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Sell Smarter® from SalesFuel
The Sell Smarter® podcast from SalesFuel® is your go-to resource for mastering sales tactics, cutting-edge marketing strategies, and effective leadership skills. Each episode delivers insight-based, expert insights from reading emotions to enhance sales success, using video to boost social selling, and optimizing content marketing - all backed by the latest research studies. We also cover tips on improving executive presence, increasing productivity, and leveraging AI for better customer engagement. Whether you're a sales professional, marketer, or business leader, Sell Smarter equips you with...
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Episodes
CredTalk: How Business Attorneys Can Improve Online Reputation 25.06.2025 3:30
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Luis Scott, Owner of 8 Figure Firm Consulting about how business attorneys can improve their online reputation. Watch more CredTalk videos at SalesCred.com or the SalesCred mobile app. Learn more about your ad choices. Visit megaphone.fm/adchoices
53: Sales LinkedIn Hacks, EQ Wins, Ad Creativity, Marketing Trends & Hiring Tips 20.06.2025 8:54
In this week's show, we're diving into the world of B-to-B sales with a fresh look at how to supercharge your LinkedIn profile. Then, we're asking the big question: Is emotional intelligence the secret sauce for better communication in sales? For all you marketers out there, we're exploring how creative strategy in advertising can rule the short-attention economy. Plus, don't miss our recap of the...
CredTalk: How to Stop Undermining Your Authority 18.06.2025 1:11
In this 90-second video, Global Sales Credibility Authority C. Lee Smith talks to Joel Garfinkle, author of the book "Executive Presence: Step into Your Power, Convey Confidence and Lead with Conviction" about what salespeople can do to stop undermining their authority. Watch more CredTalk videos at SalesCred.com or the SalesCred mobile app. Learn more about your ad choices. Visit megaphone.fm/adc...
52: Master the Cold Call; Fix Your Sales Funnel; TV Ads That Still Deliver; Imposter Syndrome Fixes; and The Secret to Happy Employees 13.06.2025 9:06
In this week's show, we're highlighting the art of making a sale with cold calls. Yes, you heard that right—cold calls can be your new best friend! Then, we'll help you uncover any hidden gems in your mid-year sales funnel. Are you missing a big opportunity? For all you marketers out there, we're exploring why linear TV advertising still packs a punch. Plus, we'll recap the top takeaways from our...
CredTalk: Sharing Value Up Front with Your Customer 11.06.2025 3:34
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Corey Morris, Founder and CEO of Voltage, about why it can be important to provide value to your customer up front. Watch more CredTalk videos at SalesCred.com or the SalesCred mobile app. Learn more about your ad choices. Visit megaphone.fm/adchoices
51: Beat the Spam Filter; The Psychology of Selling; Why Your Marketing Isn't Connecting; What Makes Great Board Members; and Finding Your MVP Sales Rep 06.06.2025 9:48
In this week's show, we're diving into the world of sales with some juicy tips on writing emails that won't end up in the dreaded spam folder. Plus, we're exploring the WISER model to help you sell with emotional flair. For all you marketers out there, we'll chat about making those customer connections that truly matter. And don't miss our recap of insights from our chat with Matt Blumberg on buil...
CredTalk: Finding Your Personal Brand 04.06.2025 3:30
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Darren Horwitz, Founder of TenTen Group, about how salespeople can find their personal brand. Watch more CredTalk videos at SalesCred.com or the SalesCred mobile app. Learn more about your ad choices. Visit megaphone.fm/adchoices
50: What Buyers Really Want from You; Sales Closing Techniques That Work; Why Social Listening Beats Posting; Building Unshakeable Team Trust; and Data-Driven Retention Strategies 30.05.2025 9:14
In this week's show, we're discussing the world of sales and marketing with a splash of leadership wisdom. First up, we're exploring what customer success strategies truly resonate with today's modern buyers. Then, we'll chat about a topic that's all the buzz in sales circles. For our marketing mavens, we're adding a new task to your social media toolkit: listening. Trust me, it's more fun than it...
CredTalk: Biggest Mistake Nonprofits Make 28.05.2025 1:13
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to James Misner, Founder/CEO of The Kipos Group about the biggest mistake he sees nonprofits make. Watch more CredTalk videos at SalesCred.com or the SalesCred mobile app. Learn more about your ad choices. Visit megaphone.fm/adchoices
49: Cure Buyer Indecision Now; Sales Tactics That Hurt You; What Brands Get Wrong About Social; The Trust Edge with Horsager; and Behavioral Assessments That Save $130K 23.05.2025 9:20
In this week's show, we're discussing some juicy topics! First up, we're tackling the mind-boggling world of sales choice paralysis and revealing powerful tactics to smash through it. Then, we're asking the tough question: is sandbagging in sales secretly sabotaging your growth? For all you marketers out there, we're exploring how your accounts are really measuring social media success. Plus, we'r...
CredTalk: How Salespeople Can Help SMBs Solve Their Biggest Problem 21.05.2025 3:30
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Justin Nelson, Founder/CEO Sphere Rocket about how salespeople can help SMBs solve their biggest problems. Watch more CredTalk videos at SalesCred.com or the SalesCred mobile app. Learn more about your ad choices. Visit megaphone.fm/adchoices
48: Elevator Pitches That Close; Fix Your Broken Pipeline Process; What Consumers Really Want Now; The Truth About Imposter Syndrome; and Why Every Hire Needs AI Skills 16.05.2025 9:14
In this week's show, we discuss crafting a winning sales elevator pitch that'll have you closing deals faster than you can say 'cha-ching!' Then, we'll explore how sellers can breathe new life into their sales pipeline reviews for a boost in efficiency. For all you marketers out there, we're sharing top tips for advertising to the ever-evolving new consumer mindset. Plus, we'll recap the best insi...
CredTalk: Helpful Tips for Entrepreneurs to Become More Influential 14.05.2025 4:19
In this 90-second Q&A, C. Lee Smith talks to Elaina Zuker, the author of the Seven Secrets of Influence, about how entrepreneurs can become more influential. Watch more CredTalk videos at SalesCred.com or the SalesCred mobile app. Learn more about your ad choices. Visit megaphone.fm/adchoices
47: Master the Art of Persuasion; Keep Customers Coming Back; Digital Marketing's Next Frontier; Why Honesty Wins in Hiring; and The Data-Driven Hiring Revolution 09.05.2025 9:04
In this week's show, we're discussing the art of persuasion with the best expert tips for sales and negotiation. Ever wondered if you have a solid customer retention strategy? If not, don't worry, we've got you covered with a guide to get started. For all you marketers out there, we're exploring how to rule the future of digital marketing with some awesome strategies. Plus, we're recapping our cha...
CredTalk: Champion Challenger Sales Strategy 07.05.2025 3:30
In this 90-second Q&A, C. Lee Smith talks to Anthony Iannarino, the author of Leading Growth, about the Champion Challenger sales strategy. Watch more CredTalk videos at SalesCred.com or the SalesCred mobile app. Learn more about your ad choices. Visit megaphone.fm/adchoices
46: The Cold Call Hook That Works; Sales Time-Wasters to Ditch Today; Video Branding Made Easy; Maria Victoria Albina on Beating Burnout; Hiring Smarter with Assessments 02.05.2025 9:08
In this week's show, we're discussing the art of the cold call. What's the best first line to hook your listener? We've got you covered! Plus, let's cut the fluff and get straight to what you should stop doing in sales right now. For all you marketers out there, we're sharing some insanely easy tips to weave your brand magic into video content. And don't miss our recap of the top takeaways from ou...
CredTalk: The Best Way to Explain a Delay to Your Client 30.04.2025 2:40
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to David Carroll, author & consultant about how those in customer-facing positions can best explain a delay. Watch more CredTalk videos at SalesCred.com or the SalesCred mobile app. Learn more about your ad choices. Visit megaphone.fm/adchoices
45: Crafting Your Unforgettable Sales Brand; The Assertive Seller’s Edge; Media Buying in the Age of Tariffs; Dima Ghawi on Overcoming Adversity; and Data-Driven HR for Better Retention 25.04.2025 9:13
In this week's show, we're diving into the art of crafting a personal brand statement that makes you unforgettable in sales. Plus, we're chatting about how being assertive can skyrocket your sales success—because who doesn't love a confident communicator? For all you marketers out there, we're tackling media planning and buying in the time of tariffs. It's a wild ride, but someone's got to do it!...
CredTalk: Myths About Customer Needs Business Leaders Should Know 23.04.2025 1:56
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Tony Ulwick, Author & Founder / CEO of Strategyn about what myths about customer needs business leaders should be mindful of. Watch more CredTalk videos at SalesCred.com or the SalesCred mobile app. Learn more about your ad choices. Visit megaphone.fm/adchoices
44: The Art of Sales Detective Work; Quota-Crushing Strategies That Work; B2B Content That Converts; Selling with Integrity; Why Personality Tests Are Your Hiring Secret Weapon and more 18.04.2025 8:28
In this week's show, we're diving into the art of prospect research—because who doesn't love a little detective work? Then, we're sharing some killer sales tips to help you crush that quota like a boss. For our B-to-B marketers, we're exploring how to supercharge your content writing with a business cycle calendar. Plus, we're recapping our chat with the legendary Mark Hunter on keeping integrity...
CredTalk: Being a More Likable Salesperson 16.04.2025 3:30
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Michelle Tillis Lederman, author of four books including the internationally known, The 11 Laws of Likability, about being a more likable salesperson. Learn more about your ad choices. Visit megaphone.fm/adchoices
43: Selling with AI as Your Wingman; The Credibility Hack Every Rep Needs; TV Advertising’s Billion-Dollar Debate; Viking Wisdom for Modern Leaders; and Cracking the Code on Skills-Based Hiring and more 11.04.2025 9:17
In this week's show, we're diving into the world of sales with a splash of AI magic. First up, we're exploring how to supercharge your selling game with AI sales tools—because who doesn't want a little robot help? Then, we'll chat about establishing credibility in sales. Spoiler: it's not just about a firm handshake. For all you marketers out there, we're tackling the age-old debate: streaming TV...
CredTalk: The Most Important Part of After-Action Reviews 09.04.2025 1:04
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Derek Wellington Johnson, Author and Speaker about why after-action reviews are important for managers and salespeople. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphone.f...
42: Selling with Unshakable Confidence; The Secrets of Quota-Crushing Sellers; Is Your Client’s Website Really Performing?; Radical Transparency; Why Work Friends Boost Productivity and more 04.04.2025 9:17
In this week's show, we're diving into the art of selling with confidence—because who doesn't want to close deals like a boss? We'll also uncover the secrets that top sellers use to crush their sales quotas. For all you marketers out there, we'll explore if your client's website performance metrics are truly on the up and up. Plus, we're recapping the juiciest takeaways from our chat with the bril...
CredTalk: Salespeople Don't Need to be Extroverts 02.04.2025 4:18
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Sharissa Deppen, CEO of Leadership Mastery Alliance about why introverts can be just as good as extroverts as salespeople. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphon...
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