Ieva Laicane
Savvy Offer Hub
Welcome to Savvy Offer Hub! A podcast created to help you to scale your business with digital products, step by step, in a way that works FOR YOU.My name is Ieva and I'm here to bring you years of behind-the-scenes experience with no-fluff unfiltered thoughts on all things related to online courses and creating the business you love. Messy action, simplicity and living the life you desire is what we're here for! The episodes will help you to plan, create and launch your offers and scale an online business by your own terms. We also chat a lot about running a sustainable business, working on yo...
Author
Ieva Laicane
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
106 | How product creators actually make sales 09.07.2026 17:33
Creating a great digital product isn't the hard part. Getting people to actually buy it is. In this episode of the Savvy Offer Hub Podcast, we're diving into one of the biggest reasons digital product creators struggle to make consistent sales - not because their offer isn't good enough, but because they don't have a system for attracting the right audience. 📢 Ready for more? Explore the Savvy Of...
105 | Is creating a membership the way to go? Courses vs memberships 02.07.2026 15:14
Should you create an online course or a membership? If you've been thinking about launching a membership but aren't sure if it's the right business model for you, this episode will help you understand when memberships make sense, how to structure them, and what members actually expect at different price points. After running my own membership for several years, I've realized it's one of the best d...
104 | From audio-only to video podcasting - my first steps in creating Youtube content 25.06.2026 16:37
In this episode of the Savvy Offer Hub Podcast, I’m talking about something I’ve been circling around for a long time: finally getting more intentional with YouTube. Follow along my Youtube journey here! This is not a polished “I have a perfect strategy” kind of story. It’s more like: I have the content, I have the systems, I have the ideas… and I’m figuring it out as I go. I share why I’ve decide...
103 | My unhinged content strategy 18.06.2026 19:41
If you've ever wondered how some creators seem to be everywhere at once, this episode is for you. 👋 Join my new Youtube aventure here Today, I'm taking you behind the scenes of my current "visibility era" and sharing exactly how content creation has become a major focus in my business right now. From podcasting and blogging to Instagram, Pinterest, YouTube, email marketing, and content repurposin...
102 | Choosing platform to sell digital products? Red flags to avoid 11.06.2026 18:25
Searching for the best fit platform for your online course, membership, or digital product? Before you jump in because of the lower price tag or attractive feature list, this episode is for you. 🚨 I have a free Product Platform Guide for you here ! Explore different types of digital product platforms and help you to choose the best fit for YOU. Today, I'm sharing my honest thoughts on whether sma...
101 | From overthinking to launching your first offer 04.06.2026 13:36
Have a digital product idea that's been sitting in your notes app for months (or years)? This episode is your sign to finally make it happen. In today's episode, I'm taking you behind the scenes of my newest program, Your Product Launch Lab , and sharing why I completely reimagined my approach to helping aspiring digital product creators launch their offers. 📢 Ready for more? Explore the Savvy Of...
100 | 2 years & 100 episodes in 🥳 Is podcasting worth it? 28.05.2026 17:36
In this very special episode of The Savvy Offer Hub, we’re celebrating two huge milestones: 100 podcast episodes and 2 years of podcasting. Honestly… how did that happen so fast? 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this behind-the-scenes reflection, I’m sharing the real story of starting a podcast with zero perfect...
99 | You've done all the right things so why your course isn't making any sales? 21.05.2026 16:20
In this episode of the Savvy Offer Hub Podcast, I’m bringing you behind the scenes of a real digital product offer audit and breaking down some of the biggest reasons why an online course might not be making consistent sales. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. We’re diving into a real example of a fitness-related low...
98 | Is creating a free community worthwhile? 14.05.2026 18:05
Ever launched something in the middle of creative chaos and just decided to go for it anyway? That's exactly where I am right now and I'm bringing you right into the messy middle of it. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this episode, I'm sharing the real-time thinking behind my brand new free community space for...
97 | This one launch mistake can cost you a lot of $$$ 07.05.2026 19:16
Have you ever launched a product, rode that excitement wave for a week or two, and then... quietly moved on? I've been there more times than I'd like to admit, and I see it happen with course creators constantly. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this episode, I'm diving into one of the biggest mistakes I see (an...
96 | Your next Reel can make all the difference 30.04.2026 19:12
If you’ve been quietly waiting for your digital products to “start selling themselves,” this episode might call you out a little… in the best way possible. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this honest, behind-the-scenes conversation, Ieva shares a real-time look at what happened when she stepped away from her bu...
95 | Things I don't do anymore as a course creator 23.04.2026 17:38
In this episode, I’m pulling back the curtain on a more honest, behind-the-scenes side of my business and sharing a trend-inspired reflection on the things I simply don’t do anymore as someone who has been in the online course space since 2015. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. This isn’t a “do it like me” episode....
94 | Making thousands without overcomplicating it 16.04.2026 17:50
In this episode, I’m switching things up and sharing something we don’t talk about enough… a real success story. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. If you’re in the early stages of building your digital product business, or you’ve been overthinking your next move, this one is going to give you a much-needed reality c...
93 | How to use AI to actually finish your digital product 09.04.2026 17:29
In this special episode, I’m pulling back the curtain on something I’ve been quietly building behind the scenes for months… and it’s finally live. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. After taking a step back from launching, I knew the next thing I created had to feel different. More aligned. More intentional. And hone...
92 | Minimum viable launch vibes 02.04.2026 14:29
Today we're diving into something that's been quietly building behind the scenes: a brand new product launch and an approach to launching that looks nothing like the industry playbook. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. If your launches have started to feel overwhelming… If the endless to-do lists are draining you be...
91 | Your platform is not the problem, stop platform hopping 05.03.2026 15:18
When a digital product isn’t selling the way you hoped, it’s very tempting to blame the platform. Maybe your checkout isn’t fancy enough... Maybe your sales page builder is too simple. Maybe if you moved everything to a new “all-in-one” platform… the sales would finally start flowing. 🚨 I have a free Product Platform Guide for you here ! Explore different types of digital product platforms and he...
90 | Why your course isn't selling like it used to 26.02.2026 21:13
Today we’re diving into something that’s been quietly shifting for a while now: marketing digital products in a completely different landscape than the one we had a few years ago. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. If your launches feel flatter… If your webinars aren’t converting like they used to… If your email camp...
89 | What is and what isn't working in online business in 2026 19.02.2026 16:39
The online business world has changed. A lot. The strategies that worked during peak course-era and post-COVID online growth just don’t hit the same anymore. Buyer behavior has shifted. AI is everywhere. Attention is fragmented. And many creators are quietly pivoting. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. So what’s actu...
88 | Can ChatGPT make you rich? The truth about AI and digital products 13.02.2026 14:44
Can you use ChatGPT to write an ebook, build an online course, package it up, and start making serious money? Technically… yes. Realistically? It’s not that simple. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this episode, I’m breaking down the truth about using AI tools like ChatGPT to create digital products and whether...
87 | Life update: We finally got the house! + Millenial career crisis moment 23.01.2026 22:57
In this episode, I’m sharing a very real life and business update after an unplanned break from the podcast. This pause wasn’t planned. Life simply happened. I talk about what’s been going on behind the scenes over the past couple of months, including buying a house in Spain, navigating a chaotic and emotionally draining mortgage process, and moving under pressure. Alongside the life update, I als...
86 | Is creating a self-hosted Wordpress website the way to go? Pros and cons to consider 08.01.2026 21:15
In today’s episode, I’m bringing back a conversation the online world seems to have quietly abandoned: the value of a self-hosted WordPress website. With so many fast, all-in-one platforms promising instant businesses, it’s easy to forget that there’s another option that offers far more freedom, stability, and long-term sustainability. I’m sharing my perspective as someone who started out as a web...
85 | Is this the end for digital products? The downside of 2025 18.12.2025 18:18
This episode is a real talk about something many online business owners are quietly struggling with right now: sales are down, momentum feels off, and the strategies that used to work suddenly don’t seem to land anymore. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. Inspired by recent client conversations and my own observation...
84 | Kajabi price increase recap: Is Kajabi still worth it for you? 05.12.2025 22:19
👉 Get free Product Platform Guide here. Today, we’re tackling a big one: Kajabi’s upcoming January 2026 price increase and what it actually means for your business. If you’ve opened that dreaded “We’re updating our pricing…” email and felt your stomach drop, you’re not alone. Before you panic-cancel your subscription or cling to it out of fear, let’s talk it through. In this episode, I break down...
83 | Course platform without monthly subscription: lifetime deal offer 21.11.2025 15:02
Learn more about the lifetime deal offer and pros and cons of the platform here . Teachery just dropped a rare lifetime deal for their course platform and before you run off and buy it (or panic-buy it), I want to walk you through the real pros, the real cons, and whether this platform is actually the one you should build on. Inside this episode, you’ll hear: What the Teachery lifetime deal includ...
82 | Batch creation tips for going-with-the-flow people 14.11.2025 18:35
📌 Want to start scheduling? Explore Metricool - you'll get 50 posts for free every month! It's the simplest way to schedule your content to several platforms at once. If you’ve ever rolled your eyes at the idea of batch content creation, trust me, same. For the longest time, batching was the absolute last thing I wanted to do. I was convinced I needed to create everything “in the moment” so it st...
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