She Means Fitness Business

Are you coaching clients with food addiction who want to lose weight? Are you frustrated with a lack of success, and lack of compliance? Today’s episode is all about tips for coaching clients based on the successful life-changing transformation of one man who has become a coach. He walked the talk first. He researched his own journey. Michael Leppo shares what he learned as he researched his own m...

Do you have a money mindset holding you back? Could you be earning more if you had a better relationship with money?  Deborah J. Fryer, PhD is a catalyst for change and a transformational coach and speaker. She works with creative, spiritual, high-achieving entrepreneurs to help them tap into greater confidence, creativity, productivity, prosperity and inner peace.  She Tells Her Money Mindset Sto...

Is your fitness brand clear? Defining your brand in a way it's distinct and immediately recognizable is a must if you want to stand out. If you're spread thin, juggling social platforms, email, and your clients I'm willing to bet that you're social media platforms and your website don't all have a cohesive fitness brand.  I know because I've been there. I am there. It's one thing that is going to...

Planning the launch of programs throughout the year is only as effective as the content you have finished that goes out during that launch.  If you're an entrepreneur you're so busy doing day-to-day tasks and reacting to email, phone calls and life that you may never have the time to really create a plan. Todays episode is all about the importance of it and the encouragement to do it this one time...

Are you creating fitness blogs, videos, and or podcasts? You wouldn't start with "hey, you!" when someone walked in the door, but it may feel like you're doing that to your customer. It may feel to them like you aren't even talking to them.  Have you ever been in a room and felt like the speaker or teacher was talking and that everyone else in the room was an insider but you didn't know what she w...

Nutrition coaching... is it for you? Can you legally do it and be within scope of practice? A personal trainer who wants to be authoritative, credible, and stand out among the noise of health coaches and trainers today wants to have knowledge and tools beyond the norm. A degree and certification are not enough. If lab tests about nutrient sufficiency, hormone balance, blood sugar response, and foo...

Prepare your fitness business for the best next year by planning with three things in mind. This super short episode I share three levels of planning for the new year's launches, promoting your best selling programs, and the promotions themselves.  Join the webinar Saturday, December 9 for making the most of social media marketing that can strategically set your promotions in place for months ahea...

Stand out in the noise and volume of social media and electronic messages. It's not about more and more content. It's about better content and messages that your customers want. If you know them well by asking the right questions and listening to the answers, you're emails will be opened. Your posts will be read and shared. You'll be having a conversation instead of talking to them.  Identify what...

The #1 way to increase sales from fitness consultations, or bookings (if you do them) has nothing to do with your degree, certification, experience, or the type of body fat analyzer that you use. Whether you spent $10,000 on an Inbody or $60 on an Omron or something else, has nothing to do with the buyer's perception of you during your session. And that is all that matters. What does make a differ...

Social media strategies are still a mysterious marketing tool for many fitness professionals. Getting into the work of creating programs, delivering services, responding to inquiries and just keeping up with day-to-day activities makes social media seeming less important. It's not.  It's not going away.  Social media strategies can make social media a source of steady, streaming traffic that creat...

Getting prospective customers aware they have a problem, and you have a solution is the first step. If you're getting low rates on email opens, lower click throughs, and small engagement on social media, it's clear that getting busy prospects to engage is becoming harder.  Here's how to get more opens, more clicks, more views on social media and get your message to more people in a way it will be...

How do you launch? What is a launch? What are the first steps to a successful launch? Amber Spears is an experienced sales professional, entrepreneur, and Internet marketing expert who specializes in helping companies develop and implement sales and online marketing strategies. Learn how much you should Earn Per Click, Earn Per Lead, (or what those are if you're not there yet!) and how to truly nu...

It's personal training program planning time. Profitable, full, programs don't just happen. Planning, programming, setting fees and then launching content for at least 8 weeks is what successful programs do. Here's how to take advantage of your summer blues.  www.fitnessmarketingmastery.com 

Build a profitable fitness career with the business hindsight and predictions from one of the midwest's longest standing fitness business success. Opening a fitness business today is much less risky than it was 40 years ago. There was no personal training. There was a need to educate customers on the importance of exercise before they bought. Today's guest may have helped more people with a fitnes...

Cracking the code on what works with your content marketing. Are you blogging, podcasting, and writing articles for your website? If you're thinking you're "done" when you've done it, that's like your client seeing you once a week. If they did no other workout, stayed up all night, stopped for dinner at the drive-through, you can guess what results they'd get right? Here's a simple explanation to...

Avoid costly mistakes that take your time, energy, and money and miss the connection with your target market. What's new and working now. What's old and over.  New Website! www.fitnessmarketingmastery.com   

Get your website right and you have the beginning of a relationship with customers that will buy more and stay longer. Get it wrong and they won't take a next step and you'll be scrambling to understand why you can't attract new clients when you know you have skills that will help. Avoid the mistakes that are most common and use your website to make a simple path to what a customer wants.  Visit F...

You went into business for more freedom, flexibility, and to be in control. You're serving others and running yourself into the ground. If you've built your business and customers up and feel like you're tearing yourself down and working more, this is for you. Dr Tony Rump shares his story and the reasons his summit evolved. Struggling to find time to work out yourself? This is your next stop.  Ke...

Moving from a brick-and-mortar business serving clients face-to-face daily to a digital business has growing pains. Today's guest Meredith Shirk shares her experience rapidly growing in the fitness industry from in person to online.  Learn more about her business at:  Sveltetraining.com  

Once you have the mindset of growth, a plan for marketing, you can create systems that make it much easier to track content, repurpose content, spread the content across your social media sites, and then measure results. Clear, simple steps and actions instead of insane scrambling for "good" content with no objective in sight  gets results and customers. Third in a 3-part series. www.voiceforfitne...

Marketing without a plan feels out of control and keeps you busy without results. If you're not reverse engineering all your marketing to link directly to the action you want a customer to take, you'll attract fewer clients than if you're just sharing information. Create the why before you create the what. Identify the value of content and how it as a first step works only with the follow up to pl...

Marketing is essential to personal training growth. The right mindset about marketing makes the marketing strategies available to you work. In this episode the difference between how you market as actions vs marketing strategies that have a destination, measurable tracking and truly help you grow more quickly with less effort.  www.voiceforfitness.com/fitprosolutions

Program titles, promotional event titles, and headlines and subject lines are the only way some of your customers will ever know about your great program. Let's assume (dangerous) that you have a program built on what the customer wants and your only roadblock is your title because no one knows it's for them. Here's how to get specific and clear to fill every program every time.  www.voiceforfitne...

Statistics don't lie. If you are tracking your shares and comments you know without a doubt that the real estate and the time you're using for blogs and articles are working or not. Here are a few things to consider to make your blog best and serve your customers better. You'll lead them right to your program www.voiceforfitness.com/fitprosolutions

Reach more people. Develop more credibility and authority on a platform your customers are able to access much more freely than your blog or article. Network with people you otherwise wouldn't be able to reach, and cross promote your business. What could be better than a podcast? Josh Nielson, founder of Zencastr.com   joins me today to share his story not of zencastr.com but of relating to your f...