Salon Owners Collective

The Final Four (and a Half) Lessons - Continuation of the 500th Episode Ten years. Five hundred episodes. And the same handful of sentences Larissa and Joel still say more than anything else. Last week, on the 500th episode, they got through the first five (and a half). This week, they're finishing the job with the final four and a half truths that have carried Salon Owners Collective from a handf...

The 9 Things We've Said Every Single Week for 10 Years   500 episodes. Ten years. And the only way to mark that is with the truths that made it possible.   This isn't a highlight reel. Larissa Macleman and Joel Bouzaid, founders of Salon Owners Collective, sat down for the 500th episode and did something far more useful than looking back. They looked inward. They asked: what are the nine...

If your salon doubled tomorrow, would it actually feel easier? Or would the same problems simply get bigger? More revenue does not fix team drama. More clients do not fix retention. More growth does not fix a salon built around one person. In this episode, Larissa Macleman is talking about the part most Salon CEOs skip before they chase the next level. Because the goal is not a bigger business tha...

One salon works. So two must mean double the profit… right? Not always. A second location can grow your brand, your team and your opportunities. But it can also expose every weak spot in your systems, leadership and margins. In this episode, Larissa Macleman is joined by Sophie Anquetil, a Salon Mastery coach, to unpack what really happens when you make the move from one successful salon to two. B...

Your salon does not need more hours of you. In this episode, Larissa shares the 3 queen moves that help you step into the Salon CEO role, so you can build the right business structure and grow a salon that no longer depends on you holding everything together. If you have built the team, grown the clientele and done the hard yards, but your salon still depends on you to hold everything together- th...

For the first time ever, Larissa Macleman is sharing the founder story behind opening her salon at 20 years old  - and the hard lesson that changed the way she saw salon growth forever. She was the best stylist in the salon. Fully booked. Highest revenue column. Working harder than everyone else. And somehow… she was taking home the least. In this episode, Larissa opens up about the moment she rea...

Right now, the salons that are pulling ahead aren't doing more. They're doing different .  3 things, specifically. Most owners know about them. Very few will actually do them In this episode, we unpack the 3 behaviours most Salon CEOs probably won’t do, and why those behaviours matter if you want a salon that keeps growing while others pull back. This is not about adding more chaos. It is about in...

You've said it. Your fellow salon owners have said it. The industry has been nodding along for two years now: "There's just no one out there." It's time to stop agreeing with that story. Because it's not true. And it's costing you far more than an empty column. JOIN THE LIVE WORKSHOP WITH LARISSA MACLEMAN: The Always-Recruiting Salon Playbook | Tuesday 26 May ✨  Auckland: 1 PM | Sydney: 11 AM | *...

If your salon is sitting somewhere between $500K and $700K… and no matter what you try, the revenue just won’t budge… This episode is for you. Because on paper, everything looks like it should be working. You’ve done the hard yards. You’ve built the team. You’ve got clients choosing your salon over the others. You’re no longer in the early survival stage. 👉 But somehow… your revenue has flatlined...

When your salon hits $1M, it’s not the finish line. In this episode, Larissa Macleman and Joel Bouzaid unpack whether your next move should be to buy, sell or expand, and the costly mistake too many salon CEOs make when they choose too soon. Because once you reach that million-dollar milestone, suddenly there’s a whole new question… “ WHAT COMES NEXT?” 👉Should I buy another salon? 👉 Sell and fin...

54% of salons won’t make it through to 2030. The rules of the game have completely changed, but so many hard-working, talented Salon CEOs are stuck doing more in 2026…  More hours on the floor. More admin behind the scenes. More pressure. But not more profit … And certainly not more freedom. And that’s exactly what Larissa Macleman unpacks inside this episode. How to stop being stuck and start bui...

Owning a salon can feel incredibly rewarding… and brutally hard .  When you’re carrying the weight of your team, your clients, your profit, and your future, it’s easy to start asking yourself the question most salon owners are too scared to say out loud… Why am I still doing this? Inside this episode, Joel unpacks the 3 powerful reasons Salon CEOs should NOT give up… even when leadership feels hea...

You didn’t build your salon to become the most overworked person in it. But for so many salon CEOs, that’s exactly what happens. You start out doing what you love. Serving clients. Leading from the front. Making it work.  Then before you know it, you’re wearing every hat, making every decision, solving every problem, and holding the entire business together with your own time, energy, and brain… A...

Something BIG is shifting in the salon industry… and most CEOs haven’t caught up yet. In this episode, Larissa Macleman unpacks why the old financial model is breaking, why talented team members are leaving salons, and what salon CEOs must do now to future-proof their business. If you own a salon, this is your moment to pay attention. Because staying busy is no longer enough. And the salons that d...

What if you could see exactly what’s happening in your salon… in real time? Joel Bouzaid reveals the 5 shifts AI will create for Salon CEOs, and what you must fix now to win. This isn’t about robots cutting hair. It’s about what happens when your salon becomes fully visible… your numbers, your team performance, your systems… all in real time. Because AI isn’t here to replace you or your team. It’s...

One of the most frustrating experiences as a Salon CEO is telling your team what to do… and watching it slowly disappear. The consultation script? Not followed. The rebooking process? Slipping again. The retail conversation? Gone after 3 days. Welcome to the “professional repeater” problem. In this episode, Larissa Macleman is joined by coach Greta Veint to unpack why salon systems often fail to s...

Most Salon CEOs are stuck being the walking, talking version of the manual no one reads. Larissa breaks down a simpler, smarter way to build systems your team will actually use, so your salon can grow without you being the answer to everything. You wrote it all down. The process. The steps. The expectations. Maybe it’s beautifully laid out and colour-coded and you were quite proud of it, honestly....

If your salon still relies on you for every decision, the problem may not be your team: it may be your systems. In this episode, Larissa Macleman and Joel Bouzaid unpack how repeatable salon systems create consistency, accountability and true freedom for salon owners ready to step into CEO leadership. 🚨 “Can I swap my shift?” 🚨“How do I do this consultation again?” 🚨 “Hey, can I take Saturday o...

Who is the brand: You or your salon?  Maybe you’ve realised that you built something fragile that only works when YOU show up EVERY DAY … As the most booked stylist. As the superstar every client asks for. As the everything . Because the problem is? That business model has a ceiling. If you’re stuck between $300K and $500K and can’t seem to scale… Or you’ve hit $1M but still feel like the business...

It’s inevitable that your salon will have challenges. Staff drama, cash flow dips, growth plateaus…  Joel Bouzaid unpacks the uncomfortable truth about leadership when you’re under pressure and feeling exhausted, and how you can master the CEO skill of reframing difficulty in your salon. Because what will truly drain your energy is what happens inside you when it hits 👇 The tightening in your che...

Most million dollar salons are operating on pressure , not profit.  Full books. Full teams. Hitting revenue milestones that should mean you’re crushing it? Right? This episode is for the salon owner who hit growth… and realised it didn’t feel like relief.  You did what you were told - Grow the revenue. Build the team. Keep the salon busy. Only to realise the reward never came… Just more wages.. Mo...

What would you do if your team told you they don’t want targets, incentives or KPIs? This episode was inspired by a real question from a salon owner navigating some tricky conversations…  Some of her team members have said they just want to come to work, do their job, and that earning more money doesn’t motivate them. She’s constantly getting messages about time off... And now she feels stuck betw...

If you’re repeating yourself weekly and still not getting traction from your team, this episode explains why and what to fix. Most salon owners don’t have a people problem. They have a communication problem with no structure behind it. In this episode, Larissa breaks down the 5 meetings that rule them all . A simple communication rhythm that gives expectations a place to land, holds standards with...

Struggling to balance team happiness and performance? This episode reveals the fast-track framework salon CEOs use to build a high-performing team culture. Because when you’re a Salon CEO it feels like you’re constantly choosing between the two… Be too nice, and performance drops. Be too focused on numbers, and culture cracks. In this episode, Joel Bouzaid breaks down exactly what’s missing when y...

If you don’t change how you lead and where you spend your time, this year will look exactly like the last one. In this episode, Larissa Macleman invites you to pause, reset, and design your year like a true Salon CEO . This is for salon owners who feel overwhelmed, stretched thin, and ready for a different kind of year - one with more focus, better results, and confidence in every decision. Grab a...