School of Sales by Macy McNeely

Have you ever wondered how people seem to create viral content on the fly? Maybe you follow someone on Instagram or TikTok and it feels like they constantly bust out content that blows up and gets a ton of engagement. GUIDE Culture graduate, Koby Lomax, has almost mastered what it takes to go viral on TikTok and in this episode, he reveals what it takes to really make it happen. The crazy part? It...

Ashley Empowers of High Earning Housewife, empowers women to become the CEO of their home AND their business. She does this through teaching money management, delegation and systems for success. Ashley is a GUIDE Culture graduate that participated in the online course first and then attended an In Person Training. The most interesting part is that Ashley invested in GUIDE Culture DURING her journe...

We recently got the question, "can you tell me your thoughts on evergreen sales models?" And as a business owner, THAT is the question in your head all the time - what sales model should I follow? What strategy should I implement? We totally get it, because there is SO much advice coming at you when you own a business and it feels like none of the advice is the same. One person says to r...

If you're a solo business owner, chances are you know that feeling of the sales being all on YOU. Not only do you have to worry about filling seats to your program, but you have to make payroll if you have employees, you have to pay your contractors, you have to get yourself out of debt and you have to do allllll of that before you can even think about paying yourself. The solution to YOU not...

We work with a lot of business owners and a lot of time we'll hear them say that they think they need to hire a business coach or possibly a service provider, but they aren't sure which to do first. And as business owners ourselves, we get it - you of course want to invest in the right thing at the right time. The key to this is really knowing the difference between all of your possibili...

Are you “playing” business or are you IN business? There's a big difference!  The truth is, you're only IN business when you are exchanging value with someone else. Think about this way: Would you rather buy from the person that stays tucked away behind their computer perfecting the label and editing their branding to make sure everything looks perfect BEFORE they go to market (aka go se...

In this BONUS episode, Loy shares a short piece of his full story and gives insight as to where he started, how he began developing the GUIDE Culture material and how it got to where it is today. This audio is pulled from a Facebook Live in the Winner's Circle Facebook Group - join the group  for more pop up trainings, coaching and connection with other business owners and entrepreneurs! Loy...

As an entrepreneur or business owner, you've probably heard the advice of "just be consistent." It seems like that is what all of the experts and gurus are telling you - that if you are consistent and keep showing up then your business will grow. And while there is a level of truth to that, because yes consistency is important, we have to ask you: is consistency alone enough? Is con...

All too often people ask us: "what do I need to DOOOO?!" What they're asking is what actions do they need to take in order for their business to "work." What are the step by step instructions they need to follow so that sales come in and their business grows. And all of that is great because as a business owner you of course have to DO certain things in order to see growth...

In this BONUS episode, Kat shares her full story about where she started after college, how she pivoted into entrepreneurship and went from confusion to clarity in a short amount of time. She gives insight as to how she started her journey with GUIDE Culture and how that eventually led to joining the team as co-CEO alongside Macy McNeely. This audio is pulled from a Facebook Live in the Winner&apo...

Something we get asked a lot from online business owners is, "how do I make my offer irresistible?" What they're typically asking is: what can I ADD to my offer so that people see it as a no brainer? And we totally get it, because perceived value is a thing. Which brings up the question - do you want your offer to be PERCEIVED as valuable or do you want it to ACTUALLY be valuable wh...

In this bonus episode, Kat shares an interesting experience that she had at a car dealership recently and it's something that you might be able to relate to. She shares what went wrong and what could have been done instead. This advice can shift your perspective on selling and serving and give insight for how you can genuinely guide your audience into decisions - and ultimately lead them to a...

In this BONUS episode, Macy shares her full story to let you in on where she started, how she landed in entrepreneurship and how she got here today - building GUIDE Culture from the ground up alongside her dad, Loy, and co-CEO Kathryn. This audio is pulled from a Facebook Live in the Winner's Circle Facebook Group - join the group HERE for more pop up trainings, coaching and connection with o...

As an online business owner, there's so much coming at you at once that it can get a little foggy when it comes to where you should be spending your time. And it makes sense because when you hear 'online business' the first things you think of are the things that are, well... ONLINE. Instagram, Facebook, LinkedIn, TikTok, YouTube, podcast, website, alllll of those things. And THESE...

Have you ever felt like the ONLY way to make more sales is to grow your following? We hear this a lot when we work with business owners and entrepreneurs. People tend to feel like their current audience isn't the right audience and they need to get in front of MORE people to really build the business that they dream of. And while yes, more eyeballs on your business or brand can be great, it&a...

In this BONUS episode, you get a peek into the School of Sales Clubhouse room hosted by Coach Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT! Loy starts with the advice that he would give his great grandchildren and leads us through a discussion of desire, momentum and passion (even if you aren't experiencing a lot of wins). If you're a business owner or ent...

"I can't seem to close the sale after someone shows interest." ⤴️ that's a common response we received recently when we asked our audience what their biggest struggle was in their business.  And maybe you can relate - you're really good at posting and sharing knowledge and information, but then you can't seem to make the sale. What's interesting (and often what p...

In this special episode, you get a peek into the School of Sales Clubhouse room hosted by Coach Loy every Monday, Wednesday and Friday at 10am ET / 9am CT / 8am MT / 7am PT! Loy takes us back to one of the key fundamentals of sales and that is PROSPECTING. As a business owner or entrepreneur, your job first and foremost is to continuously find new people and sell them on what you offer. Loy shares...

As an entrepreneur or business owner, you wear a lot of hats. There's a lot you have to think about and one of the small details that tend to be a struggle for people are photos - whether it be for your website or social media content, it can sometimes be hard to know what photos you need... until the very moment you need them. We've been there before and it wasn't until we discover...

Over the last several weeks, Macy and Kat have been taking you through the Daily Deposit series here on the podcast! If you've listened to those episodes, you have hopefully experienced a mindset shift and have been able to reset your focus on the RIGHT things for your life and business. It's truly a practice that helps you master your mindset and get your life moving in the right direct...

DAILY DEPOSIT PODCAST SERIES: FINAL EPISODE + MASTERCLASS ANNOUNCEMENT 📣 Daily Deposit is what we like to call our "secret weapon" to blast through resistance and move the needle in your life and business every single day. Over the last 5 weeks, each episode has been about 1 section of the 5 part process to help you outsmart your brain and stop procrastination in its tracks. The audio i...

DAILY DEPOSIT PODCAST SERIES CONTINUED: Daily Deposit is what we like to call our "secret weapon" to blast through resistance and move the needle in your life and business every single day. Over the last 4 weeks, each episode has been about 1 section of the 5 part process to help you outsmart your brain and stop procrastination in its tracks. The audio is pulled from an event we hosted l...

DAILY DEPOSIT PODCAST SERIES CONTINUED: Daily Deposit is what we like to call our "secret weapon" to blast through resistance and move the needle in your life and business every single day. Over the last 3 weeks, each episode has been about 1 section of the 5 part process to help you outsmart your brain and stop procrastination in its tracks. The audio is pulled from an event we hosted l...

During the month of June, we're hosting a series here on the GUIDE Culture podcast all about the Daily Deposit practice. If you don't know, Daily Deposit is our secret weapon to blast through resistance and move the needle in your life and business every single day. In each episode, you'll learn about 1 portion of the 5 part process to outsmart your brain and stop procrastination in...

During the month of June, we're hosting a series here on the GUIDE Culture podcast all about the Daily Deposit practice. If you don't know, Daily Deposit is our secret weapon to blast through resistance and move the needle in your life and business every single day. Over the next 5 weeks you'll learn the 5 part proven process to outsmart your brain and stop procrastination in its tr...