Savvy Startup Marketer

Marketing trends you need to consider swapping out for tired, old tactics in 2025. Hear five of Lindsey's favorite fresh marketing ideas for faster, stronger sales growth in the new year. Join Lindsey for the 2025 Power Up on January 14, 15 and 16th to make sure your new year starts strong. Get your ticket to the 2025 Power Up here Grab the Conversion Boost Bundle here Hosted on Acast. See acast.c...

How an entrepreneur transitions their business into a new year makes a huge impact on its trajectory that year. Lindsey gives her experienced tips on how to close out a business year and hit the ground running in a brand new one. Join Lindsey for the 2025 Power Up on January 14, 15 and 16th to make sure your new year starts strong. Get your ticket to the 2025 Power Up here Hosted on Acast. See aca...

Michelle Holleman with Life Healing Counseling in Charlotte, North Carolina unpacks the value of getting corporate experience before launching a small business. Learn from Michelle's extensive career background and how she made the shift into starting and turning a one-day-a-week clinic into a flourishing, multichannel business. Find Michelle at www.lifehealingcounseling.com Launch your new busine...

New business owners have an advantage - they can build the smoothest, most automated system to instantly save time and clone their efforts by being patient and intentional enough to put the effort in. Here's what Lindsey's own system is like and the simple ways you can increase your own efficiency and automation before the busyness of bigger business gets in the way. Grab your FREE Automation Up L...

What should I spend on my new business marketing? What does a healthy marketing budget look like? What is worth investing in early in business and what can wait until later? Get Lindsey's take on marketing budget, business finances and a range of marketing spend that makes sense for the first years of business. Take the Marketing Essentials course for FREE at marketingessentialscourse.com and unlo...

Caution: You're committed to too many marketing platforms, and it's costing you. In episode 34 of Savvy Startup Marketer, Lindsey explains why it's vital for new business owners to minimize marketing methods and maximize the effort on each platform. If you're struggling to get results from your marketing, this is the most likely solution. Get clear on your marketing platform choices and how they f...

You're a woman dreaming of owning your own business but you're not sure what's needed to make it official. Here's the checklist you've been looking for. This highly practical, relatable episode will help future female entrepreneurs move from analysis paralysis into the first year as official business owners. This is the episode to share with your dreaming friend who struggles to bring their busine...

What would it look like for your business if 5 of your "people" - whether they're in your family, friend group, community or online connections - were better at supporting your business. Whether that's through sales, content engagement, sharing, feedback or helping you get established? In this episode, Lindsey challenges listeners to turn that around and test how well we're all doing at supporting...

Troubleshooting slow sales doesn't have to be complicated - or even require a business coach. Many entrepreneurs are missing the number one way to prevent and troubleshoot slow sales by missing this easy opportunity. Get $100 off Savvy Startup Marketer by using savvypod at checkout Grab your free Market Research Manual at lindseywagnon.com/marketresearch Hosted on Acast. See acast.com/privacy for...

Three tools you can get for FREE to add to your automated sales marketing system quickly and easily. Like these ideas? Get many more from the Automation Uplevel bundle at lindseywagnon.com/automation Get Savvy Startup Marketer at $100 off using code SAVVYPOD Be a guest on the SSM podcast by signing up here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy...

Lindsey unpacks several ways to make major progress with your business through strategic collaborations. Learn how to think like a collaborator, find partnership opportunities and shift gears from solo-preneuring to SIDE-preneuring: Meaning getting out of your silo and into more collaborative spaces online and offline. Get Savvy Startup Marketer at $100 off using code SAVVYPOD Be a guest on the SS...

Are you quick to default to the popular ways to market, using technical digital methods that require a certain skill set to do well or throwing money on ways you heard work for others but haven't tested yourself? Are you leaning on hyped up trends or thought-through strategy? In this episode, Lindsey shares four ways to think more strategically and become more strategic about how you spread the wo...

Special guest Misty Molloy of interior design company CoCreative Interiors shares openly about the big decisions of leaving a successful corporate career to pursue the dream of entrepreneurship. Hear how Misty juggled the side-hustle and corporate life as a mom to young children, then cautiously ventured into full-time interior designing at the start of 2024. Find Misty and CoCreative Interiors at...

How do you know your marketer is contributing to the bottom line of your business - sales? Lindsey shares several ways to measure a marketer's skill, mindset, performance, contribution and be confident in your hiring decision. Let Lindsey know your thoughts or questions from this episode Business owners: Grab a free 30-minute consult with Lindsey here or by visiting lindseywagnon.com/services Host...

Do you anticipate hiring social media, content or graphic design help? In this episode, Lindsey interviews Miranda McLaughlin with Miranda Denise Media who supports Lindsey's content and social efforts in a distinctive type of hiring partnership. Find Miranda on Instagram @mirandadenisemedia Sign up to be a guest on Savvy Startup Marketer here: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 H...

What are some underrated or underutilized marketing options for the startup business or small business? Lindsey shares three of her favorites PLUS a bonus option that everyone should consider. Sign up to be a guest on Savvy Startup Marketer: https://lindsey-wagnon-marketing.ck.page/ed3d4cc255 Hosted on Acast. See acast.com/privacy for more information.

Special guest Julie Peak with The Precise Place shares about launching a fast-growing home organizing business in Charlotte, North Carolina in 2021. Hear her take on the struggle to price services, build a team, balance family time and combine her passion for psychology, mental health and organizing spaces. Plus get fantastic home organizing tips and thoughts we can all use and relate to. Find Jul...

Do traditional, offline marketing methods like magazine ads, billboards, direct mailers, radio and television ads still work? Lindsey offers a quick hot take from using these types of methods for her clients and what the small business owner needs to consider when weighing the ROI of traditional media. Download your copy of the Market Research Manual here: https://lindsey-wagnon-marketing.ck.page/...

A candid conversation about scaling a bookkeeping business, niching down, changes small business owners face in a challenging economy, hitting year seven as a business owner and smart hiring practices with bookkeeper Brittney from Silver Leaf Office. Contact Brittney at www.silverleafoffice.com and find her on Instagram @silverleafoffice Free and low ticket startup marketing resources: www.lindsey...

The motivation to market your small business can be at an all time low during holiday seasons like the middle of summer, Christmastime and more. Here's what to consider when you're tempted to pause your digital ads, stop sending the emails, pull back from Instagram stories and take a break from pushing your business. Find DIY marketing resources at www.lindseywagnon.com/resources/ Hosted on Acast....

Lindsey shares her experience with several of the top website builder platforms including Squarespace, Wix, Wordpress, Shopify and ShowIT and reveals the one she recommends above all others. Learn what's important in a website builder, what's overrated and how to choose your DIY website builder based on your budget, technical skill and type of business. Find Lindsey's library of startup marketing...

Special guest Julia Callaghan with Innovative Nutrition NC shares how she made the switch from a conventional clinical health career to owning and operating her own four-year-old holistic health practice. Hear how she launched her startup, added virtual services, balanced the tricky decisions of spending and marketing and is now facing exciting (but challenging) opportunities to scale into a new l...

How to easily automate a fantastic customer follow-up workflow and turn your buyers into your best marketers so you can worry less about lead generation and make every client interaction a future business promotion. Take the Savvy Startup Marketer course at savvystartupmarketer.com Join the Fall Intensive: https://themarketingplanshop.lpages.co/2024-fall-intensive Are you a woman planning, launchi...

My biggest takeaway from over 10 years of leading client marketing for small and large businesses: That a spectacular customer experience is your best marketing strategy. In this episode of Savvy Startup Marketer, Lindsey explains why new business founders need to put more effort into creating the right customer experience and exceptional customer follow-up in order to build a business that will n...

Prevent business burn out by making these key decisions at the launch of your business startup. Join Lindsey at the next FREE Launch Essentials workshop by signing up at lindseywagnon.com Are you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let Lindsey know you'd love to be a guest on a future episode here. Hosted on Acast. See acast.com/privacy for mor...