School of Sales by Macy McNeely

Lindsay Mitrosilis is a Guide Culture alum and LinkedIn queen. The founder of Mitrosilis Consulting , Lindsay is passionate about serving entrepreneurs, business leaders, and influencers looking to gain more leads and sales and accomplish their business goals thought LinkedIn.  In today’s episode, you’ll hear Loy and Lindsay sit down to discuss how sales skills are life skills and why they both be...

Megan Hansen  is a registered dietitian and the founder of The Metabolism Makeover. With over 10 years of experience she's passionate about helping women tackle weight loss through a non-diet approach and experience food freedom so they can live the life they love. If you follow Megan on social media (and if you don’t, go check her out at @megan.the.dietician), you’ll see that she doesn’t shy...

A couple of weeks ago, Loy started a conversation surrounding core values in his podcast about having a heart of gratitude . Today, he continues that conversation as he discusses his next core value: buy in. Whether you’re a mom dreading crazy mornings with your kids or a professional trying to climb the corporate ladder, this episode is one that we can all take to heart.  In this episode, we cove...

Months ago, Kat shared with you that her husband Carl made the choice to get out of his comfort zone and start his own business ( you can find that episode here ).  As Carl has started his business, he’s encountered the same questions as most entrepreneurs, with one of them being "should I invest in myself and in my company before I have sales?" Today, Kat is shedding some light on the e...

Week 7 of School of Sales has come + gone! In week 7, students go deeper into the material that they’ve learned in previous weeks with the goal of these skills to become second nature! Today, Loy reflects on what his lab students have learned thus far. In this episode, we cover: How to be in control of a conversation 3 things that halt a conversation from moving forward  The word every salesperson...

It’s the news you’ve all been waiting for!! In today’s episode, Macy and Kat take you behind the scenes of their most recent project. A project that quite honestly, is a project cultivated in the heart + stirred by the spirit. They’ll unpack not only what this book means to them, but how it can impact your life and those around you. In this episode, we cover: Why they finally said YES to writing a...

As Thanksgiving approaches, many of us will celebrate with family, friends, and loved ones. We’ll gather around a dinner table, or set our plates in our laps as we watch the Macy’s Thanksgiving Day Parade and hours of football. But as we prepare our plans, let’s also prepare to cultivate a heart of gratitude. In today’s bonus episode, Loy taps into his core values, and why a heart of gratitude is...

One of the things that is so important when it comes to selling, especially to groups who are either outside of your normal client range or may not be familiar with your culture, is to ensure they buy into what you stand for and what you’re teaching. Ensuring that your audience can connect with you but also see you as someone reliable and sturdy is so important. We like to think of being like a st...

Around here at Guide Culture, we’re confident when we say your environment controls your growth. When you’re surrounded by the right people holding you accountable you tend to grow and thrive, just as when you’re not surrounded by the right people, your growth tends to halt. Once you become a School of Sales graduate, the door swings wide open for you to join GC Academy - where you get the chance...

In today’s episode, Kat and Macy discuss how you can scale your sales, especially when handling an influx of messages and scaling to the masses. They make a strong case for why a single conversation is so important when it comes to fueling your selling spirit. Kat and Macy discuss why a single conversation can bring lots of insight that will help you eventually sell in a massive way. They also dis...

Oxford’s Dictionary defines thrive as “to grow or develop well or vigorously; to prosper or flourish”. How do we apply that to our day to day? What does it look like to thrive in life? In today’s bonus episode, Loy unpacks three things that will help you thrive: a positive attitude, selling yourself , and listening to both your heart + your head.  In this episode we cover: How your attitude leads...

On today’s episode, we’re talking about elections. Believe it or not, we’re not getting political. However, we’re using the elections as an analogy to prove why all content is sales content. Macy starts by discussing why analogies are amazing sales tools. Then, she explains why people to think like you if you’re running for a position.  This is how she makes a case for why every content is sales c...

Are accountability and mentorship the same thing? Why is it so important to remain accountable to someone? Listen in this week’s bonus episode as Loy recaps his conversation about the importance of accountability with his morning gym partner! In this episode we cover: Why accountability is important Evaluating what’s important enough in your life to be held accountable for The three unmoveable pil...

Are you living in product land? When you’re trapped in product land, it’s easy to focus on the amazing features of your product. You go on and on about what makes your product great, whether it’s been scientifically proven, lab tested, etcetera. But the biggest problem about being stuck in product land is that oftentimes, this is the exact reason why people don’t buy your product.  In today’s epis...

If we’ve said it once, we’ve said it a million times - sales skills are life skills. It  doesn’t take more than a high school football game to spark a conversation about sales + leadership for Loy. In this episode, Loy reflects on his time in college sports - from the peak of his career to the valley of “what next” and how that led him to where he is today. If you want to further your journey as a...

Have you thought about having multiple streams of income? If you’re a business owner or entrepreneur, chances are you have.  In this episode, Kat is walking you through the most important questions you need to ask yourself if you’re seriously considering expanding your business to involve multiple streams of income. She starts by discussing why it is that you’re craving this expansion before she d...

Have you ever heard the term “shake the bushes"? If you assumed it was just a term your crazy Uncle Bob said at Thanksgiving, Loy’s here to tell you the truth!  Have you ever stopped to think what that phrase actually means? How can shaking the bushes in your business impact your sales? In this episode, Loy unpacks the importance of shaking the bushes - you’ll hear how him doing so has impact...

Welcome to another car chat with Kat. Today, Kat is addressing the common issue of not seeing the kind of results you’d like (and expect) to see from Instagram Reels. Using Instagram Reels to market and sell your products has become a good practice. But what happens when the work and time you’re spending on creating and posting these Reels see little in return? That is why Kat is sharing the impor...

Cohort 34 of School of Sales has officially closed. In this episode, Kat and Macy are walking you through their launch debrief. They share the final numbers from the enrollment of cohort 34, as well as the low-key, casual approach they took with promoting School of Sales this time around. This episode is an important reminder of why sales skills bridges that gap between having a useful skill and h...

Why are there so many women in School of Sales? Loy is here to help tackle that question in this special Men Only episode. Today, Loy is peeling back the curtain on how hunting and what it has to do with sales. He starts by discussing the role of men in society. Then, he explains why there currently are so many women in School of Sales and how Kat and Macy had a large part in that. Loy also makes...

Welcome back to another car chat with Kat. This time, Kat is discussing network marketing and what it is you need to know in order to lead with grace and succeed with ease. Kat kicks off this episode by sharing her experience and history with network marketing. Then, she talks about the importance of embracing your uniqueness within a company by establishing a brand within a brand. This is the key...

As the final cohort of School of Sales for 2022 nears a close, Kat and Macy sit down to answer one of your most burning questions - should I get sales training that is specific to my industry, and what’s the difference between that and School of Sales? In today’s episode, Kat and Macy explain their thoughts on industry-specific sales training. They also dive deeper into the mission of School of Sa...

In this episode of the Guide Culture podcast, Kat and Macy discuss the most important thing that you, as a business owner, should focus on. They kick off this conversation by discussing the elements that make selling cool and magnetic for your customers. Then, they share why searching for your passion is the wrong route to go down, and why success is what fuels passion and not the other way around...

It’s time for another car chat with Kat as the deadline for the final cohort of School of Sales comes to a close. In today’s short but sweet episode, Kat shares a story about why you’re able to get something out of every investment that you make. She also shares the slow but important process of laying each brick at a time and the benefits that come from being patient. Kat also speaks to the point...

In today’s conversation with Kat, she’s sharing 3 important traps to be cautious of as an entrepreneur and business owner. Kat’s recent experience of witnessing her husband start his own business is the inspiration behind today’s topic. From feeling like you need a bunch of assets, such as a logo, before you can even make a sale, to the more surprising trap of putting learning before selling, this...