Chris McCabe

Seller Performance Solutions

Business EN ↓ 240 episodes

This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns. We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and listing suspensions. We answer questions around things like, How does Seller Performance investigate...

Author

Chris McCabe

Category

Business

Podcast website

rss.com

Latest episode

Jul 9, 2026

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Episodes

The Best Amazon Ads Launch Strategy with Laura McCaul 02.02.2023

PPC has always been the go-to strategy for launching products, but many sellers are hesitant to invest in it, instead opting for black hat tactics that inevitably put your account at risk. With the availability of new reports and data from Amazon in brand metrics, brand analytics, and search query performance, it has become easier for sellers to understand their position in a category, their conve...

Changes to Compliance 26.01.2023

Recently we have noticed an increase in issues with products being incorrectly identified and rejected by Amazon's compliance teams. In this episode Chris and Leah deep dive into the current state of compliance enforcement to shed light on the upcoming challenges for sellers on Amazon.

Amazon Seller Account Security 19.01.2023

Having your account compromised is an issue that has unfortunately affected many Amazon sellers. In this episode, Chris and Leah will discuss different ways in which an account can be compromised and provide tips on how to prevent and resolve this problem.

Problematic Products 12.01.2023

When selling on Amazon, not all products are created equal. Sellers should be aware that if they keep having issues with a problematic product, it may not only risk the product being taken down, but also a suspension of their entire account. In this episode Chris and Leah discuss the importance of assessing all products for potential issues and how to be proactive in mitigating these issues in ord...

New Year, New You: Amazon Seller Edition 05.01.2023

As we kick off the new year, it's the perfect time to review and assess your account. In this episode, Chris and Leah discuss the importance of regularly evaluating your account to identify and address any potential issues, as well as how to anticipate and prepare for challenges that may come up as you navigate the ever-changing landscape of selling on Amazon.

Amazon is Inconsistent 29.12.2022

Amazon's enforcement teams are notoriously inconsistent. In this episode Chris and Leah explore the reasons behind this inconsistency and offer strategies for addressing this in your appeal process.

New Years Resolutions: Get Your Amazon Ads Ready for 2023 with Adam Mellott from BetterAMS 22.12.2022

As the Holidays quickly approach, it's time to start gearing up your ads for 2023. In this episode we talk with Adam Mellott on what to expect and creating a successful ad strategy on Amazon this Q4 going into Q1 so you aren't scrambling come January.

Keeping your Account Healthy in Q4 15.12.2022

We're in the peak of Q4 which means Amazon sellers need to discover and fix problems with their account before Amazon does. In this episode Chris and Leah go through how to identify potential threats and the steps you need to be taking to make sure your account is healthy this holiday season.

Understanding Counterfeits & Black Hat Attacks with Carrie Miller from Helium10 08.12.2022

Every seller wants their product to be successful, but this comes with unforeseen distress from counterfeiters copying your product and shady competitors looking for their golden opportunity to get your listings suspended. Chris McCabe and Carrie Miller from Helium10 dive into the treacherous world of account abuse that is rampant on Amazon, especially during the peak holiday season.

Mysterious Product Recalls 01.12.2022

A lot of sellers have been receiving mysterious product recall messages from Amazon, when their product hasn't actually been recalled. The messaging states that all products need to be removed from FBA before the listing is eligible for reinstatement. So what is causing your listing to get incorrectly flagged like this? Is it somebody hitting the wrong button in Amazon's system or is somebody tryi...

Preparing for Black Hat Attacks with Norm Farrar 24.11.2022

Black hat attacks are rampant during Black Friday/Cyber Monday. Chris McCabe talks with Norman Farrar about ongoing brand struggles with abusive attacks, what to watch out for and how to prepare yourself before abuse comes knocking on your door at the worst possible time.

Category Approval Doesn't Equal Proof of Authenticity 17.11.2022

Invoices previously accepted for ungating are getting rejected by Amazon for proof of authenticity, resulting in a withholding of funds, creating panic among many Amazon sellers. In this episode Chris and Leah tread into the murky waters of this issue, the reason it might be happening and provide solutions if you find yourself in this distressing situation.

Suspected IP Complaints 10.11.2022

Potential IP infringement has become a hot button topic recently. In this episode Chris and Leah discuss what to do if your account is flagged for a potential IP infringement and how to move forward to fix this issue.

Too Many Amazon Sellers Don't Take Safety Complaints Seriously 03.11.2022

We are in the thick of Q4 and resolving safety complaints are a high priority for Amazon right now. In this episode, Chris and Leah discuss why you need to take all safety complaints about your product seriously rather than assume that they are from a competitor or disgruntled customer, and what to do if you receive these types of notifications about your product.

Misusing Brand Registry 27.10.2022

Did you know brand registry doesn't mean that you get to decide who lists your product on Amazon? We've recently seen an uptick of sellers falsely accusing competitors of counterfeit, resulting in a suspension from these tools. In this episode Chris & Leah discuss the consequences of these false IP claims & the proper way to use brand registry.

The Right Way to Dropship 20.10.2022

The internet is flooded with bad information when it comes to dropshipping. As a part two of the previous episode, Chris and Leah discuss the right way to dropship and how to write an appeal if you already been suspended for using these outdated models.

You Need Better Sourcing 13.10.2022

Arbitrage and Dropshipping are becoming outdated on Amazon but sellers are still using these methods, inevitably getting their accounts suspended. In this episode, Chris & Leah discuss why these sellers need better sourcing models before it's too late.

Poor Decisions Now will Cost you Later 29.09.2022

When it comes to selling your business, the earlier you start doing your due-diligence the better. In this episode Chris & Leah spoke with Jamie Davidson of Northbound Group about the importance of running your business with an exit strategy in mind and keeping your business clean to appeal to potential buyers.

Don't Misrepresent your Products 22.09.2022

Many sellers are adding popular keywords or content, trying to make their listing easier to find on Amazon. But sometimes these additions are a distortion of what the product is and it's uses. In this episode Leah & Chris discuss the many flaws with this marketing strategy and how it can get you into hot water not only with Amazon, but also with regulatory agencies and the law.

You Need More Than a Sales Pitch 15.09.2022

Your business's safety needs to be priority number one. That's why when hiring third party services, asking the right questions is key. In this episode Chris and Leah discuss how to vet "experts" and third parties so that you aren't putting your account at risk with bad information.

What You Need to Know about the Category Listing Report 08.09.2022

Category listing reports were once useful tools to check for abusive keywords placed on your listing by black hat vandals. This is no longer the case. In this episode Chris and Leah discuss the current uses for category listing reports, the process of getting keywords removed & tips for dealing with this issue.

Is Amazon flagging your GS1 UPCs? 25.08.2022

Barcodes, GS1 & GTIN exemptions are complicated topics, especially with the conversation constantly being muddled with bad information from online forums. In this Episode Chris & Leah take a deep dive into this convoluted subject, explaining what you need to do if your GS1 UPCs are flagged by Amazon.

Where is Your Money? 18.08.2022

Do you have money being held by Amazon without any idea on when or if it will be disbursed back to you? In this Episode, Chris & Leah discuss the murky & concerning world of mystery reserves holding Amazon seller's money for undisclosed lengths of time & what you should do if you find yourself in this unpleasant situation.

Who is the Unblock Team? 11.08.2022

There is apparently a new Amazon team on the block, the obscure unblock team. In this episode Chris and Leah speculate on who they think the unblock team might be and if this means good news for Amazon sellers.

Amazon Mad Libs Their Template Responses 04.08.2022

The Seller Performance teams on Amazon have shown their incompetency and disinterest in solving seller issues time and time again. In this episode Chris and Leah tackle this topic and discuss what needs to be done internally to improve this dismal situation and what to expect when appealing your case to these teams.

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