Ieva Laicane
Savvy Offer Hub
Welcome to Savvy Offer Hub! A podcast created to help you to scale your business with digital products, step by step, in a way that works FOR YOU.My name is Ieva and I'm here to bring you years of behind-the-scenes experience with no-fluff unfiltered thoughts on all things related to online courses and creating the business you love. Messy action, simplicity and living the life you desire is what we're here for! The episodes will help you to plan, create and launch your offers and scale an online business by your own terms. We also chat a lot about running a sustainable business, working on yo...
Author
Ieva Laicane
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
31 | Why creators on simpler course platforms often make the most money 14.11.2024 12:39
The doors are now open to join Course Creation Bootcamp for January 2025! 🚀 Get your FREE Course Platform Guide here 🎬 Which course platform to choose? Is one of the most exciting and daunting questions when you're just about to create your online course or get started with digital products. I've been an online course creator for a decade and I have one very simple message for you - th...
30 | What can you expect in Course Creation Bootcamp? 07.11.2024 13:25
The doors are now open to join Course Creation Bootcamp for January 2025! Learn to create, launch and sell your online course step by step with this 4 month program. Course Creation Bootcamp is for you if you've had an idea about an online course on your mind and you're ready to make it happen. Inside this program, you'll receive step by step guidance AND personalized weekly suppo...
29 | Keep it simple - a mantra to follow when creating your offers 31.10.2024 11:29
This time around I want to chat about why it's so important to KEEP THINGS SIMPLE. Especially as you're creating your own digital products and even more so - if this is your first time doing it. Keeping it simple is the actual path to more ease and success as you can have a lot more control over your content. To create a highly profitable offer, you don't need to have it done in t...
28 | How to stay motivated to finish your course project? 24.10.2024 17:49
This time around, let's chat about motivation - how to actually stay motivated to finish an online course? Here's the truth - most courses that get started will never see the finish line. And there are many different reasons for this but one of the most common ones is that the initial motivation and excitement dies down and you just... don't care to finish it. In this podcast episod...
27 | Course slide design tips 17.10.2024 20:11
You're about to design your own online course - exciting! But I also get how overwhelming it can feel like, especially if you're looking at the task with little to no previous designing experience whatsoever... In this episode, I discuss some of the course slide design tips to keep in mind if you're planning to design your own course materials. The truth is, course designing doesn&a...
26 | How much information to add in a course? 10.10.2024 15:23
If you’ve ever felt like your online course needs “just one more module,” “just one more bonus,” or “a little more content to make it sell,” this episode is going to challenge that mindset in the best way. In this podcast-style episode, I’m breaking down one of the most common traps in online course creation: overloading your course with information and confusing “more” with “better.” Because here...
25 | Create an online course in just 2 weeks with Kickstart Challenge 03.10.2024 16:12
Join Kickstart Your Course Challenge 👋 How long does it take to create an online course? The truth is, creating the course doesn't have to take long! Once you have a clear step by step guidance and you get in the motion of creating your course, you can get it to the finish line a lot sooner than you might think! If you're ready to start working on your course, make sure to join us ins...
24 | ChatGPT prompts for online course creation 26.09.2024 22:00
Can you use ChatGPT to create an online course? Should you use AI for course creation? And where's the line between getting helpful support and letting AI do all the work? In this episode, we're diving into the practical ways course creators can use ChatGPT and other AI tools to make the course creation process easier, faster, and more creative, while still building a course that reflects your uni...
23 | Are you giving away too much for free? 19.09.2024 15:57
If you've ever hesitated to share your best tips online because you're worried about giving away too much for free, this episode is for you. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. One of the biggest fears among course creators, coaches, consultants, and service providers is that if they share too much on social media, in...
22 | Why I moved my offers to Thinkific and how it's been going so far 12.09.2024 14:33
If you're exploring the best fit platform for yourself, make sure to check out my free Course Platform Guide. Just recently I decided to move my offers from Circle to Thinkific - in this episode, I chat all about it! Why did I choose Thinkific as my course platform? Thinkific has a simple course + community combo, they have 0% fees on all of their plans and several new features that I'd...
21 | Recovering from taking the wrong direction in business 05.09.2024 15:20
It's announcement time! I did a rebranding and then I decided that it's the wrong direction to take so I... rebranded back. And this episode is all about that! My specific experience when rebranding my whole business and taking on a new adventure and how I realized it's not the right fit. It's all about creating a business that is well aligned with what you WANT and how it FEEL...
20 | Red flags in course platforms 29.08.2024 17:02
Get FREE Course Platform Guide here 🔓 Choosing the right online course platform can save you hours of frustration, unnecessary expenses, and future migrations. In this episode, we're diving into the most overlooked features to consider before choosing a course platform for your online courses, digital products, memberships, coaching programs, or online business. 📢 Ready for more? Explore the Sav...
19 | The best format for a course - 3 types of courses to consider 22.08.2024 14:23
What is the BEST format for an online course? Video lessons, private podcasts, email courses, talking-head videos, slide presentations... with so many options available, how do you choose the right one? 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this episode, I'm breaking down the most popular online course formats and he...
18 | What is a signature course and when to make it happen? 15.08.2024 17:39
Ever heard the term "signature course" and wondered what everyone was talking about. Let's talk about it! 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. When I first entered the online course world, I kept hearing course creators, coaches, and online business owners talk about creating a signature course. Yet nobody seemed to ex...
17 | Master Resell Rights vs creating your own online course - why MRR is all the hype without results 08.08.2024 18:21
Is selling a Master Resale Rights course actually a smart online business move… or are you better off creating your own digital product from scratch? 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. In this episode of Savvy Offer Hub, we’re diving into the VERY controversial topic of Master Resale Rights (MRR), reselling digital p...
16 | Common Kajabi setup mistakes and how to fix them 01.08.2024 18:49
Check out the free Course Platform Guide here. 📥 Kajabi might be one of the most popular platforms for online course creators right now… but most people are only scratching the surface of how to actually use it properly. In this episode of Savvy Offer Hub, we’re diving into the parts of Kajabi that are constantly overlooked when creators set up their offers, courses, coaching programs, membership...
15 | Using Pinterest for consistent course sales 25.07.2024 21:03
Pinterest might just be one of the most underrated platforms for selling digital products and online courses passively, and in this episode of Savvy Offer Hub, we’re diving deep into exactly how to use it strategically. If you’re tired of relying only on Instagram, constantly creating content that disappears after 24 hours, or feeling like you always have to be online to make sales, this episode i...
14 | I'm about to launch two new offers at the same time... Here's how and why! 18.07.2024 23:04
Get in on 1:1 Strategy call to get a personalized plan to make your vision come to life! Launching two new offers at the same time rarely is a go-to business advice you'll see online. In this episode, I chat about following my inutition and making aligned business decisions that feel GOOD. Over years of creating online courses and running a digital product business, I have made many prompt shifts,...
13 | Create the next-level user experience in your course 11.07.2024 14:45
Want to create an online course or digital product that actually stands out? In this episode of Savvy Offer Hub, we’re talking about how to elevate the user experience inside your online courses, programs, and digital offers so your audience doesn’t just buy… they stay engaged, get results, and want more from you. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to pl...
12 | The most impactful business decisions I have made 04.07.2024 20:00
Today we're here to discuss some of the most impactful business decisions I have made over the period of 10 years. It hasn't always been easy and for a big part of my business I have struggled to find my way. In this episode, we'll explore how 3 game-changing decisions have impacted my business for good - I hope it serves as an inspiration to make big business moves and embrace the chance! TAKE TH...
11 | Creating recurring revenue 01.07.2024 15:11
Get in on 1:1 Strategy call to get a personalized plan to make your vision come to life! In this episode, we're here to chat about creating recurring revenue. What does a recurring revenue mean and how can you establish consistent income online with payment plans and memberships? Creating a membership was one of the best business decisions I have ever made in my business! It has not only been a fu...
10 | How I created a new course in 5 days 27.06.2024 23:52
Is it possible to create an online course in a week? YES. In this episode, I bring you behind-the-scenes of planning, creating and recording an online course in just 5 days. Take this as a motivation to embrace your moments of inspiration, take messy action and make your ideas happen! This episode is NOT here to *promote* course creation in just a week per se. It definitely is a lot easier once yo...
9 | Here's why showing up *really* matters 24.06.2024 19:11
If you’ve created (or are planning to create) an online course but you’re not showing up online… we need to talk. In this episode of Savvy Offer Hub, I’m diving into one of the most overlooked (and often avoided) parts of selling digital products: visibility. 📢 Ready for more? Explore the Savvy Offer Hub membership to learn exactly how to plan, create and sell your offers. Because no matter how g...
8 | Diversify the way you sell 20.06.2024 18:34
This episode is an ode to diversified ways to sell your digital products, as well as diversity in the ways how we buy, how we build trust and get to the buying decision. If you are feeling uneasy about the ways you show up online and you feel like your digital marketing strategy needs a revamp - this episode will be for you! It's time to let go of specific strategies and must-do types of content....
7 | The overwhelm of starting something new in your business 16.06.2024 17:54
If you are currently at the first stages of starting a new business venture, this episode will be the perfect fit! In this episode, I discuss the overwhelm of starting something new in your business, how much of a work it all seems before you take the first steps and how often we dismiss our ideas just because there seems to be so much to do to actually make them happen... Instead of getting stuck...
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