She Means Fitness Business

Your Number One Source of Word-of-mouth referral is your Facebook page. If you promote you more than you post interesting, funny, and delightful things that make people like, comment and share with their friends, you could miss this free referral engine. With 30 million more people coming to social media over the next few years do you really want to miss this opportunity? No, I didn't think so! He...

If ever there was a time to use video marketing it's now. Now as in 2014 and now as in November. It's pre-season foundation building that will get you a head start on soliciting New Year's Resolution makers and haters alike who still come in droves looking for fitness after the first of the year. Yes, your business will be bigger anyway..but will it be as big with more competition for your custome...

You think you're busy? How do you go from personal trainer to entrepenuer with muilitple venues including books, workbooks, blogs, videos, podcast, vodcasts (do I even know what that is?) to seminars and then the ...what's next? Not only does Jonathan Bailor do all of those but he executes the marketing of them with extrodinary detail. Hundreds of endorsements from top doctors, researchers, and pr...

You want to Attract More customers, get more Business, and do that you need to Create Content that is uniquely you. We talk marketing and we talk branding all day. Many of us nod and many of us glaze over, knowing its important but not knowing really what's at the heart of it. At the heart of your brand, no matter what you want it to be, is what your customer thinks you are. If you really want to...

High Productivity Habits For The Fitness Professional include 6 tips for your last quarter of 2014. From getting up earlier to not being politically correct they'll save you time that you can do more with. If you're looking for time and space to write that book, create that new website, develop a new program or marketing campaign, you'll find it by moving things around or out. Share with me what w...

Every industry professional today knows creating a niche is important. Choosing and narrowing scope is scary for some. With Medically-based fitness facilities the qualified personal trainer may have found the way to continuous leads, income security and stable schedules. If you're in it or you're weighing your options hear what Don has to say about his career track. Stay tuned for the reason why y...

Professional and personal growth requires forward momentum but its best combined with inner reflection. Using the power of your personality to enhance relationships and awareness of how you impact other people. At any age and phase of career you use personality and others use theirs to influence. When you know what and why and how to use it to your best advantage you become extrodinariy powerful....

We as an industry are not doing a great job reaching 70% of that inactivy market. We are not talking to the right people with the right words. We spent all our time focused on people who are already our customers. We send traffic to our websites or attempt to, but then when they get there what's there for them? Identify five categories of customers that you want to provide content for on your site...

Registered Dietitian Breeze Brown didn't know it at the time but she perfectly went through the steps that would make her bars appealing to a growing number of people with Celiac Disease and professional athletes. Find out how a purpose and $300 launched her business in 2009 and learn more online at www.breezebars.com Have you got a product or service you know will help solve a problem for someone...

Public Speaking is the number one way to build rapport with a large audience of potential new customers fast. It's non-intimidating (for them!), it's non-threatening and provides value. Done right you can make a killing on this free marketing and sales vehicle with a "no strings" feel and authentic message that helps people. Learn five steps that make the difference between an invitation from audi...

Mark LeBlanc, President of Small Business Success and author of Growing Your Business! And Never Be The Same joins me today. He shares his story of growing as an entrepreneur, like you and I, and of the practical tips he uses as he coaches and consults small business owners who want to grow their business. Mark graciously has shared an ebook copy of Growing Your Own Business! with Voice For Fitnes...

When competing with a large organization, corporation or big box is out of the question for your budget it's time to reorganize. Your small business has an attraction that a big organization does not. Finding the blend of personal and professional is key to allowing your customers, your next customers, to get to know you. Shelia Ray, owner of ReformingU joins the podcast today. Sharing her unique...

We're all in it to win it. Fitness is going to get bigger and your budget of time as a personal trainer or an owner and manager is going to get smaller. You can't afford to offer one-time wonders but need sustainable, profitable programs that you will market as revenue streams for years to come. If it doesn't pass the litmus test of time, it probably shouldn't earn a way into your calendar. Ten qu...

Guest marketing speaker and marketing strategist David Newman joins us today. If you want to attract, engage and win more clients, you'll be on the edge of your seat listening to David and I discuss marketing as it applies to our fitness industry. All you have to do today is talk to your customer, their wants, needs, and goals. If you hate marketing and selling, according to David, you're doing it...

With the same amount of hours in the day as anyone else how can you get more done? Productivity science sheds some light on how to optimize your schedule that goes beyond delegating and doing groups instead of privates training. Using every minute to your advantage requires knowing a few things in three key areas that can help you make time count.

Chelsea O'Brien of www.techdivamedia.com joins Voice for Fitness Professionals today to share her secrets as a media coach for every industry professional you can imagine. From real estate to chiropractic to binge eating...if Chelsea can grow an audience for those you can bet there are take aways for your fitness business marketing. Find out where they are, what they want, how to connect and how o...

Marty Wolff and now wife Amy met on the Biggest Loser back in 2006. They now run a health club that caters to helping people of size recover from food addiciton and find a place to fit in. Learn more about their marketing and attraction at www. Square1club.com. Understand the unique and special way they've used the words of their customers and gained insights to customer's thoughts to be welcoming...

Tom Durkin, owner and operating manager of seven fitness centers in Iowa joins the podcast today. Before fitness was the popular thing to do, in a state that isn't even on the top 25 of 50 fittest states, Tom Durkin invested it all in the fitness industry. In the doors every single day since, acting as membership sales manager, general manager, personal training director for the majority of his cl...

How do you hire? It's a skill set we often don't come to the fitness profession with. If you've grown up through the ranks of fitness trainer to having a business of your own it's a guessing game that can cost you.  If your business is dependant on customer care and liability is a concern, the right person is key.  What works? What mistakes should you avoid?  Guest Debi Pillarella has 30 years fit...

Email marketing is the best way to get information to your customer base for pennies. It's fast, simple and provides almost immediate feedback about your effectiveness. You can't pay thousands and get that! There are gaps in most fitness pros' approach though. I share here my own mistakes and how I fixed them with the step-by-step thought process to buiding a relationship with your customers. It's...

Go From Good to Great this spring. Check off this list and make sure you're doing all you can to set your programs on the path to profitability. Six simple steps will help make all the difference. Number one matters most. If you're in need of a first quarter revival, this is your time to focus. Slow down to speed up. 

Every year about this time everyone else sets New Year's Resolutions. The busy-ness sets in and you are left in the dust. Creating a year that reaches goals professionally is just as much about creating goals that get you the actionable steps and the tracking measures to get there. If you create a system that you commit to on a daily basis, with goals and tasks you intend to complete before the da...

Few fitness professionals are doing it. Yes, everyone is marketing and everyone is advertising. Few are doing it well. We just have more noise. If you will take the time to study these secrets and make sure you have them all included in each and every marketing peice you prepare you will be far ahead of the competition in reaching your most qualified customers who are ready to buy.  For the checkl...

Are you counting on a successful January, just because its January? What  if it could be even better? Changing your mindset about selling is more than half the battle. Customers don't actually want to be sold, they want to buy. There are some who'd say you can "sell without selling." I'm not one of them. I think we all sell all the time. If you can identify the real reasons a client wants to buy,...

Marketing is about conversion, not just communication. At first glance and first date with social media you may not find that apparent. The best marketers are using social media wisely with a purpose with each post. There is a schedule for a percent of content based on their customers interests, wants and needs. The savvy fitness marketer is training his or her audience as they communicate ...so t...