Debra Atkinson

She Means Fitness Business

Business EN ↓ 477 episodes

The Personal Training Fitness Professional's source for marketing, sales, programming and more profitable business with more successful clients.

Author

Debra Atkinson

Category

Business

Latest episode

Jun 21, 2025

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Episodes

Starting a Podcast to Grow Your Fitness Business 28.01.2017

Grow your authority, credibility, and your reach to potential clients with a podcast. It could be one of the easiest ways you increase your social media platforms success and one of the least tapped resources by fitness professionals. There's room for you. Listen to this dive into the creative process of starting your podcast and the reason it's such a smart decision. www.voiceforfitness.com/fitpr...

How to Set Your Group Personal Training Prices For Profit and Value 18.01.2017

You want both profit and you want to offer value for your personal training programs. Pricing is never easy for a service-oriented business. It doesn't matter if it's fitness or any other industry. How do you decide if the value you're offering matches the rate you're charging? If you need to hear that you should be charging more and raise your rates, you want to listen to this!  voiceforfitness.c...

Stop Wasting Time on Social Media Promoting Personal Training 15.01.2017

Social media doesn't work! That's what I hear. If you're starting with social media posts, tweets, pins and stopping there, you are so right! If you're putting time, energy, and money into social without results, this is for you!  www.voiceforfitness.com/fitprosolutions

Fitness Marketing Into the New Year with Social Media 03.12.2016

Promote, advertise, or connect on social media with your prospects? All of the above are viable since unpaid posts are not. Distinguish the relationship you have with fans and followers before you begin posting and spending money on ads so you have clear objectives and understand the path that's working.  www.voiceforfitness.com/fitprosolutions

Fitness Marketing with Video 23.11.2016

Video marketing strategies will get you found faster than articles, blogs, podcasts and your website. How do you create content and format that works? How do you leverage your video to find local or global business? Dive into your best strategy for fitness marketing in 2017 right now.  www.voiceforfitness.com

How Can Health Coaching Grow Your Personal Training Revenue 08.11.2016

Health coaching is trending upward. The level of strategy, communication skills, and underlying methodology you use in your coaching with clients can distinguish you from the competition. Today I visit with found of the Functional Medicine Coaching Academy, Sandra Scheinbaum.  Resources: viacharacter.org Resources: www.functionalmedicinecoaching.org   As always, leave a comment below and continue...

11 More Ways to Boost Personal Training Leads, Sales, and Revenue this Year! 18.10.2016

This is the last 11 of 51 ways to boost your revenue. If you're in the last quarter (or any) of the year and slipping away from your goals, the time to take action is now. More of what works is what you need and here it is. Daily actions in some proven ways to reach your target customer will win. They always do.  connect with me at www.voiceforfitness.com/fitprosolutions

Still Even More Ways to Boost Personal Training Leads, Sales, and Revenue 04.10.2016

You won't believe the simplicity, nor the way you've ignored these because you're too "busy." You're never too busy to market! Make it your mantra. It's much too important to next week and next month. www.voiceforfitness.com/fitprosolutions

If You Lose Your Motivation Because Everyone Has Already Done It? 30.09.2016

Find there's so much competition that you wonder why or whether you can really be successful in the fitness business? That kind of resistance hits everyone. There's a few things to keep in mind to stay on the right track heading toward your goals. There's never been a better time to be in fitness if you keep them in mind.  www.voiceforfitness.com/fitprosolutions

Even More Ways to Boost Personal Training Sales, Leads and Revenue 27.09.2016

This is 21-30 out of 50 ways to fitness marketing on and off social in a series that will boost your bottom line. These are marketing things that are working now. Delivered two years ago at an IDEA personal training institute and polished with the recent changes and updates to social media. These practices are working. www.voiceforfitness.com/fitprosolutions

10 More Ways To Boost Leads, Sales, and Personal Training Revenue 25.09.2016

Fitness marketing opportunities are often missed due to putting out daily fires. The magic in marketing is not in finding the one magic bullet but doing marketing consistently, frequently and religiously in order for it to work. Random acts of marketing get random results. Here's 10 more ways to integrate your marketing for systematic results.  www.voiceforfitness.com/fitprosolutions

10 Ways to Boost Personal Training Sales, Leads, and Revenue 23.09.2016

This is 10 fitness marketing steps in a series that includes 50 ways to boost your bottom line. These are marketing things that are working now. Delivered two years ago at an IDEA personal training institute and polished with the recent changes and updates to social media. These practices are working.   www.voiceforfitness.com/fitprosolutions

Are You Self-Sabotaging Your Fitness Business? 07.06.2016

If you're settling for a paycheck without growth, or finding you're slipping backwards instead of moving forward these 5 reasons will get you off the plateau.  Subscribe to the YT channel for new videos Https://www.youtube.com/voiceforfitness For more fitness professionals marketing and selling without selling tips: https://www.voiceforfitness.com/fitprosolutions   We’re social www.fb.com/voicefor...

5 Truths About Fitness Marketing Today 06.05.2016

Five marketing strategies that make or break your customer reach. You may be talking but if they're not listening it's wasting time, energy, and money. Here's out to connect with your customer better. Speak better, answer their questions, give them what they want not what you know they need, and consistently do research.   www.voiceforfitness.com/fitproblog

Dream of Hosting a Fitness Conference or Presenting? 16.03.2016

Today's guestJanice Jaicks Shares Her Journey from Instructor to Presenter to Conference Planner and beyond. She's now a conference planning consultant. You never know where your career will take you! You'll catch Janice's enthusiasm! You can catch it live and in person this April 28-May with a promo code Leap2016 and save $30 just for being here! For more information about FitnessFest go to Fitne...

How to Create Rapport and Positive Influence For Better Client Results 23.02.2016

You've got them. You need to keep them. They aren't all 100% motivated. How do you become the fitness whisperer? Get it in this short segment.  Connect: www.voiceforfitness.com Find the Fitness Professional's Blog there and get insider information on the subscriber side.  The simple, easy, fun way to becoming a fitness expert that no one is doing. #fitnessmarketingmastery

The One Thing Sitting Between You and You Being the Expert 14.02.2016

It's more simple than you think. You can do it. Anyone could. Anyone won't. The question is, knowing what it is, will you?  Connect: www.voiceforfitness.com Find the Fitness Professional's Blog there and get insider information on the subscriber side.

Getting Done Instead of Getting It Perfect 21.12.2015

If you're putting off implementing because it isn't quite perfect or isn't the right time, this is for you. The value of most things comes from getting 80% of the work done. If you have something out there, a product or a service you're offering it is at least going to make money (if in fact it is a good idea). If it's not out there at all it will make nothing except weight on your mind that preve...

25 Tools I Used to Grow My Fitness Business Fast 07.12.2015

We all think someone else has an army of a staff behind their success. Or we think it's easier for them. We think they're a natural at it. The truth is no. Anyone starting out is the staff, the boss, the janitor. So how do you keep up with it all. These 25 tools make life much easier and make your marketing look much more professional. Anyone can do it.  www.voiceforfitness.com/fitprosolutions

Revitalizing Your Old Programs For New Revenue Streams 30.11.2015

Have you created a program you knew would help people and had it flop? Have you spent time, money and energy promoting programs and still had empty seats? Do you have great trainers who can't fill programs you're afraid you'll lose?  We've all been there. Don't throw those old programs away just yet. It wasn't because of the program after all, if no one came, it was about the marketing. Listen up...

How to Get Fitness Clients From Social Media 20.10.2015

Do you wish you could connect the dots between time and money you spend on social media and new client revenue? Do you wish you really knew how to measure success on social? Do you want more certainty about what you're doing with your overall marketing plan? Then you're in the right place.  Subscribe to the YT channel for new videos Https://www.youtube.com/voiceforfitness For more fitness professi...

Rethinking Fitness Sales for More Success 13.10.2015

Selling is worse than a four-letter word for many fitness professionals. I'll service all day long, but don't ask me to sell is a common theme with trainers I work with. The negative emotion you have around sales is the biggest obstacle between you and a higher paying position and higher commission. If you can't sell you can't help. If you're spending dollars and time on marketing you do it for on...

Is a Calorie a Calorie When You're Working With Clients? Part II 06.10.2015

Bryan Adair joins Debra Atkinson for a talk about the controversy of the calorie. Do you count? Do you toss counting? What works? What works permanently? Part I of II Connect: Fit Pro Blog Fit Pro Private Subscription Reach Bryan at www.agelesshq.com    

Is A Calorie A Calorie When You're Working With Clients? 29.09.2015

Bryan Adair joins Debra Atkinson for a talk about the controversy of the calorie. Do you count? Do toss counting? What works? What works permanently? Part I of II Connect: Fit Pro Blog Fit Pro Private Subscription Reach Bryan at www.agelesshq.com

10 Ways to Boost Fitness Leads, Sales and Revenue 17.09.2015

You can easily get overwhelmed by too much information. Choose one or two things and go for it like your life depends on it. The life of your business does. There is no changing the fact that social media is going to be front and center in the marketing campaigns of successful businesses in the future. Get started now with both the online and face-to-face promotions that cost nothing but time and...

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