Serve Scale Soar®

Wondering how you can up-level your services this year?  In this episode of Serve Scale Soar®, I’m playing the role of a fortune teller and sharing my predictions for the most sought-after services in 2023. Given that I’m not actually a fortune teller, these are just my predictions based on the things that people are asking me for when it comes to service providers, what the people in my mastermin...

Are you ready for tax season?  In this episode of Serve Scale Soar®, we are talking about the super sexy topic of taxes. Now, that may not sound exciting but don’t leave me yet! We are digging into some of the most commonly asked questions I get about bookkeeping and taxes. This episode could potentially save you tons of money!  Joining me in this tax talk is Rebecca Driscoll from Conscious Accoun...

Have you ever thought about becoming an ad manager?  In this episode of Serve Scale Soar®, I’m diving into the topic to show you what ad managers really do, so if you are an ad manager or considering becoming one, this episode is for you. Even if you never thought about becoming an ad manager, hear me out—this episode might change your mind.  Ad managers have many different roles. While they do ru...

Have you ever considered becoming a Facebook and Instagram ads manager? This episode is for you! Even if you aren’t offering this service, there are some golden nuggets in this episode you won’t want to miss.  In this episode of Serve Scale Soar®, I sat down with one of my Conversions for Clients students, Becky. She’s a Facebook and Instagram ads manager and I am so excited to share her story wit...

I know I’m not alone in feeling like there is never enough time in a day to get everything done on my to-do list. This is a common feeling for most entrepreneurs, and it can be overwhelming!  In this week's episode of Serve Scale Soar®, we are going to be talking about how to get all the stuff done and finding the time to do it.  The key is to look at your time differently. It has worked for...

Did you do a Black Friday promotion this year?  Now that it has come and gone, I am ready to share my numbers with you and share the five lessons that I learned in the process. In this episode of Serve Scale Soar®, I’m sharing all of the details of how it went and what I will do differently or the same next year.  So if you have been wondering if Black Friday is something you should implement in 2...

What the heck is social proof? And how can we use it in our one-on-one service-based business?  In this episode of Serve Scale Soar®, I’m diving into this topic and sharing the different types of social proof that you can add to your business so that you can land more clients that actually pay your premium prices.  If you don’t know what social proof is, it’s a psychological phenomenon where peopl...

Are you afraid of taking risks in your business?  It can be scary to take risks, especially in your business. However, sometimes calculated risks are exactly what you need to break free of your comfort zone and reach your full potential. In this episode of Serve Scale Soar®, I sat down with Lauren Golden to talk about how you can start taking calculated risks in your business.  Lauren Golden is an...

Let’s “keep it simple sweetie” while we plan for next year. What do you think? I plan to use my “KISS” philosophy while I plan for next year because it is incredibly impactful, it gets results and it’s not overwhelming. I am walking you through that philosophy in this episode along with the three main things that I focus on that move the needle forward in my business. I have some scary and amazing...

Are you running a business as a new mom?  It can be overwhelming to try to juggle being a mom and a service-based business owner, but it’s totally possible! In this episode of Serve Scale Soar®, I am doing an entrepreneur spotlight with Rachel Greeno, a Conversions for Clients student and Serve Scale Soar® member. She’s a Facebook ad manager and she’s here to share her experience with taking mater...

Should you be using Honeybook in your business or Dubsado?  People are constantly asking me which one is best, and honestly, either one of them is a great choice—I have used them both and think they’re both amazing products. But there are a few factors you may want to consider before you decide. Consider this episode of Serve Scale Soar® the battle of the CRMs! I’m diving into both systems,  break...

Have you heard of VIP Days or Intensives? If so, do you know what the difference even is? Don’t worry, I’m here to answer all of your questions!  In this episode of Serve Scale Soar®, I’m sharing what the difference between these two offers is, how to know if they’re right for you, and how you can add them to your business.  In my business, I consider intensives to be paid discovery calls. They ar...

In the business world, we are always being told that we should be planning for the unexpected. And while I 100% believe that, I think it’s also very important to plan and prepare for the expected .  For so many of us, there are things that come up throughout the year that we are expecting to come up, and yet we wait until the last minute to plan for it, or worst case scenario, we don’t plan for it...

Are you looking for some serious inspiration?  In this episode of Serve Scale Soar®, I sat down with Natalie, one of my Conversions for Clients students, to talk about how she went from making $500 a month as a VA to having consistent five-figure months in one year as a single mom.  Natalie Anne Martin is a Facebook Ad Strategist and single mom. After 10+ years of bartending, she decided to start...

If you’re anything like me, you love a good software. I am the queen of finding the best software, but we do try to keep it as simple as possible. If you know me, you know my motto is “keep it simple, sweetie” and that was the whole goal this year. Simplicity.  In this episode of Serve Scale Soar®, I’m sharing the 14 tools that I use for my business that we are loving in 2022. The more that we can...

Are you ready to start offering a premium service but you don’t want to go the ads or funnel-building route? Many people know what copywriting is, but conversion copywriting is a premium service that not enough people are tapping into. This service can give your business a major upgrade.  In this episode of Serve Scale Soar®, I sat down with Anna Powers to talk about what conversion copywriting is...

Have you ever wondered about adding a Shopify store to your website to increase your income?  In this episode of Serve Scale Soar®, I sat down with Monica Froese to talk about how to easily increase your income with a Shopify store.  If you have no interest in creating a course or membership or anything like that, stay with us! I truly believe this is a great way to add a few extra hundred or thou...

How visible is your business?  In this episode of Serve Scale Soar®, we are talking all about how to get visible. I sat down with Lisa Richards, a PR guest expert to talk you through the Ladder of Visibility. We’re not just talking about podcast guesting, getting featured on Forbes, writing blog posts, or getting on YouTube. We’re actually talking about all of it and what order you can do it in. ...

“What does your contract say?”  If you’re a member of Serve Scale soar®, you’ve probably heard me say this before. As service providers, issues will come up—whether it’s late payments, clients canceling their contracts, or even scope creep, but how you have to handle it will always come down to your contract.  In this episode of Serve Scale Soar®, I’m diving into the four things you need to have i...

This episode of Serve Scale Soar® is a super special one because we are celebrating our 3-year anniversary!  To celebrate, I have a special guest joining me today. Stephanie Judice is my podcast producer, and she is joining us today to talk about her podcast management business, how she works, client retention, and so much more.  This podcast episode isn’t just for podcast managers! It has useful...

“Don’t clients want hourly, and not cookie cutter packages?” This is a question I see asked a lot, so in this episode of Serve Scale Soar®, I’m diving in to answer it because there’s a lot to unpack here.  Are there clients that want hourly? Absolutely. Are there clients that want packages? 100%. Are there clients that think they want hourly but end up going with packages? You bet.  It’s really up...

Are you ready to scale your business?  As service providers, it can be hard to scale because you only have so much time in a day. The idea of scaling to $10K months can feel so out of reach, but it doesn’t have to be! There are ways you can scale your business with or without a team.  In today’s episode of Serve Scale Soar®, I am talking all about how to scale with simplicity in your service-based...

Is your ideal client hanging out on LinkedIn? Do you think that you’re even using LinkedIn to the fullest? In this episode, we are bringing back a fan favorite and we’re chatting all about LinkedIn and the magical clients that you can find on it.  I am covering the 3 steps you can take today to start attracting high-end clients on Linkedin, how to make sure your profile is optimized, why you shoul...

Are you wondering if you can have a successful business with a super niche market?  I have heard from so many people that they can’t niche down because they will lose out on so many clients, but that’s really not the case at all. You can actually grow your business so much more if you do niche down.  In today’s episode of Serve Scale Soar®, I sat down with one of my Beta to Biggie students, Jenna...

It’s my birthday! And to celebrate, I created this special episode of the podcast for you where I’m sharing 32 lessons that I have learned in 32 years. Most of them are business related, but I am sharing some personal lessons too.  I am a firm believer that birthdays are so important and they should be celebrated! So this is my way of doing that. I have learned a lot over the years and I have grow...