Sell Smarter® from SalesFuel

In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to David Horsager, CEO of Trust Edge Leadership Institute, about building more trusted relationships with your sales accounts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Every week we give you 5 new sales insights and strategies so you can Sell Smarter® Sell Smarter® is brought to you every week by the sales and research experts at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠SalesFuel.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Be prepared to be brilliant with SalesFuel!  In this week's show, we're diving into why soft close sales techniques just might be your new best friend for sealing the deal. We’ll...

In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Bryan Adams, author of Give and Get Employer Branded, about how salespeople can overcome the reputation of an employer that's not known as a great place to work. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at ⁠⁠⁠⁠⁠salescred.com Lear...

In this week's show, we're dialing up your sales game—first, we're going over negotiation skills and how you can flex those muscles in ways you haven't tried yet. Next, let's find out if your sales strategy is catching all the fresh trends... or stuck in last season's playbook. For all my marketers out there, we're peeking into the wild world of B-to-B and B-to-C advertising and what shifts are he...

In this 90-second microcast, C. Lee Smith talks to Data Mavens CEO Sandra Halling about how even the most credible of salespeople struggle to get value from their CRM and the one thing they can do about it. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at ⁠⁠⁠⁠⁠salescred.com Learn more about your ad choices. Visit...

In this week's show, we're diving into how you can smooth out your prospect’s sales experience before you even get to the close. We’ll also chat about snagging your prospect’s attention during those high-stakes discovery calls—no more awkward silences! If you’re in marketing, I’ve got some gold for you on helping those challenger brands finally break through. Then, stay tuned for my favorite takea...

In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Buzz Buzinski, CMO of Buzzworthy Integrated Marketing, about why brands should use digital marketing to help their salespeople's credibility. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at ⁠⁠⁠⁠⁠salescred.com Learn more about your ad...

In this week's show, we're diving into how sales rockstars can wow B-to-B buyers when they're asking for more sales videos—no acting experience needed! We'll also chat about the power of active listening in sales and why it’s your new best friend for closing deals. If you’re a marketer looking to boost your SMB’s online visibility, I’ve got some tried-and-true strategies coming your way. Plus, I’l...

In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Carol Kaemmerer, author of LinkedIn for the Savvy Executive, about the right way to make a connection when social selling on LinkedIn. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at ⁠⁠⁠⁠salescred.com Learn more about your ad choices...

In this week's show, I’m serving up the answers to the questions on every sales pro’s mind—yes, you can totally boost sales during the holidays, and I’ll spill how. Then, I’m dialing into whether cold calls still work, with real talk on connecting with today’s buyers. Marketers, I haven’t forgotten you: get ready for some standout restaurant advertising strategies that go way beyond just posting a...

In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Teresa Mitrovic, founder of ORO Collective, about the right way for salespeople to fix or establish trust with a customer or prospect. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at ⁠⁠⁠⁠salescred.com Learn more about your ad choices...

In this week’s episode, we’re unpacking five powerhouse strategies to sharpen your sales, marketing, and leadership edge. First, we’re cracking the code on modern B-to-B buying—because with committees of millennials now driving decisions, you need a seamless, mentor-led approach to win. Next, we tackle the referral hurdle: timing and simplicity are your secret weapons for turning happy clients int...

In this 90-second video, Global Sales Credibility Authority C. Lee Smith talks to Salvatore Manzi, leadership coach and author, about how you can start communicating with impact immediately. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at ⁠⁠⁠salescred.com Learn more about your ad choices. Visit megaphone.fm/adch...

In this week's show, we're diving into some seriously useful sales wisdom—kicking off with price negotiating strategies that’ll have you closing deals with confidence. Wondering if buyers see your sales credibility? Let’s chat about making it shine. Marketers, I see you too! We’re breaking down why social media monitoring deserves a top spot in your playbook. Then, I’ll recap the best advice from...

In this 90-second video, Global Sales Credibility Authority C. Lee Smith talks to Stephanie Weier of Brandwood Global about the biggest mistakes entrepreneurs can make when naming their new product or business. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at ⁠⁠salescred.com Learn more about your ad choices. Visi...

In this week's show, we're starting with a look at the best personality traits that make a rockstar salesperson—so if you’re crushing quotas or just trying to, don’t miss this! Next up, let’s talk social proof and how it can totally boost your sales mojo. For my marketers and top-of-funnel friends, I’m breaking down how to authentically connect with Hispanic consumers—no awkward translations, I pr...

In this 90-second video, Global Sales Credibility Authority C. Lee Smith talks to Seth Kugler of Grellas Shah about how you can communicate your AI policies while maintaining your credibility. This episode is sponsored by SalesCred. Learn more about how building sales credibility impacts your revenue and executive presence at ⁠salescred.com Learn more about your ad choices. Visit megaphone.fm/adch...

In this week's show, we're diving headfirst into the art—and science—of selling. First, you'll learn why nailing your ideal customer profile isn't just a buzzword—it's your golden ticket to serious sales growth. Then, want to break through all those sales calls noise? Find out the expert questions you should actually be asking. For my fellow marketers, I haven’t forgotten you! We’ll cover how top...

In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Leah Stiegler, Principal of Woods Rogers Law Firm about building and maintaining trust and credibility with current and new clients. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's show, we're getting curious—literally! First, I’ll share how curiosity can totally transform your sales conversations. Then, we’ll talk about stress in sales (because who hasn’t been there?) and how to spot those sneaky triggers before they derail your day. Marketers, I’ve got you covered too: let’s make sure your accounts are front and center on every holiday shopping list. Plus, I...

In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Justin Nelson, Founder/CEO Sphere Rocket about a great social media hack salespeople can start doing right now. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's show, we're tackling the highs and lows of sales—starting with how to stay positive even when you’re feeling totally defeated. Then, let’s talk about those sneaky networking mistakes that can sabotage your first impression (and how to dodge them like a pro). For all you marketers, I’ll break down how magazine advertising can help your B-to-B or B-to-C accounts truly shine. Plus, I’l...

In this 90-second video, Global Sales Credibility Authority C. Lee Smith talks to Wendy Swire, Principal of Swire Solutions about how salespeople can prepare for meeting a high-dollar prospect. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this week's show, we're diving into how you can actually use technology to boost your sales performance—no more tech overwhelm, just real results. Then, we’ll chat about AI for sales prospecting and the best ways to make it work for you, not against you. If you’re curious about franchise marketing, I’ve got the essentials you need to stand out in the B-to-B and B-to-C world. Plus, I’ll recap th...

In this 90-second Q&A, Global Sales Credibility Authority C. Lee Smith talks to Tracy LaLonde, Author / Consultant + Joychiever, about how to recognize early signs of client distrust. Learn more about your ad choices. Visit megaphone.fm/adchoices