Seller Performance Solutions

It's essential for Amazon sellers to understand the risks of following misguided or outdated advice. In this episode Chris and Leah unravel the enigma of advice from various Amazon teams, dissect the disparity between policies and practice, and emphasize the crucial responsibility sellers have in understanding Amazon's policies themselves

Prime Day is a highly anticipated event for Amazon sellers, but it's essential to approach it strategically to ensure long-term success on the platform. In this episode, Chris and Leah talk with Emma Schirmer Tamir, founder of Marketing by Emma, who shares valuable insights on how to make the most of Prime Day while avoiding shortcuts or hacks that could jeopardize your business.

Yesterday the FTC along with 17 states initiated a lawsuit against Amazon, accusing the e-commerce giant of exploiting its marketplace dominance to artificially raise prices both on and off its platform, impose excessive charges on sellers, and suppress competitive practices. In this episode, Chris McCabe and Leah McHugh analyze the repercussions this FTC lawsuit could have on sellers and consumer...

The topic of accessing funds is crucial, especially as many sellers are gearing up for the bustling Q4 and the upcoming Prime Day. In this episode, Leah and Piotr discuss the secrets to maintaining liquidity, optimizing inventory, and securing flexible funding options for your business to ensure a prosperous Q4.

Q4 in the ecommerce world is a period of intense competition, especially on the Amazon marketplace. With increased sales opportunities, it's also the time where brands face a heightened risk of attacks from competitors using black hat tactics. From fake negative reviews to counterfeit claims, businesses need to be vigilant against these unscrupulous strategies that can damage their reputation and...

GS1 plays a pivotal role in global commerce by providing standardized identification solutions like UPC barcodes that ensure product authenticity, streamline supply chains, and enable accurate transactions for businesses and consumers alike. In this episode, Leah and Michelle Covey from GS1 US delve into how GS1 facilitates product identification for Amazon sellers, ensuring genuine and verified p...

Strategies to boost sales and maintain product visibility are constantly evolving on Amazon, but there's been a concerning trend of consultants offering to relist suspended listings under the guise of reinstatement. Many sellers, desperate to restore their listings, have fallen victim to agencies, services, or consultants exploiting loopholes in Amazon's system, falsely promising to reinstate list...

One of the most critical aspects of handling Amazon seller performance challenges is escalations. It's your best bet at resolution when Amazon's teams aren't reviewing your appeal or issue properly. In this episode, Chris and Leah share insights into what constitutes a proper escalation and how to avoid common mistakes when seeking assistance from Amazon.

Gone are the days of quick hacks and shortcuts. Today, it's all about crafting a unique and differentiated experience that resonates with your target audience. Yoni Mazor joins Leah and Chris to explore the strategies needed to optimize your business for brand growth & to discuss why Seller Velocity is a game-changing conference for Amazon sellers.

A wave of Amazon sellers have been suspended from the platform for unintentionally selling stolen goods. The sellers in question were unaware of their suppliers' illicit activities. In this episode Chris and Leah discuss how Amazon handles such cases and the importance of knowing your supplier, conducting due diligence, and taking responsibility for business decisions.

The recent FTC announcement proposed rules that aim to eliminate practices such as fake reviews, review hijacking, buying positive or negative reviews, and illegal review suppression. While some of these practices are already against Amazon's policies, the FTC's proposed rules provide further clarification and emphasize their stance on the matter. In this episode, Chris and Leah raise questions ab...

Prime day is right around the corner, which means Amazon sellers need to be preparing themselves for the worst. In this episode, Chris and Leah delve into the crucial aspects of safeguarding your listings and account from both competitor attacks and non-compliant practices that may lead to restrictions.

Many sellers have been told to wait for a response from Amazon, but waiting indefinitely may not be the best strategy. It's important to be proactive and ensure your concerns are addressed promptly, as every moment wasted can mean more money lost. In this episode, Chris and Leah discuss the drawbacks of waiting for extended periods while receiving the same generic responses or no response at all,...

Amazon's requirements can often perplex sellers, and one common area of confusion lies in the sharing of manufacturer information. In this episode, Chris and Leah delve into what information Amazon requires and shed light on the situations where it should be provided.

Invoice verification can be tricky business on Amazon. In this episode, Leah and Chris discuss the challenges faced by sellers when presenting invoices to Amazon and the mysterious knee-jerk rejections that leave them questioning if anyone is actually reviewing their documents. Are automation and poorly written AI to blame, or is there more to this puzzle?

In the fast-paced world of e-commerce, it's easy to get caught up in the desire for quick success and immediate results. Shortcuts or hacks that promise to boost sales or game the system are rampant. In this episode, Chris and Leah delve into the often overlooked consequences and long-term implications of these quick fixes.

Congress recently passed the INFORM Consumers Act, going into effect June 27th. What does this mean for Amazon sellers? In this episode, Chris and Leah give an overview on what this bill entails, who it affects, and how it may affect your business operations in the near future.

Documenting relationships is a crucial step when selling on Amazon that too many sellers skip. In this episode, Chris and Leah discuss how sellers can find themselves suspended for being associated with a suspended account and explore the importance of reinstatement through proper documentation. From business partners and third-party services to agencies and past connections, it is essential to ha...

Maximizing your success as an Amazon seller requires maneuvering through the complexities of listing corrections and suspensions. In this episode, Chris and Leah discuss how to navigate these complexities to minimize any negative impacts on your sales and reputation on the platform.

False infringement claims can lead to serious consequences and may even result in legal action. In this episode, Chris and Leah discuss the negative consequences making erroneous infringement claims can have on your account and the long term damage that can result.

Have you gotten the dreaded 72 hr warning from Amazon Account Health Services? In this Episode, Chris and Leah discuss the implications of this warning for your account and what you need to do so that you don't end up getting stuck with a suspension.

Question from an Amazon Seller: How should sellers approach the 'extreme merging' of a lot of ASINs together (which results in a single ASIN with a whole group of UPC's)? Who is doing the merging? Why is it happening? Are these UPC's/GTIN's etc. all legitimate? Are they all in fact the same product? Is the listing tainted? In this episode Chris and Leah dissect the issue of merging product listing...

For Amazon sellers, expanding into international marketplaces is a significant and indispensable step for the growth of your business. In this episode, we discuss with Gary Huang, who is known for organizing the Seven Figure Seller Mastermind Conference taking place in Tokyo on April 4th and 5th, about the complexities involved in expanding into other regional marketplaces, and why it is crucial f...

Whether you're just starting out or looking to take your brand to the next level on Amazon, it's vital for you to understand your potential pain points and how to alleviate them. In this episode, Chris and Leah speak with Daniel Fernandez from AMZ Clever, an amazon seller turned agency owner who has helped numerous private label brands achieve success on Amazon.

There's been a recent increase in Amazon sellers experiencing their inventory being declared defective and unsellable, resulting in sellers suddenly having thousands of units detained. In this episode, Chris and Leah explore the reasons behind this sudden surge in defective inventory, the potential implications for sellers and how to resolve this issue.