Salon Owners Collective

Your clients are secretly unhappy…   How many times have YOU gone to a Salon and thought “they just don’t do it exactly how I like!”? So you go home and you re-curl your hair, maybe give it another trim, scrub your brows trying to take some of the tint off…    Your clients are doing the exact same thing when they leave your Salon!   And yes, at the end of the appointment we ask what...

It’s time to move on…    This generation of apprentices are different to how we were 10 - 20 years ago. But, they are the backbone of our industry and we NEED them. So yes, times have changed, which is why you need to change too!   Apprentices are crucial in your Salons growth.    When you have a strong apprentice program, you’ll find that your apprentices are motivated and excited...

I wanted to sell my Salon 5 times! It’s normal for Salon Owners to feel like selling when times are tough because it can be a huge load on your mental health… even at the best of times. When you have a list of shiny objects that you want to pick up, but can’t even tick off the basics… you feel terrible.  But I’m so glad I didn’t sell when I thought I wanted to!  Yes, it can feel tough to...

“Being in business just feels heavy… I’m ready to give up” I’ve noticed more and more owners are having these feelings of giving up and just selling their Salon… are you?  You're coming to the Salon feeling really flat looking for your team and clients to uplift you and make you smile, but instead they’re feeling the same way too! But the thing is your Salon will never grow if YOU don’t energ...

“I’m only just breaking even week-to-week!” It feels like every Salon Owner is either struggling to keep their doors open or has already closed them! But let me tell you something… this recession does not mean the end of your Salon, in fact, you Salon can and will grow. You just need to learn how to work smarter, not harder!  I know I did! Working smarter meant that I grew my Salon by 20% in...

“Clients are spending less (or not coming at all) and the clients that do come… never rebook!”   Have you ever looked at your team's column and it’s empty but then suddenly, almost overnight, they’re fully booked? It feels like those ‘Last Minute Appointment’ Instagram stories are the only thing bringing clients through the door.    But… what if told you that clients not rebooking isn’t...

Have you ever tried sprinting on a treadmill? Now, not just any treadmill… one where you’re sprinting but can’t slow down or stop? I know what you're thinking,”Larissa, there’s no way that is happening”. But, the truth is, whilst you may not be physically sprinting on a treadmill non-stop, there’s another treadmill you’re sprinting on right now. The treadmill of a Salon Owner!  I’m talking lo...

My Salon just won’t grow…   Have you ever felt stuck in your Salon’s growth? You feel like you’re doing all the right things… you’re hiring rockstar stylists and therapists, you’re posting on social media, you’re hitting KPIs… but the needle just won’t move? So you begin to feel lost and not sure what to do next because you’re doing everything ‘right’, it’s just not working!   A Salon Ow...

Everyone is going solo… As an industry, we’ve seen a huge shift in stylists and therapists leaving to go solo. Why wouldn’t they? They get to make their own hours, pay themselves whatever they want AND they can work out of their own home! But the grass isn’t always greener on the other side… And yes, sometimes when our team leave to go Solo they come back… but there are actually a few things we ca...

“I need a Salon Manager!”   Realising it’s time to hire a Salon Manager is exciting, right? Your team and your business are growing and you can start to transition into the role of Salon CEO. But, the idea of a new Manager brings many unanswered questions that make the whole recruitment process seem overwhelming!   Is my team even big enough for a Manager? Where do I even find a Manager?...

What is your WHY?    As Salon Owners, we wear many hats; we’re managing our team, growing our business, serving clients, looking at spreadsheets and talking to your accountant and… wearing all of those hats, can start to feel overwhelming. Time with your family seems like a distant memory when all you do is work.    But, when you get stuck in a bubble of working in and on your business…...

As Salon Owners, we always do our best to make our clients feel relaxed and welcome in our Salon… right?    But, we might’ve missed something.   Have you ever asked a client if they would prefer to chat or just sit quietly with a magazine? Or, if they would prefer to sit in the far corner that’s away from all the other chairs? And… have you asked your team these questions too?   We...

My Salon can’t push forward without me…    You know that feeling where you’re the Salon Owner but you’re also the biggest earner and a mother and a partner and you’re just doing all the things… you feel stuck. You want to grow your business but you can’t because you never have time to do anything outside of daily operations. It’s a cycle that can be hard to break.    A Salon Owner asked...

Life is over at 30…    It can feel like that sometimes, right? You’re suddenly struggling with mood swings, changes to your metabolism, a lack of energy, feeling less productive and unable to focus… it’s tough. But it doesn’t need to feel like that, in fact, knowing this one thing can actually help you regain control of your life and your Salon… let’s talk about hormones!    Life doesn’t...

You recruit average, you get average! That makes sense, right? But as an industry, we still post the same ‘We’re Hiring’ ad and hope that our next rockstar stylist or therapist is going to see it and walk through the door! But, we’re always surprised when nobody ever responds and we immediately jump to the idea of ‘we’re in a hiring crisis!’. But what if I told you that this isn’t entirely true… S...

You are too fat to be seen here…. As an industry (and the world), we’ve made efforts to be more inclusive. Learning how to work with different hair textures and skin tones, understanding and respecting other cultures… and although we still have a way to go,  there’s one area of inclusion that we’ve left behind… weight.  How would you feel if one of your therapists, said this to a client? What sort...

I want to give up…   How many times have you felt this as a Salon Owner? It’s actually more common than you think… but most of the time it’s got nothing to do with the Salon but our personal lives!   When you run a Salon, it feels like it takes over your life… 24/7. But sometimes, stress, without even realising can come from your personal life when you don’t have a healthy work/life bala...

I need a new Manager! Where do I find one? Should I promote internally or post an ad… what do I do?!    Hiring a new manager can feel stressful… you have a couple of rockstars in your team who want to be a Manager but aren’t ready or the right fit, so you have to create and post a job ad which can feel like a whole daunting task in itself. And you still haven’t even decided what exactly your...

Stop posting photos to your Instagram! I don’t mean it literally but how many other Salon Owners do you think are posting pictures of blonde balyage and lash lifts? Now, do you think clients can tell the difference between if it’s Susan or Jemima’s client in the photo?  Trust me, as beautiful as all of your posts are… potential clients need a little help recognising your work. This is where Canva...

Creating the $100k Career Roadmap was one of the best things I ever did as a Salon Owner…  When you give your team a path to success, they are motivated to WIN! You’ll be ahead of the dreaded “Can I get a pay rise?” conversations because both you and your team have transparency to know what needs to happen before the conversation can even begin!  When you give your team a roadmap for success, not...

Put down the hairbrush, step away from the facemask…  Would you believe me if I said you can grow your team WITHOUT ever serving clients… maybe even to a team of 30?! Your team culture is the key to growing your Salon but how passionate YOU are may cause your Salon to completely fall apart.  Your team pick up on your energy, if you’re not passionate, or falling out of love with your Salon… your te...

Sharing stories with your team could save your Salon thousands of dollars… in fact, it’s saving some companies billions! You feel like you’re telling your team the same thing over and over again. They don’t listen, they do it wrong and you just don’t trust them. Learning to trust your team can feel like an uphill battle… but it doesn’t have to be. Leading through storytelling! Storytelling is one...

Peach fuzz, sparkle foils, and packages are a Salon Owners new best friend… sort of!  Every 6 months, retail stores follow the trends of fashion to increase sales and revenue, but for some reason, we don’t do the same in Hair and Beauty. Instead, we push the same services and promotions all year…  Let’s change that! Following the trends of fashion, whether it be a trending colour, new hairstyle, n...

It’s time to call the police… When a Rockstar turns into a Bad Apple, you don’t know what to do. They used to be fully booked and smashing sales but now they’re making all of these mistakes and rolling their eyes… is it time to say goodbye?  Not yet. You can bring your Bad Apples back to being Rockstars… you just need to know what steps to take and when it’s best to just walk away.    Today’s...

Why are you only posting pictures of pretty hair colours or nice nails?   Gone are the days when social media was the window to your Salon. Now, social media is in the building! We use social media for everything, from attracting new clients to attracting new team members but sometimes… it doesn’t work.    But, no matter where you are in the world, social media can be a game changer for...