Savvy Startup Marketer

Money management is a tricky balance in the first years of business. It's tempting to spend too much on expensive marketing methods only to have intense regret when the pricey strategy doesn't result in sales. In this remix throwback episode, Lindsey returns to one of the most popular Savvy Startup Marketer episodes to give her fresh 2026 take on marketing money wasters and the fiscally smart way...

In this episode, Lindsey demystifies the shift from traditional SEO to Answer Engine Optimization (AEO) for AI platforms. The episode guides female entrepreneurs on adapting content for high-intent AI searchers, emphasizing building upon SEO foundations to establish brand expertise. ✨Highlights✨ (20:07) : Understanding the shift from SEO to AEO for AI platforms like ChatGPT and Gemini, where use...

Are you drowning in content creation? Trying to feed a blog, a podcast, TikTok, Instagram, and LinkedIn all at once? If you are a solopreneur without the means to delegate marketing, trying to be everywhere is likely killing your growth, not helping it. In this episode, we are slashing your to-do list. The theme for 2026 is "Do Less, God Bless." We break down why you need to stop chasing every "ma...

In this first episode of the new year, Lindsey returns with candid insights drawn from her experience launching and working alongside over 20 different businesses. She breaks down the three distinct trajectories she sees founders take: the "Constant Struggler," the "Plateaued Founder," and the "Steady Grower." Lindsey explains that the difference between these outcomes rarely comes down to the bus...

Lindsey continues the transparent conversation started in the last episode about 2025 being a challenging but insightful year for the business. While the year had its highs, business goals took a hit due to sideways priorities—like taking on a part-time contract role and focusing on building passive income courses—which led to the business coasting for a couple of years. Now, with a renewed, full-...

A relatable, truth-packed overview of my hardest year in business yet and which practices are giving me hope and holding it steady in a weird year. If you like your business podcasts full of "me too" moments, this episode is for you. Highlights: 7 actionable lessons that include tips on tax structure, selling, counter-culture advice and priorities 2025 vs. 2019 small business comparison Who you ne...

The common advice to entrepreneurs is to never work for free, but what if building relationships that pay later is the strategy? This interview with Operations Consultant Lindsey Paulson will challenge today's business launch mindset and inspire the courage to follow your instincts while scaling. ✨ Episode Highlights Actionable Steps for Automation: Practical advice on which tools to implement an...

The first year: Launching lifestyle brand Back to Home Base with Alexandra Marziello In this episode, host Lindsey is joined by Alexandra , founder of the digital lifestyle brand Back to Home Base and host of the Planned-ish podcast. Alexandra shares her journey from working in corporate finance for 13 years to launching her business in March, driven by her passion for stress-free, real-life hosti...

Your 2026 marketing strategy has to work for YOU, meaning your solopreneur, small team and small budget business can no longer afford big company tactics. The digital marketing scene is increasingly saturated and competitive, making it crucial to shift focus from content creation to strategic collaboration and localized efforts. Key Highlights for 2026 Sales Marketing Borrow Platforms: Focus on po...

Will your next phase of business get the absolute best business leader? Many entrepreneurs, especially women, to struggle with running their business "full throttle": a failure to confront their own mindset, positioning, and self-leadership. If you’re tired of tactical advice and are ready for the core truth of sustainable growth, this is the episode that will burn in your brain. It’s time to stop...

October is the critical time to make key decisions for the new year, ensuring you hit the ground running on January 2nd. Stop being the bottleneck in your own business! Key Takeaways You'll Boss Up With: October is for Decisions, Not Action: Before the holidays take over, carve out protected time to define your choices for 2026. The Data Dive: Audit your data points from 2025 (Google Analytics, CR...

A can't-miss, live wire interview with burnout coach and multi-business owner Ellyn Schinke about the real causes of entrepreneurial burnout. Ellyn shares how she burned out repeatedly, despite loving her work, and outlines the essential safeguards needed to protect your business and well-being. We challenge common myths like "hustle culture", obsession with high-ticket pricing, inflexible formula...

Recapping six years of highs and lows of being a full-time business owner and marketing service provider since 2019. Lessons learned, real talk advice and what is getting the priority for growth at Lindsey Wagnon Marketing. SALES READY INTENSIVE Click here to book PROMO CODE: Use SSMPOD for 20% off GUEST SIGN UP + BUY ME A COFFEE + SPONSORSHIP INFO Visit https://lindseywagnon.com/podcast Build you...

Marketing service providers typically fall into four categories and each one has pros and cons you need to consider as a hiring business owner. In this episode, Lindsey aims to clarify options and help you move beyond traditional choices. Types of freelancers: The difference between hiring a short-term freelancer for a specific project (like website copy) and a single-method manager who handles on...

In this episode, we're joined by brand strategist Asia Dore to discuss what it truly means to build a brand that positions you as an expert. Asia focuses on bridging the gap between what you want your brand to be and how it's actually perceived, empowering business owners to work within their "zone of genius." Highlights from this episode: Asia's three-step framework for establishing credibility a...

Email marketing has seen big shifts in the last few years and anyone trying to get into inboxes and get engagement knows it's not like it used to be. In this highly tactical episode, Lindsey unpacks the latest trends and essential strategies for businesses looking to boost their email effectiveness. A must listen for every small business owner who is or may soon leverage emails for marketing. SALE...

Dr. Lauren Chase, founder of Climbing Hills Counseling, a boutique mental health practice for high-achieving women shares her journey of year one in building a virtual counseling business and offers practical advice for busy women. We get into lessons from the first year of owning a business, setting boundaries with clients, how she launched with a full client load and helpful ways to reset y...

It's transition time - end of summer, school starting, fall push all mean a reevaluation and reset of schedules, business priorities and time management decisions. Here's how Lindsey does a top-down life and business planning for the second half of the year with her favorite time management tool, the Perfect Day Planner. Get a fresh perspective on daily planning that balances both life and busines...

What can a business do to break through a year-after-year cycle of stagnant revenue? Here are three marketing fixes that helped a local services business increase quality leads, convert new leads faster and even lower the marketing spend. This is the kind of 2025 small business sales breakthrough story we love to share from our client partnerships. Want your own revenue turnaround - fast? Get on L...

Three more common sales gaps every entrepreneur needs to be aware of, actively work to prevent and determine if one of these is a contributor to any current slow down in revenue. Join Lindsey in continuing the conversation from episode 69 with the rest of her sales troubleshooting from real work with small business owners just like you. Get the FREE Marketing Essentials course and toolkit here: ww...

We're marketing, but not selling... You feel like you're doing everything you've been told as a small business owner, but the sales are just not where you want them to be. Your sales problems are likely one of these 6 common gaps most businesses face and have to fix at some point in their growth - tackled head-on in this episode from Lindsey's realtime client sales troubleshooting experiences. Inv...

Business networking coach Cyndee Sparre gets real about today's networking climate, why quality is superior to quantity, the strain of overcommitment and when it became clear she needed a major entrepreneurial pivot. In this open and refreshing conversation, Cyndee and Lindsey unpack the realities of networking in person and online, monetization strategies, podcasting as a marketing strategy and m...

Special guest Diane Sorensen is a transformational coach and creator of the Beautiful Behavior podcast and coaching programs. Diane, who has a 30-year background in early childhood education, now focuses on supporting women to feel calmer, more confident, and more connected in their relationships, parenting, and personal growth. She shares her journey from traditional education to coaching, driven...

Special guest Yvonne Allanah shares her current reality launching the brand new Biz Fix Central, a small business operations and systems solutions agency, after an impressive career portfolio that includes some of the world's largest companies and stages. Having lived and worked across Dubai, Nigeria, and the US, and growing up in a business-oriented family, Yvonne developed a deep passion for pro...

How do you set your rates? This is one of the most common questions I get from new business owners - especially service providers in the creative space. I have given a lot of thought to my pricing and creating a revenue-sustainable model that is also free of constant hustle pressure over the years, so I thought I would share my perspective for the curious. Pro tip: If pricing has you wound in a kn...