Selling on Giants: The eCommerce Marketplace Podcast

Send us Fan Mail This week’s Selling on Giants breaks down the real shifts happening across Amazon, Walmart, retail media, and AI-driven commerce. This is not a surface-level recap. This is an operator’s view of what actually changes when you are responsible for the P and L. The pressure is building across multiple fronts at the same time, and the brands that adapt fastest will hold their position...

Send us Fan Mail This week’s Selling on Giants breaks down the biggest shifts impacting Amazon, Walmart, and the broader eCommerce landscape, with a focus on compliance risk, customer behavior, and tightening margins. These are not surface-level updates. This is how operators are responding in real time. Top stories this week: “Made in USA” enforcement is tightening A new executive order increases...

Send us Fan Mail Consumers everywhere are noticing something strange. Your favorite snack looks the same.  The price looks the same.  But somehow… the product inside feels smaller. Welcome to the era of shrinkflation . In this episode of Selling on Giants , we break down why products across grocery stores and marketplaces are quietly getting smaller — and why inflation is only part of the story. T...

Send us Fan Mail This week on Selling on Giants, Mr. Will breaks down several major shifts shaping eCommerce, Amazon selling, and retail strategy. From AI entering Seller Central to retail media becoming a billion-dollar business, the rules of marketplace growth are evolving fast. The common thread across this episode is simple.  Platforms are becoming smarter, more automated, and more data-driven...

Send us Fan Mail Amazon Tightens Capital. Ads Demand Discipline. AI Compresses Competition. This week’s Selling on Giants episode breaks down the structural tightening happening across Amazon, retail media, AI search, and global retail infrastructure. None of these shifts are cosmetic. Each one affects capital flow, attribution control, data visibility, and long-term margin durability. Here’s what...

Send us Fan Mail The Supreme Court just struck down the administration’s sweeping Liberation Day tariffs — and the impact on Amazon sellers is bigger than the headline suggests. In this February 2026 edition of Selling on Giants , Mr. Will breaks down what the ruling actually means for importers, marketplace operators, and brand owners navigating volatile cost structures. This is not political com...

Send us Fan Mail Amazon is not slowing down. It is tightening standards while simultaneously building the next generation of retail infrastructure. In this February seventeenth, twenty twenty six edition of Selling on Giants, we break down what is actually changing across Amazon, retail media, AI commerce, and consumer behavior and what serious operators should be watching. This week’s episode con...

Send us Fan Mail This week’s episode of Selling on Giants feels less like a collection of updates and more like a directional shift. Across Amazon, ecommerce, and brand marketing, the signal is getting louder and clearer. Platforms are done absorbing operational sloppiness, and the cost of getting the basics wrong is showing up faster and with fewer warnings. We start with Amazon’s updated enforce...

Send us Fan Mail Marketplaces are sending a clear message this week. Risk, compliance, and execution now sit squarely with sellers , not the platforms. From Amazon brand protection and account health to Walmart returns, catalog limits, and AI-driven discovery, this episode breaks down how responsibility is moving downstream and why disciplined operators are pulling ahead. In this episode, we cover...

Send us Fan Mail Ad fraud has the potential to drastically change online business, if we keep underestimating it. In this episode of Selling on Giants , we sit down with Rich Kahn, Founder and CEO of Anura.io, to break down what ad fraud really looks like today and why it’s no longer a question of if you have fraud, but how much. Rich has spent more than three decades in digital advertising. He di...

Send us Fan Mail This week on Selling on Giants, the signal gets louder across every platform. Creative, pricing, and discovery all move faster , and the brands that win are the ones that can iterate quickly without letting fundamentals or compliance turn into the bottleneck. We start inside Amazon’s ads stack where creative creation becomes more native and more iterative . Then we move into the l...

Send us Fan Mail This week on Selling on Giants, the signal is consistent across every platform. Retail is getting faster, more automated, and less forgiving, and the operators who win are the ones who build systems that hold up under pressure. We start with fulfillment because it quietly decides margin, cash flow, and how much risk you carry into the year. Then we move into returns and buyer abus...

Send us Fan Mail This week on Selling on Giants, the platforms are sending a clear message. Control, speed, and accountability are no longer optional. Amazon, Walmart, and the broader eCommerce ecosystem are tightening systems that directly impact margins, conversion, and account health. If you are running real volume, these are not background updates. They are operating constraints that need atte...

Send us Fan Mail January gets written off every year as a slowdown month. Sellers pull back spend, throttle inventory, and assume momentum won’t return until February. That assumption is costly. In this episode of Selling on Giants News and Updates , Mr. Will breaks down why January is not a dead zone. It’s a transition month driven by funded demand, elevated returns, and operational signals that...

Send us Fan Mail 2026 is not about chasing the next tactic.  It’s about understanding how platforms actually decide who wins. In this episode of Selling on Giants News and Updates , Mr. Will breaks down what eCommerce brands need to prepare for in 2026 based on real platform signals, operator experience, and frontline insights from the BellaVix team. This is not a hype driven predictions list.  It...

Send us Fan Mail The Frequently Returned badge is showing up on products that are well-reviewed, accurately described, and fully optimized. For many sellers, that has been the breaking point. In this episode of Selling on Giants , we lead with what the badge actually represents today and why Amazon’s guidance only explains part of the story. While platforms continue to frame returns as a listing c...

Send us Fan Mail 2025 quietly rewrote the rules of eCommerce. AI stopped being a novelty and became the default decision layer. Consumers felt price pressure but still spent, just with more scrutiny. Discovery moved from search bars to chatbots, social feeds, and algorithms making recommendations on shoppers’ behalf. In this episode of Selling on Giants – News & Updates , Mr. Will breaks down...

Send us Fan Mail In this episode of Selling on Giants, Mr. Will breaks down the four major forces transforming how consumers shop and how sellers must adapt heading into 2026. This is the full picture of what’s happening across Amazon, Walmart, Target, TikTok Shop and the wider digital landscape, all tied together in one clear roadmap for operators and brand leaders. We unpack the rise of AI-power...

Send us Fan Mail This week on Selling on Giants, Mr. Will breaks down the biggest shifts impacting Amazon sellers, Walmart merchants, and multi-channel eCommerce operators heading into twenty twenty six. Amazon rolled out a major upgrade to Shoppable Videos, Black Friday exposed the widening gap between platform level headlines and seller level profitability, Amazon’s CTO detailed a future where A...

Send us Fan Mail This week on Selling on Giants – eCommerce News and Updates , we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine. In this mixed-marketplace editio...

Send us Fan Mail This week on Selling on Giants – eCommerce News and Updates , we run through a busy cross-platform cycle that delivered something rare. Amazon gave sellers tools that actually help, Walmart doubled down on creator revenue, Etsy sharpened its holiday search game, Target leaned into AI, and Meta transformed Marketplace into a social discovery engine. In this mixed-marketplace editio...

Send us Fan Mail Most eCommerce founders focus on sales — but ignore the numbers that tell the real story. In this episode of Selling on Giants, host Will Haire sits down with Arthur Glinkin , co-founder of S&G Bookkeeping and tax consultant at Deloitte, to uncover the bookkeeping habits that fuel sustainable eCommerce growth. In this episode, we cover: Q: What are the most common bookkeeping...

Send us Fan Mail Amazon turns 25 — and the sellers who built it have thoughts. In this week’s Selling on Giants – eCommerce News & Updates , Mr. Will breaks down Amazon’s self-congratulatory milestone and the growing gap between the company’s narrative and the seller reality. From rising fees to shrinking margins, it’s the anniversary party with mixed reviews. We also cover the biggest shifts...

Send us Fan Mail In this episode, we had the pleasure of speaking with Justin Chen , Co-Founder of PickFu, a leading consumer research platform that helps brands validate product and packaging decisions through real, targeted feedback. Justin shared powerful insights on why packaging is one of the most underestimated growth levers in eCommerce and how optimizing it can dramatically boost conversio...

Send us Fan Mail Amazon is training shoppers to buy with AI instead of search — and sellers who don’t adapt may never show up again. In this week’s Selling on Giants – eCommerce News & Updates , Mr. Will breaks down 13 stories shaping how brands win online in Q4 and beyond. It’s fast, sharp, and built for operators who want the signal, not the noise. Here’s what’s on deck: Amazon’s AI Shopping...