Seller Performance Solutions

Did you escalate an Amazon suspension, policy violation, or critical account issue to executive leadership, only to receive an unexpected phone call out of the blue? In this episode, Chris McCabe breaks down Amazon’s growing tendency to answer high-level escalation emails and appeals via direct phone calls using the number registered in your Seller Central account and walking through the exact pro...

Did Amazon suspend your account or ASIN for one violation, only to reject your appeal because of a completely different issue they never mentioned before? In this episode, Chris McCabe and Leah McHugh break down the resurgence of "moving target" suspensions, why Amazon investigators and automated AI review systems are shifting goalposts mid-appeal, and how to properly escalate when you’re stuck in...

"Amazon told me it was okay!" It’s one of the most common defenses sellers use after getting hit with a policy violation or account suspension, and it almost never works. In this episode, Chris McCabe and Leah McHugh break down why advice from Seller Support, Account Health reps, and even SAS Core managers will not protect your Amazon business from enforcement teams.

Every peak season brings massive revenue opportunities, and an influx of dirty seller tricks, bogus IP claims, and unexpected ASIN suspensions. In this episode, Chris McCabe breaks down the exact strategies top 8-figure brands and aggregators use to protect their listings, handle malicious competitor sabotage, and escalate issues through real internal channels before Q4 revenue is lost.

Are your Amazon product reviews suddenly disappearing? Amazon is executing a massive product review sweep, wiping out hundreds (and in some cases thousands) of reviews right before the peak Q4 holiday selling season. In this episode, Chris McCabe breaks down what’s actually happening behind the scenes, why Amazon Seller Support is giving sellers the wrong advice about appeals, and how to build a v...

Amazon Accelerate brought thousands of sellers to Seattle, but did Seller Café actually solve your biggest account problems? In this episode, Chris McCabe and Leah McHugh break down the real, unvarnished takeaways from Amazon Accelerate. They discuss why Seller Café is no longer the quick-fix silver bullet it used to be, why Amazon leadership is suddenly hungry for edge-case data and systemic enfo...

Are your Amazon appeals falling into a black hole? In this episode, Chris McCabe and Leah McHugh break down the three most common (and fatal) mistakes Amazon sellers and brand owners make when trying to resolve ASIN suppressions and account suspensions. 📧 Need help avoiding suspension—or getting reinstated the right way? Reach out at support@ecommercechris.com 👍 Like, comment, and subscribe for...

Amazon is aggressively targeting "evasive behavior," and a single suspended ASIN could now cost you your entire selling account. In this episode, Chris McCabe and Leah McHugh break down the dangerous pre-peak compliance wave hitting sellers, why the old methods of appealing suspensions no longer work and what you need to do instead.

Over 1,600 legitimate reviews wiped overnight without a single performance notification. Right before Q4 and Amazon Accelerate in Seattle, Amazon’s automated enforcement has gone into overdrive. In this episode, Chris McCabe & Leah McHugh break down the reality behind Amazon’s latest enforcement cycle and explain why the appeal playbook you used in years past will now get your account denied....

Are you attending Amazon Accelerate just to sit through presentations, or do you have a battle-tested strategy to fix account issues, tackle bad competitors, and protect your revenue before Q4? In this episode, Chris McCabe breaks down how serious brand owners can cut through the noise, prepare for Q4, and turn in-person face time into high-impact case resolutions. 📧 Need help avoiding suspension...

Is your Amazon account stuck in appeal purgatory? In this episode, Chris McCabe and Leah McHugh discuss why identity verification deadlines are triggering panic, how to avoid deactivation if Amazon takes too long to review your documents and the exact balance you need to strike between being proactive and avoiding spamming penalties. 📧Need expert advice? Email us at support@ecommercechris.com 📢H...

Amazon is making major updates to how they investigate Intellectual Property (IP) complaints and claim processing. In this episode, Chris McCabe and Leah McHugh break down Amazon’s newly updated policy language surrounding bad faith claim submissions, counter-trademark registration requirements, and cross-border trademark vulnerabilities.

Planning your trip to Amazon Accelerate from Sept 22nd -24th? Don't let your 20 minutes turn into glorified note-taking with zero resolutions. In this episode, Chris McCabe and Leah McHugh share actionable strategies on how to get real results from Amazon reps. Discover why rep incentives lead to passive conversations, how to structure an active game plan for account health and compliance issues,...

Is Amazon threatening to take down your entire account over a single listing issue? In this episode, Chris McCabe breaks down Amazon’s massive surge in Evasive Behavior enforcement. He explains why even 8-figure brands are falling into dangerous traps and why blaming your agency or VAs won't save your business from an account-level ban ahead of Q4. 📧 Need help avoiding suspension—or getting reins...

Amazon is rolling out major changes to Seller Assistant, abuse reporting, intellectual property complaints, and internal enforcement tools, but will these upgrades actually solve seller problems? In this episode, Chris McCabe shares his biggest takeaways from Amazon’s Seller Growth Summit in New York, including conversations with Amazon executives about AI-powered support, repeat abuse offenders,...

Stop guessing, stop copy-pasting, and stop letting AI write your executive escalations. With Q4 just around the corner and brand margins tighter than ever, there is absolutely zero margin for error on Amazon. In this episode, Chris McCabe breaks down the reality of preparing for the high-stakes holiday season, why generic appeals are a death sentence for your ASINs, and how to successfully navigat...

Amazon is cracking down on compliance violations and evasive behavior, and the sellers who try to “fix” problems with Photoshop or AI may be putting their entire accounts at risk. In this episode, Chris McCabe and Leah McHugh explain how abuse reporting incorrectly can lead to Brand Registry revocation, and what sellers should understand before escalating compliance or abuse issues to Amazon. ​Hea...

Prime Day is over, but the real question for Amazon sellers is what comes next. In this episode, Chris McCabe and Leah McHugh break down why this year’s Prime Day felt different, and why sellers need to start thinking about Q4 now, not later. It's time to ask the uncomfortable but necessary question: what could put you out of business?

Prime Day is not the time to test bad Amazon escalation advice. In this episode, Chris McCabe explains why sellers cannot afford slow reactions or repeated appeal mistakes when listings go down during peak sales periods. If you have already wasted precious hours on botched escalations, copy-and-paste legal templates, or dead-end executive emails, learn how to quickly pivot your strategy and deploy...

Just days before Prime Day, e-commerce brands are facing a massive surge in automated compliance takedowns, price-scraping errors, and aggressive competitor sabotage. In this episode, Chris McCabe sits down with Andrew Morgans of Marknology to break down the dark reality of marketplace compliance and what it actually takes to defend your brand. Questions for Drew? Reach out to him at https://www.m...

We're just days away from Prime Day, and the black hat attacks and bot glitches are already hitting earlier and harder than last year. In this episode, Chris McCabe discusses exactly how competitors are weaponizing miscategorization complaints, messing with ASIN data, and triggering fake compliance issues to knock you offline before the big sale.

Halfway through the year, "uncertainty" remains the defining word for Amazon sellers. In this episode, Chris McCabe is joined by Chris Moe from Cartograph to break down how global price shocks and rising fuel costs are squeezing margins forcing operations to rethink their strategies, and mapping out what it takes for low seven-figure brands to survive and maintain profitability through the rest of...

As Prime Day 2026 approaches, Amazon has ramped up food safety and compliance enforcement, using automated systems to flag listings based on as little as one customer comment. In this episode, Chris McCabe and Leah McHugh break down the shift toward zero-explanation appeals and the rising threat of competitor sabotage. Need help avoiding suspension—or getting reinstated the right way? Reach out at...

Is your Amazon PPC structure ready for the biggest traffic spikes of 2026? In this episode, Chris McCabe sits down with Elizabeth Greene of Junglr to break down the most common PPC mistakes that drain seller budgets and explains why "setting up Prime Day campaigns" at the last minute is a recipe for disaster. Questions for Elizabeth? Reach out to her at https://junglr.com/

Prime Day can make or break a brand’s summer sales momentum, but too many sellers wait until the last minute to deal with compliance issues, account health risks, and listing vulnerabilities. In this episode, Chris McCabe and Leah McHugh break down the biggest mistakes Amazon sellers are making right now ahead of Prime Day 2026