Seller Performance Solutions

Amazon is cracking down on compliance violations and evasive behavior, and the sellers who try to “fix” problems with Photoshop or AI may be putting their entire accounts at risk. In this episode, Chris McCabe and Leah McHugh explain how abuse reporting incorrectly can lead to Brand Registry revocation, and what sellers should understand before escalating compliance or abuse issues to Amazon. ​Hea...

Prime Day is over, but the real question for Amazon sellers is what comes next. In this episode, Chris McCabe and Leah McHugh break down why this year’s Prime Day felt different, and why sellers need to start thinking about Q4 now, not later. It's time to ask the uncomfortable but necessary question: what could put you out of business?

Prime Day is not the time to test bad Amazon escalation advice. In this episode, Chris McCabe explains why sellers cannot afford slow reactions or repeated appeal mistakes when listings go down during peak sales periods. If you have already wasted precious hours on botched escalations, copy-and-paste legal templates, or dead-end executive emails, learn how to quickly pivot your strategy and deploy...

Just days before Prime Day, e-commerce brands are facing a massive surge in automated compliance takedowns, price-scraping errors, and aggressive competitor sabotage. In this episode, Chris McCabe sits down with Andrew Morgans of Marknology to break down the dark reality of marketplace compliance and what it actually takes to defend your brand. Questions for Drew? Reach out to him at https://www.m...

We're just days away from Prime Day, and the black hat attacks and bot glitches are already hitting earlier and harder than last year. In this episode, Chris McCabe discusses exactly how competitors are weaponizing miscategorization complaints, messing with ASIN data, and triggering fake compliance issues to knock you offline before the big sale.

Halfway through the year, "uncertainty" remains the defining word for Amazon sellers. In this episode, Chris McCabe is joined by Chris Moe from Cartograph to break down how global price shocks and rising fuel costs are squeezing margins forcing operations to rethink their strategies, and mapping out what it takes for low seven-figure brands to survive and maintain profitability through the rest of...

As Prime Day 2026 approaches, Amazon has ramped up food safety and compliance enforcement, using automated systems to flag listings based on as little as one customer comment. In this episode, Chris McCabe and Leah McHugh break down the shift toward zero-explanation appeals and the rising threat of competitor sabotage. Need help avoiding suspension—or getting reinstated the right way? Reach out at...

Is your Amazon PPC structure ready for the biggest traffic spikes of 2026? In this episode, Chris McCabe sits down with Elizabeth Greene of Junglr to break down the most common PPC mistakes that drain seller budgets and explains why "setting up Prime Day campaigns" at the last minute is a recipe for disaster. Questions for Elizabeth? Reach out to her at https://junglr.com/

Prime Day can make or break a brand’s summer sales momentum, but too many sellers wait until the last minute to deal with compliance issues, account health risks, and listing vulnerabilities. In this episode, Chris McCabe and Leah McHugh break down the biggest mistakes Amazon sellers are making right now ahead of Prime Day 2026

Is your Amazon business actually sellable? In this episode, Chris McCabe sits down with Stephanie Khalikyar of Uncapped to expose the hard truths about what sophisticated buyers are actually looking for in 2026. Stephanie breaks down why "8-figure sellers" are often less profitable than boutique brands and explains the "Who, Not How" framework for scaling without burning out.

Is your Amazon brand hitting a wall? In this episode, Chris McCabe sits down with Andrew Maff of BlueTuskr to discuss the harsh reality of selling on Amazon in 2026. The "Golden Era" of simply slapping a label on a generic product and watching the money roll in is officially over. With FBA fees rising 10% year-over-year and CPCs climbing steadily, many brands are finding their margins evaporated....

Most sellers are still optimizing keywords. The top 1%? They’re building audiences, tracking lifetime value, and using data you probably aren’t touching. Brent Zahradnik joins Chris McCabe to reveal how the top 1% of sellers are using Amazon Marketing Cloud (AMC) and custom AI tools to stay profitable while their competitors drown in margin compression.

Is the "Amazon Dream" dying for small sellers? In this episode, Chris McCabe sits down with Jed Rawson, CEO of Pirawna and Uptick, to discuss the brutal reality of the 2026 Amazon marketplace and the strategies that separate the winners from the losers.

The era of "set it and forget it" on Amazon is over. As margins shrink and complexity grows, many sellers are falling into analysis paralysis, stuck waiting for the perfect data point while their competitors seize market share. In this episode, Chris McCabe sits down with Jeff Cohen, Chief Business Development Officer at Skai and former Principal Tech Evangelist at Amazon, to discuss why sellers n...

Is your Amazon business running on a "patchwork" of short-term strategies? In 2026, the margin for error on Amazon has never been thinner. Chris McCabe sits down with Cas Sanderson of Cartograph to break down the Amazon mistakes that quietly drain sales, waste ad spend, and put long-term growth at risk.

Amazon is no longer the same game it was two years ago. In this episode, Chris McCabe and Leah McHugh break down what they saw at Prosper Show 2026, and why the gap between top sellers and everyone else is getting wider fast. The biggest shift? There’s no real “middle” anymore. You’re either scaling with strategy, capital, and precision… or you’re getting squeezed on margins and falling behind. If...

As black hat tactics evolve, sellers are finding it harder and harder to protect their listings. In this episode, Chris McCabe sits down with Shane Barker of TraceFuse to pull back the curtain on the increasingly sophisticated world of Amazon review manipulation, and discuss what it actually takes to win a dispute in today’s high-stakes ecosystem.

Is your brand ready for the "Agentic AI" shopping revolution? In this episode, Chris McCabe sits down with Matt Kostan from ProductPinion to break down how agentic AI shopping, Amazon Rufus, and LLM-powered search are reshaping ecommerce. They discuss what this shift means for Amazon sellers, brands, and listing strategy, including how to stand out when AI models are choosing which products to rec...

Are you getting "mush" back from Amazon Seller Support? In this episode, Chris McCabe and Leah McHugh dive deep into the current state of Amazon Seller Performance as they prepare for the 2026 Prosper Show and MDS Inspire. The landscape has changed: Account Health leadership is shifting, and the escalation strategies of the past are being replaced by AI-driven decision trees. Chris and Leah break...

Is your Amazon brand being managed by an expert, or a $2,000-a-month "ghost" agency? if you’re paying pennies for account management, you’re likely getting exactly what you paid for. In this episode, Chris McCabe sits down with Andrew Morgans of ⁨Marknology⁩ to discuss the trend of agencies slashing retainers to stay alive, the reality of offshore outsourcing, and why brands are finally hitting a...

Think you know Amazon’s rules? Think again. In this episode, Chris McCabe and Leah McHugh break down the surprising results of Leah’s recent Amazon Policy Quiz. If you’re a brand owner or high-volume seller, the data is alarming: even experienced sellers are failing critical compliance questions that lead to immediate account suspension.

Is Amazon product search dead? Are keywords obsolete? Is AI about to rewrite the rules of eCommerce overnight? In this episode, Chris McCabe sits down with Bradley Sutton of Helium10 to break down the truth behind Amazon’s AI-powered search assistant, Rufus, and what the data actually shows.

Most sellers think they’re playing a "cat and mouse" game with Amazon’s TOS, but many times they're actually playing with federal law. In this episode, Chris McCabe sits down with Andrew Smith of Swapt to unpack one of the hottest and most misunderstood topics in eCommerce right now: how brands can encourage repeat purchases, improve customer education, and build long-term growth without crossing...

Amazon enforcement is getting stricter, and a lot of sellers are still getting tripped up by the same avoidable compliance gaps. In this episode, Chris McCabe and Leah McHugh talk about what’s actually causing suspensions right now, why “longer appeals” often backfire, and how the rise of AI-generated advice is leading sellers to submit misinformation (including completely made-up “laws”) into cas...

Are you losing thousands in daily revenue due to an Amazon ASIN deactivation? In this episode, Chris and Leah dive into the "compliance trenches" to discuss why so many Amazon sellers are failing their appeals in early 2026, breaking down the most expensive mistakes sellers make when hit with restricted product flags or safety concerns.