Serve Scale Soar®

Have you heard of VIP Days or Intensives? If so, do you know what the difference even is? Don’t worry, I’m here to answer all of your questions!  In this episode of Serve Scale Soar®, I’m sharing what the difference between these two offers is, how to know if they’re right for you, and how you can add them to your business.  In my business, I consider intensives to be paid discovery calls. They ar...

In the business world, we are always being told that we should be planning for the unexpected. And while I 100% believe that, I think it’s also very important to plan and prepare for the expected .  For so many of us, there are things that come up throughout the year that we are expecting to come up, and yet we wait until the last minute to plan for it, or worst case scenario, we don’t plan for it...

Are you looking for some serious inspiration?  In this episode of Serve Scale Soar®, I sat down with Natalie, one of my Conversions for Clients students, to talk about how she went from making $500 a month as a VA to having consistent five-figure months in one year as a single mom.  Natalie Anne Martin is a Facebook Ad Strategist and single mom. After 10+ years of bartending, she decided to start...

If you’re anything like me, you love a good software. I am the queen of finding the best software, but we do try to keep it as simple as possible. If you know me, you know my motto is “keep it simple, sweetie” and that was the whole goal this year. Simplicity.  In this episode of Serve Scale Soar®, I’m sharing the 14 tools that I use for my business that we are loving in 2022. The more that we can...

Are you ready to start offering a premium service but you don’t want to go the ads or funnel-building route? Many people know what copywriting is, but conversion copywriting is a premium service that not enough people are tapping into. This service can give your business a major upgrade.  In this episode of Serve Scale Soar®, I sat down with Anna Powers to talk about what conversion copywriting is...

Have you ever wondered about adding a Shopify store to your website to increase your income?  In this episode of Serve Scale Soar®, I sat down with Monica Froese to talk about how to easily increase your income with a Shopify store.  If you have no interest in creating a course or membership or anything like that, stay with us! I truly believe this is a great way to add a few extra hundred or thou...

How visible is your business?  In this episode of Serve Scale Soar®, we are talking all about how to get visible. I sat down with Lisa Richards, a PR guest expert to talk you through the Ladder of Visibility. We’re not just talking about podcast guesting, getting featured on Forbes, writing blog posts, or getting on YouTube. We’re actually talking about all of it and what order you can do it in. ...

“What does your contract say?”  If you’re a member of Serve Scale soar®, you’ve probably heard me say this before. As service providers, issues will come up—whether it’s late payments, clients canceling their contracts, or even scope creep, but how you have to handle it will always come down to your contract.  In this episode of Serve Scale Soar®, I’m diving into the four things you need to have i...

This episode of Serve Scale Soar® is a super special one because we are celebrating our 3-year anniversary!  To celebrate, I have a special guest joining me today. Stephanie Judice is my podcast producer, and she is joining us today to talk about her podcast management business, how she works, client retention, and so much more.  This podcast episode isn’t just for podcast managers! It has useful...

“Don’t clients want hourly, and not cookie cutter packages?” This is a question I see asked a lot, so in this episode of Serve Scale Soar®, I’m diving in to answer it because there’s a lot to unpack here.  Are there clients that want hourly? Absolutely. Are there clients that want packages? 100%. Are there clients that think they want hourly but end up going with packages? You bet.  It’s really up...

Are you ready to scale your business?  As service providers, it can be hard to scale because you only have so much time in a day. The idea of scaling to $10K months can feel so out of reach, but it doesn’t have to be! There are ways you can scale your business with or without a team.  In today’s episode of Serve Scale Soar®, I am talking all about how to scale with simplicity in your service-based...

Is your ideal client hanging out on LinkedIn? Do you think that you’re even using LinkedIn to the fullest? In this episode, we are bringing back a fan favorite and we’re chatting all about LinkedIn and the magical clients that you can find on it.  I am covering the 3 steps you can take today to start attracting high-end clients on Linkedin, how to make sure your profile is optimized, why you shoul...

Are you wondering if you can have a successful business with a super niche market?  I have heard from so many people that they can’t niche down because they will lose out on so many clients, but that’s really not the case at all. You can actually grow your business so much more if you do niche down.  In today’s episode of Serve Scale Soar®, I sat down with one of my Beta to Biggie students, Jenna...

It’s my birthday! And to celebrate, I created this special episode of the podcast for you where I’m sharing 32 lessons that I have learned in 32 years. Most of them are business related, but I am sharing some personal lessons too.  I am a firm believer that birthdays are so important and they should be celebrated! So this is my way of doing that. I have learned a lot over the years and I have grow...

What do you do when a client is unhappy with the services you provided or when a client is coming to you after being unhappy with another service provider?  This episode of Serve Scale Soar® is all about client struggles. We all have them, but what do you do? When we have clients that want something specific, it’s really important that we set clear expectations for them right away.  It takes open...

Have you ever wanted to become a consultant?  Inside of Serve Scale Soar®, we have what’s called the Scale With Simplicity System, and it has four pillars on how you can really scale your service-based business. The last one is to elevate your business, your services, and your brand. We talk about the ways to scale and one of the ways we talk about is to offer a premium service.  Consulting actual...

What is your scaling path?  As service providers, we have so many options when it comes to scaling. There’s raising prices, getting a premium service, adding an intensive, growing a team, or even creating a digital product. But how do you know which option is right for you?  In today’s episode of Serve Scale Soar®, I’m breaking down the most common scaling paths and discussing the pros and cons of...

Are you scared of niching down in your business?  In the online business world, we hear this constantly: the riches are in the niches. But it can be hard to do because you feel like if you niche down, you’ll be missing out on so much business because you’ll drastically cut down on your audience. However, by niching down, you really can grow your business so much more and so much faster.  In today’...

Have you ever wanted to just nail a discovery call?   Discovery calls are an important part of being a service provider. It’s how we meet with our potential clients and find out if we are a good fit for their needs and vice versa. When we have discovery calls, we all want to land the client, but how can you ensure that happens most of the time?    In this week's episode of Serve Scale Soar®,...

Are you thinking about launching your beta offer?   I have an amazing, heated conversation for you all today in this week’s episode of Serve Scale Soar®. I had intended to dive into the topic of beta offers with my guest Brittany McBean, but it turned into so much more than that. We talk about building an audience, nailing your messaging, meeting your audience where they are, and more.    Brittany...

Are you interested in creating a leveraged program but not sure what type is best for you?    When it comes to leveraged programs, you can choose from courses, memberships, group coaching, low ticket offers, and more. But how do you choose one? There are so many factors that go into each one and it’s important that you understand what you’re getting yourself into before you begin.   If you aren’t...

Let’s talk about brand strategy!    If you have ever wondered what brand strategy is or why you even need it in your business, this episode is for you. Brand strategy is so much more than a cool logo and matching colors! There are actually 13 pillars of brand strategy and in this episode of Serve Scale Soar®, I sat down with Nikki Arensman to tell you all about it.    Nikki Arensman is a Brand Des...

We all love to plan and make big goals for ourselves and our businesses. That’s part of being an entrepreneur! But did you know that a lot of us are doing it wrong? Many of us are setting ourselves up for failure and we don’t even know it.    Not planning well will lead to not hitting goals, and when we consistently don’t hit our goals, it can cause us to feel discouraged and tempted to give up. S...

Are you worried that your business isn’t scalable?    Many service providers get stuck in the thought that they can’t scale their business because their particular service doesn’t allow them to. Well, I am here to tell you that isn’t true! Some simple mindset shifts and tweaks in your business will get you headed in the right direction.    In this episode of Serve Scale Soar®, I sat down with one...

I have gotten many requests lately from people wanting to know what I do behind the scenes on a day-to-day basis, so in this episode of Serve Scale Soar®, I am taking you behind the scenes of an average workweek, how I spend my time, and where my focus is. Hopefully, you’ll be able to get some pointers on how to structure your days to get the results you’re looking for in your business.    Somethi...