Chris McCabe

Seller Performance Solutions

Business EN ↓ 240 episodes

This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns. We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and listing suspensions. We answer questions around things like, How does Seller Performance investigate...

Author

Chris McCabe

Category

Business

Podcast website

rss.com

Latest episode

Jul 9, 2026

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Episodes

Optimizing Amazon Communication for Prime Day 13.06.2024

Prime Day is a high-stakes event for Amazon sellers, requiring meticulous preparation and effective communication strategies to ensure smooth operations. Proper communication can be the difference between a smooth, successful Prime Day and a disastrous one. In this episode, Chris and Leah explore how to develop proactive communication strategies, address compliance issues in advance, and stay prep...

Ensure Your Amazon Account is Prime Day Ready 06.06.2024

As Prime Day approaches, it's crucial for sellers to navigate potential pitfalls, compliance issues, and unexpected challenges. In this episode, Chris McCabe and Leah McHugh discuss the critical strategies Amazon sellers must implement ahead of Prime Day, such as how to proactively manage your account health, handle restricted products, and safeguard your listings from competitor attacks.

Don't let products you don't sell get you in trouble 31.05.2024

Amazon sellers constantly strive to maintain a competitive edge while adhering to the platform's rigorous compliance standards. One prevalent issue in this dynamic environment is the misuse and abuse of product variations. There's been an alarming trend where some sellers are tempted to copy their competitors’ misuse of variations to stay competitive. In this episode, Chris and Leah discuss the im...

Top Mistakes Brands Make When Choosing an Agency – And How to Avoid Them 23.05.2024

The dynamics of brand-agency relationships have evolved, with brands becoming more meticulous in their selection processes amidst changing economic conditions. This shift underscores the critical importance of aligning agency expertise with brand goals to drive success. In this episode, Chris McCabe talks with Chris Brewer from OMG Commerce to unpack the intricacies of agency collaboration. They e...

Reinstating Variation Misuse Suspensions without a Plan of Action 16.05.2024

Recent trends have shown a significant increase in suspensions for Amazon sellers due to ASIN creation abuse and variation misuse. This heightened scrutiny by Amazon aims to enforce compliance with its listing policies, which has become more rigorous than ever before. In this episode, Chris and Leah discuss the impact of these policies and the need for sellers to maintain compliance across all mar...

If you can't dispute, you can't reinstate 18.04.2024

Recently, there's been a significant uptick in suspensions on Amazon due to ASIN creation misuse, notably without the option for sellers to submit a plan of action, only allowing for disputes if Amazon made an error. This change marks a pivotal shift in how Amazon handles policy violations, particularly concerning ASIN variation misuse. In this episode, Chris and Leah explore the nuances of these...

Navigating Price Changes on Amazon with AZSellerKit 28.03.2024

In the competitive world of Amazon selling, pricing strategies emerge as a critical factor that can significantly influence a seller's success. Companies like AZSellerKit are leading the way in offering sophisticated solutions that address these challenges head-on. In this episode, Chris McCabe & Jason Hasan from AZSellerkit discuss the challenges of pricing in an ever-evolving marketplace, the im...

How to Fix Variations Not Merging Reviews 21.03.2024

Amazon sellers are constantly navigating through a maze of challenges to ensure their products stand out on the platform. One issue consistently resurfaces to perplex and frustrate sellers: ASIN variation families and their seemingly mysterious behaviors, especially when it comes to merging reviews. In this episode, Chris McCabe & Leah McHugh delve into the perplexing issue of ASIN variation famil...

AI vs The People 14.03.2024

As online marketplaces evolve, the reliance on automated systems for compliance and product listing management has grown exponentially. Yet, this technological advance brings its own set of challenges. Sellers find themselves at the mercy of algorithms that, while efficient, can sometimes miss the mark. In this episode, Chris & Leah dive into the strategies that successful sellers are employing to...

Takeways from Prosper 2024 07.03.2024

The Prosper Show 2024 in Las Vegas served as a melting pot for Amazon sellers, brand owners, and industry experts, coming together to exchange knowledge, strategies, and experiences in navigating the Amazon marketplace. In this episode, Chris and Leah shed light on the pivotal conversations and think tank sessions that took place, focusing on the challenges and innovative solutions proposed by sel...

How to dispute restricted products with Seller Performance 29.02.2024

Compliance on Amazon has always been a challenge. But lately, sellers are facing a new trend: restricted product suspensions morphing into full-blown account suspensions, leaving many sellers wondering, what's the deal with these sudden shifts in Amazon's enforcement tactics? In this episode, Chris and Leah dissect the intricacies of product restrictions and the uphill battle of disputing them.

You aren't authorized to sell your own brand 15.02.2024

Amazon sellers are encountering an increasing array of challenges when it comes to listing and selling their own products. A rising trend has been observed where sellers, despite being brand owners, are facing restrictions and even deactivations for products they rightfully own. In this episode, Chris and Leah dissect the confusing messages from Amazon, the hurdles in product compliance, and the b...

When Amazon Sellers Should be Scared 08.02.2024

It's time to debunk the prevalent myth of effortless success on Amazon. The misleading allure of quick gains can often overshadow the importance of building a sustainable and compliant business. The truth is, focusing solely on sales and neglecting the operational and compliance aspects of selling can lead to detrimental consequences. In this episode, Chris and Leah delve into the critical aspects...

Do Your Job 01.02.2024

One pressing issue currently surfacing is the increased difficulty in dealing with account health services. Many sellers have expressed frustration, highlighting a trend of receiving unhelpful, conflicting, or even rude responses from representatives. In this episode, Chris & Leah delve into the growing frustration among Amazon sellers regarding these unpleasant experiences & practical strategies...

Consultants Make Mistakes Too 25.01.2024

Recently, there has been a growing concern over the mistakes made by consultants in the Amazon space, leading to significant financial losses, wasted time, and increased difficulties in resolving issues. In this episode, Chris and Leah provide insights into how sellers can effectively vet and collaborate with consultants, ensuring that they make informed decisions and avoid costly errors.

Losing the Buy Box to Wrong Competitive External Prices 11.01.2024

The start of 2024 has brought to light an intriguing issue for Amazon sellers: the flawed operation of Amazon's pricing algorithms. These algorithms, originally designed to match products with competitive external prices, are causing considerable challenges for sellers due to erroneous product matches In this episode, Chris and Leah explore how these algorithmic errors can lead to sellers losing t...

Important Updates for 2024 04.01.2024

As we begin 2024, we look back on the most popular topics discussed in the last year. Amazon experts Leah McHugh and Chris McCabe provide important updates for sellers and predict what they can expect to see this year.

When Amazon AI goes Wrong 28.12.2023

The increasing reliance on artificial intelligence (AI) by major platforms like Amazon has introduced a series of complications, particularly in product categorization and compliance. In this episode, Chris and Leah delve into the intricate world of AI-driven recategorization on Amazon, exploring how products are often incorrectly classified, the consequent compliance triggers, and the impacts the...

Reporting Abusive ASIN Merges 21.12.2023

ASIN merges, a technique initially used for legitimate catalog management, have evolved into a tactic used to manipulate product listings. In this episode, Chris & Leah unravel the intricacies of ASIN merges, highlighting the ethical and practical implications for the online marketplace and shed light on the difficulties sellers face in reporting such abuses.

What do you do when Amazon Forgets that you're Reinstated? 07.12.2023

In this chaotic final quarter of 2023, sellers are facing an unprecedented challenge with immediate resuspensions following reinstatements. Despite being recently reinstated, many wake up to find their listings suspended yet again, a problem that seems to be intensifying. In this episode, Chris and Leah will not only shed light on these occurrences but also explore the response (or lack thereof) f...

Why is my product flagged as a pesticide? 16.11.2023

There’s a lot of confusion around the seller community and in the general public about what exactly a pesticide is. Most people tend to think of chemical pesticides, but those are not the only types of pesticides. Often sellers are selling pesticides without even realizing it, due to the claims they are making. Or, especially during busy sales periods, their products are flagged as pesticides due...

Bulletproof Your Amazon Listings Against Suspensions & Defect Claims in Q4 09.11.2023

Recently, there’s been a noticeable uptick in listing suspensions particularly related to condition complaints—damaged, defective, used sold as new— triggering a flurry of suspension notifications. In this episode, Chris and Leah examine the murky waters of these suspension notifications exacerbated by the chaotic frenzy of this busy sales period.

Submitting Amazon's Appeal Form Can Hurt Your Account 02.11.2023

When engaging with Amazon's Seller Performance team, sellers must tread carefully. One pitfall many fall into is the checkbox appeals. While these forms might seem like a quick fix for sellers who find themselves in hot water, hastily clicking through them without understanding the full implications can lead to even bigger issues. In this episode Chris and Leah unpack the intricacies of checkbox a...

Questions you need to ask before using Supply Chain by Amazon 26.10.2023

Amazon has recently introduced a service called "Supply Chain by Amazon." The program is Amazon's expansion into the logistics sector, aiming to provide more comprehensive warehousing and multi-channel fulfillment options to sellers. In this episode, Chris & Leah address key concerns surrounding this initiative, such as the potential impact on Amazon sellers and the practicality of using Amazon fo...

Please provide evidence that you did not violate policy 19.10.2023

One of the pressing concerns for sellers in the Amazon ecosystem is the nuanced policy enforcement trends, especially in a peak selling season like Q4. In this episode, Chris and Leah McHugh dive deep into the convoluted world of Amazon policy enforcement, shedding light on strategies for effectively navigating the murky waters of Amazon compliance requirements.

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