Savvy Startup Marketer

Ladies, it's time to level up your expectations of brand photography. Hailey Aitkins shares how she launched Nota Lux and blends her passion and natural gifting for supporting women with a true creative photography talent. Hear what you should expect from a brand photographer and how you can prepare for your next branding photo shoot. Service providers NEED to hear her tips on creating the true en...

In the previous episode, we put the spotlight on the entrepreneur's best business partner: Google Analytics or GA4. Lindsey unpacked why this FREE data tracking platform is critical to the small business online system, and what it has the power to do for your daily business growth awareness. This week, Lindsey shares her top four metrics to track on GA4 and how she has her own personal Google Anal...

Your built-in business partner is *drumroll* - Google Analytics! In this episode of Savvy Startup Marketer, Lindsey emphasizes the importance of understanding your online traffic, lead generation, and the effectiveness of your content strategies, revealing her own near-obsessive daily engagement with the platform. The episode urges listeners who haven't already done so to prioritize setting up Goo...

Angel Wilborn with The Modest Company public relations business and host of the G.L.O.E. Podcast joins Savvy Startup to share her business launch highs and lows, starting and then rebranding her podcast, being a relatable entrepreneur and why every small business needs a public relations strategy. Find The Modest Company at https://www.themodcosc.com/ Follow Angel @themodcosc Grab your PR Goal Set...

Easy ways every entrepreneur can improve their website search ranking AND perform better across every marketing platform - including social accounts, podcast platforms and sales pages. If you're writing content for online platforms, you ARE doing SEO, so it's critical too know how to do it right. Don't miss this two part series on better SEO for 2025. Buy me a coffee link: https://buymeacoffee.com...

Search is bigger than ever - which means every business owner creating any kind of content online needs to know how to optimize it for great search results. In this two-part series, Lindsey unpacks what search optimization means in 2025, why entrepreneurs should lean into this organic marketing strategy more than ever and one of the best quick tricks to improving search results across all platform...

Michelle Thames with Thames Media Solutions shares her multi-passionate business launch experiences, unleash pro tips on personal branding and utilizing social media - plus help new business owners determine what's most important for growth marketing and lead generation in 2025. 📲 Follow Michelle on Insta @michellelthames 🎙️ Listen to Michelle on the Social Media Decoded podcast @socialmediadecod...

What's working to bring in new clients and form great referral relationships for my business right now? Hear six ways I'm getting quick results with very low spending. Buy me a coffee link: https://buymeacoffee.com/savvystartupmarketer To sign up as a future guest or send Lindsey your thoughts on this episode, visit https://lindseywagnon.com/podcast Grab your LeadPages free trial with this link: h...

When tenured corporate marketer Jazz Jackson pivots into her passion-based niche of artist and talent marketing and management, Unearthly Studios is born. Hear her brilliant take on leveraging social media, building a business for musicians, DJs, photographers and creatives and the effectiveness of operating on the 12-week year. Find Jazz Jackson and Unearthly Studios at www.unearthlystudios.com @...

Why do so many small businesses fail? In this episode, Lindsey presents a reason not typically identified and contrary to the usual blaming of external struggles like economy, bad clients, overhead costs, etc. This one is a toe-stepper and will challenge the thinking of female entrepreneurs as they build and scale their small business in an ever challenging landscape. Grab your Market Research Man...

Media consultant and seasoned journalist Sheena Jones on her new business venture, Sheena Jones Media Consultancy, expanding your business through media guest opportunities, and massively beneficial media readiness pro tips. Get yourself and your business ready for more media exposure and improve your public communication skills for everything from interviews to social media reels with this power-...

5 Business Launch Money Wasters targets entrepreneurs on a lean budget, emphasizing the importance of strategic spending and avoiding common financial pitfalls. It cautions against overspending on all-in-one platforms with unnecessary features, advocating for free alternatives and focusing on essential tools. The podcast also highlights the dangers of misaligned marketing responsibilities and enco...

Paving her own way after law school, Kayla Moran shares how she's merging her passions for law and content creation to launch Kayla Moran Law - a trademark and contract firm focused on helping creators protect their brands. Find Kaya at kaylamoranlaw.com or on most social platforms as @kaylamoranlaw Share your thoughts on this episode at lindseywagnon.com/podcast Hosted on Acast. See acast.com/pri...

The art of true promotional copywriting goes far beyond catchy taglines. Hear how Greenhouse Copy Studio Founder Kelen Quach went from social manager to niched copy professional for coaches, service providers and creators. Get the inside scoop on the pro copy process, the big AI for copy question and comparing notes on client calllenges between two marketing service providers. Find Greenhouse Copy...

The car story that felt like a bizarre dream but really happened to me, childhood stories that shaped me, my sock box and more weirdness I almost never talk about - just for you. Celebrating 50 episodes with what I'm calling "welcome to my weird". This is one you HAVE to talk back about so make sure you DM your reactions to @lindseywagnonmarketing or go to lindseywagnon.com/podcast for the feedbac...

What happens when a seasoned marketer merges years of business support experience with innovative tech? Margo, a software that outputs customized marketing strategies and solutions, is born. Paige Hewlett, Margo founder, reveals her journey to software builder and drops brilliant marketing advice along the way. This is a must listen episode for business owners and marketers alike. Find Margo at ca...

Launching The Elevated Edit Podcast, the Your Magnetic Brand course and agency services after a highly successful, award-winning real estate career with Blaklee Ramsey. Hear her story of moving away from pressure and perfectionism into "let's just figure this out." Find Your Magnetic Brand course at https://stan.store/theblakleeramsey/p/your-magnetic-brand-course Code: SAVVY for 50% off "Your Magn...

Yes, in addition to Savvy Startup Marketer coaching and education, I work directly with small business owners to accelerate their sales growth. After having several conversations with new clients, sending out proposals and customizing my fit into their business, I thought I'd share a behind-the-scenes glimpse into how forming partnerships works. Share your thoughts on this episode or questions you...

What it takes to launch a search engine called Hiihat.com for black-owned business owners with special guest Ngozi Ahanotu. Discover HiiHat.com here . Follow Ngozi @Ngozizi Follow the HiiHat search engine journey @hiihatglobal Share your thoughts about this SSM episode AND sign up to be a guest at lindseywagnon.com/podcast Hosted on Acast. See acast.com/privacy for more information.

Does anyone else buy themselves Christmas presents after Christmas? This hack to quality lead generation will speed up your growth and produce a quality business. Leave your thoughts about today's episode at lindseywagnon.com/podcast Sign up to be a guest on SSM at lindseywagnon.com/podcast Join the email list at lindseywagnon.com Hosted on Acast. See acast.com/privacy for more information.

Today we're joined by Metta Twin, founder of Metta's Meditation and Retreats who shares her story of turning a deep love for meditation, spiritual practice and personal growth into a full-time business. We talk about unplanned entrepreneurship, turning your passion into a career, difficult client conversations, offering services that are deemed taboo and creating an authentic brand that reflects a...

Your favorite episode from 2024 vs. Lindsey's favorite, how to weigh in on future episodes, be an SSM guest and what's coming up for 2025. Find the SSM podcast feedback form AND guest sign-up at https://lindseywagnon.com/podcast Join in the 2025 Power Up event here . Hosted on Acast. See acast.com/privacy for more information.

Does your business need better marketing or better sales support? How can a new business owner make sure the marketing and sales work together when they're the sole role filler? Is there a difference between sales and marketing? The roles of marketing and sales for any business are going to be critical to figure out. In this episode, Lindsey explains her experience with sales vs. marketing in corp...

From the moment you start dreaming of future business ownership, there are a few action steps to take sooner than later to make your launch ideal. In this episode Lindsey unpacks four new business prep steps to take immediately - even if your dream is still a far off reality. Launching a business in 2025? You need in on the January Power Up . Curious about Savvy Startup Marketer? See what the ulti...

I started my business in 2017 when hustle culture, never offering anything for free, fiercely protecting your time (aka shutting out opportunities) and maximum pricing regardless of experience were trendy pieces of advice. Fast forward over 7 years and I have a few things to say about what advice makes sense for the brand new business owner and what we gain from reducing whose voice has access to...