Savvy Startup Marketer

People don't buy products and services, they buy the solutions and benefits that those products and services offer. But all too often, business owners default to highlighting generalized, boring, saturated solutions that won't set them apart from the rest of the industry and aren't truly what their target customer is looking for. In this brief episode, Lindsey explains how you can define your star...

Knowing who will actually buy your product or service is the difference between slow, frustrating sales and strong startup momentum. Define your buyer for far better branding, messaging, business decisions and conversion using the tips in this episode of Savvy Startup Marketer by Lindsey Wagnon. Are you a woman launching a new business, operating a side-hustle OR seasoned as an entrepreneur? Let L...

Are you putting enough thought and strategy into every piece of marketing content? Are your social posts, emails, videos, pins, podcasts and more doing anything to move the needle for your business? Here are 5 key questions that will make sure your marketing makes a real impact on your startup's sales and growth. How to get Immediate Customers Masterclass - FREE https://themarketingplanshop.lpages...

In this episode, Lindsey unpacks one of her favorite no-brainer new business marketing methods: Facebook groups. It's the lazy, convenient, super low-pressure way to make connections, do market research and generate quality leads. This episode is a short, helpful play-by-play for the female entrepreneur who would love to understand how to find the right Facebook groups and how to leverage them for...

Simple actions can lead to significant marketing opportunities. Whether you're feeling stuck, uninspired, or overwhelmed by slow build digital marketing tactics, Lindsey's personal story supports one of the primary missions of this podcast: to make sales easily reachable for the bootstrapped business. Sign up for the next Launch Essentials Workshop . Are you a female business owner or soon-to-be b...

Should you use paid ads to market your new business? We're opening up the discussion on whether paid ads are a necessary step for getting leads and sales. With the landscape of marketing constantly evolving, it's crucial to understand where paid advertising fits into your strategy. The Realities of Paid Advertising: Discover what it truly takes to make paid ads work for your business. Alternatives...

Are you a complete amateur at SEO? Do you think search engine optimization isn't part of your marketing because you don't have the skills for it? Is SEO a marketing strategy you have on your "some time in the future" list? Every marketer putting content online is doing some form of SEO - whether the results are good or bad. Which means you - yes, even you - need to flex some SEO skills. The good n...

Navigating the Critical First Year of Your Business: Strategies to Avoid Burnout and Foster Growth Main Discussion Points: The initial year of business is pivotal for setting the foundation. It's not just about working hard but working smart to ensure your business enhances your lifestyle rather than consuming it. Avoiding the Grind from the Get-Go: Learn why jumping straight into selling without...

The one thing you can’t launch a business without You CAN launch a business successfully without much money, tech savvy, business experience and the perfect plan. You CANNOT launch a business successfully without community. In this episode, we break down: Who your community is not. Who your community is. How you can get more active support from your community. 4 Action steps to take if you need to...

Quick ways to better understand your customers Deeply understanding your customer offers several advantages: Targeted marketing:  You can effectively reach the  right people  who are more likely to buy. Reduced lead generation:  You attract the right customers more organically, potentially reducing the need for extensive lead generation efforts. How to Research Your Customers:...

Why startup businesses don't need and shouldn't waste time on social media marketing in the first year Focus on customer journey:  Perfect the ways new leads will be converted (e.g., website, email capture). New social accounts vs. existing ones:  Leverage existing personal accounts among your Startup Squad that already have audiences Prioritize stronger ROI platforms:  Focus on pla...

Ways to network for non-networkers Highlight #1: Don't make it about business networking, make it about improving your people skills Highlight #2: If you're choosing the convenience of Facebook groups, you HAVE to ENGAGE Student Question of the Week from Marybeth: What do I absolutely need to spend at the start of my business? State small business application fee Website domain Website platform Pr...

Startup squad: Why you need one, who should be in it, how to leverage them Highlight #1: Write your list and assign roles to each person from encourager to advice giver to connector to customer Highlight #2: Make a direct ask to keep a few in the loop on business progress and needs, don't be shy! FREE Startup Squad Masterclass Link Savvy Student Question of the Week from Kiera: How can I know what...

The no-brainer secret weapon that is the ultimate sales driver for a new business. Highlight #1: You already have an audience to start selling to immediately Highlight #2: You have built-in collaboration and micro influencers SSM Student question of the week: I am struggling to describe my business in a clear and concise way. Check out Lindsey's brand messaging workshop: https://themarketingplansh...