School of Sales by Macy McNeely

Salesgirl + Real Estate Genius, Kelley Armstrong joins Kat on today's podcast. Kelley is a GUIDE Culture Alum and a member of our Academy. Not only is she a student, but a coach as well. Over 10 years of real estate experience coupled with more than three years of GUIDE Culture experience makes Kelley a force to be reckoned with. In today's episode, Kat + Kelley cover: why being an avid...

It's our final call for salesgirls + you may just be wondering if School of Sales is right for you. Today, we're bringing our podcast interview with Cecily Bauchmann back out of the vault as she talks how School of Sales and how it's impacted her business + her life. ______ In this bonus episode, Kat sits down with Guide Culture alum + content creator, Cecily Bauchmann. Cecily'...

Today we're pulling out one from the vault - you've heard it before, and it's one of our most downloaded episodes! As we close in on our last cohort of the year, maybe you're on the fence wondering if School of Sales is for you. If that's you, turn the volume up + get ready to listen! ____ "GUIDE Culture sounds great, but how is School of Sales going to help me?"...

Small things can pack big punches + that's exactly what you're getting from Kat in today's episode. Today, Kat reflects on wading through the "river of misery" and her thought processes that allow her to feel like a winner. To save your seat for "How to Have Repeatable $10K Conversations" on October 9th, click HERE . We're ready to see you in Cohort 38! When...

She's back for another Car Chat with Kat, where YOU get to sit shotgun in Kat's car while she shares her heart. Today's topic: Embracing embarrassment. In today's episode, Kat covers: why work always works sitting in the discomfort of of learning something new to become a better version of yourself how you can say "oh, this is perfect" in the River of Misery To save y...

Our salesgirls have begun a beautiful sprint + I'm here to tell you - they've cracked the code to unlimited energy and momentum in their lives and businesses. In today's episode, Macy covers: what it means to follow life protocols relentlessly leveraging human tendency to your advantage what your brain + your toddler have in common To save your seat for "How to Have Repeatable...

You intend to have a beautiful garden,  but instead end up with a dirt plot full of weeds. You intend to have the whitest smile fit for a magazine cover, but instead you soft smile for every photo because your teeth are so yellowed. You intend to have a podcast that tops the charts with weekly content, but instead you post half thought content once every few months. Intentions, even coming from th...

Credibility - it's important as a sales girl, right? Two things build your credibility - the ability to be believed + the ability to leave zero room for doubt. Today, Macy's here to talk about no matter how hard you work to build that credibility, you can destroy it quicker than Taylor Swift can sell out a world tour.  Listen to today's episode to hear three ways you can leave ZERO...

What do chefs + sales girls have in common? More than you'd probably think.  When a chef's perfecting a recipe, do you think he nails it on the first try? Maybe, but we're betting not. He doesn't know he's perfected it until AFTER the fact.  Salesgirls set goals + do you nail those goals the first time you take a pass at them? Maybe, but again - probably not. In today&apos...

Are you someone who loves a good strategy? You're the one who comes to game night holding Catan or Monopoly, right? If you'd like to go deeper into the best strategy to make sales, then listen up! In today's podcast, Macy + Kat cover:  manual selling vs. "automatic" selling + the value of everything not being on autopilot the importance of skill stacking to build your busi...

You sell a high-caliber product - you want high-caliber clients, fright? But if you have no idea how to go about it (or maybe you do), this episode is for you. In today's episode, Kat covers: the one thing that's not taught in business school that has the ability to transform your business the simple yet excellent criteria for executing a compelling sales conversation how to use your com...

Reference Groups. Sociologists refer to them as a group to which an individual or another group is compared; a group of people who influence norms + a person's behaviors. Whether it's a conscious decision or not, you are a part of a reference group.  In today's episode, Macy covers: seeing these reference groups in the wild on a family vacation to Disney World the power you possess...

HBD to us!! It has been an amazing, excruciating, overwhelming, glorious, fun and wild ride. In today's episode, Macy takes a few minutes to reflect on: what she did at the beginning of building the company that laid the foundation for all that's been accomplished journal prompts that have changed some thought perspectives becoming the person you want to be in five years by starting toda...

There's no better way to move forward than taking a look at where you've been. So as we move forward to Cohort 38, Macy + Kat sit down to talk about Cohort 37 - what went well and what didn't, and how they closed a $370K launch. You'll hear them talk about: how to successfully sell the same thing over and over when you don't offer a whole suite of products the growth in se...

Does the thought of convincing someone of something immediately make you want to bury yourself in a deep, deep hole? If so, listen up! Macy's back with another episode of Walking + Talking and today she's diving into shaking off the baggage of words you don't like - specifically, CONVINCE. In today's episode, we cover: the importance of simplifying, then magnifying what it actu...

When you hear the term "product knowledge", what's the first thing that comes to your mind? If you're like us, it's probably your actual product. But what if I told you that your product knowledge wasn't just confined to your product? In today's episode, Macy covers: the buying arc as a process, not an event why understanding what your prospect needs is so vital...

For every email blast, ad, post, IG story... there is ONE viewer.  Yes, there may be hundreds or thousands viewing it. but the individual person is the one who receives that message.  In the same way, having ONE person in mind when creating said content is the way it hits (lots of) one persons. In today's episode,  Kat covers: the unspoken guarantee we've all believed at some point and t...

One of the best parts of sales week is the conversations we get to have with YOU! We get to chat with you about your circumstances in life right now, and help you decide if School of Sales is a good fit. Two conversations recently have had a recurring theme, and in today's episode Macy dives into them. In today's episode, we cover: the need people have not just to believe what you'r...

Do you feel like you've been burned, or feel like you haven't gotten what you needed out of a course or mastermind? It left you feeling frustrated by the fact that you wasted your money, your time, and your energy.  If so, this episode is for you. Today, Macy covers: how NOTHING is wasted + every skill that you have is valuable your skills compounding on + connecting to each other creati...

You're on the road to $1 million. You can see it. You know that's where you're headed + you can see it in your mind. The problem is, you're not moving the needle to that million dollar mark as fast or as sustainably as you want to. Where do you go from here? In today's episode, Macy + Kat cover: how to stay sold, even when your belief wavers putting on your armor of belief...

Do you know what's possible when you take the right steps at the right time and just TAKE ACTION? so. much. Our guest on today's podcast is School of Sales alum + a member of our Academy program, Sarah Kraus (find her on IG @houseofcolour_canton). In the last year, Sarah went from being $24k in the red to grossing $200,000 in one year. What got her there? Her love of serving others + sal...

I challenge you to set aside 12 minutes today. Listen as School of Sales students tell you some of their wins over the years - moments they were prepared for because they enrolled of School of Sales. In today's episode you'll hear: a parent who realized she CAN be a sales girl + mom to her kids an entrepreneur who walked away from her position as COO  to start her own company, doubling h...

How do you sell without feeling gross? There is a way - you CAN actually enjoy the process. Close your eyes + prepare to visualize the smoothest interstate you've ever driven next to the bumpiest country road you've ever seen as Kat covers: why being a sales girl is set apart from being a salesperson (spoiler alert: salesgirls know that their hard work is valued) understanding why your s...

You know that the service you provide is insanely valuable, but you can't make the connection between the island your customer is sitting on and the value island you're trying to get them to. Your skills are superb, and you can't understand why THEY can't understand that they need you. In this episode, Macy covers: the difference between persuasion as a process vs being pushy c...

How much do you trust Macy?  Do you trust her enough to take a hard left in the first couple minutes of this episode, knowing good + well she's going to bring you right back to what you need to hear? Good - buckle in. In today's episode, Macy covers: how your love for something can outweigh any negative feelings towards it the difference between people who love sales and those who would...