Selling on Giants: The eCommerce Marketplace Podcast

Send us Fan Mail For years, brands focused on keyword density, search volume, and traditional SEO tactics. But Amazon's product discovery engine is evolving, and AI is changing how listings are understood, ranked, and recommended. In this episode of Selling on Giants , Will Haire sits down with Jon Tilley of ZonGuru for a live working session exploring the future of Amazon listing optimizatio...

Send us Fan Mail This week’s Selling on Giants News and Updates moves beyond the Prime Day revenue headlines and focuses on what marketplace operators should do next. Prime Day generated record online spending, but smaller baskets and value-focused purchasing made profitability more important than top-line growth. Consumers continued spending, but they concentrated more heavily on lower-priced ess...

Send us Fan Mail This episode of Selling on Giants takes a different look at Amazon PPC, keyword stuffing, and why most ad accounts do not need more campaigns, more keywords, or more daily adjustments. They need subtraction. Using Bruce Lee’s philosophy from Tao of Jeet Kune Do , Mr. Will breaks down why high-performing Amazon ad accounts are not built by adding endless layers. They are built by r...

Send us Fan Mail This week’s Selling on Giants News and Updates breaks down what happened after Prime Day and what it tells us about the second half of eCommerce in 2026. Prime Day beat expectations, but the headline sales number does not tell the whole story. U.S. online spending grew strongly, but average order value declined, household spend softened, and shoppers leaned heavily into lower-tick...

Send us Fan Mail In this episode of Selling on Giants, we sit down with Ian Walker, President and Co-Founder of Hippie Snacks and Left Coast Naturals, to unpack what it really takes to build a successful retail brand. From humble beginnings selling at a farmer's market nearly 30 years ago, Ian has grown the business into a leading manufacturer, brand owner, and distributor supporting more tha...

Send us Fan Mail This week’s Selling on Giants News and Updates breaks down the biggest retail promotional window of the summer. Amazon Prime Day is the center of gravity, but it is no longer the only event competing for shopper attention. Walmart Deals, Target Circle Deal Days, Best Buy Tech Fest, TikTok Shop promotions, DTC websites, email offers, Google Shopping, and retail media campaigns are...

Send us Fan Mail This episode of Selling on Giants breaks down why some eCommerce founders always seem to catch a break while others stay stuck, even when they are operating in the same market, using the same tools, and facing the same competitors. The easy explanation is luck. But after working across enough Amazon, Walmart, Target, and broader marketplace accounts, the pattern looks different. S...

Send us Fan Mail This week’s Selling on Giants is focused on one thing: last-minute preparation before the biggest promotional window of the summer. Amazon Prime Day runs June twenty third through June twenty sixth . Target Circle Deal Days runs during the same window. Walmart Deals starts one day earlier, on June twenty second , and runs through June twenty eighth . That means consumers are not t...

Send us Fan Mail In this episode of Selling on Giants: Going Retail, Will sits down with Kristyn Carriere , co-founder of 7 Summits Snacks , to discuss the realities of building a food brand and successfully expanding into retail. 7 Summits Snacks was born from a unique partnership between two sisters—Kristyn, a food scientist, and her sister, a former Canadian decathlete. Together, they created a...

Send us Fan Mail This week’s Selling on Giants breaks down the June ninth marketplace updates shaping Amazon sellers, Walmart operators, retail media teams, and eCommerce brands preparing for a more connected and more demanding commerce environment. The theme this week is clear: eCommerce is not getting less complex. It is getting more connected. Amazon is turning Sponsored Brands into richer disc...

Send us Fan Mail This episode of Selling on Giants breaks down why so many eCommerce founders stay busy, grow revenue, and still feel stuck. The problem is not effort. It is incentive design. Using the game theory concept of the Stag Hunt , this episode explores the difference between chasing short-term wins and building the systems, teams, and trust required to scale. In the beginning, every foun...

Send us Fan Mail This week’s Selling on Giants breaks down the June second eCommerce updates shaping Amazon sellers, Walmart operators, retail media teams, and brands trying to grow in a marketplace environment that keeps getting more complex. The theme this week is clear: eCommerce is still growing, but growth is not being handed out evenly. Amazon is tightening Brand Registry and identity verifi...

Send us Fan Mail In this episode of Selling on Giants: Going Retail, we sit down with Chris MacLean, co-founder of Yew Healthy Aging Nutraceuticals, to explore what it really takes to launch a science-backed wellness brand into retail. Unlike many modern brands that begin online and later expand into stores, Yew Healthy Aging chose a retail-first strategy — focusing on independent pharmacies, spec...

Send us Fan Mail This week’s Selling on Giants breaks down the May twenty sixth marketplace updates shaping Amazon sellers, Walmart operators, retail media teams, and eCommerce brands preparing for a more demanding commerce environment. The theme this week is simple: commerce is becoming more intelligent on the front end, but more demanding on the back end. Platforms are getting smarter. AI is cha...

Send us Fan Mail This episode of Selling on Giants takes a deep look at the business models behind Fanatics and Starter, and why their stories matter far beyond sports merchandise. Starter became one of the most iconic sports apparel brands of the nineteen nineties. Starter jackets were cultural status symbols across the NFL, NBA, NHL, college sports, and streetwear. The brand had relevance, deman...

Send us Fan Mail This week’s Selling on Giants breaks down the May nineteenth eCommerce updates shaping Amazon sellers, marketplace operators, retail media teams, and brands trying to protect margin in a more complex operating environment. The theme is clear: the brands that win from here are not necessarily doing the most. They are operating the cleanest. Amazon is tightening expectations around...

Send us Fan Mail In this episode of Selling on Giants, Will sits down with Dawn Chapman, founder and CEO of Lazy Daisy Café and Lazy Daisy Foods, to discuss how a beloved neighborhood café in Toronto evolved into a growing consumer packaged goods brand now carried in over 200 stores across Canada. Dawn shares the story behind Lazy Daisy’s homemade, farm-inspired food philosophy and how customer de...

Send us Fan Mail This week’s Selling on Giants breaks down how Amazon, Walmart, Shopify, Meta, and the broader retail ecosystem are moving toward a more structured, automated, and AI-mediated version of commerce. The theme this week is clear: platforms are not just helping customers buy. They are shaping what customers see, how products are explained, how ads are sequenced, and how brands are meas...

Send us Fan Mail Amazon has officially confirmed Prime Day for June 2026, and the timeline is tighter than most operators expect. This episode of Selling on Giants is a focused breakdown on how to prepare without overcommitting inventory, overspending on ads, or damaging margins. This is not about hype. This is about execution. Key dates you need to know: May 27th: Target for minimal shipment spli...

Send us Fan Mail In this episode of Selling on Giants, we sit down with Marina Mushlovina and Nila Cook, founders of Neo Naturelle, to unpack how they turned a personal skincare need into an award-winning brand. Neo Naturelle focuses on women experiencing hormonal changes like perimenopause and menopause—an often overlooked market. Built on their backgrounds in chemistry and food science, the foun...

Send us Fan Mail In this week’s Selling on Giants News & Updates , we break down what is actually happening across Amazon, Walmart, and the broader eCommerce landscape and what it means for brands, operators, and even consumers. Here’s what we’re covering: Amazon Compliance Is Getting Stricter Restricted product violations are rising across categories, and enforcement is becoming more automate...

Send us Fan Mail This week’s Selling on Giants breaks down a major shift happening across Amazon, Walmart, and the broader marketplace landscape. The headlines may look unrelated, but they all point in the same direction. Platforms are moving beyond transactions and into infrastructure, while operators face increasing pressure across fulfillment, compliance, and discovery. Top stories this week: A...

Send us Fan Mail In this episode of Selling on Giants, Will sits down with Milton and Gisela, founders of Not Bad Snacks, to explore what happens when a digital-first brand takes its first steps into retail. Not Bad Snacks is a Vancouver-based better-for-you snack brand built around the idea that healthy snacks shouldn’t be boring. Known for their clean ingredients and bold flavors, the brand has...

Send us Fan Mail This week’s Selling on Giants breaks down a clear shift happening across Amazon, Walmart, and the broader marketplace landscape. It is not one major update. It is a series of smaller changes that all point in the same direction. More platform control. More operational pressure. Less room for error. If you are responsible for performance, this is the environment you are operating i...

Send us Fan Mail This week’s Selling on Giants goes deep on one of the most important updates sellers have seen this year, Amazon’s so-called “temporary” three point five percent fulfillment surcharge and what it actually means for your business. This is not just another fee update. This is a continuation of a pattern. If you are operating on Amazon, this episode breaks down what is really happeni...