She Means Fitness Business

Dietitian Cassie has not celebrated her 30th birthday yet. She has, however, both had more experience in her business and experienced more success in her business than some experience in twice as long in business. Listen to how her approach to functional nutrition and health is shaking things up, filling an in-demand need and providing Cassie with not only a career and revenue but freedom that man...

What's your business name doing for you? Is it creating leads? What difference does a name change make? One physical therapy business changes its name and begins getting 5 leads a month compared to eight over three years. Work the change? For them it is. Learn more about Kinetic Edge Physical Therapy here. Connect with Debra at: Subscribe to the YT channel for new videos Https://www.youtube.com/vo...

If your marketing efforts are hitting the wall it's time to ask some questions. Literally, asking questions of your prospects may be the best way to engage them. If you jump from blog to complimentary session with nothing in between there's a middle part of your funnel missing. Let's find it and the prospects that went with it.  Connect with me: Facebook  Twitter Email for fitness business 

You need confidence underlying it all. No question. But what's next? You can say you're committed but if you're not doing the things that count you could be running fast in the wrong direction. What are the "Cs" of success?  Connect! www.voiceforfitness.com/fitprosolutions

If you know your customer better than anyone you can build a gift they want more than anything else. You need to walk through several steps and only the very last is actually getting it to a video or written down. Here how simple the process is and how quickly you can come up with the answer.  www.voiceforfitness.com/fitproblog www.voiceforfitness.com/fitprosolutions www.fb.com/voiceforfitnessbiz...

Fitness professionals miss the most obvious and the most motivating. When you want to brand think out of the box. Real people do extraordinary things every day and dream about it every night. They are looking for your help.  Subscribe to the YouTube channel for new videos Https://www.youtube.com/voiceforfitness For more fitness professionals marketing and selling without selling tips: https://www....

Facebook attracts millions of viewers and the largest growth is amoung 65 and older. No matter what your market is they are on Facebook, or their family and friends are and that matters just as much.  What are you doing or not doing that is costing your fans? Most importantly what are you doing that is costing you customers? There is a system that works to bring fans who will watch you from a dist...

Guest Art McDermott shares his signature "why" story that explains why he is working with Boomers exclusively and why you can too. A prior competitive track athlete and fitness business owner, Art has taken every life experience he's had and turned it into a Boomer Blueprint for the now 51-70 year old boomer and for trainers who want to reach them. Listen as Art and I share the tools for reaching...

You can read 10 articles a day from social media to blogs to emails to industry journals. Unfortunately, when we see it in print we tend to belief it more whether it's true and up-to-date or not. I recently came across an article by a software consultant that talked about boosting profit. Among the points of course was contacting a software expert to go over your customer management. The 9 other p...

The motivation behind participation evolves. The messages that you send throughout your programs or training relationship with a client also need to evolve. You'll attract more, keep more clients coming regularly and have more continue with the right message at the right time!  As always connect with Debra: www.voiceforfitness.com Facebook Twitter Youtube

You're on it! Social media! Are you getting the likes, comments and the every powerful share from your posts? Once you understand the six types of people who might connect with you and share and five reasons they share you can get more engagement. You can get more traction from your socialm media time, money and energy.  Connect with Debra at: www.voiceforfitness.com Facebook Twitter YouTube

Your price structure should not be based on your experience, the time you've been in the industry, or the time you spend with a client. That's not what typically happens however. Trainers are told, by their managers and directors unfortunatly, to charge by the half hour or the hour and by their years of experience. That's a no win, low ceiling model. Your pricing should not be based on you but on...

The Weigh Inn page on Facebook is a place for obese peers who are on the journey struggling with weight loss and weight gain to connect. Vist the Inn and Inn Keeper Paula Andrese for a lesson in branding you won't forget. Nothing is an accident. Paula shares what you can do to attract this market and what you do that repells: it's a subtle difference.  Visit The Weigh Inn on Facebook Subscribe, Ra...

Tom Durkin, 36-year fitness industry owner, manager and operating partner has been in and out of multiple fitness businesses daily longer than personal training has been a "thing." He shares successful hires, hires that were mistakes, and what he looks for in a prospective new employee. What to say, avoid, and how to present at an interview no matter which side of the desk you're sitting on.  Conn...

Kristin Mayer Chief Betty of Betty Designs talks starting a business with a fresh idea in a sea of competition, customer service that builds loyalty and the importance of knowing and growing your brand at your pace. Don't miss her website if you bike or multisport or coach women who do. www.bettydesigns.com  www.twitter.com/bettydesigns www.fb.com/bettydesignssickgear As always reach Debra at: www...

Your successful program depends on marketing. The best trainers are not always the most full trainers. The best marketers are always full. What is a launch? How long does a launch take? What content matters in your launch and how do you get it out? Build a successful program or product and launch it for big revenue boost on a regular basis. Once you have the system, your personal training business...

Nicole DeBoom wanted pretty and running to be synonymous. And so she made it so. She wanted women of all sizes to feel sexy and strong as they were active. Hers was the first running skirt. Her inspirational message to women that a strong body means a strong mind is the foundation of the business. She’s still as excited about the company as she was in 2004.   Reach Nicole at Skirtsports.com Join t...

Dr Mike Bracko, an expert on sleep and performance as well as recovery and weight loss shares value-enhancing tips for trainers who want to serve clients optimally. What should you ask on assessments, in session and between? What effects does one poor night sleep have on your next day session? What does a chronic insomniac need from you? Mike answers these questions and more.  Contact Dr Bracko at...

Guest And Balance Yoga Lounge owner, Sandy Eimers shares her journey from safe, secure job to entrepenuer. The risks of taking the leap, the risks of not taking it are here.  The Yoga Teacher's Toolbox Sandy mentioned can be found here. and the book One Person/Multiple Careers: A New Model For Work/Life Success is by Marci Alboher. Connect with our guest Sandy at Balance Yoga Lounge or on Facebook...

Co-founder of Fitness Business Insider andthe Fitness Consulting and several brands within the fitness industry, Pat Rigsby joins the show for a look into the futre of the personal training industry. Without giving too much away, Pat shared these top three things for success in personal training business.  1. Know your drivers: current customers, new customers, retaining both and managing the righ...

Behaviour change is a tricky concept. New clients that flood our fitness businesses in January can all but disappear by March. They start and stop before you and again after you. Making big changes in both your business and their results with a coaching approach that leaves exercise last may be your competitive advantage.  Subscribe to Youtube channel for new videos Https://www.youtube.com/voicefo...

Trainer and Fitness Business Owner Philip Search from Richmond VA shares his marketing tactics that are getting him media attention, helping him retain 80% of his clients for at least a year, and have very few appointments walk away without buying. What's he doing that you should be doing? Find Philip at PhilipSearch.com or connect with Philip on Facebook.  As always you can find me at www.voicefo...

Say Less. Be Concise. In this episode I'll share skills learned from decades of public speaking and the National Speakers Association. Considering all forms of marketing public speaking is ranked as the number one way of getting new clients. If less was ever more, speaking is it. Writing is similar. So pull up a chair or lace up your sneakers and get ready to get clients to run straight to you wit...

If you fail to plan, you plan to fail. All to overused and yet all to infrequently applied. You have the best of intentions. Yet, intentions aren't actions. As a fitness professional in almost any environment, whether you are a solo entrepenuer or you are a manager/director of a fleet of trainers, life gets in the way unless you plan.  The creative professional, that trainer who likes working for...

Dr. "Paddy" Ekkekakis, PhD. in Exercise Psychology at Iowa State University joins the show to discuss how fitness professionals can target the inactive segment. He shares insights about whether logic and rational ways of thinking help us reach this population. Are they motivated to exercise? What do we do that encourages them? What do we do that intimidates them? The discussion may surprise you or...