Seller Performance Solutions

We've recently seen an uptick in sellers who's manufacturer is unwilling to give compliance documentation when requested. In this episode Chris & Leah discuss the importance of cutting ties with suppliers who aren't willing to hand over this documentation because if something goes wrong, you unfortunately will be the one held responsible.

Amazon is suing thousands of Facebook admins for facilitating reviews abuse, an issue that has been ongoing for years. In this episode Chris and Leah discuss the ramifications of these black hat tactics not just within Amazon, but with the law.

Sometimes the most effective marketing strategy on Amazon is off-Amazon marketing. In this episode Chris and Leah talk with Andrew Maff from BlueTuskr about how to diversify your brand and the importance of focusing on an omnichannel approach.

Are you spending more money on Amazon than you need to? In this episode Chris and Leah talk to Yoni from Getida about how to check if your seller account is being overcharged, what to do if you are overpaying Amazon fees and how to get that money back.

Having your issue delegated to Executive Seller Relations for problem resolution can feel like a lost cause. In this episode Chris and Leah debate on the inefficiency of Executive Seller Relations and the reasons why it seems even harder to communicate with them lately.

Spamming Amazon executives with begging & emotional language might feel gratifying in the moment, but it's also more than likely going to keep your appeal unresolved. In this episode Chris and Leah discuss the correct way to escalate to higher-ups at Amazon so you get reinstated as quickly as possible.

Amazon has been amping up their requirements for supply chain and product information in order to push back on counterfeit products and bad actors. In this episode Chris and Leah go over the correct documentation and invoice information needed to confirm to Amazon that your products are legitimately sourced from verifiable suppliers.

Do you know what's in your supplements? In this episode we spoke with Keith Gregory about the illusive world of supplements on Amazon, the uncertainty of product authenticity for consumers and why this lack in product transparency is contradictory to Amazon's proclaimed "best buyer" experience.

Selling on Amazon is becoming more and more of a pay-to-play endeavor. In this episode we talk with Priyanka from Seller App about how to get the most out of your pay-per-click ads & the rising benefit of automation in the advertising sphere.

For brand optimization, go for the low hanging fruit first. In this episode we spoke with Ankita from SellerX about deciphering your pain points and dividing your growth opportunities into short, medium and long term strategies for scaling quickly and efficiently.

Diversifying your revenue streams is paramount for your Amazon business. In this episode we talk with Justin Coats, a speaker at the recent Seller Velocity Conference, about the necessity of social media platforms and sending outside traffic to your Amazon listing.

With cost-per-clicks rising and the over-saturation of ads, it's getting expensive and difficult to become visible on Amazon. In part of the Scale Your Brand Series we spoke with Ritu Java, one of our Seller Velocity speakers, about utilizing DSP to add new customers to your customer base & creating visibility for your brand.

How do you build your brand off of Amazon? In part of our Scale Your Brand series we talked with Doug Hollinger about why direct to consumer marketing should be an integral part of your brand strategy and how to implement it correctly.

Is your brand swimming in a red or blue ocean? In part of the Scale your Brand series we talked with Krystel Abi Assi, one of our Seller Velocity speakers, about the perks of entering into the Middle Eastern marketplace and why differentiating your brand into less competitive waters might be the right move for you.

How do you transform your brand audience into a community? Connection. In part of the Scale Your Brand series we spoke with Janelle Page on the significance of discovering exactly who your audience is instead of just throwing darts into the darkness, and how to build a connection that will take your brand to the next level.

When it comes to growing your ecommerce business, Helium 10 are experts in the field. In part of our Scale Your Brand series we talk to Carrie Miller about expanding your business to different marketplaces & the importance of social media outreach.

When it comes to insurance-- do you have all your bases covered? In this part of the Scale Your Brand Series we talk with our Seller Velocity sponsor, Well Insurance, about the importance of protecting your brand from liability nightmares that could put your Amazon business at risk and other policies that guarantee your cargo is protected from manufacturing to the warehouse.

Scaling Your Brand doesn't start with increasing your ad spend. You need to create a strong brand foundation, so you're not just throwing your money away on traffic that doesn't convert. As part of our Scale Your Brand series, we interviewed one of our Seller Velocity sponsors OMG Commerce discussing the best ways to optimize your sales & gain new customers.

Our Seller Velocity Sponsor— EcomEngine, are experts when it comes to gaining Amazon reviews the right way. The importance of recent vs old reviews cannot be overstated-- recent reviews can make or break customer confidence in your product, being the deciding factor on whether or not they hit the buy button.

We know it's tempting to update an ASIN to a new version of a product, especially when third party services promote it as a "hack." In this episode Chris & Leah discuss why this seemingly short term "boost" is detrimental to your long term account health.

When it comes to escalating your appeal through the ranks of Amazon, persistence is key. In this episode Chris and Leah discuss the best ways to escalate to executive seller relations so you aren't waiting idly or spamming the queues in hopes of a resolution.

We know maintaining documentation on your every move seems tedious, but for those in the Amazon selling & consulting sphere it is vital. In this episode Chris & Leah discuss why keeping detailed documentation of all internal and external connections to your account is a major component to your account health.

Unethical Amazon sellers have been targeting their competitors with bogus copyright infringment reports. In this episode Chris & Leah discuss what to do to protect yourself from these black hat attackers & why it's never a good idea to falisfy IP infringement.

Contacting account health can feel discouraging. Their reps can be elusive about details making it unclear why your account or ASIN was suspended in the first place. In this episode Chris & Leah discuss how to get the information you need & how to decipher which information you can trust so you can write a high quality appeal.

We know that as business owners you have a lot on your plate. Operating a successful business can be a juggling act but in certain situations the most efficient way to get a job done is by outsourcing to a professional. In this episode Chris and Leah discuss the importance of hiring qualified professionals to help you save time and money in the long term for your business.