Seller Performance Solutions

Most sellers have come to understand that monitoring metrics and keeping your account healthy is a mandatory starting point when it comes to selling on Amazon, but due to the chaotic holiday season it is not uncommon for things to fall through the cracks. In this episode Chris & Leah discuss strategic planning so you don't fall behind in the upcoming new year.

We've seen a ton of related account suspensions this year! Otherwise unproblematic accounts have been shut down over a slight relation to a suspended account. In this episode Chris & Leah discuss the different scenarios that could cause a related account suspension and how to appeal them correctly.

Sabotage is running wild on Amazon, especially during Q4. In this episode we discuss different types of black hat attacks and how to prepare yourself for them before it's too late.

If you’re a brand owner selling on Amazon then you know that protecting your brand can be a full-time job. In this Episode Chris McCabe & Leah McHugh discuss the complexity of brand registry and the challenges it can present if approached incorrectly.

Advertising in the Amazon space is more important than ever as it is one of the most fundamental ways to drive white hat traffic to your page. In this podcast we talk with Destaney Wishon of BetterAMZ about the importance of advertising, what new advertising tools she's excited about and the best ways improve your ranking on Amazon.

We all know Q4 is a crazy time of year. It's difficult to decide where to hone in and devote your attention, money or time. In this Episode we speak with Norm Farrar of Private Label Legion about the advantageous power of influencers & other brand building techniques to put your best foot forward this Q4 season.

Amazon has been "simplifying" the appeal process for some policy violations, in order to lighten the caseload for their investigators. Chris and Leah discuss this change, and what sellers need to know before you submit these new types of appeals.

Marketing your brand off of Amazon, not only grows your brand, it can also grow your Amazon account. We talk to Drew Himel from Consult PCR about best practices for communicating with your customers and building your brand's base.

International logistics can be complicated at the best of times. Add global supply chain disruptions and an increased demand for ecommerce, and you're likely facing delayed shipments and extra demand to get your inventory where it needs to be. We spoke to Rael Lowethal from Zee about what sellers can do to streamline moving their products internationally.

As we swiftly head into the deep end of Q4, we're all getting busier. And Amazon isn't exempt from that. But how should you manage things on your end, as Amazon response times get longer and longer? Leah and Chris discuss how you should plan for Q4 to mitigate issues caused by slow moving Amazon teams.

2020 accelerated the adoption of online shopping by as much as 10 years, but successfully expanding into onmi-channel ecommerce takes a lot more than simply listing your products everywhere. In this discussion Kunal Chopra discusses different omni-channel strategies such as brand building and expanding to different marketplaces.

Get your products on the shelves of 1000’s stores all over the USA. You already know who your online consumer is, but who is your B2B retail customer? Get expert tricks and tips to discover how to find your B2B audience to sell your products beyond your existing channels.

Optimize everything, relentlessly. The everything store has the shoppers, but it also puts your product next to EVERYTHING. Without a strong brand strategy, it’s easy to get lost in the crowd of products all trying to compete for the same customers. You need to leverage the flywheel to not only boost sales, but build brand awareness and loyal customers.

What do ClickFunnels, Purple Mattresses, Squatty Potty and Poo-Pouri have in common? Viral videos by the Harmon Brothers! With over 1.4 BILLION views, Harmon Brothers are masters at creating great marketing videos. Chris speaks to Theron Harmon about the process they use to create entertaining and informative ads that brand and sell

Andrew Waber of Teikametrics joins us to discuss the best practices for advertising your growing brand. We discuss the importance behind key word use and having a solid campaign structure ready to go so your listings can soar.

The quality control process can be a black hole. Even with inspections, issues can easily slip through the cracks. We talk to Sajag Agarwal about how to create a quality control process that actually works. And why you need to create these procedures to minimize returns and negative reviews.

A lot of Amazon sellers tell us it's all they can do to keep their heads above water. As soon as one problem is resolved, another one pops up. Sound familiar? There are so many things that can go wrong in any given day, and it seems like the more money you make, the more problems you have to deal with. But it doesn't have to be this way! Carlos Alvarez joins us to discuss how he has efficiently gr...

Emma Schermer Tamir, a listing optimization expert, joins us to discuss tips and advice for Amazon Seller's navigating the Amazon space. It can be very easy to pay attention and follow suit of what your competitors are doing with their listings, but we go over the best and safest practices to follow with your Amazon listings.

In our experience the ASIN variation policy is one of the least understood areas by Amazon sellers. Unfortunately, the way Amazon words their policy warning ASIN Variation Misuse, leads a lot of sellers to believe that no action is required by them. We discuss the steps that sellers should take to protect their listings and account.

We've seen it all on Amazon, from fake reviews to faking brand approvals. Recently we're spotting more sellers using third-party services to provide fake documentation, not realizing that they are committing fraud. Ultimately, Amazon will hold you the Seller responsible for the conduct on your account, regardless of whether it was you or someone faking the documents on your behalf.

If you're flagged for an authenticity investigation and aren't able to get documentation deemed acceptable by Amazon, you'll likely find yourself unable to get your inventory out of FBA OR get your funds disbursed. This leaves you stuck, with no product, no cash, and Amazon threatening to dispose of your inventory. Then what?

Category Listing Reports are one of the more useful tools available to sellers, and most don't know what it is! We use these reports to vet cases, identify abuse, all the way through to strengthening plans of action. Sellers should be using these to protect their accounts. BONUS: they can simplify your listing management.

Dealing with an account suspension is difficult for most sellers. Even more difficult is getting suspended for the same reason twice. Amazon only gives you so many changes, and that second reinstatement is hard to achieve. How do you prove to Amazon that you've REALLY implemented a plan of action to prevent future issues when you already failed to follow through on your previous appeal?

Working capital issues can shut down your business. As we see the costs of selling on Amazon increase and the speed at which Amazon disburses your funds decrease, it's more important than ever to have additional funds available. Often the times you need funds the most are the times that you have the least access to them. Plan ahead to make sure your business can stay afloat in an emergency.

Many sellers confuse the appeal button with an ongoing email thread between them and Amazon. We go over the correct steps during the appeal process so sellers don't waste attempts and can solve their issue quicker.