Selling on Giants: The eCommerce Marketplace Podcast

Send us Fan Mail Amazon’s turning spreadsheets into strategy with its new Custom Analytics dashboard — and that’s only the start. In this week’s Selling on Giants News & Updates, Mr. Will breaks down: Amazon’s Custom Analytics launch and what metrics actually matter The new “Enhance My Listing” AI tool and how to keep your voice human Amazon’s and Walmart’s holiday ad playbooks for Q4 dominati...

Send us Fan Mail This week on Selling on Giants – eCommerce News & Updates , Mr. Will breaks down everything sellers need to know to dominate Q4. From Amazon’s Peak Readiness Playbook to Walmart’s fee waivers, Target’s AI-driven turnaround, and Shopify’s conversion hacks—this is your complete game plan for a profitable holiday season. We start with the big one: Holiday Prep Twenty Twenty-Five...

Send us Fan Mail Amazon’s turning the holidays into a personalization arms race—while Walmart quietly sells the top of its search results. Welcome to Selling on Giants – eCommerce News & Updates, where I’m Mr. Will, and this week we’re breaking down the biggest moves shaping Q4. Here’s what’s inside: Amazon’s Custom Revolution – New bulk upload tools make it easier than ever to offer personali...

Send us Fan Mail This week on Selling on Giants – eCommerce News & Updates , we’re diving into the biggest shifts shaping marketplace strategy for Q4 and beyond. AI search is officially changing the SEO game. SEMrush says AI-driven search tools like Google AI Overviews, ChatGPT, and Perplexity will surpass traditional Google traffic by 2028—and those clicks will be worth more than ever. We bre...

Send us Fan Mail In this week’s Selling on Giants – eCommerce News & Updates, Amazon takes a historic $2.5 billion hit from the FTC over “dark patterns” in its Prime sign-up and cancellation flows. We break down what the ruling means for sellers, how Prime members can claim refunds, and why UX design is no longer just about conversions but now a compliance risk. Meanwhile, ChatGPT has become a...

Send us Fan Mail In this episode of Selling on Giants , host Will Haire sits down with Rob Wiltsey , founder of VideoFresh and co-founder of Future Foundations AI . Rob has worked with some of the biggest Amazon sellers in the world, helping them turn video into a true sales engine. Together, they dive into:  ✅ The biggest mistakes brands make with Amazon video (and how to avoid them)  ✅ Why lon...

Send us Fan Mail Amazon Accelerate 2025 delivered four packed days of announcements from Andy Jassy’s vision for sellers to a wave of AI-powered tools and supply chain shifts that will shape how brands operate on the marketplace. In this episode of Selling on Giants – eCommerce News & Updates , I cut through the PR gloss and break down what matters for your business. We cover: Agentic AI and t...

Send us Fan Mail In this September 16, 2025 episode of Selling on Giants – eCommerce News & Updates , Mr. Will covers the trends shaping the busiest season of the year. Deloitte is forecasting U.S. holiday retail sales to rise to as much as $1.62 trillion, with eCommerce leading the way at over $310 billion. Value will be the deciding factor, meaning promotions, bundles, and polished digital s...

Send us Fan Mail In this September 9, 2025 edition of Selling on Giants – eCommerce News & Updates, Mr. Will unpacks the marketplace shifts that sellers need to know as Q4 ramps up. We start with Amazon’s Prime Big Deal Days, where submissions close September 12 and FBA inventory deadlines are already in play. Deep discounts may unlock merchandising, but only if stock is staged correctly. From...

Send us Fan Mail In this special edition of Selling on Giants News and Updates, Mr. Will breaks down everything sellers need to know from Walmart’s Let’s Grow event. Walmart is no longer playing catch up. They are rewriting the rules of marketplace growth, and the sellers who move first stand to gain the most. Based on conversations with category managers, this episode unpacks Walmart’s roadmap to...

Send us Fan Mail In this August 26, 2025 edition of Selling on Giants News & Updates , Mr. Will breaks down the biggest stories shaping Amazon, Walmart, Target, and the wider world of eCommerce. We start with Amazon’s growing return problem, the hidden costs, the rise of fraud, and why “Easy Returns” is putting small sellers at risk. This is a preview of our upcoming BellaVix blog feature The...

Send us Fan Mail In this August 19, 2025 episode of Selling on Giants – eCommerce News & Updates , Mr. Will breaks down the headlines shaping how sellers prepare for Q4 across Amazon, Walmart, Shopify, eBay, and beyond. Walmart is waiving Q4 storage fees to lure more inventory into their fulfillment network, while Amazon is doubling down on strict deadlines and peak fees for Prime Big Deal Day...

Send us Fan Mail In this August 12, 2025 episode of Selling on Giants – eCommerce News & Updates , host Mr. Will delivers a deep dive into the biggest marketplace changes and retail trends shaping Q4 strategy for Amazon, Walmart, eBay, and eCommerce sellers. Amazon has officially lifted the calendar restrictions on Prime Exclusive Deals , allowing sellers to run them year-round instead of only...

Send us Fan Mail In this August 5, 2025 edition of Selling on Giants – eCommerce News & Updates , Mr. Will unpacks a jam-packed week of platform shifts, seller pain points, and retail evolution, all delivered with the clarity and dry wit you’ve come to expect. We start with Amazon’s controversial update to seller feedback: customers can now leave star-only ratings with no written explanation a...

Send us Fan Mail In the July 29, 2025 episode of Selling on Giants - eCommerce News & Updates , Mr. Will breaks down the week’s most important marketplace shifts with sharp insight, real-world context, and just enough edge to make it worth your time. This one’s all about clarity, performance, and the growing role of AI across the platforms that matter. Here’s what we cover: Amazon’s Potential...

Send us Fan Mail This week on Selling on Giants – eCommerce News & Updates , recorded the week of July 22, 2025, Mr. Will unpacks the most impactful stories in marketplace selling—from Amazon’s long-overdue Fee Explainer tool to Walmart’s global logistics power move and Shopify’s bold stance on omnichannel. In this episode: What is Amazon’s new Fee Explainer tool—and how can it help sellers tr...

Send us Fan Mail Prime Day 2025 is in the books, and the top-line number is massive—$24.1 billion in U.S. eCommerce sales. But behind the scenes? Sellers are sounding off. In this week’s episode of Selling on Giants – eCommerce News & Updates , Mr. Will breaks down what really happened during Amazon’s biggest shopping event of the year: why some brands saw record gains, while others got buried...

Send us Fan Mail In this week’s Selling on Giants News & Updates, Mr. Will breaks down the biggest headlines impacting eCommerce brands during Prime Week—from Amazon’s push for higher ad spend to Sam’s Club stepping up its retail media game. We start with a curveball from OpenAI. ChatGPT is becoming a legitimate product discovery engine. Brands that optimize for structured content, schema mark...

Send us Fan Mail This week on Selling on Giants – eCommerce News & Updates , we’re dropping a full tactical breakdown of last-minute Prime Day, Walmart Deals, and Target Circle Week strategies —for sellers who don’t have time to scroll forums or watch webinars. Mr. Will walks you through how to maximize visibility, ad performance, and conversions across Amazon, Walmart, and Target in the final...

Send us Fan Mail What happens after the customer clicks “Buy”? That’s where the real game begins. In this episode of Selling on Giants, we dive deep with Bobby , CEO of Deliverlitics, into how to stop post-purchase chaos before it starts. Top 4 Takeaways: 1️⃣ First-party fraud is real—and costly. Learn how to spot the signs early. 2️⃣ Don’t punish everyone to catch a few bad actors—let data drive...

Send us Fan Mail In this week’s episode of Selling on Giants , Mr. Will tackles the top stories shaking up Amazon, Walmart, and Shopify—from the INR claim disaster that’s costing sellers real money to the viral Seller Forum breakdown on why your ads aren’t converting. You’ll also hear how Walmart’s new shipping rules give you more control, what Shopify’s doing in Washington, and why Creator Connec...

Send us Fan Mail This week on Selling on Giants – eCommerce News & Updates , Mr. Will breaks down the latest Amazon developments that sellers can’t afford to miss. In this Amazon-heavy episode, we cover everything from Vine’s new access for resellers to major shifts in compliance, fraud, and storefront tools—all in time for Prime Day prep. Here’s what we cover in this episode: Vine Access Expa...

Send us Fan Mail In this episode of Selling on Giants, we sit down with Martina Prencipe , Senior Partner Manager at Amazon Buy with Prime, to uncover the game-changing benefits this tool brings to the eCommerce world. With 6+ years of Amazon experience, Martina shares powerful insights on:  ✅ Streamlining operations ✅ Boosting customer satisfaction ✅ Driving long-term growth Key Features Trust...

Send us Fan Mail Agentic AI, tariffs, and the slow death of Amazon freebies—it’s a big week in marketplace news. In this episode of Selling on Giants – eCommerce News & Updates , Mr. Will breaks down what Walmart’s AI-driven “store of the future” means for your catalog, why Target Plus still feels like a members-only club, and how Amazon is tightening compliance while retiring the tools that d...

Send us Fan Mail In this episode of Selling on Giants, we dive into Amazon account health with John Cavendish , CEO of Seller Candy .  From unexpected suspensions to policy violations, we cover what you NEED to know to keep your account safe! Key Takeaways: ✅ Know Your Metrics – Monitor shipment times, defect rates & customer feedback  ✅ Avoid Suspensions – Stay compliant with Amazon’s polic...