertainty can be stifling. You can easily lose a day by not giving yourself every opportunity to take control. One look at the news or social media can rob you of a productive day you feel good about. You may be wondering, productivity for person...

My guest is Erin Carson, co-owner and Operating Manager at RallySport Boulder, and trainer to some of the world’s greatest endurance athletes if not America’s athlete sweethearts. She is also a world class age-group athlete herself. She's a leader in so many ways and I tapped into her knowledge and gut feelings about the future of fitness and the fitness industry in this special episode.  1) What’...

  Fitness Trainers Thriving in Corona Virus Mayhem It’s scary. Clients cancelled. Gyms closed. Universities are going online – some until 2021 at least. So no one knows how long this will last. Yet if we all do our part, stay home, distance now, we can shorten the life of this thing and give hospitals and healthcare a fighting chance. Much better that this be a few weeks than months. I encourage y...

How to Stop Being So Busy So You Can Be Productive Are you so busy that you can’t take a day off? Yet you’re number one wish is to make more money from personal training? You’re not alone. If you’re a director, manager, or personal trainer, most likely you are doing a lot of things. You wear a lot of hats and you are so busy you may feel like you’re not even loving this career choice any more Trai...

6 Signs Your Menopause Clients may not recognize ...and how to modify training to support natural hormone balance. Millions of women are in menopause, 46 million according to ACOG, right now. Millions more are entering perimenopause and don't recognize the signs.  If you don't know it when you see it, you may not realize your usual way to help lose fat and get muscle tone will not only not work, t...

Tools to Get Clients to Stick With Their Exercise Clients who stick with their exercise get better results. That’s a no-brainer. We’re clearly not doing well getting that to happen. This episode unpacks things you’ll want to consider to change what happens for your clients, especially those new ones. Dropout rates are consistent over the past 30 years. Adherence to physical activity in a way that...

 8 Tricks to Get Your Clients Through the Holidays Without Gaining Weight If they fall off your reputation may not. People expect it. But if they win - and even lose weight- your reputation soars. Here's how.  1) Increase their sessions per week             As busy as they are if you can do 30-minute sessions with them, getting them in more frequently for short sessions may benefit them most. It’s...