School of Sales by Macy McNeely

As an entrepreneur, business owner or salesperson, how do you view the month of December? Do you see it as a good month to keep selling? Do you believe that people are indeed still buying during this time of year? At GUIDE Culture, we believe that whatever you think... you're right! If you think people aren't buying right now, you're right. If you think that there are still people o...

If you've ever wanted to sell to the masses in a way that still feels very personal, this episode is for you! In this episode Macy and Kat share the 3LD formula to help you sell on stories specifically and also carry this concept into all different parts of your selling - in email, DM's or conversation. You'll walk away with a technique that you can implement immediately to really c...

Today we welcome Billy Boughey of Elevate Experiences on the GUIDE Culture podcast to talk all things culture! Culture can be a very broad term and is a part of everything you do as a business owner, so we wanted to bring on Billy to talk through all different aspects of culture. He has a true expertise about how to cultivate culture on your Instagram, in your team and now, most importantly, how t...

In today's podcast episode, Macy shares the ONE THING you have got to stop saying on Instagram stories, but also in conversation in general. This whole concept, when applied, could completely shift the way people engage with you,  your content and ultimately your business. DON'T FORGET: The Daily Deposit BUY ONE, GIFT ONE Black Friday special kicks off this Friday, November 27th at 8am E...

In this episode, Loy sits down with GUIDE Culture grad, Alex Tutterow, to talk about all things mindset. Alex talks about how he started in a career that didn't really inspire a positive mindset and it wasn't until he made the shift into entrepreneurship that he realized the massive importance of what goes in your mind. He also discusses his personal struggle of keeping his mindset stron...

Do you ever feel nervous when someone throws an objection your way? Maybe it's in a sales conversations or maybe it just happens in your everyday life. Objections, concerns and doubts are a part of the game, especially when it comes to sales, and it's VITAL that you feel confident when they come up. In this episode, Macy shares the TWO types (yes, only two) of doubts and gives insight on...

GUIDE Culture graduate, Shelby Rose, joins the podcast today to discuss her two biggest tips for people in business.... 🥁 DRUM ROLL 🥁 1) Take EXTREME ownership 2) Display professionalism Though it's not the most sexy piece of advice and sounds quite simple, it is SO powerful and isn't leveraged enough. Shelby talks about how taking extreme ownership in your business can make a huge dif...

We get a lot of questions about how GUIDE Culture® can serve someone working in corporate or someone who works for someone else. While yes, GUIDE Culture® does work with a lot of entrepreneurs, the concepts taught in the training can benefit those working in any setting and carry through various parts of life beyond the workforce. Loy did some research and came up with 3 levels that employers and...

In this podcast episode, Macy and Kat have a conversation with Meredith Hollandsworth, a GUIDE Culture graduate and corporate ladder climbing boss as we like to call her. Meredith has massive experience in the corporate world and when she first came to GUIDE Culture, she was looking for a way to get promoted to the next level. She left with a renewed mindset and her focus shifted from looking to g...

Are you posting on social media just to check a box? 🤔 If you answered yes (or maybeeee) this episode is for YOU! Jess Jordana joins the podcast to drop all the juice on writing copy that connects AND converts with your audience. Jess is a copywriter (a.k.a. heart translator) who helps creative business owners turn their passionate mumblings into words people actually "get." She's...

Voice memos have truly changed the game for how you can communicate with someone on Instagram or through text. When done correctly, you can get your message across much more clearly and efficiently. In this podcast episode, Macy shares why voice memos are so powerful, gives an example of a really well done voice memo from a GUIDE Culture grad, Sarah Nerswick (@agteacherhowtos) and shares 4 things...

Have you ever heard of the 3 R's? Reading, writing and arithmetic. In this podcast episode, Loy talks about the 4th R. Denis Waitley, author of Psychology of Winning, said that the 4th R that we all need is personal responsibility. Loy talks about what personal responsibility really is and why we all need it in life! Join the Winner's Circle Facebook Group to keep crushing the game of li...

Belief has a sound and people can hear it (or the lack of it) loud and clear 📣 Teacher and GUIDE Culture grad, @brianaguillory, joins the podcast to share three things that teachers can do to build belief in their students! Bri's passion for what she does is SO inspiring and the message that she shares goes far beyond the classroom. No matter what you do, you have an opportunity every day to...

Have you ever felt like you need to focus on growing your audience? Or maybe you've been told that sales is a numbers game - meaning that your Instagram follower count is most important. In this episode, Macy and Kat talk about the NUMBER ONE thing you should be focusing on before you gain another set of eyeballs on your brand. The truth is, sales is a numbers game... but not in the way that...

Have you ever felt like you can't keep up with the latest biz strategy? Or maybe there's a new trendy tactic ( hello, IG Reels ) that feels like THE ANSWER? If you've ever implemented a new strategy that seems to be the secret sauce and it doesn't work for you like the experts say it should, this episode is for you. Macy and Kat talk about strategy skipping syndrome and how it...

Have you ever been given the advice that you need to give value to your audience before you sell to them? Give, give, give and THEN sell. Macy and Kat are busting through that myth in this podcast episode because there is absolutely a way that you can sell and add value to your audience at the SAME TIME! We believe that giving value and selling are actually the same thing... when it's done th...

In this episode, Macy tells the story of when she went mattress shopping and LOVED IT! She explains 3 major things that the salesman did right and how those things alone created a sales experience that she'll never forget. Mentions: GUIDE Culture 2020 Training Options Get your guide to more sales, better clients and faster results! Stay connected with us on Instagram: @theguideculture To save...

In this episode, Macy and Kat have a conversation with GUIDE Culture graduate, Sarah Nerswick. Sarah is an agriculture teacher and she is truly changing the game of teaching. She founded her own agriculture professional development conference, Germinate , in 2019 and has been using it to bring teachers together from all across the country. Sarah brought so much knowledge, wisdom and inspiration to...

DAILY DEPOSIT® JOURNAL UPDATE! We're so excited to announce that the Daily Deposit® journals are back in stock and will go on sale Friday, August 14th at 8 AM ET. In this episode, Macy and Kathryn break down each section of the Daily Deposit® Journal so that you can use the practice for your utmost advantage. This practice is what has really attributed to the growth of GUIDE Culture® as a who...

In this podcast episode, Macy walks you through the 3 types of days that we like to implement here at GUIDE Culture: Onstage Days, Backstage Days and Decision Days. She breaks down what each day really is and what kind of tasks and activities should happen on each day in order to consistently move the needle in your life and business. HAPPENING NOW (August 2-6, 2020): LIVE Move the Needle Challeng...

In this episode, we sit down with Koby Lomax, a GUIDE Culture student who has truly taken off since we met him in March of this year. Koby is a 21 year old entrepreneur and shares FIRE advice for how to navigate the different responsibilities that building a business takes. Connect with Koby: Instagram Facebook   YouTube Ardent Candl Join the Sell Your Offer Challenge ❤️‍🔥   Buy our Book, Persuad...

In this episode, we bring in one of our beloved GUIDE Culture students, Lindsay Mitrosilis. Lindsay is CEO of People Management meaning she is an expert in all things hiring, firing and team culture. More recently, Lindsay has set out on a mission to make LinkedIn cool again and that's exactly what she's going to be sharing with us today! Connect with Lindsay: Get your FREE LinkedIn 30 M...

This episode is a bonus of the GUIDE Method Series. GUIDE is an acronym that represents 1 out of the 4 pillars that we teach in GUIDE Culture. One of the most important pieces to GUIDE Method that isn't a part of the acronym is Handling Doubts. We put it off to the side because doubts can come up at any moment during a conversation. Macy and Kathryn talk about why doubts are a GOOD thing, dif...

This episode is Part 5 of the GUIDE Method Series. GUIDE is an acronym that represents 1 out of the 4 pillars that we teach in GUIDE Culture. The 'E' stands for Expand Lives and it's all about the close. Macy and Kathryn explain how the close can actually happen all throughout the GUIDE Method and how to effectively use it. Resources: GUIDE Culture 2020 Trainings Download the free p...

This episode is Part 4 of the GUIDE Method Series. GUIDE is an acronym that represents 1 out of the 4 pillars that we teach in GUIDE Culture. The 'D' stands for Dream Big and this is where we develop the skill of visualization. Macy and Kathryn share how you can paint the picture to help others see where they can be when they work with you! Resources: GUIDE Culture 2020 Trainings Downloa...