Chris McCabe

Seller Performance Solutions

Business EN ↓ 240 episodes

This is the definitive podcast that covers performance and policy teams from the perspective of a former Seller Performance team member, and former Amazon employee Chris McCabe. Leah McHugh nails down analysis of listing compliance violations and presents viable solutions to troubleshoot product takedowns. We created Seller Performance Solutions to help sellers better understand the inner workings of the team I worked on at Amazon, and to help 3rd party marketplace sellers cope with account and listing suspensions. We answer questions around things like, How does Seller Performance investigate...

Author

Chris McCabe

Category

Business

Podcast website

rss.com

Latest episode

Jul 9, 2026

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Episodes

Think Amazon Can't See Your Sales Funnel? Think Again. 10.07.2025

Everyone thinks they’re invisible… until Amazon proves otherwise. In this episode, Chris McCabe breaks down what’s really happening behind the scenes of Prime Day... account suspensions triggered by sloppy review hacks, sudden takedowns from competitor reports, and why Europe’s sellers are getting hit hard than ever.

Think Amazon Can't See Your Sales Funnel? Think Again. 10.07.2025

Everyone thinks they’re invisible… until Amazon proves otherwise. In this episode, Chris McCabe breaks down what’s really happening behind the scenes of Prime Day... account suspensions triggered by sloppy review hacks, sudden takedowns from competitor reports, and why Europe’s sellers are getting hit hard than ever.

Your Competitors are Watching You 03.07.2025

Some sellers are still gambling with Prime Day. They’re adding risky keywords, ignoring compliance issues, but their competitors are watching and waiting for the right moment to report them. In this episode, Chris and Leah discuss how sellers are getting caught pushing the limits on compliance, how black hat tactics spike during big sales events, and why second-time violations are landing people i...

Don't Let Attacks or Compliance Mistakes Ruin Your Prime Day 26.06.2025

Prime Day’s around the corner and sellers are already seeing bogus flags, listing takedowns, and last-minute compliance requests. In this episode, Chris and Leah break down what’s hitting accounts now, and what sellers need to know (and fix) before it’s too late.

Variation Abuse Crackdowns are Back 17.06.2025

Amazon’s internal teams are triggering suspensions over actions they don’t fully understand. In this episode, Chris and Leah break down recent cases of variation abuse flags, catalog errors, and Brand Registry misuse, where sellers followed Amazon’s own guidance and STILL got suspended.

Variation Abuse Crackdowns are Back 17.06.2025

Amazon’s internal teams are triggering suspensions over actions they don’t fully understand. In this episode, Chris and Leah break down recent cases of variation abuse flags, catalog errors, and Brand Registry misuse, where sellers followed Amazon’s own guidance and STILL got suspended.

Seller Velocity Recap: Amazon EU Trends & Takeaways 12.06.2025

Missed Seller Velocity France? In this episode, Chris and Leah break down the top takeaways, key Amazon compliance updates, and what every seller needs to know about doing business in Europe in 2025.

Testing, Tweaking & Staying Ahead on Amazon with Matt Kostan 05.06.2025

How are top Amazon sellers weathering the latest round of tariff shocks and global market shifts? In this episode, Chris McCabe sits down with Matt Kostan of ProductPinion to talk about practical ways brands are boosting their conversion rates, stretching budgets, and surviving shifting trade policies.

Reporting Fake Amazon Reviews & Staying Compliant with Shane Barker 22.05.2025

Ever wondered how to protect your Amazon listings from review abuse? In this episode, Chris McCabe sits down with Shane Barker, founder of TraceFuse, to discuss how sellers can effectively remove fraudulent reviews, safeguard their listings, and sharing insights on recent competitor abuse tactics—and how to fight back.

Reporting Fake Amazon Reviews & Staying Compliant with Shane Barker 22.05.2025

Ever wondered how to protect your Amazon listings from review abuse? In this episode, Chris McCabe sits down with Shane Barker, founder of TraceFuse, to discuss how sellers can effectively remove fraudulent reviews, safeguard their listings, and sharing insights on recent competitor abuse tactics—and how to fight back.

Driving Sales Beyond Amazon with Josh Hadley 15.05.2025

The days of easy wins on Amazon are over, and those who don’t adapt will get left behind. In this episode, Chris McCabe sits down with Josh Hadley, who shares how he transformed his brand from being 98% reliant on Amazon to just 70%—all in under a year. His strategy? Building demand off Amazon through smart omnichannel growth.

Review Tactics That Will Get You Suspended 08.05.2025

Amazon is cracking down on shady review tactics, and many sellers are finding themselves caught off guard. In this episode, Chris McCabe and Leah McHugh expose the real risks behind popular strategies like rebates, influencer campaigns, and product inserts. Think your methods are safe? Think again.

Beating Uncertainty Amidst Amazon Chaos with Brent Zahradnik 01.05.2025

Things move fast in the Amazon world—too fast for many sellers to keep up. In this episode, Chris McCabe talks with Brent Zahradnik of AMZ Pathfinder and SellerPlex on how to stay focused amidst constant changes, and why events like Seller Velocity are more valuable than ever—especially when sellers are hungry for real strategy, not just surface-level advice.

Is Europe the Future for Amazon Sellers? 24.04.2025

With tariffs rising, is expanding to Europe your best move? More Amazon sellers should be eyeing Europe, not just as a backup plan, but as a real growth strategy. In this episode, Chris McCabe talks with Vincenzo Toscano of Ecomcy about how Amazon sellers are pivoting fast, and what it really takes to make a European expansion work.

Tackling Tariffs & Boosting Profits on Amazon 17.04.2025

What does it actually take to survive—and thrive—as an Amazon seller in 2025? Chris McCabe sits down with Brandon Young (DataDive, Seller Systems, CampEcom) to talk about the real challenges sellers are facing right now: tariffs, rising costs, sourcing shakeups, and a rapidly shifting global market. Brandon breaks down why the days of casual, side-hustle selling are over—and why sellers who want t...

Cutting Corners Will Cost You 10.04.2025

While everyone’s chasing growth, too many sellers are gambling with compliance, cutting corners, and hoping for the best. In this episode, Chris McCabe and Leah McHugh break down the mounting pressure from both Amazon and the market—and why the smartest brands are treating this moment as a make-or-break turning point. If you’re still hoping for a return to the old Amazon, you’re going to fall behi...

Prosper Recap: What Sellers Need to Know 03.04.2025

In this post-Prosper recap, Chris McCabe and Leah McHugh dive into the most common (and dangerous) assumptions sellers are still making in 2025, breaking down what sellers are still getting wrong—and why it’s costing them more than they realize.

How Sellers Sabotage Their Own Reinstatement 27.03.2025

Most Amazon sellers don’t permanently lose their listings because of bad luck—they lose them because they mishandle the recovery. In this episode, Chris McCabe breaks down how sellers unintentionally bury their chances of reinstatement under a mountain of misfires and why a disorganized approach often leads to silence from Amazon.

Why Thinking Ahead can Save Your Business 20.03.2025

Amazon sellers are facing a new reality in 2025—one where outdated tactics don’t just fail; they make things worse. In this episode, Chris McCabe uncovers the biggest mistakes sellers are making when trying to reinstate their listings and accounts, and why Amazon’s dispute-first approach means old strategies won’t cut it anymore.

Why AI is Failing at Appeals & What to Do Instead 13.03.2025

As Amazon’s enforcement evolves, sellers are turning to AI to draft appeals—but is it making suspensions worse? Chris McCabe and Leah McHugh uncover why AI-generated appeals are often ineffective, how Amazon detects them, and why a strategic, human approach is still the key to reinstatement.

Amazon’s Zero-Tolerance Policies Are Getting Tougher – Are You Ready? 27.02.2025

Amazon’s compliance policies are stricter than ever, and sellers need to stay ahead of enforcement trends to avoid costly suspensions. With Prosper Show 2025 around the corner, Leah McHugh will be taking the stage at the Amazon Compliance Lightning Round to help sellers navigate these challenges and protect their accounts. In this episode, Chris McCabe and Leah McHugh discuss the biggest complianc...

Crafting Resilience on Amazon with Bradley Sutton 20.02.2025

How do Amazon sellers adapt to the relentless changes in policies and fees? In this episode, Chris McCabe speaks with Bradley Sutton from Helium 10, exploring effective strategies to handle Amazon's unpredictable environment. They discuss utilizing comprehensive data analytics and equipping sellers with the necessary tools to succeed amid frequent shifts.

How AI Impacts Amazon Listing Takedowns 13.02.2025

AI is increasingly involved in the processes of appeals, investigations, and listing management, which is leading to unforeseen challenges that can directly impact seller operations. In this episode, Chris McCabe and Leah McHugh discuss how these systems, while designed to streamline operations, often result in errors and miscommunications that can jeopardize a seller's standing on the platform.

Seller Support Issues Exposed 06.02.2025

Amazon's internal confusion can severely disrupt seller operations, and many are learning this the hard way. From policy enforcement to compliance, the disarray within Amazon's systems often leads to miscommunication and errors that sellers must navigate carefully. In this episode, Chris McCabe and Leah McHugh dive deep into the tangled web of Amazon's seller support system. They discuss the alarm...

Cutting Through Amazon's Red Tape 30.01.2025

Amazon's internal confusion can severely disrupt seller operations, and many are learning this the hard way. From policy enforcement to compliance, the disarray within Amazon's systems often leads to miscommunication and errors that sellers must navigate carefully. In this episode, Chris McCabe & Leah McHugh discuss the critical importance of understanding Amazon’s internal processes to preven...

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