Serve Scale Soar®

Let’s talk about Meta Ads.  In this episode of Serve Scale Soar®, I’m sharing the five things you shouldn’t do as a Facebook and Instagram ads manager. These are the things that I have seen ad managers do that are actually a big no-no.  Topics covered in this episode include: The mistake to avoid when pricing your services What the risk reversal method is and how to use it Setting expectations wit...

Have you ever thought about using SEO to find more clients?  I haven’t talked about this on the podcast before so I’m so excited to be diving into it in this episode of Serve Scale Soar®. I sat down with a special guest, Mariah Magazine, to talk about how you can get started finding new clients using the power of SEO.  Mariah is an award-winning SEO & Visibility Strategist for online business...

Ready to learn more about planning for the expected in your business and life?  For the last nine months, we have been doing a four-part series all about planning for the expected in your business and life. In this episode of Serve Scale Soar®, we are diving into part 3. I’ve been sharing how you can plan for something in your life that you know is coming up so that your business is still set up f...

If you know me, you know one of my favorite topics is LinkedIn!  In this episode of Serve Scale Soar®, I sat down with Scott Aaron, a LinkedIn expert, to talk about how you can strategically use LinkedIn to land more clients for your service-based business.  Scott is an internationally acclaimed and award-winning online marketer, 3x best-selling author, top podcaster, and speaker, Scott Aaron, is...

If you’re someone who overthinks what to call yourself in business, I have good news for you: it doesn’t really matter! A lot of people spend so much time coming up with a fancy name or title when they’re starting their virtual business, and they end up boxing themselves into a corner without realizing it. I want to help you avoid making the same mistake.  In this episode, I’m taking you through w...

Are you ready to do some spring cleaning? I am not talking about spring cleaning your home. I am actually going over five different ways that you can do this with your business in this episode! I think it is SO important to pause to compare where you are this year versus last year, and now is a great time to do that. From automating systems to updating pricing and more, I am giving you some steps...

Want to learn about a service that is going to be one of the most in-demand services that you can offer in 2023? It’s also one that you can charge top dollar for.  In this episode of Serve Scale Soar®, I sat down with my good friend, Shana, to talk all about becoming a community manager, what it is, and so much more. Community managers are so much more than virtual assistants. They can be a game c...

Do you know what you should be tracking as a freelancer or online service provider?  In this episode of Serve Scale Soar®, I’m sharing 8 things you need to be tracking in your business as a freelancer or online service provider. You may find that some of the things you are tracking in your business currently are completely unnecessary. You may also find that you aren’t tracking things that you rea...

Have you ever thought about subcontracting to scale your business?  In this episode of Serve Scale Soar®, I sat down with Tricia Prues, a Serve Scale Soar® member and Conversions for Clients student, to talk about the unique route she has taken in her business. She embraced non-traditional paths to success by tapping into the power of subcontracting to scale her business faster. Tricia Prues is a...

We all know that there are red flags to watch for when signing clients, but sometimes we miss those red flags until after we start working with them because we're blinded by landing a new client. In today's episode of Serve Scale Soar®,  I'm breaking down what red flags you should be looking for before actually taking on a client. I have seen this so many times with the people in my...

Are you ready to go down the YouTube rabbit hole?  This is one of my favorite places to be so I’m so excited to dive into it in this episode of Serve Scale Soar®! I sat down to chat with Sean Cannel to talk about if you should be using YouTube as a service provider and the impact that you can have on your business by offering YouTube management services.  If you like project management, want to of...

Have you ever had that feeling that you’ve fallen out of love with your business? It’s not what it was when you started.  You don’t have the same passion and work can start to feel like a chore. In this special Valentine’s Day episode of Serve Scale Soar®, I’m helping you reignite that spark and fall back in love with your business! I’m sharing a proven step-by-step path that you can take to fall...

Let’s talk some more about planning for the expected!  In this episode of Serve Scale Soar®, I’m sharing part two of a four-part series where I’m diving into the topic of preparing for the expected in our business and our lives. For me, that means I’m preparing for a baby. For some of you, that may mean preparing for summer break or taking a vacation.  No matter what it is, there are things that w...

Wondering if you can build a successful service-based business on the side of your 9-5? It’s totally possible!  This may be one of my favorite episodes of Serve Scale Soar® ever. I’m sharing my conversation with Rucheli Berry who is working a full-time job and also pulling in $8K months after being in business for only 4 months.  Rucheli found fast success because she knew she didn’t have to reinv...

Wondering how you can up-level your services this year?  In this episode of Serve Scale Soar®, I’m playing the role of a fortune teller and sharing my predictions for the most sought-after services in 2023. Given that I’m not actually a fortune teller, these are just my predictions based on the things that people are asking me for when it comes to service providers, what the people in my mastermin...

Are you ready for tax season?  In this episode of Serve Scale Soar®, we are talking about the super sexy topic of taxes. Now, that may not sound exciting but don’t leave me yet! We are digging into some of the most commonly asked questions I get about bookkeeping and taxes. This episode could potentially save you tons of money!  Joining me in this tax talk is Rebecca Driscoll from Conscious Accoun...

Have you ever thought about becoming an ad manager?  In this episode of Serve Scale Soar®, I’m diving into the topic to show you what ad managers really do, so if you are an ad manager or considering becoming one, this episode is for you. Even if you never thought about becoming an ad manager, hear me out—this episode might change your mind.  Ad managers have many different roles. While they do ru...

Have you ever considered becoming a Facebook and Instagram ads manager? This episode is for you! Even if you aren’t offering this service, there are some golden nuggets in this episode you won’t want to miss.  In this episode of Serve Scale Soar®, I sat down with one of my Conversions for Clients students, Becky. She’s a Facebook and Instagram ads manager and I am so excited to share her story wit...

I know I’m not alone in feeling like there is never enough time in a day to get everything done on my to-do list. This is a common feeling for most entrepreneurs, and it can be overwhelming!  In this week's episode of Serve Scale Soar®, we are going to be talking about how to get all the stuff done and finding the time to do it.  The key is to look at your time differently. It has worked for...

Did you do a Black Friday promotion this year?  Now that it has come and gone, I am ready to share my numbers with you and share the five lessons that I learned in the process. In this episode of Serve Scale Soar®, I’m sharing all of the details of how it went and what I will do differently or the same next year.  So if you have been wondering if Black Friday is something you should implement in 2...

What the heck is social proof? And how can we use it in our one-on-one service-based business?  In this episode of Serve Scale Soar®, I’m diving into this topic and sharing the different types of social proof that you can add to your business so that you can land more clients that actually pay your premium prices.  If you don’t know what social proof is, it’s a psychological phenomenon where peopl...

Are you afraid of taking risks in your business?  It can be scary to take risks, especially in your business. However, sometimes calculated risks are exactly what you need to break free of your comfort zone and reach your full potential. In this episode of Serve Scale Soar®, I sat down with Lauren Golden to talk about how you can start taking calculated risks in your business.  Lauren Golden is an...

Let’s “keep it simple sweetie” while we plan for next year. What do you think? I plan to use my “KISS” philosophy while I plan for next year because it is incredibly impactful, it gets results and it’s not overwhelming. I am walking you through that philosophy in this episode along with the three main things that I focus on that move the needle forward in my business. I have some scary and amazing...

Are you running a business as a new mom?  It can be overwhelming to try to juggle being a mom and a service-based business owner, but it’s totally possible! In this episode of Serve Scale Soar®, I am doing an entrepreneur spotlight with Rachel Greeno, a Conversions for Clients student and Serve Scale Soar® member. She’s a Facebook ad manager and she’s here to share her experience with taking mater...

Should you be using Honeybook in your business or Dubsado?  People are constantly asking me which one is best, and honestly, either one of them is a great choice—I have used them both and think they’re both amazing products. But there are a few factors you may want to consider before you decide. Consider this episode of Serve Scale Soar® the battle of the CRMs! I’m diving into both systems,  break...