She Means Fitness Business

Women’s Fitness, Health, & Hormones | Training Menopause Are you training women in perimenopause, menopause, or post menopause? Chances are good you are or will. There are 6000 women a day entering menopause. They’re looking for help and they’re educated, interested, and can afford it. To get them is easy. To keep them is the trick. They know if you do or don’t know your hormones and can help by d...

Got Client's Who Want Exercise in Pregnancy Experts?  Be it! In this second (of three) podcast episodes dedicated to women’s health, fitness, and hormones I’m joined by exercise in pregnancy expert Danielle Spangler. This follows my interview with Dr Michelle Maddux on adolescent female fitness. Next up in this series I’ll round up with insight on training that booming market of women in perimenop...

Are you working with adolescents? Find yourself coaching youth sports or being asked by parents to work with their kids?  This episode will keep you up to date on what to consider and what's important working with this population. Dr. Michelle Maddux received her Doctorate of Naturopathic Medicine from the Southwest College of Naturopathic Medicine (SCNM) in Tempe, AZ and her Bachelor of Science i...

Accounting and Bookkeeping don’t come naturally to most fitness professionals. You’ve got so many other hats to wear that it is likely something you only think if you start up and need a loan or investors. If you’re a trainer or coach going solo or online, you may never have needed (or so you thought) additional revenue. Have computer, open for business may have been your motto. (I get that, it wa...

How to Write Your Best Fitness Blogs Faster How would you like your best fitness blogs for the next 6 months done? Most fitness pros agree they don’t have time to create content. They also say, they can’t have just anyone create blogs for them, because no one knows your customers like they do. I would agree with that 110%. But let’s be serious. A great blog post – even if you like to write and enj...

10 Ways to Fill Your Fitness Programs Right Now  Right now as you read this you’re either in the middle of launching a fitness program, or preparing to launch a next one. You either are super confident you’ll fill it and have a wait list or you wish you had that problem!  It’s the cycle of fitness promotions. Here’s the truth about these 10 things that I’m sharing with you right now. Those who do...

23 Social Media Tips for Personal Trainers & Health Coaches Boost Your Fitness Brand Now These social media tips are going to come at you rapid fire. Be ready! Choose a few you need and aren't doing. You don't have to do them all! Do decide, do, then measure your progress. These are based on the past three weeks of sitting on two panels, actually emceeing one, and presenting 3 times on social medi...

Speak to sell fitness by creating a presentation that inspires and educates. I’m not talking about your power point. The best presentations to those groups like Rotary, Chamber of Commerce, and corporations don’t use power point. They use heart. I speak to sell fitness opportunity must have the emotional factor. If you don’t touch emotion you won’t be remembered. 40-year Fitness business owner/ope...

If you’re making video for fitness marketing (and if you’re not you’re missing out on the fastest way to attract clients) this is your episode. I had a call with my videographer for my most recent project to get tips to save you money, get a great project, and start searching for people to hire. Videos for Fitness Marketing: Beyond Your Phone When you’re ready to move past your phone (and you shou...

Is the Fitness Industry Cracking The Obesity Code? The Obesity Code book review is perhaps one of the most important episode we’ve done. At the least it’s a most important topic. We’ve not cracked this code or solved this problem yet. We’re all still unraveling factors that contribute. As fitness professionals we’re key in supporting individuals with obesity. The Book: The Obesity Code by Dr. Jaso...

9 Lies About Work Fitness Owners Need to Know This book review may change your beliefs about work, specifically lies about work. If you've been under a spell about how your work life - and maybe even personal life should be, this will open your eyes. You may get insight about yourself or employees.  The Reviewer: Tom Durkin, Owner operator Ames Fitness and Fitness World Ankeny in the Midwest.  The...

Got a Growth Mindset? or Hurting Your Business Unknowingly? This month on the book review we’re … well, we’re playing a big game of catch up! We’re picking up right back where we left off after a review of Dark Horse and Good to Great. I’ll link to that podcast in case you missed it and you’re looking for intriguing summer reads (or audio books).  How Do You "READ"? And I’m curious, I’d love to he...

The Positive Power of Negative Customer Feedback In this post I’m sharing negative customer feedback. It’s all about how you can increase your business, and improve your customer satisfaction by attending to the customers who aren’t satisfied! People are not used to nice. Let’s just get that out there. They’re used to being taken advantage of and automated responses where you click 1 if, and 2 if…...

SEO for Fitness: Can Customers Find You? SEO is not a sexy topic compared to fat burning, health coaching, and suspension training. Without it though you will be missed by those customers who want your services. Why waste time thinking about your logo, colors, and the words on your pages if you don’t optimize your “findability” factor. This episode is all about how to make you the one they find wh...

My guest today is Karla from Arizona and a shout out to FitnessFest events where we ran into each other. Karla asked a couple great questions that I have a hunch may be of interest to you too. Whether you’re got a business you want to grow, you’re itching to leave working for a boss and interested in launching a fitness business  or somewhere between this live coaching call can help you too.  BACK...

Fitness marketing to midlife women, that works Five years ago she was ignored. Today she’s not ignored but she’s stereotyped. Midlife woman trying too hard to look younger, a face frozen and plumped with Botox, wearing clothes she can share (but look slightly “off”) with her daughter. A midlife woman who’s operating on the 1980s metabolism science she learned. Relies on calories, steps, heart rate...

4 Easy Marketing Steps That Will Grow Your Fitness Business If your first thought is "easy marketing" is a myth, you're not alone. Truth is that marketing isn't hard, but getting distracted by shiny objects is easy.  When you want to buckle down, focus on how to get leads, clients, and recurring revenue though you have to ignore shiny objects and do the one thing hardest of all. You have to trust...

Free Advertising | How to Get Booked for Interviews Who doesn’t want free advertising? Interviews and media appearances are an amazing way to create credibility. It’s free advertising opportunity you can create over and over again. If you know what you need to get booked and deliver an interview that get you clients and asked back: gold. In the last episode I shared how to interview like a pro (an...

How to Interview Like A Pro (and Get Clients) Have you wondered how to interview so you can maximize the opportunity? If you haven’t been asked or asked for an interview, I’ll say this: you will and you should! Let me define “interview” before we go to far. Anytime someone else is asking questions can be an interview opportunity. And that is, a chance to share expertise, answer questions based on...

Ever question your client relationships? Or see an employee or colleague that makes you wonder about how best to handle client relationships and boundaries? If you want to support your client’s strong foundation to make self care changes but stay within scope of practice, tune in. Eighteen year-old Stanley Padgett married his seventeen-year-old high school sweetheart in what easily could have been...

Social Media for Fitness Professionals: More Results Less Time Social media for fitness professionals is unique. For any service oriented professional who IS the business, or thinking they are the business, as well as the marketing director, the salesperson, the customer service rep, and the programming director, there’s too much to do and limited time to do it in. That’s not news. What is good ne...

Are you great or desire to be? Do you have a conventional education or not? Questions we answer with our book review today. My cohost Tom Durkin Owner operator Ames Fitness and Fitness World Ankeny in Midwest, CEO of Health & Fitness Management, 40 years in fitness industry sales and management. He has over 2000 books in his personal library. He manages over 315 employees daily at multiple facilit...

Taking Your Fitness Passion to a Living You Love You’re passionate about fitness. You love it. You love what it’s done for you. You like helping people. You like teaching. Do you have a limiting belief about how much you can earn or how much you have to work to do it? Do you believe if you’re going to make a living as a fitness professional that it would all be able selling? Do you change your voi...

Fix Your Copy to Attract More Clients You want fitness sales without being salesy. Yet if you try so hard to be nonchalant you can actually send business away! You share video after video of exercises. Blog after blog with no call to action. You write for the local paper but don’t put a link in your bio with a call to action.  These are all ways you lose amazing opportunities to use your awesome c...

How Fitness Videos Can Grow Your Business You know fitness videos get more views, traction, and cost less than other forms of marketing. You may not know how to stay consistent and make time to do it. Here’s how to create fitness videos that make a difference in your business. Batch your fitness videos Batch every step along the way. Research before you record. Choose a single topic and stick with...