Seller Performance Solutions

Ever wondered how to protect your Amazon listings from review abuse? In this episode, Chris McCabe sits down with Shane Barker, founder of TraceFuse, to discuss how sellers can effectively remove fraudulent reviews, safeguard their listings, and sharing insights on recent competitor abuse tactics—and how to fight back.

The days of easy wins on Amazon are over, and those who don’t adapt will get left behind. In this episode, Chris McCabe sits down with Josh Hadley, who shares how he transformed his brand from being 98% reliant on Amazon to just 70%—all in under a year. His strategy? Building demand off Amazon through smart omnichannel growth.

Amazon is cracking down on shady review tactics, and many sellers are finding themselves caught off guard. In this episode, Chris McCabe and Leah McHugh expose the real risks behind popular strategies like rebates, influencer campaigns, and product inserts. Think your methods are safe? Think again.

Things move fast in the Amazon world—too fast for many sellers to keep up. In this episode, Chris McCabe talks with Brent Zahradnik of AMZ Pathfinder and SellerPlex on how to stay focused amidst constant changes, and why events like Seller Velocity are more valuable than ever—especially when sellers are hungry for real strategy, not just surface-level advice.

With tariffs rising, is expanding to Europe your best move? More Amazon sellers should be eyeing Europe, not just as a backup plan, but as a real growth strategy. In this episode, Chris McCabe talks with Vincenzo Toscano of Ecomcy about how Amazon sellers are pivoting fast, and what it really takes to make a European expansion work.

What does it actually take to survive—and thrive—as an Amazon seller in 2025? Chris McCabe sits down with Brandon Young (DataDive, Seller Systems, CampEcom) to talk about the real challenges sellers are facing right now: tariffs, rising costs, sourcing shakeups, and a rapidly shifting global market. Brandon breaks down why the days of casual, side-hustle selling are over—and why sellers who want t...

While everyone’s chasing growth, too many sellers are gambling with compliance, cutting corners, and hoping for the best. In this episode, Chris McCabe and Leah McHugh break down the mounting pressure from both Amazon and the market—and why the smartest brands are treating this moment as a make-or-break turning point. If you’re still hoping for a return to the old Amazon, you’re going to fall behi...

In this post-Prosper recap, Chris McCabe and Leah McHugh dive into the most common (and dangerous) assumptions sellers are still making in 2025, breaking down what sellers are still getting wrong—and why it’s costing them more than they realize.

Most Amazon sellers don’t permanently lose their listings because of bad luck—they lose them because they mishandle the recovery. In this episode, Chris McCabe breaks down how sellers unintentionally bury their chances of reinstatement under a mountain of misfires and why a disorganized approach often leads to silence from Amazon.

Amazon sellers are facing a new reality in 2025—one where outdated tactics don’t just fail; they make things worse. In this episode, Chris McCabe uncovers the biggest mistakes sellers are making when trying to reinstate their listings and accounts, and why Amazon’s dispute-first approach means old strategies won’t cut it anymore.

As Amazon’s enforcement evolves, sellers are turning to AI to draft appeals—but is it making suspensions worse? Chris McCabe and Leah McHugh uncover why AI-generated appeals are often ineffective, how Amazon detects them, and why a strategic, human approach is still the key to reinstatement.

Amazon’s compliance policies are stricter than ever, and sellers need to stay ahead of enforcement trends to avoid costly suspensions. With Prosper Show 2025 around the corner, Leah McHugh will be taking the stage at the Amazon Compliance Lightning Round to help sellers navigate these challenges and protect their accounts. In this episode, Chris McCabe and Leah McHugh discuss the biggest complianc...

How do Amazon sellers adapt to the relentless changes in policies and fees? In this episode, Chris McCabe speaks with Bradley Sutton from Helium 10, exploring effective strategies to handle Amazon's unpredictable environment. They discuss utilizing comprehensive data analytics and equipping sellers with the necessary tools to succeed amid frequent shifts.

AI is increasingly involved in the processes of appeals, investigations, and listing management, which is leading to unforeseen challenges that can directly impact seller operations. In this episode, Chris McCabe and Leah McHugh discuss how these systems, while designed to streamline operations, often result in errors and miscommunications that can jeopardize a seller's standing on the platform.

Amazon's internal confusion can severely disrupt seller operations, and many are learning this the hard way. From policy enforcement to compliance, the disarray within Amazon's systems often leads to miscommunication and errors that sellers must navigate carefully. In this episode, Chris McCabe and Leah McHugh dive deep into the tangled web of Amazon's seller support system. They discuss the alarm...

Amazon's internal confusion can severely disrupt seller operations, and many are learning this the hard way. From policy enforcement to compliance, the disarray within Amazon's systems often leads to miscommunication and errors that sellers must navigate carefully. In this episode, Chris McCabe & Leah McHugh discuss the critical importance of understanding Amazon’s internal processes to preven...

Navigating Amazon's New Reimbursement Policy Changes In this episode, Chris McCabe (ecommerceChris) and Yoni Mazor (GETIDA) delve into the significant changes to Amazon's reimbursement policy set to take effect on March 10th. The shift from reimbursement based on retail price to manufacturing cost for lost or damaged inventory has huge financial impacts for sellers. Sellers need strategies to miti...

Amazon sellers, are you prepared for the challenges of 2025? In this episode of Seller Performance Solutions , Chris McCabe of ecommerceChris talks with Eva Hart from Jungle Scout about the key financial hurdles facing sellers today. Discover how inflation, rising costs, and increased competition impact your bottom line—and learn actionable strategies to navigate these challenges. Gear up for Q1 o...

In this episode of Seller Performance Solutions , Chris McCabe and Leah McHugh dive into the latest compliance trends affecting Amazon sellers. They explore GS1 barcode issues, misaligned brand names, and the growing challenges with Amazon’s automation-driven review processes. The discussion highlights common pitfalls, such as reliance on inaccurate Amazon advice, the risks of faulty compliance do...

AI is changing the game on Amazon, and sellers who adapt will thrive. From listing optimization to ad strategy, staying ahead is no longer optional. In this episode, Chris McCabe sits down with Vincenzo Toscano of Ecomcy to explore how sellers can leverage Amazon’s new AI tool, Rufus, to gain a competitive edge. From reverse-engineering AI to optimizing listings for better recommendations, Vincenz...

Q4 is crunch time. Precision and preparation make all the difference between smooth sailing and unexpected chaos. With ad suppression, pricing pitfalls, and peak season pressure, the stakes couldn’t be higher. In this episode, Chris McCabe chats with Adam Mellott of BTR Media to tackle the most pressing challenges sellers face during the holiday season. From avoiding ad suppression disasters to ma...

As Q4 continues to ramp up, Amazon sellers are exploring new ways to boost visibility and capture more sales during this high-stakes season. TikTok has quickly transformed from a social app to a powerful marketing platform attracting a diverse audience, making it a perfect stage for e-commerce. In this episode, Chris McCabe talks with Michelle Barnum Smith of TikTok Shop Sellers, who reveals how T...

Amazon sellers are gearing up for one of the most competitive quarters of the year, where every detail counts, and impactful content can be the key to unlocking record-breaking sales. In this episode, Chris McCabe sits down with Rafael Veloz from Share It Studio to discuss proven strategies for creating high-impact Amazon content that drives results during this crucial season, including planning a...

With Q4 upon us, Amazon sellers are entering a high-stakes season where smart content strategies and timely listing adjustments are essential for standing out. In this episode, Chris McCabe speaks with Daniela Bolzmann from ‪Mindful Goods‬ to discuss how brands can maximize their Amazon listings during peak season with insights on optimizing A+ content and tips for making incremental improvements...

As Amazon sellers prepare for the peak Q4 season, understanding how to maintain account health is more important than ever. In this episode, Chris and Leah explore the complexities of Amazon’s account health dashboard, addressing the confusion around resolving individual ASIN violations and what sellers can do to avoid account-wide suspensions.