Seller Performance Solutions

International logistics can be complicated at the best of times. Add global supply chain disruptions and an increased demand for ecommerce, and you're likely facing delayed shipments and extra demand to get your inventory where it needs to be. We spoke to Rael Lowethal from Zee about what sellers can do to streamline moving their products internationally.

As we swiftly head into the deep end of Q4, we're all getting busier. And Amazon isn't exempt from that. But how should you manage things on your end, as Amazon response times get longer and longer? Leah and Chris discuss how you should plan for Q4 to mitigate issues caused by slow moving Amazon teams.

2020 accelerated the adoption of online shopping by as much as 10 years, but successfully expanding into onmi-channel ecommerce takes a lot more than simply listing your products everywhere. In this discussion Kunal Chopra discusses different omni-channel strategies such as brand building and expanding to different marketplaces.

Get your products on the shelves of 1000’s stores all over the USA. You already know who your online consumer is, but who is your B2B retail customer? Get expert tricks and tips to discover how to find your B2B audience to sell your products beyond your existing channels.

Optimize everything, relentlessly. The everything store has the shoppers, but it also puts your product next to EVERYTHING. Without a strong brand strategy, it’s easy to get lost in the crowd of products all trying to compete for the same customers. You need to leverage the flywheel to not only boost sales, but build brand awareness and loyal customers.

What do ClickFunnels, Purple Mattresses, Squatty Potty and Poo-Pouri have in common? Viral videos by the Harmon Brothers! With over 1.4 BILLION views, Harmon Brothers are masters at creating great marketing videos. Chris speaks to Theron Harmon about the process they use to create entertaining and informative ads that brand and sell

Andrew Waber of Teikametrics joins us to discuss the best practices for advertising your growing brand. We discuss the importance behind key word use and having a solid campaign structure ready to go so your listings can soar.

The quality control process can be a black hole. Even with inspections, issues can easily slip through the cracks. We talk to Sajag Agarwal about how to create a quality control process that actually works. And why you need to create these procedures to minimize returns and negative reviews.

A lot of Amazon sellers tell us it's all they can do to keep their heads above water. As soon as one problem is resolved, another one pops up. Sound familiar? There are so many things that can go wrong in any given day, and it seems like the more money you make, the more problems you have to deal with. But it doesn't have to be this way! Carlos Alvarez joins us to discuss how he has efficiently gr...

Emma Schermer Tamir, a listing optimization expert, joins us to discuss tips and advice for Amazon Seller's navigating the Amazon space. It can be very easy to pay attention and follow suit of what your competitors are doing with their listings, but we go over the best and safest practices to follow with your Amazon listings.

In our experience the ASIN variation policy is one of the least understood areas by Amazon sellers. Unfortunately, the way Amazon words their policy warning ASIN Variation Misuse, leads a lot of sellers to believe that no action is required by them. We discuss the steps that sellers should take to protect their listings and account.

We've seen it all on Amazon, from fake reviews to faking brand approvals. Recently we're spotting more sellers using third-party services to provide fake documentation, not realizing that they are committing fraud. Ultimately, Amazon will hold you the Seller responsible for the conduct on your account, regardless of whether it was you or someone faking the documents on your behalf.

If you're flagged for an authenticity investigation and aren't able to get documentation deemed acceptable by Amazon, you'll likely find yourself unable to get your inventory out of FBA OR get your funds disbursed. This leaves you stuck, with no product, no cash, and Amazon threatening to dispose of your inventory. Then what?

Category Listing Reports are one of the more useful tools available to sellers, and most don't know what it is! We use these reports to vet cases, identify abuse, all the way through to strengthening plans of action. Sellers should be using these to protect their accounts. BONUS: they can simplify your listing management.

Dealing with an account suspension is difficult for most sellers. Even more difficult is getting suspended for the same reason twice. Amazon only gives you so many changes, and that second reinstatement is hard to achieve. How do you prove to Amazon that you've REALLY implemented a plan of action to prevent future issues when you already failed to follow through on your previous appeal?

Working capital issues can shut down your business. As we see the costs of selling on Amazon increase and the speed at which Amazon disburses your funds decrease, it's more important than ever to have additional funds available. Often the times you need funds the most are the times that you have the least access to them. Plan ahead to make sure your business can stay afloat in an emergency.

Many sellers confuse the appeal button with an ongoing email thread between them and Amazon. We go over the correct steps during the appeal process so sellers don't waste attempts and can solve their issue quicker.

We discuss the District of Columbia filing for an anti-trust based lawsuit against Amazon and why we think seller's aren't necessarily talking about this. Chris and Leah share what they find the most interesting about this on going case and whether it will spark a reaction in which other state's follow in the District of Columbia's footsteps.

Dropshipping is a common business model used among sellers. We go over the best way to use dropshipping as a selling method on Amazon and what to avoid to ensure that you don't put your account at risk.

New sellers on Amazon tend to use their newness as an excuse for issues they run into with their account or in hopes of earning some sort of leniency from Amazon. We discuss the correct approach new sellers should be taking rather than using excuses and essentially admitting to being too new to fully understand the correct plan of action in order to reinstate their account and listings.

More and more of the cases we're working on are due to abuse- where another seller is attacking the account. In these cases, just fixing the listings, or responding with a POA isn't enough. You need to report the abuse, to hopefully get Amazon to put an end to it (or at least create a paper trail for the next time it happens).

The hot new thing in the Amazon space is Aggregators. About 55, venture-backed aggregators have popped into the Amazon space, looking to buy up Seller accounts. We're huge advocates of doing your due diligence, and in this episode we're talking about why that's so important on both sides of buying and selling Amazon Seller Accounts

Moira Weigel, Faculty Associate at the Berkman Klein Center/ Harvard Law School and Harvard Data and Society researcher, joined us for a far-reaching discussion of technology’s impact on behavior, and in our case, how Amazon’s expanding influence is taking over the lives of so many business owners, globally. She’s looking to talk to sellers about their Amazon experiences, both with their competito...

In this episode, Leah and I cover one of the more worrisome trends in the consulting space. Using the concept of “White labeling” services, a company contracts out the work that you’ve just hired them for, without making it clear who is working on your account. It is up to you to know who you’re paying, and for what level of skill. A company that also offers numerous other services may be the jack...

We've been fielding UPC questions from Sellers ever since Amazon changed their GTIN policy in 2016. What do you do if Amazon tells you your GTIN has already been used? How do you add a GS1 GTIN to an old listing? What if Amazon won't recognize your prefix as matching your brand? We spoke to Michelle Covey of GS1 US to get the best troubleshooting steps for these common issues.