Chris McCabe
Seller Performance Solutions
This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns. We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and listing suspensions. We answer questions around things like, How does Seller Performance investigate...
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Episodes
Mysterious Product Recalls 01.12.2022 12:20
A lot of sellers have been receiving mysterious product recall messages from Amazon, when their product hasn't actually been recalled. The messaging states that all products need to be removed from FBA before the listing is eligible for reinstatement. So what is causing your listing to get incorrectly flagged like this? Is it somebody hitting the wrong button in Amazon's system or is somebody tryi...
Preparing for Black Hat Attacks with Norm Farrar 24.11.2022 15:26
Black hat attacks are rampant during Black Friday/Cyber Monday. Chris McCabe talks with Norman Farrar about ongoing brand struggles with abusive attacks, what to watch out for and how to prepare yourself before abuse comes knocking on your door at the worst possible time.
Category Approval Doesn't Equal Proof of Authenticity 17.11.2022 14:30
Invoices previously accepted for ungating are getting rejected by Amazon for proof of authenticity, resulting in a withholding of funds, creating panic among many Amazon sellers. In this episode Chris and Leah tread into the murky waters of this issue, the reason it might be happening and provide solutions if you find yourself in this distressing situation.
Suspected IP Complaints 10.11.2022 11:28
Potential IP infringement has become a hot button topic recently. In this episode Chris and Leah discuss what to do if your account is flagged for a potential IP infringement and how to move forward to fix this issue.
Too Many Amazon Sellers Don't Take Safety Complaints Seriously 03.11.2022 8:29
We are in the thick of Q4 and resolving safety complaints are a high priority for Amazon right now. In this episode, Chris and Leah discuss why you need to take all safety complaints about your product seriously rather than assume that they are from a competitor or disgruntled customer, and what to do if you receive these types of notifications about your product.
Misusing Brand Registry 27.10.2022 9:08
Did you know brand registry doesn't mean that you get to decide who lists your product on Amazon? We've recently seen an uptick of sellers falsely accusing competitors of counterfeit, resulting in a suspension from these tools. In this episode Chris & Leah discuss the consequences of these false IP claims & the proper way to use brand registry.
The Right Way to Dropship 20.10.2022 13:17
The internet is flooded with bad information when it comes to dropshipping. As a part two of the previous episode, Chris and Leah discuss the right way to dropship and how to write an appeal if you already been suspended for using these outdated models.
You Need Better Sourcing 13.10.2022 6:12
Arbitrage and Dropshipping are becoming outdated on Amazon but sellers are still using these methods, inevitably getting their accounts suspended. In this episode, Chris & Leah discuss why these sellers need better sourcing models before it's too late.
Poor Decisions Now will Cost you Later 29.09.2022 16:15
When it comes to selling your business, the earlier you start doing your due-diligence the better. In this episode Chris & Leah spoke with Jamie Davidson of Northbound Group about the importance of running your business with an exit strategy in mind and keeping your business clean to appeal to potential buyers.
Don't Misrepresent your Products 22.09.2022 12:21
Many sellers are adding popular keywords or content, trying to make their listing easier to find on Amazon. But sometimes these additions are a distortion of what the product is and it's uses. In this episode Leah & Chris discuss the many flaws with this marketing strategy and how it can get you into hot water not only with Amazon, but also with regulatory agencies and the law.
You Need More Than a Sales Pitch 15.09.2022 15:10
Your business's safety needs to be priority number one. That's why when hiring third party services, asking the right questions is key. In this episode Chris and Leah discuss how to vet "experts" and third parties so that you aren't putting your account at risk with bad information.
What You Need to Know about the Category Listing Report 08.09.2022 9:30
Category listing reports were once useful tools to check for abusive keywords placed on your listing by black hat vandals. This is no longer the case. In this episode Chris and Leah discuss the current uses for category listing reports, the process of getting keywords removed & tips for dealing with this issue.
Is Amazon flagging your GS1 UPCs? 25.08.2022 10:04
Barcodes, GS1 & GTIN exemptions are complicated topics, especially with the conversation constantly being muddled with bad information from online forums. In this Episode Chris & Leah take a deep dive into this convoluted subject, explaining what you need to do if your GS1 UPCs are flagged by Amazon.
Where is Your Money? 18.08.2022 16:10
Do you have money being held by Amazon without any idea on when or if it will be disbursed back to you? In this Episode, Chris & Leah discuss the murky & concerning world of mystery reserves holding Amazon seller's money for undisclosed lengths of time & what you should do if you find yourself in this unpleasant situation.
Who is the Unblock Team? 11.08.2022 12:07
There is apparently a new Amazon team on the block, the obscure unblock team. In this episode Chris and Leah speculate on who they think the unblock team might be and if this means good news for Amazon sellers.
Amazon Mad Libs Their Template Responses 04.08.2022 11:51
The Seller Performance teams on Amazon have shown their incompetency and disinterest in solving seller issues time and time again. In this episode Chris and Leah tackle this topic and discuss what needs to be done internally to improve this dismal situation and what to expect when appealing your case to these teams.
You’re Responsible for getting Compliance Info from your Suppliers 28.07.2022 10:21
We've recently seen an uptick in sellers who's manufacturer is unwilling to give compliance documentation when requested. In this episode Chris & Leah discuss the importance of cutting ties with suppliers who aren't willing to hand over this documentation because if something goes wrong, you unfortunately will be the one held responsible.
Is it "Black Hat" or is it Fraud? 21.07.2022 15:57
Amazon is suing thousands of Facebook admins for facilitating reviews abuse, an issue that has been ongoing for years. In this episode Chris and Leah discuss the ramifications of these black hat tactics not just within Amazon, but with the law.
Off-Amazon Strategy for Driving Amazon Sales 14.07.2022 10:42
Sometimes the most effective marketing strategy on Amazon is off-Amazon marketing. In this episode Chris and Leah talk with Andrew Maff from BlueTuskr about how to diversify your brand and the importance of focusing on an omnichannel approach.
Don't Give Amazon More Money than you Need to 07.07.2022 12:37
Are you spending more money on Amazon than you need to? In this episode Chris and Leah talk to Yoni from Getida about how to check if your seller account is being overcharged, what to do if you are overpaying Amazon fees and how to get that money back.
What does Executive Seller Relations do? 23.06.2022 13:34
Having your issue delegated to Executive Seller Relations for problem resolution can feel like a lost cause. In this episode Chris and Leah debate on the inefficiency of Executive Seller Relations and the reasons why it seems even harder to communicate with them lately.
Amazon Escalations: The Do's & Don'ts 16.06.2022 11:52
Spamming Amazon executives with begging & emotional language might feel gratifying in the moment, but it's also more than likely going to keep your appeal unresolved. In this episode Chris and Leah discuss the correct way to escalate to higher-ups at Amazon so you get reinstated as quickly as possible.
Protecting Your Account with the Correct Documentation 09.06.2022 15:48
Amazon has been amping up their requirements for supply chain and product information in order to push back on counterfeit products and bad actors. In this episode Chris and Leah go over the correct documentation and invoice information needed to confirm to Amazon that your products are legitimately sourced from verifiable suppliers.
Supplement Compliance on Amazon 26.05.2022 16:26
Do you know what's in your supplements? In this episode we spoke with Keith Gregory about the illusive world of supplements on Amazon, the uncertainty of product authenticity for consumers and why this lack in product transparency is contradictory to Amazon's proclaimed "best buyer" experience.
Efficiently Managing Advertising on Amazon 19.05.2022 9:07
Selling on Amazon is becoming more and more of a pay-to-play endeavor. In this episode we talk with Priyanka from Seller App about how to get the most out of your pay-per-click ads & the rising benefit of automation in the advertising sphere.
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