Serve Scale Soar®

Eight years ago this month, I was sitting on my bathroom floor, five months postpartum, crying, googling "legit work from home jobs" so I could pay a bankruptcy attorney and still buy formula and diapers. That was rock bottom. It was also the decision that changed my entire life. This week is my eight-year business anniversary, and instead of a "look how far I've come" cel...

Y'all, this one is going to light a fire under you. Brittney Roberts spent over a decade as a jack-of-all-trades freelancer, strictly hourly, wearing every hat, and after childcare she was making almost nothing. One year she looked at her taxes and saw $18,000. That was the wake-up call. In this student spotlight, Brittney shares the exact pivot that took her from $18K a year to over six figu...

We are halfway through the year, and holy bananas, where did it go? If your stomach just dropped because you're nowhere near the goal you wrote down in December, stay with me. You do not toss out the plan you made. You check it. In this episode, Brandi walks you through the exact mid-year reset she just ran with her Strategist Society members, the one that stops the panic spiraling and replac...

Y'all, this spotlight episode hit different. Lauren is a Conversions for Clients student who got made redundant in December and gave herself 3 months to make her ad management business work before she'd have to go back to corporate. By April, she was billing £6,125 with four clients, all from four completely different sources. No fancy website. No massive audience. No "wait until I&...

If you're staring at your calendar in June thinking, "Oh my gosh, what am I about to do with the kids home all stinking summer," this episode was created exactly for you. You do not have to white-knuckle your way through the next eight weeks. You don't have to ghost your clients. You don't have to skip the beach. And you definitely don't have to work from a hotel bath...

Working nights. Working weekends. Working into the cracks of your life. Tracking every minute for 30+ clients. Watching your effective rate drop every time you get faster at your job. If that is your current reality, this episode is the mirror you need. This week on Serve Scale Soar, I sit down with Mandy, a Canadian funnel designer and Strategist Society member, who pulled off one of my favorite...

You could be the best closer in the world. You could have your offer dialed in. You could be saying all the right things on every discovery call. And you're still losing the client. Because the problem isn't the call. The problem is what's happening before the call. And 99% of service providers, even the ones charging $5K, $10K, $15K a month, are completely missing this one page tha...

What happens when you stop trading endless hours for mediocre results and switch to a service that actually gives you your time back? In this student spotlight episode, I'm chatting with Natasha, a mom of two from Los Angeles who spent seven years in the online space doing branding, web design, and, most recently, Pinterest management. She was working hours upon hours for clients paying $775...

Most ad managers are using AI for the basic stuff and completely missing the real opportunities. In this episode, I'm sharing 5 ways I'm actually using AI in my ads business (plus what my Strategist Society members are doing) that save serious time and make you more money. These aren't your typical "AI tips for marketers." These are practical strategies you can implement t...

Y'all, this episode is proof that you can be a present mom AND have a thriving business. It's not either/or. It's AND. Laura found me in the most random way possible (let's just say it involved a Facebook mom group and me getting into it with a troll). When we first met, she was a social media manager running content for five businesses but only getting paid for two clients. Sh...

How many discovery calls have you had in the last 90 days? If that number is low, your problem isn't your sales call. It's your leads. In this episode, Brandi shares the exact diagnostic framework she uses with her consulting clients (from $3K months to $40K months) to pinpoint where their pipeline is broken. You'll learn about the three problems every service provider has (leads, c...

What happens when a 14-year teacher gets fired and decides to bet on herself instead of going back to the classroom? She builds a $7K/month freelance ad management business in under a year while homeschooling her kids and working 25 hours a week. That's exactly what today's guest, Kendra, did. In this student spotlight, Kendra shares how she went from zero marketing experience to five cl...

The highest-converting leads you'll ever get aren't coming from Instagram or cold pitching. They're coming from someone your dream client already trusts. And y'all, most service providers are leaving that money on the table every single month. In this episode, I'm breaking down why referrals are one of the most powerful tools in your client acquisition strategy AND why the...

What does it look like to go from working "the night shift," barely sleeping, charging $350 retainers, and pulling in $3K months to hitting nearly $15K in a single month while actually working LESS? That's exactly what happened for Emily, one of our Strategist Society members and a meta ads manager and mom of four in Texas. In this student spotlight episode, Emily shares her entire...

What if the reason you're exhausted, underpaid, and starting to resent your business has nothing to do with your services or your strategy and everything to do with who you're working with? Y'all, today we're diving into the Champagne Client Matrix, one of the most eye-opening frameworks I teach inside my workshops and Strategist Society. After working with over 3,000 service p...

I've told people for years to stay off Upwork. I've literally never even logged into the platform. But today's guest, Strategist Society member Ashley Cruz, made me eat my words. Ashley signed her first high-ticket client on Upwork in just 15 days, and seven months later, she was completely waitlisted. Her cost per client? $45. In this episode, she's breaking down exactly how s...

What if the thing standing between you and your best business year has nothing to do with your strategy, your niche, or your packages? What if it's five simple daily habits that take less than an hour total, and most service providers are skipping them completely? I ran a 30-day Standards of Excellence Challenge inside Strategist Society at the start of 2026, and y'all, the results compl...

What happens when you lose your six-figure corporate job at 50 and decide to build a business from scratch instead of updating your resume? In this student spotlight, I'm sitting down with LaShall Dodson, who launched Dedicated Virtual Professional Services in March 2024 after a merger acquisition eliminated her Fortune 500 position. In her first year, she made $34,000. By the end of year two...

You know what no one tells you about scaling to multiple six figures? I did it with 400 Instagram followers and a hundred people on my email list. When I hit $1.2 million in one year, I had 4,000 followers on Instagram. Not 40,000. Not 400,000. Just 4,000. My email list was about 8,000 at the time, and we didn't even have a website. If you've been spinning your wheels trying to grow your...

Here's something no one tells you about scaling a service-based business: imposter syndrome doesn't go away when you get better clients. It actually gets worse. When you're just starting out, you're wondering if you're good enough at your skill. But when you start going after premium clients? Now you're wondering who the heck you are to work with someone more successf...

You know what's so stinking wild? You're out here with experience, client results, and case studies that would make other people jealous, and you're still attracting clients who need handholding, who question your price, and who ghost you after discovery calls. I hate to break it to you, but it's not them. It's your messaging. You're speaking to beginner-level problem...

Stop. Stop trying to learn everything. Stop collecting certifications. Stop feeling like you're not ready because you don't know enough. Because I'm about to tell you the only four skills that actually matter when it comes to building wealth as a service provider. And if you master these four things, you will never be broke again - no matter if you're a nine-to-fiver, a freelan...

Look, I'm not here to sugarcoat this for you. AI is replacing service providers left and right in 2026, and if you're offering one of these five services, you could be next. But before you panic and think this is some doom-and-gloom situation, let me be clear: I'm not here to fear-monger. I'm here to give you a wake-up call so you can pivot NOW instead of getting to the end of...

Here's what's about to happen in 2026: While you're over here listing out deliverables and making yourself sound like a Jill of all trades, your competitor just positioned herself as a growth partner and landed a $10K retainer client. Or they niched down so specifically on the one service they're incredible at that they're charging $4,000-$5,000 per client. The words &quot...

If you can be replaced with a prompt, your pricing power in 2026 is racing to zero. And here's what no one's really talking about or telling you: it's not that you need to learn more about AI. Yes, that will help you, but it's about becoming the kind of service provider that AI can't replace. At the end of the day, that's what we need to focus on in 2026, becoming irr...