She Means Fitness Business

Got Your Continuing Education Credits Planned for 2019? No matter when you’re listening to this episode, continuing education and rejuvenation is always timely. As we record at the beginning of February though it’s a time when fitness pros are looking at annual con-ed budgets and live conferences, continuing education, combining get-aways with business building and that brings me to my guest today...

Must Read Books for Fitness Trainers & Fitness Entrepreneurs  Tuesday morning this week I was staying in a hotel in Dallas. I went down to the “fitness room” where there was a treadmill, a bike, and an elliptical along with some dumbbells. It was small, dark, low ceilings. I thought… I’ll go outside and run. I stepped out unprepared for the temps and decided this would be a short one. I rounded th...

Boost Productivity and Creativity and Earn More Motivate adults to take more activity breaks for reasons other than fat loss, looking good, sleeping better.  You may be able to leverage your business clients – and swing some corporate coaching gigs because activity supports creativity and productivity.  No one is encouraged to take vacations, personal days, rest, or get a massage. At least not wit...

Have you ever wondered about coaching for personal trainers so you could accelerate your business? Similar to coaching your fitness clients, coaching for personal trainers is an investment in faster growth than you can make on your own with a plan that accidental success won’t give you. What’s accidental success? The handful of clients that find you, the clients you’re given because someone else l...

Personal training clients don’t tell you everything. But if they could, this podcast might describe it best. Allan Misner was your client. At one time he topped the scales at 250. He’d tried and failed many times. Today, he is a National Academy of Sports Medicine (NASM) Certified Personal Trainer and a Functional Aging Institute (FAI) Certified Functional Aging Specialist. He is the creator of th...

A lucrative fitness career is not based on a degree (or another one) or a certification (or six more). It's not about luck.  It’s about risk.  About 35 years ago I told my parents I was changing my major from graphic design (they understood) to physical education (no one really understood yet). About 30 years ago my step dad asked me, “just what is it you’re majoring in?” while I was in grad schoo...

Is it time for you to write a fitness book? How would you like to charge more for services? Or get more media exposure? And have an easy NOT sleazy way to attract customers who really want your services?  My guest today has the answers to how to do all three of those. Oh, and by the way, there are way more than three reasons to write your fitness book. Bonus! If you’ve already got a book don’t cli...

Note: this how to hire the right person podcast was originally posted October 5. Technology somehow through a wrench in the audio. This is a must-listen - thanks for your patience as we resurrected the audio file. How can you hire the right person every time? If you’ve ever hired the wrong person, or struggled to even find a few solid candidates to interview, then this is your episode. If you’re g...

4 Ways to More Fitness Clients Faster Even during the holidays Know who’s already looking for help. This is what we call the low-hanging fruit for sure. When you want fast clients to fill your week you need to target those people who want it now. The fast track to more fitness clients is fitness seekers not couch potatoes.  You can always add those who need more education or more time to make deci...

Fitness careers are so attractive. What other environment could be as positive? Every day clients come to you and leave in a BETTER mood!  Yet, fitness careers like any other profession can wear on you. Motivation for consistently doing the things other people won't do (a simple secret to getting ahead) at times when other people won't do them can wain if you can't see how some of those less than...

Do your clients suffer from emotional eating? Do they cancel or seem non-compliant and fail to get results? Do you think they just lack willpower or discipline? And… do you wish you had tools to help them?? You’re in the right place today. My guest and weight loss expert Tricia Nelson lost fifty pounds by identifying and healing the underlying causes of her emotional eating. Tricia has spent nearl...

Deciding what your next fitness conference is going to be can be one of two things: incredibly overwhelming or random. There are so many educational opportunities available both online and offline that it’s mindboggling. Though you may decide online is it so you can skip logistics, travel and the additional time onsite education takes, there’s a missing component for personal trainers gathering in...

Colin Milner is CEO of the International Council on Active Aging and founder of the active-aging industry in North America. Milner is also a leading authority on the health and well-being of the older adult, and has been recognized by the World Economic Forum as one of "the most innovative and influential minds" in the world on aging-related topics.  In 2010, CanFitPro Association awarded Milner w...

This special episode brings two fitness professionals who’ve essentially made their careers helping other fitness professionals. They both work for the American Council on Exercise.  Rachel Eidel is the Certification Program Manager for ACE’s Personal Trainer and Group Fitness Instructor programs. She was born and raised in Colorado and now lives in San Diego with her husband and 2 young daughters...

If you’re working in medical fitness or want to this episode and the information about the Medfit Network is a must listen. If you’re wondering how to leverage your knowledge, how to connect with physicians and get referrals, and be found more easily, listen here.  Lisa graduated from the University of California, Irvine’s Fitness Instructor Program, and went on to get her Certified Personal Train...

Osteoarthritis is prevalent in the two largest segments of the population – baby boomers and seniors – there is an increasing need for qualified health and fitness professionals like you to work with individuals experiencing degenerative joint conditions of the spine, hips, and knees. [These are individuals, who often have a sense of urgency and more disposable income- who are activity looking for...

Simple skills build personal training careers. In an iconic fitness and health environment my guest has built her own career and launched the career of many others. She has seen and shares the simple habits that build sustainable personal training careers. Erin Carson is co-owner and operator of RallySport in Boulder, Colorado since 1991 – present.  In addition to the leadership duties associated...

Have you explored fitness career options outside of the usual personal trainer and fitness instructor culprits? Do you aspire to do something other than own or manage a fitness center? My guest today has some experience with unique fitness careers and he's going to open some new doors for yours. Barry Ennis is a 31-year old fitness professional from Los Angeles. For years he struggled with standin...

Personal training job skills, the kind that get you hired and keep you successful, are the focus on this episode with my guest, Tom Durkin, operating manager of Ames Racquet & Fitness Center and Fitness World locations in Iowa… in business for 39 inside 6 buildings every day and at least 5 staff meetings weekly with 350 employees shares ideal personal training job skills from the perspective of a...

How can you find the Right Fitness Business Coach to accelerate your business success? What are you looking for and how do you know you're a good fit?  If you've ever had a tutor, a trainer, or a sports coach of any kind, you know the value of getting it right by getting feedback and staying on track. If your fitness business could use a boost or you could use a mentor this is your episode.  Canad...

How to get more personal training clients using simple strategies with today's guest. Dave Smith is a professional fitness and weight-loss coach who was chosen as “Canada’s Top Fitness Professional” in 2013. He also founded the Online Trainers Federation, which helps fitness professionals start and scale their online businesses.  The number one question by almost any trainer is how to get personal...

Dan Ritchie said he wished he'd know email marketing was a big part of personal training success. Are you using email marketing correctly? Is it at least a third of your business?  I asked Dan, the question I most often hear: There's a fear that if you send an email people will unsubscribe, what do you say to that? If your email marketing skills need polishing, if you hate it, if you want to love...

Personal training success is dependent on a mixture of fitness education, communication skills, and business intelligence. This episode is a round up of six influential fitness professionals.  I’m introducing the career planning optimization series and I’m hosting influential fitness professionals about the business. Each is either a master trainer, or fitness owner, or industry leader in some way...

PTonthenet is an online education portal for health and fitness industry professionals worldwide. Since it merged with PTA Global, the two are a powerhouse of education, business tools, and convenience for a busy personal trainer or business owner who regularly onboard staff members.  Kevin Steele, PhD President of PTAglobal/Ptonthenet is my guest on this episode. I talked with Kevin about his car...

Small group training is profitable and popular. Are you doing it? In today’s world of fitness where working smarter not harder is so very possible today’s topic is exactly what you want to hear if you’re training coast to coast and wondering how to grow stable revenue you can count on. Today we’re tackling small group training with my guest Steven Trotter. Steven's experience ranges from fitness p...