School of Sales by Macy McNeely

If you missed it on our IG this week, Kat had the opportunity to speak at the FASTer Way conference this weekend. She got to spend time with coaches who are engaged in their business and want to serve their clients well, and today she walks us through her quick (but impactful) trip!  In today's episode, we cover: building value versus adding value why quick fixes aren't the easy button y...

If you know anything about GUIDE Culture, you know The Psychology of Winning is a staple read around here at HQ.  The last several episodes, Loy has walked us through the book from his point of view, and we're wrapping that up this week. Today he guides us through chapters 9 + 10. In today's episode, we cover: - finding ways to fit into situations around you - planting shade trees under...

In this week's episode, we sit down with the absolute queen of ads - Jordan Perry.   Jordan is a School of Sales alum + current Academy student. She walks us along the journey of how she sold Macy + Kat on the need for digital marketing (and believe me, it was a tough sell), and how those ads worked congruently with other efforts to net our biggest launch yet! In this episode, we cover: how ...

Loy had the opportunity to speak to a group of industry leaders this week, and as he prepared his talking points, he had the chance to go deeper into just what it means to be do have.  In today's episode, Loy covers: having the mindset to BE who you want to become four things to build your foundation  importance of product knowledge To enroll in School of Sales, click HERE If you'd like...

Cohort 35 of School of Sales has officially closed! In part one of their debrief, Macy + Kat are walking you through their initial thoughts in hindsight. We had a record-breaking sales week + (spoiler alert) ended up selling out *in our sleep*. In this episode, Macy + Kat discuss why this sales period seemingly felt so much easier than others, along with the importance of going against the grain....

Loy's coming to you live this week from our 2023 In Person event for our Guide Culture graduates!  There's alot of things these winners have in common, but one thing that stands out is the way they've trained their minds to focus on the goals that they've set for themselves. In today's episode, Loy visits "The Psychology of Winning" and discusses how your imagina...

We closed our launch for Cohort 35 earlier than we expected! Usually we have a crazy fun last day in conversations until we meet our capacity, but this time we sold out by 9am on Friday.  While this episode isn't our full debrief (don't worry, that's coming soon), Kat + Macy give a run down of how this last week of ramped up sales ended and a topic  that became a common theme in the...

In today's episode, Loy continues our journey of digging deeper into The Psychology of Winning by Denis Waitley.  In this episode we cover: The difference between a life handicap and an autopilot for winning in life What a spirit of optimism + a forest fire have in common How the same sense of purpose that brought POW's home can affect your life Pulling for you! Join the Sell Your Offer...

What's the biggest investment you can make in your business + life? An investment in yourself. As Macy + Kat have had conversations with students this week, 9/10 times the one thing holding them back is the willingness to make an investment in themselves because of self doubt. In today's episode, we cover:  what that self doubt feels like when you truly sit in it the time that Macy borro...

We came across a LinkedIn post by Sahil Marsuri last week that stopped us dead in our tracks. Not because it scared us, but because we couldn't agree with him more. In today's episode we cover: the one thing that seems to be everyone else's last resort why sales is the heart of every business, no matter the industry our NEW money back sales guarantee for School of Sales  Enroll in S...

We hosted our Masterclass today and so many of you had questions! The best part? Your questions were SO insightful and we are so grateful for the opportunity to answer them as we prepare for cohort 35! In this episode we cover questions like: - How do I get my husband or boss on board? - Should I have  my business in place before I take School of Sales? - Do I have to be active on social media to...

Over the last 6 months, Kat has given us a behind the scenes look as her husband, Carl began his new business. We listened as she talked about the 3 traps entrepreneurs fall into and got an update as he wondered if he should invest before he had sales or if he should get sales before he invested.  Today, we get to hear from Carl himself as he and Kat talk about some of the lessons he’s learned as...

School of Sales begins one week from today and we couldn't be more excited! Today, Macy + Kat sit down to chat about parts of Kat's story that we've never heard before + just how big of an impact GUIDE Culture had on her life and her business. She's co-CEO now, but just a few short years ago she was struggling to make her business work. In today's episode, we cover: - How...

This week, Loy dives into chapters four and five of the Psychology of Winning by Dennis Waitley. At this point, you know how much of a staple this book is at Guide Culture HQ. As Loy has read and studied it over the years, he’s come to note that at GUIDE Culture, we’re in the programming business - reprogramming your subconscious. In today’s episode with Loy, we cover:  Reprogramming as an annual...

She's back for another Car Chat with Kat + this one will get you examining your heart! Raise your hand if you've ever had a tough conversation with yourself? 4 out of 5 times, we have a tendency to run away from those conversations. But what if instead of hiding from them, you leaned into the resistance? You made the tough things second nature, and learned to love the hard again? In this...

When we wrote Persuade for Good, we wrote it as an overflow of our heart. We had no idea the impact that it would have on those who read it. One special review came from one of students, Megan:  “3 hours ago I was lowering my business casket into the grave. After reading this book, my excitement and my hope have been resurrected.” WOW. This book has led to many great conversations - those conversa...

How often do you find yourself wondering if you're worthy or if you provide value to those around you? If we're being honest - most of us have felt that way at some point in our lives. In today's episode Loy dives into the Psychology of Winning and the importance of having the mindset of value.  Enroll in School of Sales (deadline to enroll is January 27, 2023). Connect with us: htt...

A couple of month’s ago, Kat hosted a coaching session for a group of high level women. These women were successful salespeople + top earners in their company. Kat asked them a very specific question - “what’s the first word that comes to mind when you think of selling?”. Icky. These high level sales women said that “icky” was the first word that came to their minds when thinking of sales. In this...

It’s 2023. You’ve set your goals for the year. You’ve bought the new planner, the colored pens. You probably have your word for the year picked out. But now what? Are we still focused on those goals + words on December 31st, 2023? More than likely, 95% of us aren’t. Change is hard and doing hard things isn’t natural for us. Today, Kat sits down to talk about how her goal setting, inspired by Casey...

What do Neal Armstrong and Heisman Trophy winner Caleb Williams have in common? More than you’d think, actually. And what do they both have in common with you? A winner’s mentality. In today’s episode with Loy, we cover: The definition of winning The power of being honest with yourself How controlling the cause essentially controls the effect Enroll in School of Sales (deadline to enroll is Januar...

A few weeks ago, Macy asked some of you on Instagram how you felt about making money, asking for money, or people with a lot of money. So many of the answers were similar: “it must be nice”, “they were just in the right place at the right time”, “even if you work hard, money isn’t guaranteed.” Today, Macy offers some new ways to think about money and how it can absolutely be a natural byproduct of...

Can you believe it? 2022 is almost over! This year has been nothing short of incredible. We wrote a book, welcomed another GC baby, rebranded our program into School of Sales, served 240 students, and retired Needle Movers.  We took risks, had some heartbreak and disappointments, yet performed beyond our expectations and bonded as a team more than ever. Today, Macy and Kat pull back the curtain on...

We’ve spent the last few days shipping out our inaugural book, Persuade for Good. Macy + Kat have been pulling some and signing them for those who are about to receive them. What’s the first thing you instinctually say when someone buys your product?  For us, it’s thank you. But when you break it down, what is the subconscious message you’re sending your customer (and honestly yourself)?  Today, M...

If you follow sports, you know that the Heisman awards took place this past weekend. While there were some outstanding candidates (hello, UGA fans - we’re looking at you, Stetson), Caleb Williams walked away with this year’s honor. Today, Loy pulls back the curtain on Caleb’s buy in to football and how that impacted this USC sophomore’s career. In this episode, we cover:  Undeniable belief Why a s...

Our team spent 2 beautiful days last week prepping and getting ready for 2023. In this episode, Kat + Macy spend a few minutes unpacking what that looked like and the clarity our team gained around persuading for good in just a few short days.  Within the last couple of weeks, Kat’s been receiving ads for Artificial Intelligence software that essentially claims to do the conversing for you in sale...