Chris McCabe
Seller Performance Solutions
This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns. We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and listing suspensions. We answer questions around things like, How does Seller Performance investigate...
Where to listen?
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Episodes
Amazon's FBA Policy Overhaul: What Sellers Need to Know 08.01.2025 15:40
Navigating Amazon's New Reimbursement Policy Changes In this episode, Chris McCabe (ecommerceChris) and Yoni Mazor (GETIDA) delve into the significant changes to Amazon's reimbursement policy set to take effect on March 10th. The shift from reimbursement based on retail price to manufacturing cost for lost or damaged inventory has huge financial impacts for sellers. Sellers need strategies to miti...
Rising Costs, Inflation, and Long-Term Strategies for 2025 Success with Eva Hart from Jungle Scout 19.12.2024 16:58
Amazon sellers, are you prepared for the challenges of 2025? In this episode of Seller Performance Solutions , Chris McCabe of ecommerceChris talks with Eva Hart from Jungle Scout about the key financial hurdles facing sellers today. Discover how inflation, rising costs, and increased competition impact your bottom line—and learn actionable strategies to navigate these challenges. Gear up for Q1 o...
Year in Review and 2025 Predictions 11.12.2024 19:34
In this episode of Seller Performance Solutions , Chris McCabe and Leah McHugh dive into the latest compliance trends affecting Amazon sellers. They explore GS1 barcode issues, misaligned brand names, and the growing challenges with Amazon’s automation-driven review processes. The discussion highlights common pitfalls, such as reliance on inaccurate Amazon advice, the risks of faulty compliance do...
What You Need To Know About Rufus and PPC with Vincenzo Toscano 05.12.2024 16:29
AI is changing the game on Amazon, and sellers who adapt will thrive. From listing optimization to ad strategy, staying ahead is no longer optional. In this episode, Chris McCabe sits down with Vincenzo Toscano of Ecomcy to explore how sellers can leverage Amazon’s new AI tool, Rufus, to gain a competitive edge. From reverse-engineering AI to optimizing listings for better recommendations, Vincenz...
Solving Amazon Ad Challenges with Adam Mellott 21.11.2024 19:08
Q4 is crunch time. Precision and preparation make all the difference between smooth sailing and unexpected chaos. With ad suppression, pricing pitfalls, and peak season pressure, the stakes couldn’t be higher. In this episode, Chris McCabe chats with Adam Mellott of BTR Media to tackle the most pressing challenges sellers face during the holiday season. From avoiding ad suppression disasters to ma...
Leveling Up Your Amazon Brand on TikTok Shop with Michelle Barnum Smith 12.11.2024 21:49
As Q4 continues to ramp up, Amazon sellers are exploring new ways to boost visibility and capture more sales during this high-stakes season. TikTok has quickly transformed from a social app to a powerful marketing platform attracting a diverse audience, making it a perfect stage for e-commerce. In this episode, Chris McCabe talks with Michelle Barnum Smith of TikTok Shop Sellers, who reveals how T...
Creating High-Impact Amazon Content for Q4 with Rafael Veloz 07.11.2024 19:49
Amazon sellers are gearing up for one of the most competitive quarters of the year, where every detail counts, and impactful content can be the key to unlocking record-breaking sales. In this episode, Chris McCabe sits down with Rafael Veloz from Share It Studio to discuss proven strategies for creating high-impact Amazon content that drives results during this crucial season, including planning a...
A+ Content Strategies for a Successful Q4 with Daniela Bolzmann 31.10.2024 18:25
With Q4 upon us, Amazon sellers are entering a high-stakes season where smart content strategies and timely listing adjustments are essential for standing out. In this episode, Chris McCabe speaks with Daniela Bolzmann from Mindful Goods to discuss how brands can maximize their Amazon listings during peak season with insights on optimizing A+ content and tips for making incremental improvements...
Managing Your Account Health in the Holiday Rush 24.10.2024 16:45
As Amazon sellers prepare for the peak Q4 season, understanding how to maintain account health is more important than ever. In this episode, Chris and Leah explore the complexities of Amazon’s account health dashboard, addressing the confusion around resolving individual ASIN violations and what sellers can do to avoid account-wide suspensions.
Is Your Documentation Putting You at Risk? 17.10.2024 14:07
Amazon is cracking down on altered or falsified compliance documents, and sellers are feeling the impact. Whether the manipulation comes from suppliers, manufacturers, or third parties, the consequences for sellers are serious. In this episode, Chris McCabe & Leah McHugh tackle the growing problem of fake or altered compliance documentation, covering the key steps you need to take to verify co...
Is Your Documentation Putting You at Risk? 17.10.2024 14:07
Amazon is cracking down on altered or falsified compliance documents, and sellers are feeling the impact. Whether the manipulation comes from suppliers, manufacturers, or third parties, the consequences for sellers are serious. In this episode, Chris McCabe & Leah McHugh tackle the growing problem of fake or altered compliance documentation, covering the key steps you need to take to verify co...
Global Amazon Compliance: Insights from Seller Kingdom 03.10.2024 12:43
When selling in international markets, sellers face significant compliance challenges that vary widely from one region to another. Each marketplace has its unique regulations, which can impact everything from product listings to shipping methods. In this episode, Chris McCabe and Leah McHugh discuss the crucial role of compliance documentation and the importance of understanding regional regulatio...
Why is Amazon's Enforcement so Inconsistent? 26.09.2024 14:08
Amazon sellers are increasingly baffled by Amazon's inconsistent policy enforcement, with some accounts ending up suspended while others with the same issues remain active. In this episode, Chris and Leah examine the confusion surrounding these enforcement discrepancies, focusing on cases where sellers are deactivated while the problematic listings continue to stay live with other sellers. They di...
Are Amazon's Appeal Processes Broken? 19.09.2024 15:46
Amazon sellers are increasingly frustrated with the unpredictable appeals process, with many stuck in long backlogs or facing rejections without any clear reason, often left in the dark by Amazon’s support teams. In this episode, Chris & Leah take a deep dive into the current state of Amazon’s appeals process, examining why so many appeals are being denied with little to no feedback, and explo...
Adjusting to Amazon’s Vendor Program Terminations 12.09.2024 10:50
In a surprising move, Amazon has started to terminate select vendor agreements as part of its strategy to optimize operations and serve customers more effectively. This abrupt shift could result in severe operational disruptions and a steep learning curve for established vendors. In this episode, Chris & Leah explore the consequences of Amazon’s decision to terminate certain vendor agreements,...
Related Account Suspensions are on the Rise 05.09.2024 19:41
Related account suspensions are becoming increasingly common for Amazon sellers. While the platform continues to implement strict policies to prevent abuse, many sellers find themselves suspended for reasons they do not fully understand, often receiving unclear or incorrect messaging from Amazon. In this episode, Chris explains why Amazon’s messaging often mislead sellers into filing ineffective a...
Counterproductive Amazon Appeal Strategies 29.08.2024 16:55
Not all appeals are created equal, and desperation can lead to some unorthodox strategies. Attention-grabbing tactics may seem clever on the surface but they tend to backfire, attracting the wrong kind of attention from Amazon’s reinstatement teams. In this episode, Chris & Leah unpack the often bizarre and counterproductive tactics some sellers use in their desperate attempts to get reinstate...
Understanding Amazon's Definition of a Dispute 22.08.2024 15:22
When an Amazon seller's account gets suspended or an ASIN restricted, the immediate recourse is to engage in a dispute process with Amazon. This involves convincing Amazon that an error was made in the enforcement action against their account. In this episode, Chris and Leah break down what Amazon considers a valid dispute, highlighting common mistakes sellers make, and the inconsistent advice giv...
Effective Amazon Ad Management with Elizabeth Greene 15.08.2024 21:13
The rapid changes in Amazon's policies have had a significant impact on sellers. From sudden adjustments in FBA reimbursement claims and stricter listing requirements to escalating fees, sellers find themselves constantly adapting to maintain profitability and compliance. In this episode, Chris McCabe speaks with Elizabeth Greene from Junglr to delve into how sellers can navigate these changes by...
Amazon's Crackdown on Unsafe Products 08.08.2024 16:48
The spotlight intensifies on product safety and compliance. The recent CPSC decision, holding Amazon accountable for product safety, emphasizes that Amazon can no longer claim to be just a marketplace without liability. In this episode, Chris and Leah share key observations and practical advice on navigating these new challenges, emphasizing the importance of providing concrete proof of compliance...
Crucial FBA Reimbursement Updates 01.08.2024 12:49
A significant and urgent update for Amazon sellers is the recent change to FBA reimbursement policies, drastically reducing the time frame for lost warehouse claims to just 90 days. This means sellers must act quickly to audit their claims and secure reimbursements before the window closes. In this episode, Chris McCabe talks with Yoni Mazor from GETIDA to discuss the impact of these changes and p...
Avoiding Last-Minute Listing Takedowns Ahead of Prime Day 11.07.2024 15:14
As Prime Day approaches, the spotlight intensifies on seller performance and compliance. This time of year often reveals significant trends in listing violations, ASIN reviews, and occasional account suspensions, primarily stemming from compliance issues. In this episode, Chris and Leah share some key observations and practical advice to help you navigate these challenges without compromising your...
Structuring Deals and Handling Compliance for Prime Day with Marc Bruggemann 03.07.2024 18:16
One crucial aspect of Prime Day success is structuring deals effectively. A significant part of the conversation with brand owners revolves around ensuring that their deals are not only appealing but also compliant with Amazon’s regulations. In this episode, Chris McCabe speaks with Marc Bruggemann of Cartograph, discussing crucial strategies for deal structuring, advertising innovations, and proa...
Navigating Prime Day with Andrew Morgans 27.06.2024 21:11
During high-stakes events like Prime Day, preparation and strategy are essential for success. In this episode, Chris McCabe and Andrew Morgans of Marknology delve into the complexities of navigating Prime Day, from effective listing optimization to risk mitigation. Andrew shares his insights on proactive preparation, ensuring compliance, and managing expectations.
Transforming Amazon Sellers into Brand Leaders 20.06.2024 30:04
In the fast-paced world of ecommerce, transitioning from being an Amazon seller to establishing a strong, recognizable brand is key to long-term success. In this episode, Chris McCabe speaks with Janelle Page, a seasoned expert in brand development and marketing. They delve into the intricacies of building a successful ecommerce brand, especially in the lead-up to high-stakes events like Prime Day...
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