Ieva Laicane

Savvy Offer Hub

Business EN ↓ 106 episodes

Welcome to Savvy Offer Hub! A podcast created to help you to scale your business with digital products, step by step, in a way that works FOR YOU.My name is Ieva and I'm here to bring you years of behind-the-scenes experience with no-fluff unfiltered thoughts on all things related to online courses and creating the business you love. Messy action, simplicity and living the life you desire is what we're here for! The episodes will help you to plan, create and launch your offers and scale an online business by your own terms. We also chat a lot about running a sustainable business, working on yo...

Author

Ieva Laicane

Category

Business

Podcast website

yourcoursecreationlab.com

Latest episode

Jul 9, 2026

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Episodes

81 | Unlearning the ways of hustle culture 06.11.2025

After more than a decade of working online (and staying in a constant state of “busy”), I’ve hit a turning point - one where my most profitable months are also my calmest ones. In this episode, I’m talking honestly about what it’s like to unlearn the idea that productivity equals worth, and how I’m learning to enjoy the quiet again. 📢 Ready for more? Explore the Savvy Offer Hub membership to lear...

80 | Not-so-passive ways to boost your sales when things feel slow 30.10.2025

Let’s be real - sometimes “passive income” isn’t all that passive. In this episode, we’re talking about the active , roll-up-your-sleeves side of running an online business - the simple but often overlooked tasks that actually move the needle when sales slow down. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. Because while we a...

79 | The one email sequence that generates the most $$$ 23.10.2025

Ever wish your email list could make sales while you nap, travel, or just don’t feel like showing up online ? In this episode, we’re diving into the one email marketing sequence that completely transformed my business: my “never-ending” nurture sequence. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. I’m breaking down exactly ho...

78 | Strategies to launch with a small audience 17.10.2025

No massive audience? No problem. In this episode, I’m breaking down how to actually launch your online course or digital product when your audience is small - like under 500 followers small. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. Because here’s the truth: a small, engaged audience can be just as profitable (and a lot les...

77 | How content creators actually make money (IG, TikTok and elsewhere...) 09.10.2025

Up until now, I’ve focused mostly on scaling your business with digital products. But moving forward, I want to broaden the conversation and talk about making money online in more ways, because there’s more to online income than just courses and funnels. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this episode, I dive into...

76 | How I keep my business costs ridiculously low (The exact Toolstack) 02.10.2025

Confession: last week I missed publishing a new episode for the first time in a year and a half. My podcast streak is officially broken (cue dramatic music). 📥 Get my free Product Platform Guide here (while the full Toolstack is being updated!) But instead of sulking, I’m back today with a behind-the-scenes episode on something I get oddly passionate about: keeping my business running costs as lo...

75 | Growing Instagram from zero: behind-the-scenes of starting fresh 18.09.2025

What happens when you decide to start completely fresh on Instagram - even if you already have a business account with followers, content, and years of work behind you? 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this episode, I’m sharing the real story behind why I launched a brand new Instagram account, what tripped me u...

74 | Is Stan Store worth it? Stan Store review for digital product creators 11.09.2025

If you’ve spent any time on Instagram lately, you’ve probably seen creators linking to Stan Store - and maybe you’re wondering if it’s the right platform for you. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this episode, I’m breaking down my honest experience of moving to Stan Store: why I switched, what I love, what frust...

73 | Could your AI Twin take over your content? 04.09.2025

This episode wasn’t even on my to-do list, but I’ve been down an AI rabbit hole for hours and had to hit record while the thoughts were still hot. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. Today, I’m unpacking AI avatars, AI “twins,” and voice generation and what they could mean for creating online courses and content. I st...

72 | What nobody told me about ads - PART 2 28.08.2025

I’m back with part two of my ads journey and let me tell you, it’s been a hot mess . If you haven’t listened to part one yet, I recommend starting there to hear about my starting strategy. In this follow-up, I’m spilling what actually happened during my first full week of running ads for my Kickstart Your Course Challenge. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly...

71 | Deep-dive into my ads strategy - PART 1 21.08.2025

In this episode, I’m taking you behind the curtain of my very first intentional dive into running ads for my business. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. No polished “expert advice” here - just a raw, real-time experiment as I budget, test, and figure out what actually works (and what just eats up cash). I’ll share:...

70 | Why your course isn't selling and what to do about it 07.08.2025

You’ve built the course. You’ve poured your expertise into it. So why on earth is no one buying it? 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this episode, we’re doing a no-BS, step-by-step audit of your course, offer, and marketing funnel to figure out exactly where things might be falling flat. Spoiler alert: It’s prob...

69 | Blueprint of a best-selling course - best practices to follow 31.07.2025

So... what does a bestselling course actually look like? 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. If you’ve ever wondered how long your lessons should be, whether to drip your content, or if talking head videos are still a thing - this episode is about to clear the fog. In this week’s episode of the Savvy Offer Hub, I’m br...

68 | Is blogging dead in 2025? 24.07.2025

Blogging is so 2005... or is it? In today’s episode, we’re tackling a spicy question that stirs up a lot of strong opinions online: Is blogging dead? 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. Spoiler alert: I don’t think so and I’m breaking down why blogging is still one of the most powerful long-term strategies for online...

67 | Start building your offer funnel 17.07.2025

Feeling overwhelmed by all the talk about funnels, offers, and opt-ins? Wondering how the heck you’re supposed to start building your online product suite without wanting to throw your laptop into the sea? 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this practical, step-by-step episode, we’re breaking down the basics of fu...

66 | How much does it really cost to create an online course? 10.07.2025

Thinking about launching your first online course but worried it’s going to break the bank? In this episode, we’re busting myths and breaking down the real costs of course creation - without the overwhelm or the BS. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. Whether you’re transitioning from in-person services or testing the...

65 | Creating tripwires and order bumps that make sense and profit 03.07.2025

In this episode, we’re talking tripwires, order bumps, and upsells: what they are, why they matter, and how to make them irresistible. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. We do a deep-dive in topics like: The #1 mistake Kajabi users make How to design a no-brainer tripwire that turns freebie seekers into buyers Order...

64 | Audit and optimize your own funnels 26.06.2025

In this episode, I’m breaking down how to audit your own customer experience step-by-step, from the moment a stranger finds you online to the second they hit that "buy" button and what happens after. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. We’re talking about common mistakes, optimizing the little things (hello, mobile vi...

63 | Low-ticket offers may be the exact thing you need - here's why 19.06.2025

Ever feel like lower-ticket offers are the black sheep of the online business fam? You’re not alone. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this juicy episode, we're diving deep into the age-old debate: Are low-ticket offers worth it, or just a waste of your time? We’re talking about those $7, $21, maybe $33 offers th...

62 | Why would anyone buy YOUR offer? 12.06.2025

If you've ever asked yourself, “Why would anyone buy my product when there are already a hundred out there?” - this one’s for you. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. Inside this episode, I’m walking you through three mindset shifts that’ll help you stop second-guessing your brilliance and start creating (and selling)...

61 | Is Kajabi really worth it? 05.06.2025

Ah, Kajabi - my old nemesis. In this episode, I spill the tea on one of the most hyped platforms in the digital product space. Is it the holy grail of online course and product hosting, or an overpriced headache wrapped in slick marketing? 🚨 I have a free Product Platform Guide for you here ! Explore different types of digital product platforms and help you to choose the best fit for YOU. If you'...

60 | How to know if your course will sell? 29.05.2025

One of the biggest questions every aspiring course creator asks is: "Will my course actually sell?" In this episode of the Savvy Offer Hub Podcast , I'm breaking down the reality behind successful online course launches and why nobody can guarantee sales, no matter how experienced they are. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your...

59 | Taking social media break and letting go of *busy* 22.05.2025

In this episode of the Savvy Offer Hub , I’m sitting down for a long-overdue, unscripted life and business update. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. I’m chatting about what’s been going on behind the scenes lately - from battling an untimely spring flu to unintentionally stepping back from social media after Spain r...

58 | Let's chat about making *zero* with your courses 15.05.2025

What if I told you my first online courses made exactly $0? In this honest behind-the-scenes episode of the Savvy Offer Hub Podcast, I'm sharing the story of my very first years as a course creator, from building PDF courses with no audience and no marketing plan to eventually creating digital products that actually started selling. 📢 Ready for more? Explore the Savvy Offer Hub membership to lear...

57 | "I made $10K overnight" - oh, did you? 08.05.2025

Many income claims online look incredibly convincing, but how much of the story are you actually seeing? In this episode of the Savvy Offer Hub Podcast, I'm sharing my honest perspective on income claims in the online business world, especially when it comes to online courses, memberships, coaching, and digital products. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly ho...

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