Ieva Laicane
Savvy Offer Hub
Welcome to Savvy Offer Hub! A podcast created to help you to scale your business with digital products, step by step, in a way that works FOR YOU.My name is Ieva and I'm here to bring you years of behind-the-scenes experience with no-fluff unfiltered thoughts on all things related to online courses and creating the business you love. Messy action, simplicity and living the life you desire is what we're here for! The episodes will help you to plan, create and launch your offers and scale an online business by your own terms. We also chat a lot about running a sustainable business, working on yo...
Author
Ieva Laicane
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
56 | No-bs offer pricing: how to price an online course? 01.05.2025 14:08
How should you price your online course, membership, or digital product? Is there really a "right" price? In this episode of the Savvy Offer Hub Podcast, I'm sharing my honest and slightly unpopular opinions about pricing your offers. After years of creating, selling, and helping others launch digital products, I've come to believe that most pricing advice online completely misses the point. 📢 Re...
55 | Honestly, I just don't love selling 24.04.2025 14:19
Have you ever felt like selling is the one part of business you wish you could completely skip? Same. In this episode, I'm sharing a somewhat unpopular confession: I genuinely don't enjoy selling. Even after a decade in business, creating courses, memberships, and digital products, I still don't love actively promoting my offers. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn e...
54 | Tools, platforms and softwares that hold my business together 17.04.2025 14:27
Want a peek behind the scenes of an online business? 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this episode, I share the exact tools and systems I use to run my digital product business without breaking the bank. From website platforms and product hosting to marketing tools, video editing apps, and client management soft...
53 | Throw that e-book out the window: better first digital product ideas 10.04.2025 16:37
What is the best digital product to get started with? (And why it's probably not an e-book?) As you explore various digital products to create, it's easy to get overwhelmed with all the options. Should you start with a course or a checklist? Should you do Live group coaching program or evergreen course? 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create...
52 | Are courses still profitable in 2025? 03.04.2025 11:49
📌 If you're ready to start working on your course, join us for Kickstart Your Course Challenge starting April 14th. Today's topic is a juicy one! Are courses still profitable? Is creating an online course worth your time and effort? And will it bring in the expected income? If you've been online for more than a day, you might have come across the opinion that "courses are de...
51 | Let's get technical: downsides of platforms without video hosting (like ThriveCart!) 27.03.2025 15:29
In this podcast episode, we're about to get a bit technical and chat about online course video hosting and video hosting for any other digital products you may create. 📥 Get access to FREE Digital Product Platform Masterclass here. What is a video hosting and why it matters that the platform you choose has it built-in? What are the differences between platforms like Thinkific or Kajabi vs T...
50 | Thinking about starting a podcast? Tips for first-time podcasters 20.03.2025 18:37
The 50th episode of the Savvy Offer Hub podcast is HERE 🥳 On that note, the focus of this episode is to inspire you to take that leap of faith and start podcasting as well if it's been on top of your mind. In this episode, you'll learn a bit more about my first steps in podcasting back in May 2024, along with tips for starting your own podcast and the truth behind all the "how-to&...
49 | My Instagram views grew by 140% - here's how 13.03.2025 14:50
Ready to uplevel your Instagram presence? In this podcast episode, I talk all about that! I do a deep-dive of what I did to grow my Instagram views by 140% over the period of a few weeks. If your Instagram presence has been stagnating, test out these ideas. Instagram is a great way to build trust with your audience but you won't see much growth or long-term effect if you're not consist...
48 | Making more while embracing being a Projector in online business 06.03.2025 19:43
In this episode, I dive into the woo side of business, focusing on human design and being a projector in online business. If you’ve ever felt like traditional strategies don’t work for you, human design might offer the clarity you need. I share my personal experiences as a projector, how I use ChatGPT for mindset support, and insights on energy management. If you struggle with finishing projec...
47 | The bigger picture of creating a successful course 27.02.2025 14:42
Creating a successful online course isn’t just about great content - it’s about strategy. Many course creators focus solely on making the course but forget key elements like marketing, positioning, and long-term sales. In this episode, we explore the bigger picture of course success, focusing on ways to reach your ideal audience and having a well-aligned offer suite that supports your audience eve...
46 | Should you do more to sell more? 20.02.2025 14:22
If you feel stuck in the feeling like you always should do more to make more sales, don't miss your chance to join us inside the Evergreen Funnel Formula to learn how to create effective sales funnels that bring in repeated revenue for you. Doing MORE is not the answer to making more sales. Sure, sometimes the quantity can pay off - for example, the more Instagram posts you create, the more n...
45 | Reframe how you see sales funnels 13.02.2025 13:38
Join us for the Evergreen Funnel Formula Live experience 💸 Do sales funnels give you an ick? Do you feel like they're overcomplicated and too salesy for your liking? Or maybe you just prefer to keep it simple in your business... The truth is, having an effective evergreen sales funnel is what can simplify and amplify EVERYTHING. Having a sales funnel is like having a welcoming roadmap for ev...
44 | How people buy: from 100 emails to repeated sales 06.02.2025 20:32
What does it take to make a digital product sale online? In this episode, explore the journey of how customers move from initial contact to making repeat purchases. Yes, some of my customers have read beyond 100 emails before making the sale. We chat about crucial elements of the sales process, focusing on the power of email marketing, the impact of free and low-ticket offers, and the importance...
43 | Skool review: Why I chose Skool for my community platform despite all the cons 30.01.2025 22:05
Get the free Digital Product Platform Guide here 📥 Our newfound community space and resource library now lives on Skool. Why? Let's chat all about that! In this Skool review, I bring you behind-the-scenes of my decision making process when it came to choosing the best fit platform for my online community. Skool has great gamification features that can boost user engagement, therefore creatin...
42 | Small wins make all the difference - learn to celebrate 23.01.2025 13:54
Small wins make all the difference and in this podcast episode I'm chatting all about that - how just ONE person can make all the difference in your business. Growing a community and selling digital products is not about going for the masses, getting to a specific number of followers or mailing list members. Instead, learn to appreciate everyONE and each person stepping into your online spa...
41 | Our community space for digital product creators is here! 20.01.2025 17:03
This space is a membership for aspiring digital product creators to get the guidance, support and community you need to turn your ideas into profitable products. This space is here to inspire you to take action, seek the path of least resistance and experiment in your business in a way that is FUN and profitable for you. Either you’re just getting started or have a product or two under your belt,...
40 | How to know if it's time to revamp or let go? 16.01.2025 14:07
If you've come to the point with your offers that they're just there a nd you're not really seeing the profit you wanted to see, it might be time to either revamp or let go. How to know if this is that moment to revamp your whole offer suite? Or maybe it's time to actually retire some (or most!) or your offers? In this episode, I talk about recognizing the moment when your off...
39 | Why I retired my membership offer and what's next 09.01.2025 14:51
The membership is dead, long live the membership - a new one is coming 😅 Having a membership was my all-time favorite offer I've done. The whole concept really speaks to my soul. It was my favorite thing to sell, I could get creative and it was highly profitable as well. Until it wasn't... This time around, I have shared why having a membership was such a sweet spot for my, why I closed...
38 | Online course trends for 2025 02.01.2025 21:17
Explore your options to learn more or work with me here! 2025 - let's gooooooo! Are you ready to learn more about my course trend predictions for 2025? After a decade in the course space, I have seen my fair share of trends - both ones that have stuck around for good and others that have been more fleeting. This time around, I want to discuss online course trends for 2025 that may be here to...
37 | 2025 is about to be the year to SIMPLIFY 26.12.2024 25:46
Want to kickstart your year with pizzaz ? ⚡ Get me in your corner with 1:1 Telegram support. The grand reveal of my word of the year cut short: 2025 is about to be all about SIMPLIFYING everything I can in my business and I so look forward to that! In this episode, I walk you through some of the key areas of business that I plan to simplify and how I want to achieve that. Living with less have b...
36 | Create a plan to make your course happen in 2025 - here's your starting point 19.12.2024 17:21
Get Your First Mini Course Workshop here 😏 Are you ready to finally turn your course idea into reality in 2025? This episode will walk you through the first steps. The most important part is to create a PLAN that will give you specific guidance on the exact next steps and will help you to stay more accountable to your own goals. In this episode, I provide some of the first steps you can get star...
35 | Shiny object syndrome - when the next best thing seems to be just around the corner... 12.12.2024 14:30
The doors are now open to join Course Creation Bootcamp for January 2025! Learn to create, launch and sell your course all in one program. With full support and guidance. Let's chat about all things shiny object syndrome... It's that feeling when you think the next best thing is just around the corner. And while I can't teach you how to deal with it, I can tell you all about my own...
34 | The best free course platforms - yes, you can start without any investment 05.12.2024 16:55
Is it possible to start selling an online course without any platform investments? YES. Is it possible to start with a free course platform AND also have it for the long-run? Absolutely. Let's explore two of my favorite free course platforms and digital product stores that give you a chance to upload your digital offers and start selling without ANY upfront investment: Payhip and Systeme.io ...
33 | Your first course idea - the concept to consider 28.11.2024 13:43
Get instant access to Your First Mini Course Workshop 😏 In this episode, we'll take a look at the best way to start your course creation journey. How to create your first online course? What type of a course to create as a starter? Let's explore the most common course structure for starters - the easiest way to create your own digital program. TAKE THE NEXT STEPS 😏Start working on yo...
32 | The one where you learn to sell with more ease 21.11.2024 19:33
The new Evergreen Traffic Lab is HERE 🚀 It's a community space focused on helping you to sell more easily by implementing evergreen sales strategies - step by step. Inside this episode, I discuss the new business venture I've taken on - a community space I've thought about starting for what seems to be years now. But even more so - I bring you behind-the-scenes of effective LONG-TE...
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