Chris McCabe
Seller Performance Solutions
This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns. We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and listing suspensions. We answer questions around things like, How does Seller Performance investigate...
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Where to listen?
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Episodes
Takeways from Prosper 2024 07.03.2024 19:06
The Prosper Show 2024 in Las Vegas served as a melting pot for Amazon sellers, brand owners, and industry experts, coming together to exchange knowledge, strategies, and experiences in navigating the Amazon marketplace. In this episode, Chris and Leah shed light on the pivotal conversations and think tank sessions that took place, focusing on the challenges and innovative solutions proposed by sel...
How to dispute restricted products with Seller Performance 29.02.2024 16:56
Compliance on Amazon has always been a challenge. But lately, sellers are facing a new trend: restricted product suspensions morphing into full-blown account suspensions, leaving many sellers wondering, what's the deal with these sudden shifts in Amazon's enforcement tactics? In this episode, Chris and Leah dissect the intricacies of product restrictions and the uphill battle of disputing them.
You aren't authorized to sell your own brand 15.02.2024 13:35
Amazon sellers are encountering an increasing array of challenges when it comes to listing and selling their own products. A rising trend has been observed where sellers, despite being brand owners, are facing restrictions and even deactivations for products they rightfully own. In this episode, Chris and Leah dissect the confusing messages from Amazon, the hurdles in product compliance, and the b...
When Amazon Sellers Should be Scared 08.02.2024 12:07
It's time to debunk the prevalent myth of effortless success on Amazon. The misleading allure of quick gains can often overshadow the importance of building a sustainable and compliant business. The truth is, focusing solely on sales and neglecting the operational and compliance aspects of selling can lead to detrimental consequences. In this episode, Chris and Leah delve into the critical aspects...
Do Your Job 01.02.2024 15:30
One pressing issue currently surfacing is the increased difficulty in dealing with account health services. Many sellers have expressed frustration, highlighting a trend of receiving unhelpful, conflicting, or even rude responses from representatives. In this episode, Chris & Leah delve into the growing frustration among Amazon sellers regarding these unpleasant experiences & practical strategies...
Consultants Make Mistakes Too 25.01.2024 16:43
Recently, there has been a growing concern over the mistakes made by consultants in the Amazon space, leading to significant financial losses, wasted time, and increased difficulties in resolving issues. In this episode, Chris and Leah provide insights into how sellers can effectively vet and collaborate with consultants, ensuring that they make informed decisions and avoid costly errors.
Losing the Buy Box to Wrong Competitive External Prices 11.01.2024 12:39
The start of 2024 has brought to light an intriguing issue for Amazon sellers: the flawed operation of Amazon's pricing algorithms. These algorithms, originally designed to match products with competitive external prices, are causing considerable challenges for sellers due to erroneous product matches In this episode, Chris and Leah explore how these algorithmic errors can lead to sellers losing t...
Important Updates for 2024 04.01.2024 18:51
As we begin 2024, we look back on the most popular topics discussed in the last year. Amazon experts Leah McHugh and Chris McCabe provide important updates for sellers and predict what they can expect to see this year.
When Amazon AI goes Wrong 28.12.2023 14:47
The increasing reliance on artificial intelligence (AI) by major platforms like Amazon has introduced a series of complications, particularly in product categorization and compliance. In this episode, Chris and Leah delve into the intricate world of AI-driven recategorization on Amazon, exploring how products are often incorrectly classified, the consequent compliance triggers, and the impacts the...
Reporting Abusive ASIN Merges 21.12.2023 19:08
ASIN merges, a technique initially used for legitimate catalog management, have evolved into a tactic used to manipulate product listings. In this episode, Chris & Leah unravel the intricacies of ASIN merges, highlighting the ethical and practical implications for the online marketplace and shed light on the difficulties sellers face in reporting such abuses.
What do you do when Amazon Forgets that you're Reinstated? 07.12.2023 12:18
In this chaotic final quarter of 2023, sellers are facing an unprecedented challenge with immediate resuspensions following reinstatements. Despite being recently reinstated, many wake up to find their listings suspended yet again, a problem that seems to be intensifying. In this episode, Chris and Leah will not only shed light on these occurrences but also explore the response (or lack thereof) f...
Why is my product flagged as a pesticide? 16.11.2023 12:57
There’s a lot of confusion around the seller community and in the general public about what exactly a pesticide is. Most people tend to think of chemical pesticides, but those are not the only types of pesticides. Often sellers are selling pesticides without even realizing it, due to the claims they are making. Or, especially during busy sales periods, their products are flagged as pesticides due...
Bulletproof Your Amazon Listings Against Suspensions & Defect Claims in Q4 09.11.2023 12:53
Recently, there’s been a noticeable uptick in listing suspensions particularly related to condition complaints—damaged, defective, used sold as new— triggering a flurry of suspension notifications. In this episode, Chris and Leah examine the murky waters of these suspension notifications exacerbated by the chaotic frenzy of this busy sales period.
Submitting Amazon's Appeal Form Can Hurt Your Account 02.11.2023 12:44
When engaging with Amazon's Seller Performance team, sellers must tread carefully. One pitfall many fall into is the checkbox appeals. While these forms might seem like a quick fix for sellers who find themselves in hot water, hastily clicking through them without understanding the full implications can lead to even bigger issues. In this episode Chris and Leah unpack the intricacies of checkbox a...
Questions you need to ask before using Supply Chain by Amazon 26.10.2023 16:08
Amazon has recently introduced a service called "Supply Chain by Amazon." The program is Amazon's expansion into the logistics sector, aiming to provide more comprehensive warehousing and multi-channel fulfillment options to sellers. In this episode, Chris & Leah address key concerns surrounding this initiative, such as the potential impact on Amazon sellers and the practicality of using Amazon fo...
Please provide evidence that you did not violate policy 19.10.2023 19:00
One of the pressing concerns for sellers in the Amazon ecosystem is the nuanced policy enforcement trends, especially in a peak selling season like Q4. In this episode, Chris and Leah McHugh dive deep into the convoluted world of Amazon policy enforcement, shedding light on strategies for effectively navigating the murky waters of Amazon compliance requirements.
Navigating Amazon Misinformation & Understanding Policy Compliance 12.10.2023 22:03
It's essential for Amazon sellers to understand the risks of following misguided or outdated advice. In this episode Chris and Leah unravel the enigma of advice from various Amazon teams, dissect the disparity between policies and practice, and emphasize the crucial responsibility sellers have in understanding Amazon's policies themselves
Why Optimization Hacks Don’t Work, and What you Should do Instead 05.10.2023 16:46
Prime Day is a highly anticipated event for Amazon sellers, but it's essential to approach it strategically to ensure long-term success on the platform. In this episode, Chris and Leah talk with Emma Schirmer Tamir, founder of Marketing by Emma, who shares valuable insights on how to make the most of Prime Day while avoiding shortcuts or hacks that could jeopardize your business.
The FTC says Amazon is a Monopoly- What that Means for Sellers 28.09.2023 13:27
Yesterday the FTC along with 17 states initiated a lawsuit against Amazon, accusing the e-commerce giant of exploiting its marketplace dominance to artificially raise prices both on and off its platform, impose excessive charges on sellers, and suppress competitive practices. In this episode, Chris McCabe and Leah McHugh analyze the repercussions this FTC lawsuit could have on sellers and consumer...
Preparing for Peak Season with Uncapped 21.09.2023 9:09
The topic of accessing funds is crucial, especially as many sellers are gearing up for the bustling Q4 and the upcoming Prime Day. In this episode, Leah and Piotr discuss the secrets to maintaining liquidity, optimizing inventory, and securing flexible funding options for your business to ensure a prosperous Q4.
Dealing with Attacks as we head into Q4 31.08.2023 16:28
Q4 in the ecommerce world is a period of intense competition, especially on the Amazon marketplace. With increased sales opportunities, it's also the time where brands face a heightened risk of attacks from competitors using black hat tactics. From fake negative reviews to counterfeit claims, businesses need to be vigilant against these unscrupulous strategies that can damage their reputation and...
Navigating GS1 Standards to Safeguard Your Brand and Conquer Marketplace Challenges 17.08.2023 11:52
GS1 plays a pivotal role in global commerce by providing standardized identification solutions like UPC barcodes that ensure product authenticity, streamline supply chains, and enable accurate transactions for businesses and consumers alike. In this episode, Leah and Michelle Covey from GS1 US delve into how GS1 facilitates product identification for Amazon sellers, ensuring genuine and verified p...
Relisting is Not an Option 10.08.2023 13:58
Strategies to boost sales and maintain product visibility are constantly evolving on Amazon, but there's been a concerning trend of consultants offering to relist suspended listings under the guise of reinstatement. Many sellers, desperate to restore their listings, have fallen victim to agencies, services, or consultants exploiting loopholes in Amazon's system, falsely promising to reinstate list...
What Is and Isn't an Escalation? 27.07.2023 11:59
One of the most critical aspects of handling Amazon seller performance challenges is escalations. It's your best bet at resolution when Amazon's teams aren't reviewing your appeal or issue properly. In this episode, Chris and Leah share insights into what constitutes a proper escalation and how to avoid common mistakes when seeking assistance from Amazon.
Don’t Leave Money on the Table with Yoni Mazor 20.07.2023 11:27
Gone are the days of quick hacks and shortcuts. Today, it's all about crafting a unique and differentiated experience that resonates with your target audience. Yoni Mazor joins Leah and Chris to explore the strategies needed to optimize your business for brand growth & to discuss why Seller Velocity is a game-changing conference for Amazon sellers.
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