Serve Scale Soar®

Do you know the difference between open and closed enrollment for courses or programs?    Many people will suggest that it should be closed, but there is no one best way to do anything! It totally depends on your circumstances, offers, and audience. In this episode of Serve Scale Soar®, we are digging into what open and closed enrollment is and how to decide what is right for your business.    I a...

We are nerding out over analytics in this episode of Serve Scale Soar® and talking about how you can use data to start offering a premium service.    No matter if you’re a podcast manager, VA, course creator, or any other service provider, this applies to your business.    I’m not going to lie, I geek out over numbers!  I think they are one of the most magical things in our business and not enough...

Let’s talk about hiring!    Despite what you may think, I don’t hate hiring. I think it’s really great if it’s done at the right time. In this episode of Serve Scale Soar®, I am joined by Julie Calcote, one of the OG members inside of Serve Scale Soar®, to talk about how to know when it’s time to hire someone for your business and her best tips to do it.    Julie is an Online Business Manager and...

Are you using video in your business?      You may be thinking that there’s no way this is going to happen. When most people hear me talk about using video in their business, they want to run the other way… but stay with me!    By using video, I don’t mean dancing around on Reels or TikTok. You don’t need to do that if you don’t want to! There are other ways you can get in front of the camera and...

Have you ever wanted to start a business in a super niche topic?    When getting started, many people are scared to focus on just one audience. They worry that it won’t bring in enough business, but it is actually great for businesses to niche down! In this episode of Serve Scale Soar®, I am chatting with one of my Beta to Biggie members, Sita Kelly, who created a successful business serving a ver...

Let’s talk about traffic.    We all know how important traffic is to our business. We need it to succeed! In the online space, there are three different types of traffic that you can tap into. In this episode of Serve Scale Soar®, I am going to be breaking down the different types of traffic and telling you which ones are right for who and at what stage of business.    As many of you know, I start...

Sometimes, our biggest struggles end up being the push we need to get where we want to go in life.    In this episode of Serve Scale Soar®, I sat down with one of my students, Samantha Fine, to talk about how she grew her digital marketing business from $2K months to over $16K months in less than a year despite having some serious struggles along the way.    Samantha is a mom, wife, digital market...

This episode is one of the hardest episodes I have ever recorded because not many people know this story. I am sharing my story about how three years ago, we filed for bankruptcy.    Bankruptcy is a lonely position to be in. There’s a lot of shame attached to it, and there's a lot of money mindset shifting that has to go on. If you have ever been in the position where debt collectors are call...

Let’s talk about premium services!    In this episode of Serve Scale Soar®, I am sharing some of the best premium services you can offer this year. No matter if you are already a service provider or you are just getting started, these are the services that I see being massive as the year goes on. I see business owners ask about these services all the time.   It’s not an extensive list, but it is t...

I know I’m not alone in feeling like there is never enough time in a day to get everything done on my to-do list. This is a common feeling for most entrepreneurs, and it can be overwhelming!    In this week's episode of Serve Scale Soar®, we are going to be talking about how to get all the stuff done and finding the time to do it.    The key is to look at your time differently. It has worked...

Successful service providers come from all different industries!   In this episode of Serve Scale Soar®, I sat down with Janine Kelbach to talk about how she went from being a nurse to a nurse writer agency to a leveraged program creator. Janine is the perfect example of taking your existing knowledge and using it to grow a niched-down service-based business.    Like so many of us, she was a mom j...

Let’s talk about brand photos!    This may be something you have been avoiding for a long time or it may be something that’s on your to-do list. Wherever you fall on that spectrum, this episode of Serve Scale Soar® is one you don’t want to miss.    Having high-quality brand photos can take your business to the next level and help you attract the type of clients that you want to work with. It also...

Have you heard of a Tiny Offer®?   If you aren’t sure what that is, it’s a low-priced offer that is typically less than $50. It is sometimes referred to as a self-liquidating offer.  It takes your customers through a sequence of other offers. Creating a successful funnel with these types of offers isn’t always easy, but don’t give up! It’s worth your effort and consistency.    In today’s episode o...

What’s your pricing persona?    In this episode of Serve Scale Soar®, we are talking all about your pricing persona identifier. I have worked with thousands of service providers in my career. I have seen how they have priced their services and have noticed that they all generally fall into one of five categories.    So today I am going to be sharing what these five categories are, how to move to t...

Are you ready for some serious inspiration?    In this episode of Serve Scale Soar, I brought on one of my students, Amanda Scott, to talk about how she scaled her web design business and now gets referrals left and right. In web design, you need a consistent stream of clients coming in to scale. It takes hard work and determination, but Amanda put in the work and made it happen.    Amanda works w...

Let’s talk about mass marketing!    In this episode of Serve Scale Soar, I am sharing how you can use a leveraged program to scale your one-on-one services and how my Beta to Biggie students are doing just that.    Marketing is the foundation of your business if you want to consistently grow. Whether it’s through referrals, active marketing, or passive marketing, it is essential as service provide...

2021 was a bit of a doozy! Are you right there with me?   I definitely felt a different energy in 2021 than I have ever felt before, and I can see now how it set me up and prepared me to move forward in 2022 in business and life.    With that said, I am sharing the top ten things I learned throughout the year in this episode of Serve Scale Soar.    To give you a sneak peek into some of the lessons...

Have you ever wanted to sell online using a virtual stage?    People get nervous when it comes to selling to potential customers because it feels… icky. It’s an essential part of business, yet people are downright afraid of it sometimes.    If this is how you feel, I am here to tell you that it doesn’t have to be that way! Utilizing a virtual stage can be a very powerful and effective method for i...

Is starting a podcast something you have been thinking about doing? Do you think it might be something you want to do in the future?   My podcast manager, Stephanie Judice, is joining me in this episode to talk all about podcasting! This episode was highly requested by our community, so I'm super excited to have this conversation with Stephanie.    Stephanie is the CEO of a podcast production...

Do you fly by the seat of your pants when it comes to content creation or do you plan your content out strategically and far in advance?   Personally, I like to batch work and plan out my content way ahead of time!   I did this recently during one of our Beta to Biggie calls, and I ended up planning 52 weeks of content ideas in less than 90 minutes! Can you believe that?!   In this episode, I am s...

Do you want to scale your business? I bet you do!   In this replay episode, I’m teaching you the 10 things I learned while scaling to $1 million in 2020. This is such an informative and reflective episode which is why I wanted to replay it!    This episode originally aired as episode 74, so if you have already heard it, I recommend listening again because I know you will get more value from it the...

As we wrap up 2021, I am bringing back two of the most downloaded episodes of the year as special replays!  Today’s “Best of 2021” episode is a replay of Episode 100.  This was such a fun episode to record and I had so much positive feedback and so many of you reaching out afterward.   In case you missed this special episode the first time, be sure to tune in!    We thought it would be fun to turn...

Are you consistent in your business?    As an entrepreneur, it can be so frustrating when we put so much time and effort into our new business just to find that it’s not paying off right away. It is the reason so many give up!    The real key to success in business is patience and consistency. Most successful businesses do not see a huge profit for a while after getting started. You have to stay f...

I totally nerd out over software!   In this episode, I am covering 11 of my favorite software that I used in 2021 because I love them so much I can’t just keep them to myself! I have to share what they are and how they have transformed my business.   These tools are saving us tens of thousands of dollars in payroll costs because I am able to use a lot of them in place of having a massive team. Isn...

Have you ever heard of a Capsule Podcast?   A capsule podcast is a six-episode podcast miniseries that aligns with your business and your marketing, so you get all the benefits of a podcast without the overwhelm of a weekly show.   Betsy Wallace, my guest in this episode and the founder of Capsule Podcast, is joining me to talk all about that and how capsule podcasts can strategically build a mutu...