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Sell Smarter® from SalesFuel
The Sell Smarter® podcast from SalesFuel® is your go-to resource for mastering sales tactics, cutting-edge marketing strategies, and effective leadership skills. Each episode delivers insight-based, expert insights from reading emotions to enhance sales success, using video to boost social selling, and optimizing content marketing - all backed by the latest research studies. We also cover tips on improving executive presence, increasing productivity, and leveraging AI for better customer engagement. Whether you're a sales professional, marketer, or business leader, Sell Smarter equips you with...
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Episodes
66: LinkedIn Posts That Sell; Inside Sales Secrets; Tapping into Political Ad Money; Quick Expert Takeaways; Hire Smarter with Assessments 19.09.2025 9:05
In this week's show, we're kicking things off with some fresh inspiration for your next sales-related LinkedIn post—because yes, your network is watching! Then, we're diving into the best inside sales tips to keep your pipeline flowing and your manager off your back. For my marketers and top-of-funnel friends, I've got the scoop on selling more political campaign advertising as the midterms heat u...
CredTalk: How Business Professionals Can Avoid Being Embarrassed by AI 17.09.2025 2:09
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Eric Charran, Founder/CEO of Vulcan Collaborative, about how business professionals can avoid AI embarrassment. Learn more about your ad choices. Visit megaphone.fm/adchoices
65: Tough-Market Sales; Video That Closes; Local Ads Decoded; Selling Differently; Finding Sales Stars 12.09.2025 9:37
In this week's show, we're diving into the best sales tactics for when the going gets tough—because let’s face it, we’ve all been there. Then, I’ll spill the tea on how short-form video can actually help you close more deals (yes, even if you hate being on camera). For my fellow marketers, we’ll break down what’s really happening in the local advertising market as the year wraps up. Plus, I’ll rec...
CredTalk: How to Improve Virtual Credibility on Video Sales Calls 10.09.2025 1:24
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Julie Hansen, author of Look Me In The Eye: Using Video to Build Relationships with Customers, Partners, & Teams, about the right way to how salespeople build and give away credibility on Zoom calls. Learn more about your ad choices. Visit megaphone.fm/adchoices
64: Prospecting Tactics, Sales Emails, CPG Marketing, Building Trust & Hiring Cybersecurity Sales Talent 05.09.2025 9:14
In this week's show, we're diving into the world of sales and marketing with a splash of wit and wisdom! First up, we're uncovering the best prospecting tactics that today's sellers absolutely need in their toolkit. Then, we'll chat about mastering the art of sales emails—because who doesn't want to write emails that actually get replies? For our marketing mavens, we're exploring how CPG brands ar...
CredTalk: Making “No”�Feel Less Like a Dagger to the Heart 03.09.2025 1:50
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Andrea Waltz, Author / Sales Trainer about how to make hearing "no" feel less like a dagger to heart. Learn more about your ad choices. Visit megaphone.fm/adchoices
63: Emotional Introductions, Discovery Call Blunders, OOH Advertising, Productivity Tips & Hiring in Wealth Management 29.08.2025 8:58
In this week's show, we're diving into the world of sales and marketing with a splash of fun and a dash of insight! First up, we're exploring why a little emotional intelligence can make your introductions unforgettable. Then, we'll uncover those pesky discovery call blunders that might be tripping you up. For all you marketers out there, we're sharing the best out-of-home advertising strategies t...
CredTalk: Improving Your Executive Presence 27.08.2025 1:32
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Mike Blumberg, CEO, Bolster, about improving your executive presence. Learn more about your ad choices. Visit megaphone.fm/adchoices
62: Sales in an AI World, Soft Skills, Marketing AI, Dysfunctional Workplaces & Hiring Tips 22.08.2025 8:48
In this week's show, we're diving into the world of B-to-B sales with a twist of AI. Ever wondered how sellers can stay relevant in an AI-driven landscape? We've got you covered! Plus, we're breaking down the soft skills every salesperson should master to seal the deal. For all you marketers out there, we're decoding the top AI terms your accounts need to know—because who doesn't love a little tec...
CredTalk: Providing Honest Feedback to Sales Managers 20.08.2025 1:32
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Matt Tenney, social entrepreneur and the author of the highly acclaimed book Serve to Be Great: Leadership Lessons from a Prison, a Monastery, and a Boardroom, about how salespeople can provide honest feedback to their Sales Managers. Learn more about your ad choices. Visit megaphone.fm/adchoices
61: Sales Micro-Habits, Emotional Buying, Email Marketing, Social Selling & Bad Hires 15.08.2025 9:22
In this week's show, we're diving into the world of sales and marketing with a splash of wit and wisdom! First up, we're exploring how tiny sales micro-habits can make a massive impact. Then, we'll uncover the secrets top sellers use to tap into emotional purchase motivators and score big wins. For all you marketers out there, we're crafting the ultimate email marketing customer journey to boost y...
CredTalk: Establish Credibility in the First 100 Days on the Job 13.08.2025 1:16
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Marc Reifenrath, CEO, Spinutech, about establishing credibility in the first 100 days on the job. Learn more about your ad choices. Visit megaphone.fm/adchoices
60: Negotiation Blunders, Old Sales Tactics, Social Media, Peer Groups & Hiring a Pharma Rep 08.08.2025 9:23
In this week's show, we're diving into the world of sales and marketing with a splash of fun and a dash of wit! First up, let's uncover if you're making those oh-so-common negotiation blunders that could be costing you big time. Then, we'll explore how to breathe new life into those dusty old sales tactics. For all you marketers out there, we're sharing what every brand needs to know about buildin...
CredTalk: Improving Credibility Through Good Storytelling 06.08.2025 1:33
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to David Saltzman, the Principal at The Saltzman Group, about the key to telling a good story for salespeople. Learn more about your ad choices. Visit megaphone.fm/adchoices
59: Client Retention, Self-Directed Buyers, Christmas Ad Campaigns, Fixing Sales & Hiring Tips 01.08.2025 8:49
In this episode, we're diving into strategies for keeping customers happy long after the sale, tackling how to stand out to self-directed buyers, and getting a head start on Christmas ad campaigns. We'll also recap insights on fixing what's not selling to scale your business and highlight common pitfalls to avoid when hiring your next sales superstar. Every week we give you 5 new sales insights an...
CredTalk: Helping Buyers That Are In Over Their Heads 30.07.2025 1:57
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Dima Ghawi, Author / Keynote Speaker about how to help buyers that are in over their heads. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphone.fm/adchoices
58: Client Retention, Sales Red Flags, Consumer Insights, Career Breaks & Hiring Tips 25.07.2025 9:08
In this week's show, we're diving into the world of sales and marketing with a splash of wisdom and a dash of humor. First up, we're exploring how to keep the love alive with your long-term sales clients. Then, we'll uncover those sneaky red flags in sales that you might be missing. For all you marketers out there, we're chatting about why consumer insight research is your best friend for smarter...
CredTalk: Improving Your LinkedIn Profile Visibility 23.07.2025 3:30
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Brynne Tillman, CEO of Social Sales Link about how to improve your LinkedIn profile visibility. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphone.fm/adchoices
57: AI Sales Boost, Forecasting, B2B Branding, Career Breaks & Boomerang Hires 18.07.2025 9:30
In this week's show, we're diving into the world of sales and marketing with a splash of fun and a dash of wit! First up, we're exploring how AI can supercharge your selling and negotiation skills—because who doesn't want a digital sidekick? Then, we'll unravel the mystery of sales forecasting and how you can plan for future success like a pro. For all you B-to-B marketers out there, we're chattin...
CredTalk: Warning Signs of Potential Burnouts 16.07.2025 1:57
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Laura Nguyen, Consultant and Author, about how you can see the warning signs before you get burnt out by work. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphone.fm/adch...
56: Presentation Skills, Sales Scripts, Email ROI, Marketing Trends & Psychometric Hiring 11.07.2025 9:08
In this week's show, we're exploring the world of sales and marketing with a splash of fun and a sprinkle of wisdom! First up, we're tackling the cringe-worthy body language blunders you might be making during presentations. Then, we'll unlock the art of crafting those sales closing scripts that seal the deal. For all you marketers out there, we've got the lowdown on best practices for email marke...
CredTalk: How Salespeople Can Successfully Work Remotely 09.07.2025 3:30
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to David Horsager, CEO of Trust Edge Leadership Institute, about one way salespeople can successfully work remotely. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visit megaphone.fm/ad...
55: Fast Sales, Digital Selling, Media Growth, Manager Mistakes & Hiring 04.07.2025 9:00
In this week's show, we're diving into the fast lane with sales velocity—what it is and how you can turbocharge those deals to the finish line. Then, we're unlocking the secrets to securing inside sales success. For all you marketers out there, we're taking a peek into the crystal ball to see where the U.S. media market is headed. Plus, we're recapping the best takeaways from our chat with Kevin D...
CredTalk: Why Being Transparent About Your Use of AI is Important 02.07.2025 2:10
In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Faisal Hoque, Entrepreneur / Author about why it's important for any business professional to be transparent about their use of AI. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at salescred.com Learn more about your ad choices. Visi...
54: Gap Sales, Upselling, TV Ads, Team Politics & Hard Chats 27.06.2025 8:52
In this week's show, we're diving into the world of sales with a twist! Ever wondered how gap selling can make your sales soar? We've got the scoop. Plus, we're sharing the best ways to drive those current client sales through the roof. For all you marketers out there, we're dissecting why the best TV advertisements truly stand out from the noise. And don't miss our recap of the top takeaways from...
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