Chris McCabe

Seller Performance Solutions

Business EN ↓ 256 episodes

This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns. We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and listing suspensions. We answer questions around things like, How does Seller Performance investigate...

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Author

Chris McCabe

Category

Business

Podcast website

rss.com

Latest episode

Nov 5, 2026

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Episodes

You're Only as Good as Your Worst Supplier 13.07.2023

A wave of Amazon sellers have been suspended from the platform for unintentionally selling stolen goods. The sellers in question were unaware of their suppliers' illicit activities. In this episode Chris and Leah discuss how Amazon handles such cases and the importance of knowing your supplier, conducting due diligence, and taking responsibility for business decisions.

New Rules for Reviews 06.07.2023

The recent FTC announcement proposed rules that aim to eliminate practices such as fake reviews, review hijacking, buying positive or negative reviews, and illegal review suppression. While some of these practices are already against Amazon's policies, the FTC's proposed rules provide further clarification and emphasize their stance on the matter. In this episode, Chris and Leah raise questions ab...

Protect Yourself for Prime Day 29.06.2023

Prime day is right around the corner, which means Amazon sellers need to be preparing themselves for the worst. In this episode, Chris and Leah delve into the crucial aspects of safeguarding your listings and account from both competitor attacks and non-compliant practices that may lead to restrictions.

Don't Keep Waiting for Amazon Teams to Get Back to You 22.06.2023

Many sellers have been told to wait for a response from Amazon, but waiting indefinitely may not be the best strategy. It's important to be proactive and ensure your concerns are addressed promptly, as every moment wasted can mean more money lost. In this episode, Chris and Leah discuss the drawbacks of waiting for extended periods while receiving the same generic responses or no response at all,...

Should you Give Amazon your Manufacturer Info? 15.06.2023

Amazon's requirements can often perplex sellers, and one common area of confusion lies in the sharing of manufacturer information. In this episode, Chris and Leah delve into what information Amazon requires and shed light on the situations where it should be provided.

What you Need on Your Invoices 08.06.2023

Invoice verification can be tricky business on Amazon. In this episode, Leah and Chris discuss the challenges faced by sellers when presenting invoices to Amazon and the mysterious knee-jerk rejections that leave them questioning if anyone is actually reviewing their documents. Are automation and poorly written AI to blame, or is there more to this puzzle?

Just Because you Can, Doesn't Mean that you Should 01.06.2023

In the fast-paced world of e-commerce, it's easy to get caught up in the desire for quick success and immediate results. Shortcuts or hacks that promise to boost sales or game the system are rampant. In this episode, Chris and Leah delve into the often overlooked consequences and long-term implications of these quick fixes.

INFORM Consumers Act: What You Need to Know 25.05.2023

Congress recently passed the INFORM Consumers Act, going into effect June 27th. What does this mean for Amazon sellers? In this episode, Chris and Leah give an overview on what this bill entails, who it affects, and how it may affect your business operations in the near future.

Document Your Relationships 12.05.2023

Documenting relationships is a crucial step when selling on Amazon that too many sellers skip. In this episode, Chris and Leah discuss how sellers can find themselves suspended for being associated with a suspended account and explore the importance of reinstatement through proper documentation. From business partners and third-party services to agencies and past connections, it is essential to ha...

Correcting Listing Content When Your ASIN is Restricted 05.05.2023

Maximizing your success as an Amazon seller requires maneuvering through the complexities of listing corrections and suspensions. In this episode, Chris and Leah discuss how to navigate these complexities to minimize any negative impacts on your sales and reputation on the platform.

The Dark Side of Infringement Complaints 27.04.2023

False infringement claims can lead to serious consequences and may even result in legal action. In this episode, Chris and Leah discuss the negative consequences making erroneous infringement claims can have on your account and the long term damage that can result.

72 Hours 30.03.2023

Have you gotten the dreaded 72 hr warning from Amazon Account Health Services? In this Episode, Chris and Leah discuss the implications of this warning for your account and what you need to do so that you don't end up getting stuck with a suspension.

Extreme ASIN Merging 23.03.2023

Question from an Amazon Seller: How should sellers approach the 'extreme merging' of a lot of ASINs together (which results in a single ASIN with a whole group of UPC's)? Who is doing the merging? Why is it happening? Are these UPC's/GTIN's etc. all legitimate? Are they all in fact the same product? Is the listing tainted? In this episode Chris and Leah dissect the issue of merging product listing...

Selling on Amazon Japan with Gary Huang 02.03.2023

For Amazon sellers, expanding into international marketplaces is a significant and indispensable step for the growth of your business. In this episode, we discuss with Gary Huang, who is known for organizing the Seven Figure Seller Mastermind Conference taking place in Tokyo on April 4th and 5th, about the complexities involved in expanding into other regional marketplaces, and why it is crucial f...

Growing Your Brand on Amaozn with Daniel Fernandez 23.02.2023

Whether you're just starting out or looking to take your brand to the next level on Amazon, it's vital for you to understand your potential pain points and how to alleviate them. In this episode, Chris and Leah speak with Daniel Fernandez from AMZ Clever, an amazon seller turned agency owner who has helped numerous private label brands achieve success on Amazon.

Is All Your Inventory Defective? 16.02.2023

There's been a recent increase in Amazon sellers experiencing their inventory being declared defective and unsellable, resulting in sellers suddenly having thousands of units detained. In this episode, Chris and Leah explore the reasons behind this sudden surge in defective inventory, the potential implications for sellers and how to resolve this issue.

The Best Amazon Ads Launch Strategy with Laura McCaul 02.02.2023

PPC has always been the go-to strategy for launching products, but many sellers are hesitant to invest in it, instead opting for black hat tactics that inevitably put your account at risk. With the availability of new reports and data from Amazon in brand metrics, brand analytics, and search query performance, it has become easier for sellers to understand their position in a category, their conve...

Changes to Compliance 26.01.2023

Recently we have noticed an increase in issues with products being incorrectly identified and rejected by Amazon's compliance teams. In this episode Chris and Leah deep dive into the current state of compliance enforcement to shed light on the upcoming challenges for sellers on Amazon.

Amazon Seller Account Security 19.01.2023

Having your account compromised is an issue that has unfortunately affected many Amazon sellers. In this episode, Chris and Leah will discuss different ways in which an account can be compromised and provide tips on how to prevent and resolve this problem.

Problematic Products 12.01.2023

When selling on Amazon, not all products are created equal. Sellers should be aware that if they keep having issues with a problematic product, it may not only risk the product being taken down, but also a suspension of their entire account. In this episode Chris and Leah discuss the importance of assessing all products for potential issues and how to be proactive in mitigating these issues in ord...

New Year, New You: Amazon Seller Edition 05.01.2023

As we kick off the new year, it's the perfect time to review and assess your account. In this episode, Chris and Leah discuss the importance of regularly evaluating your account to identify and address any potential issues, as well as how to anticipate and prepare for challenges that may come up as you navigate the ever-changing landscape of selling on Amazon.

Amazon is Inconsistent 29.12.2022

Amazon's enforcement teams are notoriously inconsistent. In this episode Chris and Leah explore the reasons behind this inconsistency and offer strategies for addressing this in your appeal process.

New Years Resolutions: Get Your Amazon Ads Ready for 2023 with Adam Mellott from BetterAMS 22.12.2022

As the Holidays quickly approach, it's time to start gearing up your ads for 2023. In this episode we talk with Adam Mellott on what to expect and creating a successful ad strategy on Amazon this Q4 going into Q1 so you aren't scrambling come January.

Keeping your Account Healthy in Q4 15.12.2022

We're in the peak of Q4 which means Amazon sellers need to discover and fix problems with their account before Amazon does. In this episode Chris and Leah go through how to identify potential threats and the steps you need to be taking to make sure your account is healthy this holiday season.

Understanding Counterfeits & Black Hat Attacks with Carrie Miller from Helium10 08.12.2022

Every seller wants their product to be successful, but this comes with unforeseen distress from counterfeiters copying your product and shady competitors looking for their golden opportunity to get your listings suspended. Chris McCabe and Carrie Miller from Helium10 dive into the treacherous world of account abuse that is rampant on Amazon, especially during the peak holiday season.

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